BUSINESS 121 FUNCTIONAL AREAS OF THE ORGANIZATION

COURSE OUTLINE Winter 2012

Professor:

Laura Allan Sections: A, B, C, D, E, M Room P3072 Phone 884-0710, Ext. 2373 lallan@wlu.ca Course Websites: Marks: Materials: Office hours: www.wlu.ca/sbe/bu121 mylearningspace.wlu.ca Wednesdays 10am -12pm and 1-3pm OR by appointment

Teaching Assistants: Room P1002 Phone 884-0710, Ext. 2190 Faculty Assistant: Jane Thomas Room SBE2201, Phone 884-0710, Ext. 2063

Course Objectives:
Business 121 is designed to provide you with six things: 1. 2. 3. 4. 5. 6. An integrative framework/model whereby you can see how all the pieces of the business puzzle fit together in todays fast paced and ever-changing business environment. An overview to the different functional areas of a business, and how decisions in those areas are both interrelated and lead to achieving the critical success factors in the model. Development of the soft skills necessary for success in business and in life. A basic business vocabulary. A clear understanding of the level of professional conduct expected in the business world; which will also be expected of you in both the course and the program. The opportunity to apply the above knowledge and skills to two competitive situations: The PepsiCo Pitch Competition The BDO New Venture Competition

Course Materials:

Functional Areas of the Organization, BU121 Custom Edition: Nelson Education, Toronto: 2012. NOTE: Access to 2 resources that you require for the course is included with this text online chapter quizzes and Write Experience Business 121 Lab Manual, Twenty-Seventh Edition, Laura Allan: Captus Press, 2012. NOTE: Access to 2 assessments that you require for the course is included with this text EQi and DISC Top Hat Monocle To register - www.tophatmonocle.com/register Course url - www.tophatmonocle.com/e469779 Text number - 647-724-4217

Methodology:

Business 121 will be using a blended learning model. This essentially means that the course will be a blend of in-class and outside-of-class learning. 1. Outside-of-Class Readings The custom text and lab manual readings were designed to provide you the base knowledge needed to understand the threshold concepts and terminology/vocabulary required for the course. These threshold concepts are needed to understand the richer classroom material. There is a lot of material in these readings, so you will be guided as to what the most important concepts are that you need to focus on. Although we are here to help you with any questions that you have, this material is your responsibility. It will be expected that you have done the readings prior to class and labs, and you will have the applicable on-line chapter quizzes completed as assigned. In-Class Lectures With the added responsibility of a blended learning model comes the added bonus of less in-class lecture time. Typically we will have one lecture per week, but some weeks we have two lectures planned given the nature of the material. Check the schedule carefully, and always leave your 2nd class time of the week open (full class time for Tuesday section) in case it is necessary to meet to cover the material. I will typically use Power Point slides and they will be available ahead of time on the course website. Do not assume that these slides are a substitute for coming to class as they do not completely cover the material, but simply provide you both with a base to organize your notes and some breathing room to reflect on the material as it is being discussed. As well, the slides provided on the website are not always identical to the slides shown in class. Therefore, failure to attend lectures and take detailed notes will invariably result in reduced performance on examinations. 3. In-Class Weekly Labs* You are required to continue in the same lab you were registered in for BU111 in order to complete the requirements for the New Venture project that you started in BU111. Labs start the second week of class. Normal lab registration will not be necessary this term because you are remaining in the same labs, however you will need to re-register on the course website so that your registration information is transferred from 111 to 121 and you are formally included on the lab list. You also need to check the room location for your lab as some may have changed. * NOTE: Attendance at labs is COMPULSORY! If you miss more than two (2) labs without valid reason (i.e. a doctor's certificate) or a valid Lab Makeup Form completed then you will be assigned a mark of ZERO on the lab portion of the course (50 marks)! You also be assigned a participation mark for your level of preparation, and the quality and consistency of your participation in labs. If you are not present in a lab, you will not receive any participation marks for that lab. This is explained in more detail in the next section

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Marking Scheme:

Your mark will be calculated based on the different assessment tools outlined below. It is your responsibility to ensure that work is of good quality, appropriately referenced, and submitted on time. All work is due BEFORE 12 noon on the due date, unless otherwise indicated. Work submitted late will receive a grade of zero. You will also be required to submit individual peer evaluations with all group work. A 10% late penalty will be assigned for every day that you are late submitting peer evaluations, for a maximum of 30% of the total mark recorded. If no peer evaluation is submitted, the assignment will be assigned a mark of 0 for the individual (not the group).

