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International Journal of Research in Social Sciences (ISSN: 2249-2496)

CONTENTS
Sr. No.
1

TITLE & NAME OF THE AUTHOR (S)


Influential Factors Effect to the Trends of Online News Business. Teetima Piyasirisilp and Chanchai Bunchapattanasukdav Small and Medium Scale Enterprises and Economic Growth in Nigeria. Obasan Kehinde A. and Adediran, Olanrewaju Adewole Need and Importance of Professional Growth. Dr. M. Sugunatha Reddy and Dr. B. Rama Bhupal Reddy Non-formal Education in Punjab: Approaches for Lifelong Learning. Zarabi Dazy and Nair Balakrishan Effective Approach of Web Based Human Resource Management System for Optimistic Development of Institutions. Akmal Rehan, Nayyar Iqbal and Muhammad Milhan Afzal Khan Food Security- Need for a Commitment to Universal Distribution System. Dr. G. V. Kokkalki Meaning and Determinants of Values: Research Insights. Dr. S.L. Kaushal and Dr. Yasmin Janjhua Consumers Expectation from Pharmaceutical Companies in Pune City. Richa Arora and Nitin R. Mahankale Rural Industrialization through Khadi and Village Industries: a Study. M. Rama Satyanarayana and Ch. V. Krishna Reddy The Socio-economic Characteristics of the Poor in Rural Kerala. K. Rajan Various Techniques in Intrusion Detection: A Survey. Jay Kant Pratap Singh and Abhishek Kumar Sahu Growth of Services Sector Under the WTO: An Analysis. Dr. Jamil Ahmad Dominance of Innovative Leadership in Construction Project Management. S. Binil Sundar

Page No.
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24-25

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26-27

12

28-29

13

30-31

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento

Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRA


Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HAN


Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAM


Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 2

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH


Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY


Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA


Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR


Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR


ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED


Software Research Eng, Department of Bioinformatics, GERMANY
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 3

Volume 1, Issue 2 2011 _________________________________________________________ Mr. SANJAY ASATI


November Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

IJRSS

ISSN: 2249-2496

Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board


Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN


Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLA


Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL


Associate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULE


Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDA


Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI


Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 4

Volume 1, Issue 2 2011 _________________________________________________________ Prof. Dr. BADAR ALAM IQBAL


November Associate Professor, Department of Commerce, Aligarh Muslim University, UP

IJRSS

ISSN: 2249-2496

Dr. CH. JAYASANKARAPRASAD


Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)

MOID UDDIN AHMAD


Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA


Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR


Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA


Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGAR


Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA


Assistant Professor, CSE Department of ITM University, GURGAON

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 5

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

Influential Factors Effect to the Trends of Online News Business

Author(s)
Teetima Piyasirisilp
Shinawatra International University, Bangkok, Thailand.

Chanchai Bunchapattanasukdav
Shinawatra International University, Bangkok, Thailand

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 6

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

Nowadays, online news has become the important part of daily life due to the benefit of information seeking, news following and news forecast. But in media business has many obstacles to operate the organization and develop to the goal. The objective of this study is to investigate the influential factors that effect to the future of online news. Results reveal that personal of organization, policy of organization, audiences (lifestyle, behavior, budget), technology (3G, new innovation), law, economic condition, social condition, politic condition and social network effect to trends of online news. While mass media organization try to changing their organization and responsibility in order to success in online news.

