Академический Документы
Профессиональный Документы
Культура Документы
................................................................................................................................. 4
.........................................................................................4
Audi.................................................................................. 5
......................................................................................................................................5
.................................................................................................................................................5
Audi ..............................................................................................................................................5
// ...................................................................................................................................7
.............................................................................................................................7
......................................................................................... 9
........................................................................................................................................9
: .................................................................................................................................9
: .............................................................................................................................10
: ............................................................................................................................11
.................................................................................................................................................12
............................................................................................ 13
........................................................................................................................................13
: ..................................................................................................13
.................................................................................................................................13
, .....................................13
.......................................................................................................14
...............................................................................................................15
..................................................................................................................15
.......................................................................................................................................16
(36) ..................................................................................... 17
.......................................................................................................................................................................17
......................................................................................................................................................................17
/ ...........................................................................................................................................................18
......................................................................................................................................18
.................................................................................................................................. 19
............................................................................................................................................................19
............................................................................................................................................................................19
on-line ..........................................................................................................................................................20
POS- ...................................................................................................................... 22
Audi - .....................................................................................................................................22
.......................................................................................................................................................22
- .....................................................................................................22
.........................................................................................................................24
Image Ensemble..........................................................................................................................................................24
...................................................................................................................................................................25
.........................................................................................................................................................25
........................................................................................................................................27
- ...........................................................................................................................................................27
...........................................................................................................28
.................................................................................. 29
..............................................................................................................................................................29
....................................................................................................................................................30
............................................................................................................................................................................31
................................................................................ 32
.......................................................................................................... 33
.............................................................................................................. 34
.....................................................................................................................................................34
.........................................................................................................................................................................35
..........................................................................................................................................................................36
....................................................................................................................................................................37
...............................................................................................................................................................40
............................................................................................................................ 46
1. POS ................................46
2. ...........................................48
3. , ..................................................................................................................50
4. -: ............................................................................................53
5. POS- www.audi-marketing.ru............................54
6. . - ......................55
7. ................................................................................62
,
Audi. ,
, ,
. ,
.
.
,
, Audi.
Audi.
, Audi.
.
. . .
,
1.
Audi .
2. ,
,
, ,
,
Audi AG.
3. ,
.
4.
Audi,
,
,
.
Audi
;
(consistency);
;
;
:
- ,
- ,
- ;
.
Audi
Brand Core
Brand Profile
/
Vorsprung durch
Technik
Brand Values
/Human
/Passionate
/Leading
/
Sporty
, ,
, ,
,
, ,
,
,
,
Visionary
Premium Values
/Design
/Quality
/Comfort
/Safety
/Environment
Progressive
Sophisticated
,
,
, , , ,
Audi ( /):
Audi (: /)
Audi
.
,
,
.
//
()
Sophisticated
(,
)
Product
Consumer
Funai
Samsung
Ford, VW
Sony
Audi/BMW/MB
- , ..
,
.
Audi ,
,
Audi
.
,
,
.
:
:
,
,
,
,
,
,
;
:
,
,
,
,
,
;
:
,
,
,
,
,
,
.
,
:
Audi
,
(
);
Audi
,
.
,
: ,
quattro, multitronic, ASF ..
(,
);
Audi - ,
- ,
.
,
( =
Mercedes, BMW),
(,
,
);
,
,
.
(
).
(, ,
Alfa Romeo, Saab),
(,
, ).
,
,
, ,
.
, ,
,
,
.
. . .
Audi ,
,
. Audi -
, .
,
. ,
Audi.
Audi ,
,
:
Audi.
:
Audi ,
.
.
, Audi
Audi
,
,
.
.
Audi,
.
100- Audi
,
. Audi,
,
,
.
, Audi
.
.
Audi
,
, -,
.
,
.
,
. ,
,
,
.
,
.
10
,
.
Audi
.
:
.
.
.
.
, ,
Audi.
11
:
,
.
,
.
.
.
:
. ,
,
/layers
(
,
)
.
.
.
.
, .
12
, Audi Sans
Audi. ,
Audi,
.
Audi
.
.
.