Assignments:

40 marks

5 marks On-Line Chapter Quizzes* Due as indicated on the schedule, starting the week of January 22nd 5 marks Individual Pitch Delivered in labs the week of January 30th 20 marks total New Venture Business Plan GEL and Outline due Friday January 27th Business Model Canvas due Friday February 17th these 2 requirements total 5 marks Final Report due Friday March 16th 7.5 marks for Report Presentation in Labs #10 & #11 7.5 marks for Presentation Semi-Final Round of Competition Friday March 30th Final Round of Competition Saturday March 31st 5 marks Individual Writing Assignment Due Friday February 17th 5 marks DISC and EQi Reflection* Due Friday March 30th

Participation**:

10 marks

See Rubric provided in the lab manual and Note* below Top Hat Monocle will be used primarily in-class to assist in your learning. Bonus marks for participation will be applied as follows: 1 bonus for answering all questions 2 class leeway 1 bonus for an average of 70% on the questions

Exams:

50 marks

25 marks Midterm Exam Sunday March 4th 1:00-3:30pm!

25 marks Final Exam Date determined by the registrars office. = 100 marks total NOTE: Students with disabilities or special needs are advised to contact Lauriers Accessible Learning Centre for information regarding its services and resources. Students are encouraged to review the Calendar for information regarding all services available on campus. If you are unsure what resources are appropriate for you or require any assistance with any type of academic issues, contact the Central Academic Advising Office at www.wlu.ca/academicadvising. *NOTE: Late marks will be assessed if the DISC and EQi Assessments and the online Chapter Quizzes are not completed on time. A full 10% = .5 marks penalty (not applied to the mark recorded as per peer evaluations) will be applied for each day that each assessment is late for a maximum of 3 marks (.5 x 3 days maximum x 2 assessments) deducted from the Reflection grade. A similar 10% penalty will be applied for each quiz that is completed late for a maximum of 3 marks (.5 x 6 quizzes) deducted from the Quiz grade. **NOTE: Attendance at labs is compulsory. Participation marks will not be awarded for missed labs regardless of the reason for the absence. As a result, if you miss 1 lab the maximum participation mark you can receive for the course will be 9/10, and if you miss two labs it will be 8/10. After missing 2 labs, without supporting documentation and consent of your teaching professor, all assignment marks related to the labs (all but the online quizzes = 45% of your final grade) will be forfeited. If you must miss a lab, you are encouraged to attend another lab during that same week so as not to miss out on the content covered. If you want to ensure that your absence from your regular lab does not count as one of the 2 unexcused absences that are allowed, obtain and complete a copy of the Lab Makeup Form from the course website, and have the TA of the lab you are attending sign the form. The TA of the makeup lab will make sure it gets to your TA so you are credited for attending the lab. Note that even with this form you will not be credited for participation, and thus your maximum participation marks for the course will remain as explained above. Students are expected to take responsibility to check with their Teaching Assistant if they are concerned about their participation marks throughout the semester vs. at the end of the semester. If you did not receive the participation mark you were hoping for in BU111 NOW is the time to discuss expectations with your TA so that you can improve for BU121.