Keywords Online News, New Media, Influential Factors.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 7

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

SMALL AND MEDIUM SCALE ENTERPRISES AND ECONOMIC GROWTH IN NIGERIA

Author(s)

OBASAN KEHINDE A.
Department of Business Administration, Olabisi Onabanjo University, P.M.B.2002 Ago-Iwoye, Ogun State. Nigeria

ADEDIRAN, OLANREWAJU ADEWOLE


Department of Economics, Crescent University, P.M.B.2104 Sapon, Abeokuta Ogun State, Nigeria.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 8

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

Small and medium scale enterprises (SMEs) was acknowledge as effective instrument for economic growth, so this necessitate the analysis of its contribution to sustainable development as it is proxy by economic growth in Nigeria. To accelerate growth and reduce poverty, World Bank group and other international agencies provide targeted assistance to small and medium scale enterprises in developing economies and thus include Nigeria. There is a relationship between small and medium scale enterprises and economic growth in Nigeria but what is the degree of significant even-though the country strives to achieve poverty alleviation, industrialization, millennium development goals (MDGs), vision 2020 among other sustainable development programmes. The data set covers from 1980 to 2008 as the study employ time series data with the use of 7.0 E-view statistical packages. Therefore, econometric tool will be employ to analyze the contribution of small and medium scale enterprises to economic growth and development in Nigeria. Appropriate policies were therefore recommended on how sustainable development can be achieved through small and medium scale enterprises in Nigeria.

Key words: Gross Domestic Product, Small and Medium Scale Enterprises output.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 9

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title
NEED AND IMPORTANCE OF PROFESSIONAL GROWTH

Author(s)

Dr. M. Sugunatha Reddy


Department of Humanities, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) INDIA

Dr. B. Rama Bhupal Reddy


Department of Mathematics, K.S.R.M. College of Engineering, Kadapa - 516 003 (A.P.) INDIA

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 10

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

The importance of the quality of teachers cannot be overemphasized because the strength and success of an educational system depends on them whether they teach in schools, colleges or universities. The quality of a nation depends on the quality of its citizens and in turn the qualities of the citizens depend on the quality of their education. The quality of their education reflects, more than any other single factor, the quality of their teachers. A teachers personal qualities educational qualifications, his professional training, his managerial skills and the place he occupies in the college and in the community contribute to the quality of his teaching. The education of a teacher is not complete on receiving a degree or diploma from a college or university. Pre-service education or joining a college or university is only the first stage in the continuous growth of a teacher in his profession. In the words of Rabindranath Tagore, A teacher can never truly teach unless he is still learning himself. A lamp can never light another lamp unless it continuous to burn its own flame. The education of a teacher is never complete. The teacher is prepared for his profession before he enters it, but he must also be prepared again and again to keep abreast with latest developments. To satisfy this need is the purpose of in-service / continuing education. Every teacher, whether he is a beginner or a veteran, needs to be aware of the rapid cultural and social charges, advancements in educational theories, methodologies and practices, increase in student enrolment and range in the interests and abilities of students and the ramification of the role of education due to changes and advancements in science and technology. The frontiers of human knowledge in various fields expand rapidly. There is, therefore, a need for continued study and growth that would raise the competence of the teacher on the job and in turn, increase the standard of the whole educational system. The term in-service education or continuing education in a broad sense includes all experiences and activities provided for teachers and designed to promote personnel and professional growth while in service. The process of continuing education is on both The continuing education also has the

professional and personnel growth of teachers.

connotation of the life-long education; of educating oneself throughout life, whether he is a student, teacher or a non-professional.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 11

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

Non-formal Education in Punjab: Approaches for Lifelong Learning

Author(s)
Zarabi Dazy
Program Coordinator, Dept. Community Development and Disability Studies, Panjab University, Chandigarh

Nair Balakrishan
Asst. Prof, Centre for Public Health, Panjab University, Chandigarh.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 12

Volume 1, Issue 2 2011 _________________________________________________________ ABSTRACT:


November

IJRSS

ISSN: 2249-2496

The paper highlights the different approaches of literacy and adult education are useful in socioeconomic development, which is a process of lifelong learning. In reality, literacy and adult education can play an important role, if, it is implemented properly with suitable resources, strategies, policies and planning with community support and need-based local conditions. Then, it becomes a pragmatic programme with long-term sustainability. The education status, experiences of life, maturity of mind and familiarity with local languages are essential to understand the local thought. Hence, literacy and adult education can encourage local area
population for participatory role in development.