,
. Audi
. Audi
.
Audi
.
13
.
.
.
.
,
,
. ,
,
.
:
Audi
.
. ,
Audi.
,
. ,
, Audi,
.
.
, ,
, ,
..
,
Audi.
,
.
.
, ,
.
,
Audi
. ,
:
. ,
. Audi
,
,
.
quattro,
,
,
. multitronic
.
14
,
;
Audi:
- Audi
.
.
,
.
.
,
,
, . -
Audi ,
- .
Audi.
:
.
/ ,
.
15
,
(
).
Audi Sans
Extended Bold.
.
.
.
.
,
.
,
,
(Audi Red, Pantone
186 ) .
.
,
( ).
,
.
16
- .
80% , - .
. .
, .
Audi Sans Extended Bold, 11 pt,
+4 (XPress),
.
,
.
17
(36)
Audi
,
. ,
,
.
,
,
,
.
!
1:10
,
.
7,3 .
2 .
/ 2 .
.
Audi Sans Bold Audi Sans Extended Bold.
:
- 100 pt;
- 34 pt;
-
- 13 pt ( Audi Sans);
- 50 pt.
.
18
/
80%
(C-0, M-0, Y-0, K-80).
6,9 .
.
2
.
,
Audi:
: 45-111 pt.
.
23,623,1 .
19
,
:
audi-<>.ru
:
!
!
www.audi-samara.ru
Ivan.Ivanov@audi-rostov.ru
Audi
,
Internet.
,
, ,
.
,
Audi :
! .
,
(6038 .)
(
). ,
, ,
, AudiCo_15M-w.gif.
,
- .
! .
,
5:3
2012 .
! .
.
.
! . ,
Univers 63 Bold
Extended (
- GIF).
20
Verdana.
! .
. ,
,
.
! .
(
)
.
.
! .
.
.
Audi. ,
CD-ROM
.
on-line
- Audi
, .
,
. Audi
:
,
,
. ,
.
(.. ).
.
-
.
-
,
.
Audi,
.
, pop-up
,
.
,
.
:
GIF, flash HTML.
-
Audi.
,
.
.
-
gif.
21
E-mail
Audi
.
HTML-,
www.audimarketing.ru,
/.
22
POS-
Audi -
Audi
,
. -
.
,
-
,
Audi
.
-
www.audi-marketing.ru,
.
4 .
S .
.
75
170 .
.
.
.
.
, Audi,
,
.
,
, .
,
, Audi
.
-
- Audi
.
. -
,
/
,
.
-.
23
9
4
10
5
7
6
1.
:
-
2-3.
,
4-7. ,
.
8. .
.
4.
.
9.
. .
( 264,5 ).
.
10. .
,
..
.
- - .
1.
24
.
.
.
- . 1.
Image Ensemble
Audi A2. ,
,
.
.
- - .
1.
25
.
Audi.
.
- - .
1.
Audi.
-.
,
. ,
.
, -,
.
,
.
Audi,
- .
,
(, ..),
.
,
Audi.
.
26
Audi 12080 .
.
,
.
,
.
- - . 1.
Buro Object Corporate Design, .:
(095) 258 3338.
Audi .
27
,
-, ,
.
. ,
.
.
-
.
- - .
1.
28
.
Audi
.
, ,
Audi
,
.
,
-, ,
, ,
,
Audi
.
,
. ,
,
,
.
www.audi-marketing.ru
:
- I. ;
- II. .
,
,
II
29
-,
,
, , .
-
, ,
..
, .
,
,
, ,
.
. , ,
.
30
, ,
- .
,
Audi.
.
Audi,
,
Audi.
31
,
-.
, ,
.
, Audi,
Audi
.
-,
, , , :
- just design
:
.: + (095) 236 2722 / 05 / 18
E-mail: gelmiza@justdesign.ru
32
Audi.
*.pdf www.audimarketing.ru,
/
.
- .
1.
Audi
,
:
! . ,
,
(, ,
,
Audi).
,
,
.
! .
Audi
.
,
PR-
.
www.audimarketing.ru (
).
.
.
33
,
Audi
.
Audi
,
.
