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GLOBALISATION STRATEGY OF
WIPRO COMPANY
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CERTIFICATE
This is to certify that EMIEL ALEX CEREJO
Have satisfactorily completed the project entitled GLOBALISATION STRATEGY OF WIPRO COMPANY LTD In partial fulfilment of the degree of bachelor in management studies in the academic year 2011-2012. The information submitted is true and original to the best of my knowledge.
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ACKNOWLEDGEMENT
We are over helmed in all humbleness and gratefulness to acknowledge our depth to all those who have helped us to put these ideas, well above the level of simplicity and into something concrete. We are very thankful to our guide PROF. VIKRAM TRIVEDI for his valuable help. She was always there to show us the right when w e needed his help. With the help of his valuable suggestion, guidance and encouragement, we were able to perform this project work. We would also like to thank our colleagues, who often helped and gave us support at critical junctures during the making to this project. Last but not the least we would like to thank our family members who are our back bone, without whose support we would ever be able to complete this project.
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DECLARATION.
I Emiel Alex Cerejo, student of St. Gonsalo Garcia College, Vasai hereby State that the project dissertation entitles GLOBALISATION STRATEGY OF WIPRO COMPANY LTD, is done by me as my T.Y B.M. Semester 6 project in the year 2011-2012, this project is authentic and original to the best of my knowledge.
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ABSTRACT
The transformation of present economy from a manufacturing economy to a primarily service economy has increased the importance of knowledge in job performance. As people become the most valuable asset of a firm, there has emerged a new class of highly-skilled knowledge workers. High demand for knowledge workers coupled with their limited availability in the work force has created a 'war for talent' among organizations. With firms competing for skilled workers, employee mobility has increased .Therefore, organizations have to develop new strategies to attract, retain, motivate and develop employees. The role and responsibilities of HRM have become more significant with an increase in the number of knowledge workers, inter-firm competition, changes in technology, and so0cietal and business trends.
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INDEX
CHAPTER NO. 1. TITTLE I NT R O D U C T I O N 1 . 1 I NT R O D U C T I O N . 1 . 2 C O M P A N Y S O VE R V I E W . 1.3 GLOBAL IT INDUSTRY OVERVIEW. PAGE NO.
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It offers systems integration solutions, network integration solutions, and application development and maintenance solutions, packaged applications (such as enterprise resource planning [ERP], customer relationship management [CRM], and supply chain management [SCM]) a solution, ecommerce solutions, IS outsourcing services, and business process outsourcing (BPO) services. Wipros unique value proposition is further delivered through its pioneering Offshore Outsourcing Model and stringent quality processes of SEI and Six Sigma. Wipro is also the first IT services company in the world to achieve the highest level of quality certification, the SEI-CMM Level 5. When India opened its economy in 1990, Premji acknowledged that Wipro could not compete with PC imports. But he had his R&D lab, filled with some of India's best talent. Wipros engineers designed semiconductors for Texas Instruments, phones for Nokia, and switches Azim Premji, current chairman of Wipro, with a fortune estimated at $6 billion, is by far the nation's wealthiest individual. In 1946, his father founded the Western India Vegetable Products Company to manufacture and distribute cooking oils. The elder Premji died suddenly in 1966, thus Premji had to cut short his studies at Stanford to take over the family business. (He finished his electrical engineering degree in 1999). He diversified into personal-care products and then into light bulbs. In the early 1980s, Wipro started up an R&D lab. Within a few years, Wipro was the leading manufacturer of personal computers, printers, and scanners in India. And routers for Nortel. Then they started tinkering with software. Today, it is India's second-biggest exporter of software services. Since 1997, Wipro's revenue has grown by an average of 26% a year while profits have grown by 69%. At present, Wipro is the first PCMM Level 5 and SEI CMMi Level 5 certified IT Services Company globally. It is providing comprehensive IT solutions and services (including Systems Integration, IS Page 13
solutions, by applying thought day after day" Values: Human values , integrity, Innovation drives us
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The composition of Hardware and Software exports is estimated as follows: Description 1994-95 Rs. 5450 crore to 2001-02 Rs. 64200 crore Software and Service Exports 28.3%and 57.4% respectively Domestic Software and Services 17.9% 17.3% Hardware peripherals and networking 48.4% 22.3% Training 5.5% 2.9% The country wise Indian Software Exports in 2000-01 was as follows: Country USA UK Japan Germany Singapore Canada Netherlan ds Page 16 Rs. in crores 17336 3355 1021 900 540 425 360 Percentage 61.15 11.84 3.60 3.20 1.90 1.50 1.27
Wipro Infotech India:Wipro Infotech is the IT services, solutions and products division of Wipro. It operates in the geographies of Asia-Pacific and the Middle-East. Wipro Infotech is one of the leading manufacturers of computer hardware and a provider of systems integration services in India. The Page 17
Wipro consumer care Products:At WIPRO, the consumer care and lighting division, which precedes the mainstay IT services, made news recently with its aggressive moves. It gobbled up Hindustan Lever's dormant brand Glucovita in the glucose drinks segment and then upstaged Marico Industries to take up the distribution of Chandrika soap. And there are no pauses, as Vineet Agrawal, President of Wipro's Consumer Care and Lighting division, is betting on further acquisitions to help the business leapfrog to new highs. Wipro Technologies:Wipro Technologies is the No.1 provider of integrated business, technology and process solutions on a global delivery platform. Wipro Technologies is a global services provider delivering technology-driven business solutions that meet the strategic objectives of our clients. Wipro has 40+ Centers of Excellence that create solutions around specific needs of industries. Wipro delivers unmatched business value to customers through a combination of Page 18
IT Market statistics:
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Improving IT efficiency continues to be a priority. Infrastructure consolidation continues to be a focus area. Preference towards ERP packages vis--vis custom built applications. Increasing interest in Integrated BPO+IT solutions. Regulatory changes adding to IT budgets. Outsourcing contracts getting shorter.
