INDUSTRIAL PROFILE

ORIGIN OF THE INDUSTRY World population is increasing at an alarming rate. Due to the increased growth rate, birth control measures have become an important aspect of every countrys development. This leads to the development of contraceptive industry. India being the second largest country in the world having highest population requires special attention in the contraceptive industry and its development. GROWTH AND DEVELOPMENT Due to the increased incidence of Aids, the use of contraceptive and other high quality health care products are also increased. Since condoms are life saving devices in such situations, stringent quality checks are needed and standard products should not be allowed. The condom market is showing entirely different characteristics in rural and urban areas. The market is still price sensitive, but the urban market seems to be going increasingly for premium product. In spite of all these facts, net retail margin on condoms have shot up from 18% to 40%. About 1100 million condoms are manufactured annually in India. The Indian contraceptive industry is growing rapidly. Over the last eight years, the sale of oral pills has registered a sharp rise while that of condoms has remained steady. PRESENT STATUS OF THE INDUSTRY The leading condom manufactures are sell International, church and Dwights consumer products division, HLL Life care limited, Johnson and Johnson, TTK Biomed limited, JK Chemicals, Okomoto, SSL Schemed Labs, and Sfex, Sime Health. The market is segmented into categories such as free which include Nirodh and subsidized condom such as Masti and Zaroor, priced around Rs1/-. Then there is a popular segment that comprises brands such as Kohinoor and Moods, priced roughly at Rs3/- to Rs4/- per piece. Durex is the only international condom brand manufactured in India, belonging to the super premium category and is priced at Rs20/- for the pack of three. In the world, there are fifty

million women in the reproductive age group and 1/3rd of them are living in urban areas. Therefore the market growth potential is high because of the existing large untapped market. The number of couples going for sterilized is also rising steadily. In India, most of the people go for vasectomy or tubectomy only after they reach the age of 30 years and have produced 3-4 children. According to Health Ministry officials, in most states the use of modern contraceptive was positively related to the level of education.

FUTURE OF INDUSTRY New contraceptives Once a month Injectable Male Contraceptive, the first of its kind in the world, will soon enter human trials in India. The Indian Institute of science is conducting the field studies and it would take at least 3 years more to complete the human trials, after which the technology would be transferred to the industry. Mifepristone & Methotrexate. Non surgical method of pregnancy termination has been the focus of considerable research in recent years on the assumption that they are less invasive and less costly than surgical method and may help increase access to pregnancy termination services. The drugs Mifepristone and Methotrexate, each used in combination with a prostaglandin and misiprostol have been used for non-surgical abortion. Relevance in India India is a developing country, striving hard to bring under control, the rising population growth. This increasing population growth is raising the problem of unemployment and is also adversely affecting the capital formation of the country. One of the measures the government adopted to regulate the population index is the Family Planning Program. The government of India adopted the policy of family planning as far as back in 1952. The program has been described as the King Pin of the population policies. It had been given high priority and has been made time and target oriented. India is a nation where birth control techniques have a greater significance in the recent years. In the condom industry, India has a significant role and it is vested in the hands of HLL Life Care Limited, TTK Pharma, JK Chemicals and Polar Latex Limited.

The industry of Health Care is a very vivid one from other types of Industries. Because it deals mainly with the life of human profiting from someone elses misery isnt as easy as it seems, but the opportunity is present .The US health care service market, the worlds largest is more than $1.6 trillion, while the European market is worth about $700 billion. Many companies, though, have failed miserably trying to claim some of that money. A problem is the rising demand for services. People are living longer and need more care. A study among 1479,US men has concluded that sex education appear to delay the age of first intercourse and encores Condom usage. Men who have received sex education were likely to use condoms. The pre historic cave findings in Egypt and France pointed out that Condoms were in use but it was different form from the current pencil sheath. Even today tribes in Amazon use ground nut shell. However the historians believe that the Roman soldiers were the first to use Condoms. The soldiers used dried sheep intestine as sheath for protecting against sexually transmitted diseases. The condom was reinvented by Marquis de Sade in 17thcentury. Merill Young was the first company in the world to manufacture and distribute Condoms. In 1948, Japan becomes the first country to take national action as family planning. During the past 10 years the birth rate in Japan dropped to a great extend. After this like USA, Britain, Germany followed this. Today over 80 countries have set up national birth control programs.The market for contraceptives comprises four main sectors: hormone based products, barrier products, intra-uterine device (IUD) products and other methods. A hormone based product, a publicity funded sector, having overtaken barrier product, which was the highest sector in 2004. the former continuous to perform well, particularly with contraceptives, while the letter is currently experiencing difficulties in the terms of deflationary pressure on prices, which is affecting the value levels.