- .
1.
:
.
,
.
, ,
,
.
Audi
The
Audi Brochures: Design Rules,
www.audimarketing.ru, .
.
:
Audi
.
,
.
34
9 . ,
,
,
:
.
Audi.
: 8554
: Opus-PraxiMatt Deutsche Papiere Augsburg (,
), 250
: 2/0 (Pantone 186 C/V Pantone Cool Grey 9)
35
,
, . ,
+
.
Audi.
: DIN A4
: Sphinx Classen (, ),
250
: 2/0 (Pantone 186 C/V Pantone Cool Grey 9)
36
,
, . ,
+
.
.
Word (*.dot)
,
www.audi-marketing.ru,
/ .
.
37
4 .
.
4:
: 324 229
: , 80
: 2/0 (Pantone 186 C/V Pantone Cool Grey 9)
38
5 .
.
5:
: 229 162
: , 80
: 2/0 (Pantone 186 C/V Pantone Cool Grey 9)
39
, . ,
.
.
: 220 110
: , 80
: 2/0 (Pantone 186 C/V Pantone Cool Grey 9)
, ,
www.audi-marketing.ru, .
40
Audi . PPT-,
, ,
.
Audi, www.audi-marketing.ru.
Audi, :
! Audi Arial.
! , .
! .
! .
- .
.
.
,
.
.
,
.
.
.
.
.
Audi Arial.
.
41
.
Audi.
.
.
,
(
-
).
. ,
(5:3). , ,
.
,
, .
Audi,
.
.
-
( ). ,
,
,
192
dpi.
:
. ,
,
.
/:
, ,
. ,
,
, .
.
:
Wipe Right, Wipe Up.
,
Audi,
.
42
quattro
GmbH
quattro GmbH
.
Audi
Collection
www.audi-marketing.ru,
.
.
,
.
,
Audi
,
,
,
,
Audi.
Audi:
, ,
.
43
/BTL/POS
ATL
Audi
0,35% retail net
.
sales support
50%
.
:
1.
.
2. -.
- MS
Excel, - (.
www.audi-marketing.ru,
/). -
. -
.
:
a) - 20
;
b) - 20
,
;
) - ,
.
-
: Laszlo.Grouchitskii@audi.ru.
-
:
-
,
(1%
);
-
;
-
Audi .
-,
,
.
3.
Audi
(
,
..). ,
,
(
)
.
(
). ,
()
Audi,
(). ()
*.jpeg, *.pdf
*.doc
Laszlo.Grouchitskii@audi.ru
.
4.
(
),
( .
www.audi-marketing.ru,
/):
a) -
(. . 2);
b)
( )
;
c)
( )
,
(
),
44
(
);
d) (
);
e) . ""
,
( ,
,
- ,
).
, ( )
.
:
) 20
,
(
20
,
);
b) 20
,
.
,
,
.
5. POS
BTL.
BTL
Audi
( BTL-)
0,15% retail net
.
50%
.
BTL
:
1. BTL-
.
2.
.
,
-,
(-,
, ..).
.
: 20
;
: Laszlo.Grouchitskii@audi.ru.
:
-
;
-
;
,
,
/
BTL-.
45
3.
,
(. 7),
- (.
6).
,
(, , ,
/,
..).
4. 15
.
5.
,
: -, ,
,
, .
20
,
( ,
20 ,
).
,
,
.
POS
Audi POS-
- 0,2% retail net
.
POS
80% -,
1.
-
1.
POS-
.
46
1.
POS
POS
.
/ POS.
Audi.
-
POS
( -
/,
).
-
- POS
.
- POS.
/ ,
,
.
,
,
.
, ,
.
Audi :
-
-;
-
;
-
;
POS 200-
, .
80%.
, ,
, ,
.
48 ,
/ POS-.
47
( POS)
-
11
0
0%
(min 80%)
0%
200
0
3. POS
3.1
45
3.11
10
3.12
3.13
3.15
3.16 ()
silent salesman
3.17
3
3
3
3
3.2
75
3.21
10
15
20
DVD
3.24
5
5
0%
,
/
4 .