The paper highlights integrated traditional and modern approaches those can promote sustainability for development. As subjects, literacy and adult education have been considered perspective for the development. Hence, literacy and adult education approaches are essential in creating a base that develops new ideas for sustainable development. Though Literacy and Adult education are considered under life-long learning process but this subject has become a key for developmental activities if it relates with the effective participation of providers, implementers and recipients. The paper explores that literacy and adult education is an important component for human development and suggests some measures, how the state government with coordination of other agencies can achieve the goal of 100 percent literacy by 2015 and sustain for future.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 13

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

Effective Approach of Web Based Human Resource Management System for Optimistic Development of Institutions

Author(s)

Akmal Rehan
Department of Computer Science University of Agriculture, Faisalabad. Pakistan.

Nayyar Iqbal
Department of Computer Science University of Agriculture, Faisalabad. Pakistan.

Muhammad Milhan Afzal Khan


Department of Computer Science University of Agriculture, Faisalabad. Pakistan.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 14

Volume 1, Issue 2 2011 _________________________________________________________ ABSTRACT:


November

IJRSS

ISSN: 2249-2496

In this paper a new approach of web based human resource management system has been developed. The purpose of this research is to develop the web based system with a comprehensive and efficient foundation for web based recruitment and orientation for human resource department (HRM). The previous system was manual in which different registers were involved to maintain the information, data and was fed directly into the registers. It was difficult to find appropriate data because it was in scattered form. It was very difficult to access appropriate data and to generate reports. So the previous system was less efficient, difficult to maintain and had great chances of inaccuracies. The developed system has improved the present system by making it smooth, efficient and accurate by converting the manual system into a web based system according to the prescribed constraints and restrictions. The system is performing such tasks like recording, analyzing, computing, interpreting, processing and generating the required reports. Keywords: .Net Framework, Repositories, SQL Server 2008, VB .Net, Web

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 15

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

FOOD SECURITY- NEED FOR A COMMITMENT TO UNIVERSAL DISTRIBUTION SYSTEM

Author(s)

Dr. G. V. KOKKALKI
Assistant Professor Department of Commerce, CSI College of Commerce, Dharwad

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 16

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

Hunger and nutritional deprivation on a mass scale are key challenges before the country. The policy response from the government and its various arms is slow, grossly inadequate and confused. The imposed food security bill is in the process of being finalized by the National Advisory Committee, NAC recommended that legal entitlement to subsidized food grains should be extended to at least 75% of the country is population. The Rangarajan Committee however did not favour the recommendations of the NAC. It favours mandatory entitlement of food grains for the priority (BPL) category but not for the general category (APL) Further it suggests that the subsidized grains to the poor should be linked to inflation and to consumer price index in the country.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 17

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

Meaning and Determinants of Values: Research Insights

Author(s)
Dr. S.L. Kaushal
Professor, Himachal Pradesh University of Business Studies, Shimla.

Dr. Yasmin Janjhua


Assistant Professor, Department of Business Management, Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni-Solan, H.P.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 18

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

Values play a significant role in everyones life. The values possessed and practiced by the individual in their personal as well as work life determine the decisions taken and the activities conducted by them. The behavior of an individual is based on the values held individually and collectively. The present paper brought forward the contributions made by the researchers in this field. The concept of values in light of various research studies has been discussed. Further an attempt has been made to throw light on the factors that has some effect on values pattern. The factors such as role of family, gender, socioeconomic status, culture, religion, occupational status, experience in the job, etc., in determining the values of an individual have been discussed in the present study. (Key words: Values, religion, attitudes, family, occupational status)

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 19

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title
CONSUMERS EXPECTATION FROM PHARMACEUTICAL COMPANIES IN PUNE CITY

Author(s)