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CHAPTER.3 ANALYSIS
3.1 SWOT ANALYSIS OF WIPRO IN THE CURRENT SCENARIO. 1).Strengths: Large Employee Base: (42000 as on 2005-06 with low attrition rate) Large number of Blue-chip Clients like Nortel, Compaq and Seagate Operating profit margins at 32.3% lower than its peers. Page 23
2).Weaknesses: High reliance of US and European markets. Lack of focus on Consumer durables and Engineering products. Small size of Balance sheet to make a deal and acquire new profitable companies as compared to TCS and Infosys.
3).Opportunities: IT Sector is booming. Innovations of latest Technologies. Good scope for expanding business worldwide(liberalization, Globalization, Privatization. Number of SEZ and STPs are increasing.
4).Threats: Increase in English speaking people in china. Emerging Small IT companies. Unrelated diversification of other multinational companies such as TATA Elxi, L&T InfoTech, TITAN. While strengths and weaknesses of the Indian software sector have been an outcome of the past decisions and initiatives, what lies ahead is well captured in the opportunities and Page 24
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It is clear that valuation (based on our FY04 earnings estimates) for most of the Indian software majors now look stretched. And this is a result of the irrational exuberance displayed by market players on stocks of these companies time and again. The main concern lies in the fact that nothing so revolutionary seems to be happening with the software companies that vouch for their prices rising so rapidly. While the overall environment certainly has shown signs of improvement, investors need to practice utmost caution from rallies of these kinds as they take along with them even those companies that have destroyed capital in the past. Temptations are definitely very hard to suppress but we believe, fallacies resulting from such temptations in the past must have made investors more wise and introspective in their investment decisions.
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Recent strategies:IT Services and Products segment accounted for 69% of the Company's revenue during the fiscal year ended March 31, 2006 (fiscal 2006). Wipro provides its clients customized IT solutions in the areas of enterprise IT services, technology infrastructure support services, and research and development services. The Company provides a range of enterprise solutions primarily to Fortune 1000 and Global 500 companies. Wipro addresses the banking and financial services segment, the manufacturing sector, and the retail, energy and utilities industries through its range of service offerings. The Company's enterprise solutions division accounted for 63% of its IT Services and Products revenues in fiscal 2006. Wipro Technologies is expanding its portfolio of IT services by offering high value services such as IT consulting and systems integration, bringing it into direct competition with global IT consulting giants like Accenture.
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Investing in human capital:Wipro Technologies is investing a lot in training, not only on the technical side but also on teaching its engineers how to be consultants. The company's employees, who several years ago were basically "code cutters", have demonstrated the ability to take on large, complex projects and run them out of India. Now, they must be able to develop a peer-like relationship with customers, persuading customers instead of just accepting direction and doing a good job of execution. The Company develops strategies and implements solutions for its clients to manage multiple sources of data for use in their decision-making processes. Wipro uses its expertise in package software to architect, implement and maintain client-specific solutions. The Company also provides consulting services. Wipro provides offshore testing services. The Company's service portfolio in testing covers the entire gamut of user needs from product concept to deployment, across the stages of the product/application life cycle. Effective as of July 1, 2005, the Company reorganized the Global IT Services and Products segment into two operating segments: IT Services and Products, and BPO Services. In December 2005, Wipro acquired empower Software Service Inc. and its subsidiaries. Pursuant to the terms of this acquisition, the Company also acquired Impact India, a joint venture between MasterCard International and empower Software Services Inc. In December 2005, Wipro acquired BVPENTE Beteiligungsverwaltung GmbH and its subsidiaries (New Logic Technologies AG), a European system-on-chip design company. In April 2006, the Company acquired cMango Inc., a provider of business service management (BSM) solutions. In May 2006, Wipro acquired, subject to completion of certain closing conditions, Enabler, a Europebased retail solutions provider. In the same financial year, Wipro Technologies announced yet another acquisition Finland-based Saraware Oy, a wireless network infrastructure provider.