IMPORTANT INFORMATION REGARDING PROCEDURES AND EXPECTATIONS Academic Misconduct:

The university and the instructors of this course have strict policies regarding academic misconduct. University expectations are outlined in the university calendar. The course Codes of Conduct are on the front pages of the Lab Manual. Pay particular attention to the discussion of plagiarism, and learn how to properly give credit to the work of others (see the Laurier Writing Centre for assistance if needed). It is your responsibility to become familiar with and adhere to university and course expectations regarding academic integrity. Lack of knowledge will not be accepted as an adequate defense for any violations committed. All work submitted for marking must be submitted both electronically to www.turnitin.com and in hard copy to the TA office, by the due date AND time. Any student who is determined to have engaged in academic misconduct will receive a mark of 0 on the relevant assignment, and potentially an F grade in the course, as well as having the incident noted on his/her permanent academic record at the University. You will be required to sign and attach a Personal Work Statement to all hand-in assignments declaring that the work is your own/that of your group. The form can be found on the course website. No marks will be allocated for assignments that do not have this form signed and attached. Both the midterm and the final exams are CONTROLLED ACCESS exams. Anyone who leaves the exam or lab room without handing back their exam, or who is found to be/have been in possession of a copy of the exam either before or after the exam, will receive a mark of O on the exam, and possibly an F grade in the course and/or suspension from the university, as well as having the incident noted on his/her permanent academic record.

Exams: Midterm deferrals are arranged through your professor (not your teaching assistant), whereas final exam deferrals are arranged through the SBE petitions committee. This committee does not look favourably on petitions for final exam deferrals due to travel commitments do not book any travel plans until you see the final exam timetable! Midterm deferrals will only be granted in the case of illness or unforeseeable and unavoidable conflicts that are supported by documentation from credible, independent third parties. Permission should be obtained in advance if possible, and the source of the documentation cleared by your professor. In the case of illness, this documentation must be on the Verification of Illness form supplied on the course website no other documentation will be accepted. This documentation must be obtained on the day before or the day of the illness, and should indicate that the doctor confirms that you were too ill to write the exam. Those students not writing the regular or deferred exam will be required to write a final exam worth 50% of their overall mark which may be cumulative in terms of course content. In order to achieve a passing grade you must demonstrate that you understand and can apply concepts and theories without the assistance of peers or instructors. To demonstrate this ability, you must pass either the midterm or the final exam. If you fail both the midterm and the final exam you will not receive a passing grade, regardless of your final mark, unless your marks on individual work alone compute to a passing grade.

Group Work: Group work is an important component of your education at the School of Business and Economics, and is taken very seriously. Along with reinforcing your learning, group projects and activities develop skills in cooperation, collaboration, managing group processes and leadership - all essential skills for success in business today. It is therefore expected that all students will actively seek meaningful participation in group activities. Any student not demonstrating commitment to participate and contribute equally in a group exercise may be fired from his/her group by the other members, according to the procedure posted on the course website. That student will then receive a 0 on the group exercise. You may also be given a 0 on the group exercise at the discretion of the professor or teaching assistant.

Student Privacy: One important goal of this course is to offer a positive educational experience for every student through lectures, in class discussion, group work, presentations and assignments. During the course, it may be necessary to divulge students names, ID numbers, marks or other personal information to other members of the class. Every reasonable effort will be made to keep the personal information of the student private and secure. The following measures have been put in place to balance the requirements of the course with the need to protect personal information: 1. 2. 3. Exams and assignments will only be released to the student who submitted them. If a student is uncomfortable with their name being called in class, he or she should contact the instructor and TA the day before the assignment is to be returned. Marks will only be released through our online marks website. They will only be discussed in person with the student, after valid identification has been provided. The individual circumstances or performance of a student will not be discussed before, during or after class. A student wishing to review their performance or discuss personal circumstances affecting their performance should make an appointment to speak to the instructor privately in her office. Because the TA office is a shared workspace, if the student wishes to have a private discussion with a TA, arrangements must be made with the TA in advance. Group work is a necessary component of this course. This will involve disclosure of some personal information to other class members in order to assign topics, arrange groups, submit, evaluate and return work. Enrolment in the course is deemed to be consent to such necessary disclosure. Class participation is a vital component of this course. This may involve the use of class lists, name tags, posting on webct bulletin boards, chat rooms, in class discussion etc. If a student is uncomfortable with his or her name being disclosed in these formats, he or she should bring this matter to the attention of the instructor during the first week of class so that alternate arrangements can be made. To ensure that e-mails are from the student identified, student email will only be responded to if it is from that students WLU or UW account. Students should not contact the instructor from any other email.