Richa Arora
Symbiosis International University, SCMS-UG, Pune-14

Nitin R. Mahankale
Symbiosis International University, SCMS-UG, Pune-14

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 20

Volume 1, Issue 2 2011 _________________________________________________________ ABSTRACT:


November

IJRSS

ISSN: 2249-2496

This paper attempts to assess consumers expectations from Pharmaceutical companies among a sample of Five Hundred working & non working individuals. Further a study has been done where the performance of the Pharmaceutical Companies has been observed on the expectations kept by consumers. After assessing the sample selected the interesting facts were observed like majority of people selected, feels that Pharmaceutical companies are still behind the expectations set by consumer but on certain parameters/ expectations Pharmaceutical companies are in line with the expectations of Consumer like providing innovations in Innovation on life saving & life extending drugs. Further Pharmaceutical companies do need to spread the awareness among the consumers on the contribution they are providing towards Environment. Key Words: Medicines, Consumers, Marketing, Business Ethics and Health & Safety.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 21

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title
RURAL INDUSTRIALIZATION THROUGH KHADI AND VILLAGE INDUSTRIES: A STUDY

Author(s)

M. Rama Satyanarayana
Faculty of HRM, Acharya Nagarjuna University, Nagarjuna Nagar, Guntur, AP-522 510.

Ch. V. Krishna Reddy


Faculty, Dept. of Commerce and Management Studies, Acharya Nagarjuna University, Nagarjuna Nagar, Guntur, AP-522 510.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 22

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

Economic development of country largely depends upon the rural areas because India lives in villages. About 70 per cent of the population living in rural areas depends upon agriculture and its allied activities. But agriculture alone cant provide employment to the vast millions of the population. So it causes migration of rural people to urban areas in search of employment. Therefore, there is a need to provide employment opportunities through the rural industrialization. The present study is based on data, available from the annual reports of Khadi and Villages Industry from 2000-01 to 2008-09. In this study an attempt is made to identify the problems of rural industrialization and to suggest the promotional measures for strengthen the rural economy.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 23

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title
The Socio-economic Characteristics of the Poor in Rural Kerala

Author(s)
K. Rajan
Associate Professor in Economics, M.D.College, Pazhanji, Thrissur, Kerala.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 24

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

In this paper the author examines the socio-economic characteristics of the poor in rural areas of Thrissur district of Kerala collecting primary data from among 200 poor households during the year 2007. The study concludes that the bulk of the poor belongs to scheduled and backward castes, and the housing condition of the poor in terms of roofing pattern and area is unsatisfactory although vast majority of them have toilet and electricity facilities and live in own houses either provided free by the government or homesteads. The study also reveals that Joint family system is widespread among the poor and they have a bigger family size and the poor families have more females than males. The poor have a low educational achievement, higher number of dependents, and bulk of the poor are labourers either agricultural or non agricultural. The study also reveals that the average income and value of assets of the poor are very low and all of them are highly indebted. In terms of calorie intake, three fourth of them are poor although more than half of their expenditure is on non-food items. After revealing the major characteristics of the rural poor, the author points out the need for urgent measures by the government and planners for the improvement of the condition of the poor in the region.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 25

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

Various Techniques in Intrusion Detection: A Survey

Author(s)

Jay Kant Pratap Singh


Department of Computer Science and Engineering K.P.Engineering College, Agra, India282005

Abhishek Kumar Sahu


Department of Computer Science and Engineering K.P.Engineering College, Agra, India282005

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 26

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

With the rapid expansion of internet computer systems are facing an enormous threat from external world. There are numerous approaches described in the literature during the recent year to maintain the information intact. Therefore intrusion detection is becoming important technology that identifies various network intrusions such as anomalous network behaviour, unauthorized network access and malicious attacker to computer system. In this paper we describe a various well known Intrusion detection techniques.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 27

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title
growth of services sector under the wto: an analysis

Author(s)

Dr. JAMIL AHMAD


Department of Economics Aligarh Muslim University Aligarh Aligarh- 202002 U.P, INDIA