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Strategy for west Asia:WIPRO sees a tremendous synergy in the Indo-Gulf markets and it aims to further strengthen this relationship in the years to come, according to Mr Rajat Mathur, Vice-President, and International Operations. Speaking at the recently-concluded India-Gulf Partnership Summit in Dubai, Mr Mathur said that West Asia and the Gulf were moving into higher value services as IT was increasingly relied upon to drive business momentum. He said this region formed a critical part of Wipro's global business strategy. "Wipro as a company is extremely committed to building a strong customer base in the UAE and across the region. We are confident that our efforts in bringing best practices will spur healthy growth of ICT industry in UAE, In 2004-05 alone, Wipro had year-on-year growth of 85 per cent in APAC/Middle East region. In Q2, 2005-06, the company had a growth of 28 per cent in the Asia Pacific/Middle East region. In Q2 ending September 2005-06, Arab National Bank, Saudi Arabia, selected Wipro as its partner for managing the data centre operations of the `Disaster Recovery Centre'. In addition Manso Group, a diversified business group in KSA, having interests in petrochemicals, steel, laminates and transportation business has chosen Wipro to Implement Enterprise Application Platform - SAP Enterprise Version.
Wipro's strategy for future growth:Wipro, a leading India based provider of IT services, has drawn up its strategy to become a world leader in the field. The company has stated in its latest annual report that the markets addressed by it are undergoing rapid change due to the pace of technology development and change in business models. It believes that these trends provide significant growth opportunities. Wipro expects to significantly grow its global IT services business and the percentage of its total revenues and profits contributed by this business over the next few years. It hopes to achieve this objective by identifying and developing service offerings in emerging growth areas as separate Page 40
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Traditional business: The Company has been in the consumer care business since 1945 and the lighting business since 1992. The consumer care business has historically generated surplus cash for the company to be able to grow in other businesses. The strategy is to maintain a steady growth in operating income through efficient capital utilisation, strong brand name recognition and expanding nationwide distribution network Wipro expects to close at least one acquisition in 2007. This is in line with Wipro's strategy of acquiring a string of companies across different verticals that either fill up their technology gaps or a ready customer base. It has put through half a dozen acquisitions over the past 12 months.
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In its non-IT businesses, Wipro has a significant presence in Consumer Products and in Infrastructure Engineering. The company has a significant presence in toiletries and lighting products and solutions. It is the preferred suppliers to OEMs supplying to the growing infrastructure industry globally. Wipro, Ltd. operates through a handful of subsidiaries, namely Wipro Technologies, Wipro InfoTech, Wipro Consumer Care and Lighting, Wipro Fluid Power, Ltd. and Wipro GE Medical Systems, Ltd. The firm has 37 offices across North America, Europe and Asia. Wipro InfoTech is responsible for technology operations in the Indian, Asia-Pacific and Middle-East markets. Wipro's Consumer Care and Lighting business segment accounted for 5% of its revenue in fiscal 2006. Wipro Consumer Care and Lighting focuses on niche markets and offers a mix of consumer products including soaps and toiletries, light bulbs and fluorescent tubes, lighting accessories and hydrogenated oil. Its umbrella brands include the Santoor and Wipro Active lines of soap and talcum powders, as well as the Wipro Baby Soft line of infant and child care products. The Fluid Power division develops hydraulic technologies for Indian mobile equipment manufacturers, while Wipro GE Medical Systems, in conjunction with GE, produces and exports electronic medical equipment. In December 2005, Wipro Technologies purchased Page 43
The acquisition of Saraware would help in positioning itself in the GSM/WCDMA wireless network market, which stood at $32 billion in 2005. Wipro's near-shore presence in Europe has been fortified by this acquisition. It would also help Wipro prepare for the 3G evolution and give it access to the mobile security (public radio systems used by police) domain. The acquisition of the Austrian chip design firm NewLogic would strengthen Wipro's presence in Bluetooth and the wireless local area network (WLAN) space in the global market. Acquisition would help the company create a strong footprint in Europe and enhance the local delivery capability. NewLogic has three design centres in Europe at Lustenau (Austria), Sophia Antipolis (France) and Munich (Germany). The NewLogic acquisition is a significant step in the plans to be the leader in the Wireless IP and RF technology space. It will position Wipro as a complete SoC solution provider to its customers. The acquisition also helps to consolidate its position as leaders in this space and more particularly provides a solid base for addressing the large market in Continental Europe.