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Peer evaluations will be used in this course. These evaluations will be held in confidence and will only be disclosed to the student whose mark is affected. Such disclosure will be in an aggregate form. Individual peer evaluations will not be disclosed. If this is unacceptable to the student, prior alternate arrangements must be made with the instructor. The record of the students progress throughout the course will be maintained by the instructor for a period of one year after completion of the course. Sign in sheets will be used to record attendance at the midterm. If a student does not wish to sign the sheet, he or she should bring this fact to the attention of the proctor before the start of the exam.

If a student is concerned or needs to make special arrangements to accommodate specific privacy issues, he or she must bring these matters to the attention of the instructor within the first week of classes so that reasonable accommodations can be made or an alternate course can be selected by the student.

Schedule Week 1 January 3rd 6th

Lecture: Tuesday and Wednesday only Introduction to Course Readings: Text: it is strongly recommended that you use this time to read ahead on the assigned chapters (and lab manual readings) Lab Manual: Participation Guidelines Code of Conduct for Business Students Course Structure and Model Labs: NO LABS this week; LABS START next week Go to http://www.wlu.ca/sbe/bu121 to confirm your registration and room location asap.

Week 2 January 8th 13th

Complete the DISC Assessment online using the instructions provided on the course website. This must be completed BEFORE Sunday January 8th at 11:59pm! ALL students who did not attain the required B- in BU111 MUST attend a Student Success Session on Monday January 9th from 7-8:30pm in 1E1 (*Make-up session will be held in the evening on Sunday January 15th in 1E1 exact time to be determined) Lecture: Monday and Tuesday only* Business Planning Business Models *ALWAYS remember to keep the 2nd class of the week free (full class for Tuesday section) in case it is necessary to meet to finish covering the material. Readings: Text: Chapter 1 - Writing an Effective Business Plan Lab Manual: Business Models Made Easy by Don Debelak Business Models A Definition The GEL Factors: Predicting Success Finding a Great Customer Group Making the Easy Sale Building a Long Future Evaluating Your Concept Business Model Generation by Alexander Osterwalder and Yves Pigneur

Definition of a Business Model The 9 Building Blocks The Business Model Canvas

Lab #1: Teamwork and Leadership Read and reflect on your DISC report Complete both the Keyword Exercises in the Detailed Keyword Analysis section and Step 1 of the Action Plan Bring the DISC report to the lab

Week 3 January 15th 20th

Complete the EQi online using the instructions provided in labs and on the course website. This must be completed BEFORE Sunday January 15th at 11:59pm! *Make up Success Session Sunday evening January 15th in 1E1 (time to be determined) New Venture Seminar Winning Teams Monday January 16th 7-8:30pm in 1E1 At least one member of each team should attend! Lecture: Monday and Tuesday only Critical Thinking Communication Readings: Text: Chapter 2 Planning Business Messages Chapter 3 Organizing and Writing Business Messages Chapter 4 Revising Business Messages Chapter 5 Report and Research Basics Chapter 6 Informal Business Reports Chapter 7 Proposals, Business Plans, and Formal Business Reports Chapter 8 Business Presentations Lab Manual: Critical Thinking for Business Students by Linda Dyer What is Critical Thinking? Claims Evidence Underlying Assumptions Causal Claims Techniques of Persuasion Public Speaking: A Quick and Easy Way Individual Pitch Presentation Rubric Lab #2: Art of the Pitch

Individual Presentation Skills

Week 4 January 22nd 27th

New Venture Seminar Winning Presentations Monday January 23rd 7-8:30pm in 1E1 At least one member of each team should attend! Lecture: Monday and Tuesday only Marketing Understanding the Customer Readings: Text: Chapter 9 - Understanding the Customer Online Chapter Quiz must be completed BEFORE Sunday January 22nd at 11:59 pm Lab Manual: What Is a Case?: An Introduction to the Case Method Case Analysis & Write-up: Summary Checklist Case Analysis: Tools & Tips Lab #3: Critical Thinking Case Analysis Tools Prepare The Entrepreneurs Marketing Source Inc. Case for discussion New Venture GEL Analysis and Outline DUE Before 12 noon on Friday January 27th