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 28

Volume 1, Issue 2 2011 _________________________________________________________ Abstract:


November

IJRSS

ISSN: 2249-2496

The liberalized WTO regime has opened up both challenges and opportunities for Indias foreign trade. The opportunity lies in terms of expansion in the form of gaining entry in more and more countries and the challenges arise from issue relating to quality of products, reliability of services and the protectionist policies of the developed countries. India is trying her level best to maximize the benefits and faces the challenges through a series of policy measures. India took the first decisive step to open up its economy in 1991. Since then a series of reform have been implemented aimed at integrating the national economy with the world economy as a part of a conscious strategy to boost economic growth and development. Openness of the economy has proved to be a major factor in economic growth. The service sector forms the backbone of social and economic development of a region. It has emerged as the largest and fastest growing sectors in the world economy, making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. It covers a wide range of activities, such as trading, transportation and communication, financial, real estate and business services, as well as community, social and personal services. This paper highlights the Post-WTO trading regime in services sector and highlights its opportunity for Indias trade in service. The study also examines the development of services between the developed countries and the developing countries. The paper also highlights the share of selected countries of the world trade in commercial services. The study has as its period of reference the post-WTO period which is also compared with the pre-WTO period. The study is based on secondary sources of data which have been collected from various sources. Due acknowledgement has been given to their appropriate places. The methodology used is simple and analytical. Tabular analysis has been used to analyse the data and results have been interpreted accordingly. Key words: WTO, Developing Countries, Developed Countries Indian Economy, Services Sector.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 29

Volume 1, Issue 2 2011 _________________________________________________________


November

IJRSS

ISSN: 2249-2496

Title

DOMINANCE OF INNOVATIVE LEADERSHIP IN CONSTRUCTION PROJECT MANAGEMENT

Author(s)
S. Binil Sundar
Asst Professor, Civil Engineering Department, B.S Abdur Rahuman University, Chennai, India.

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 30

Volume 1, Issue 2 2011 _________________________________________________________ ABSTRACT:


November

IJRSS

ISSN: 2249-2496

According to the famous Author (Cheryl.L.Harris, 2004) states that the team based organisation shifts attending from culture of teams to their Context and Integration. By Surveying the various Organisation revealed that being a best leader among the team was the most important factor and a difficult task in getting a head in work place. Here the culture of a team has a huge impact on the organisation which affects the work pattern and work out put also the growth of the organisation. By (FairField-sonn, 2001) the team culture influence the team performance with the rapidly growing use of teams to achieve the several kinds of organisation objectives. Now in this paper which briefs that the various analyses and vital role of the leadership and the role in Construction firm. Also it explains about the structure and culture description of the Construction firm. At the starting point of the report explains and describes the structure and culture of the Organisation. Here it states that basic structure and hierarchy of Project team and the way that the staff functions and interacts. Also it states that the organisational model and firm of constructions which being both Explorative and Innovative in the field on knowledge capital. Then the pattern of communication and information flow between the team members and the integration approach of the project was described. Finally describing about the culture in this report deals with national and Construction team culture with various strategy and their process. Here in this paper the analysis and evaluation of the leadership performance by using the culture model and includes the appraisal of the Construction work process which is used to carry out the project. Within the different parameters of leadership performance is being written from formation of the leader and the life cycle of the leader. It also tells about the barriers and enables for the project and for the discussion of the barriers the various key issues are identified like strategic, cultural and organisation based. The clearing pattern used in the organisation and the necessary and the involvement of the clients in the project. This paper evaluates the discussion of the report and proposes recommendation for the future actions for which to maximize the leadership performance in the Construction organisation. Recommendation is in relation to strategic, culture and organisation based difference like communication, management and focusing the future goals. In the middle of the recommendation it also explains the positive attributes in the organisation.
A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Research in Social Sciences http://www.ijmra.us 31

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