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Impact in the Wipros share price in the Indian stock market after it had bought New Logic and other foreign acquisitions in 2005:
New Logic is ranked number one in wireless interfaces, WLAN and Bluetooth IP according to Gartner report of April 2005. New Logic has 10 per cent global market share each in WLAN and Bluetooth IP space. With New Logics buyout, Wipro said it is aiming to become number one in communication standards based semiconductor IP category in the world in three years. Wipro shares gained 3.25 per cent on Monday to close at Rs 455.80 on the BSE
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Roadmapping software can help companies effectively discipline ad hoc innovation and planning processes, improve communication and collaboration throughout the planning process, and help align cross-functional participants who need to stay on top of information as it dynamically changes.
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The strategic business units of Wipro are, Wipro infrastructure, Wipro infotech, Wipro lightening and Wipro consumer durables and Wipro Technologies.
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Source:
Wipro Infotech had a good third quarter this fiscal. The arm recorded revenues of Rs 700.8 crore, a growth of 76% Y-o-Y and a PBIT of Rs 58.7 crore, a growth of 56% Y-o-Y. The services business contributed 32% to the total revenues and grew 49% Y-o-Y, while the products business grew 91%. The divisions contribution to Wipros total sales stood at 18% in the third quarter as against 15% in the previous two quarters. Wipro Infotechs share of Wipros PBIT was 7%.
Wipro Technologies:
It falls under Question Mark.
Source:
Europe has been one of the fastest growing markets for Wipro. For the fiscal year 2005-06, Revenues from Wipros the European operations delivered 48% growth rate and contributed more than 32% to Wipros IT Services revenues.
Source:
Wipro's Consumer Care and Lighting division will be firing on several cylinders in the current year. It is buoyed by the 20 percent plus top line growth achieved in two successive years (200305). When the FMCG industry as a whole has been moving forward at 4-5 percent. Wipro's lighting division, set up in 1992, has been catering to specialised niche segments within the institutional sector, such as software companies, banks and landscaping. The organised lighting industry is estimated at about Rs 500 crore, and Wipro, Philips and Bajaj are among the leading players. Wipro consumer care and lighting (WCCL) Wipro consumer care and lighting recorded revenues of RS 2114 million a growth of 36% yoy and pbit of RS 262 million a growth of 25%yoy. Santoor, C&L, office modular furniture and CFL continues to be the growth drivers-grew 30%, 28%, 63%and 63% yoy respectively. North West switches, the acquition we completed earlier this fiscal is showing good progress. Continued expansion of manufacturing in Uttaranchal for both soaps and lighting product and backward integration for soaps.
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IT software and services industry in India accounted for 2.4 per cent of the country's GDP and 16 per cent of exports in 2002-03. - By 2008, the Indian IT software and services industry is projected to account for 7 per cent of India's GDP and 35 per cent of total exports.
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CHAPTER.7
APPENDICES 7.1 Suggestions and Recommendations:
1. Product Diversification: It can move to related-diversified towards telecommunication and Mobile handsets in India, which is a 3rd largest user for Mobile phones. and other emerging countries 2. Strategic Business Units which are right now in question Mark (BCG Matrix) should increase their market share by implementing long term strategies to become in the star mark(BCG Matrix). It should strengthn the domestic market as well by taking the advantages of liberlisation and Globalisation. 3. Establish presence in emerging markets such as Brazil, china, korea, where there is a huge potential for further growth. Since being the first player in the market results in market leadership in subsequent years when the market is more open and attractive for other investors. 4. Wipro should try to improve in net profit margins to improve its valuations in the coming years. 5. Wipro can take the strategic advantage of growing market demand of retails which is booming in Indian Market by having strategic alliance with different Retail Companies.
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7.2 BIBLIOGRAPHY:
There was immense need and flow of the information while conducting the analysis as well as While writing this report, which was gathered through various sources mentioned below:
Internet:
www.wipro.com Business Today magazine
www.wipro.com/webpages/index.htm
Business Line
www.marketresearch.com/product www.dqindia.com
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