Week 5 January 29th February 3rd

Lecture Topics: Monday and Tuesday only Marketing Reaching the Customer Readings: Text: Chapter 10 Creating Marketing Strategies Online Chapter Quiz must be completed BEFORE Sunday January 29th at 11:59 pm Lab #4: Individual Pitches GOOD LUCK! PEPSICO PITCH COMPETITION! Friday February 3rd details will be announced in lecture

Week 6 February 5th 10th

New Venture Panel Discussion What it Takes to Win Monday February 6th 7-8:30pm in SBC At least one member of each team should attend! Lecture: Monday and Wednesday / full class Tuesday Cash vs Profit: Cash Budgeting Accounting Understanding Financial Statements Readings: Text: Chapter 11 Using Financial Information and Accounting Online Chapter Quiz must be completed BEFORE Sunday February 5th at 11:59 pm Lab Manual: Accounting for Non-Financial Managers by John Parkinson Financial Statement Analysis Lab #5: Writing Skills Bring a representative sample of your writing approx 500 words Business Model Canvas

Week 7 February 12th 17th

Lecture: Monday and Wednesday / full class Tuesday Cost-Volume-Profit Analysis Finance Debt vs Equity Readings: Text: Chapter 12 Managing the Firms Finances Online Chapter Quiz must be completed BEFORE Sunday February 12th at 11:59 pm Lab Manual: Accounting for Non-Financial Managers by John Parkinson The Break-Even or Cost-Volume-Profit Model Lab #6: Complete the Cash Budgeting and Ratio Analysis Problems Case Analysis with Numbers Prepare Johnston Processors Limited Case for discussion Individual Writing Exercise DUE Before 11:59pm on Friday February 17th Business Model Canvas DUE Before 12 noon on Friday February 17th

February 20th 24th READING WEEK No classes/labs Week 8 February 27th March 3rd
Lecture: Monday and Tuesday only Midterm Exam Review/Prep Lab #7: Complete the CVP Problems Midterm Review/Prep

Week 9 March 4th 9th

MIDTERM EXAM Sunday March 4th 1-3:30 pm Lecture: Tuesday and Wednesday only Operations Sustainability Readings: Text:

Chapter 13 Achieving World-Class Operations Management Online Chapter Quiz must be completed BEFORE Monday March 5th at 11:59 pm Lab Manual: The Business Case for Sustainability Focus on Why Rather than What for Successful Negotiations Improving Your Negotiating Skills: Tips Learned in the Trenches Lab #8: Negotiations Exercise

Week 10 March 11th 16th

Lecture: Monday and Tuesday only Human Resources Emotional Intelligence Readings: Text:

Chapter 14 Managing Human Resources and Labour Relations Online Chapter Quiz must be completed BEFORE Sunday March 11th at 11:59 pm

Lab Manual:

The Business Case for Emotional Intelligence Emotional Intelligence & Return on Investment Making the Connection: Leadership Skills and Emotional Intelligence The EQ Factor: Does Emotional Intelligence Make You a Better CEO?

Lab #9: Effective Group Presentations Case Practice Prepare Lindas Bed and Breakfast Case for discussion New Venture Business Plan DUE Before noon on Friday March 16th

Week 11 March 19th 23rd

Lecture: Monday and Tuesday only Labour Relations Lab #10: New Venture Presentations GOOD LUCK!

Week 12 March 26th 31st

Lecture: Monday and Wednesday / full class Tuesday Negotiating Final Exam Review Lab #11: New Venture Presentations GOOD LUCK! DISC & EQi Reflection DUE Before noon on Friday March 30th SEMI-FINAL ROUND OF THE NEW VENTURE COMPETITION! Friday March 30th FINAL ROUND OF THE NEW VENTURE COMPETITION! Saturday March 31st