Audi AG,
//
S : 3002 - 1 .; 300-5002 - 2 .; 5002 - 3 .,
/
S : 3002 - 1 .; 300-5002 - 2 .; 5002 - 3 .,
/
S : 3002 - 3 .; 300-5002 - 6 .; 5002 - 9 .,
/
+ 10%
0%
./: 300 - 1 .; 300-600 - 2 .; 600-900 - 3
.; 900 - 4 .
. Audi exclusive -
5
5
5
5
, . 1
./
3.3 ///
40
3.31 Quattro Gmbh
3.32 Audi
Exclusive
3.33
10
3.34 -
15
3.4
10
25
3.41
3.42 " "
3.43
3.44
5
3
2
2
2
2
3.45 -
-
3.46
3
2
3.5
15
3.51
3.52
3
2
3.53 -
10
0%
, 2 . 1 ./ ;
50 .
,
Quattro Gmbh
. - ,
/
0%
10 . 1 . 6-.
1.
: 50% . ; : 50%
.
: 2 ./1 /
Audi
0%
, : www.audi-"".ru
, .. email: "".""@audi-"".ru
Audi AG,
( , )
48
2.
, 1/1
210 297
:
24
/ 12
/ 11
:
Audi Sans Extended Bold
16 pt,
21 pt,
+4(XPress)
c :
Audi Sans Extended Bold
14 pt,
18 pt,
+4(XPress)
:
Audi Sans Roman
8 pt,
10,5 pt, +2(XPress)
, 2/1
420 297
:
30
/ 15
/ 11
:
Audi Sans Extended Bold
17 pt,
21 pt,
+4(XPress)
c :
Audi Sans Extended Bold
15 pt,
18 pt,
+4(XPress)
:
Audi Sans Roman
8,5 pt,
10,5 pt,
+2(XPress)
, 1/4
148 210
:
24
/ 12
/ 11
:
Audi Sans Extended Bold
16 pt,
21 pt,
+4(XPress)
c :
Audi Sans Extended Bold
14 pt,
18 pt,
+4(XPress)
:
Audi Sans Roman
8 pt,
10,5 pt, +2(XPress)
297 140
:
24
/ 12
/ 11
:
Audi Sans Extended Bold
16 pt,
21 pt,
+4(XPress)
c :
Audi Sans Extended Bold
14 pt,
18 pt,
+4(XPress)
:
Audi Sans Roman
8 pt,
10,5 pt, +2(XPress)
, 1/2
297 210
:
30
/ 15
/ 11
49
:
Audi Sans Extended Bold
16 pt,
21 pt,
+4(XPress)
c :
Audi Sans Extended Bold
18,5 pt,
24 pt,
+4(XPress)
c :
Audi Sans Extended Bold
14 pt,
18 pt,
+4(XPress)
:
Audi Sans Roman
10,5 pt,
14 pt,
+2(XPress)
:
Audi Sans Roman
8 pt,
10,5 pt, +2(XPress)
, 1/1
297 420
:
40
/ 20
/ 15
:
Audi Sans Extended Bold
21 pt,
27,5 pt,
+4(XPress)
c :
Audi Sans Extended Bold
18,5 pt,
24 pt,
+4(XPress)
:
Audi Sans Roman
10,5 pt,
14 pt,
+2(XPress)
, 2/1
594 420
:
40
/ 20
/ 15
:
Audi Sans Extended Bold
21 pt,
27,5 pt,
+4(XPress)
50
3. ,
,
.
-
.
Audi
,
.
,
,
.
Audi
,
.
(,
..).
. , ,
, .
,
, ,
.
, ,
Audi.
, ,
Audi. ,
,
:
- .
-
Audi.
51
,
,
(,
).
.
www.audi-marketing.ru,
/ . ,
.
Audi
Audi :
: Pantone Cool Grey 9
Audi: Pantone 186
Audi Alu,
(Pantone 186), .
52
Audi
.
,
,
Audi.
Audi Sans
Audi,
: , ,
.
.
Univers
Extended.
Audi Sans
Audi Sans Bold
Audi Sans Extended
Audi Sans Extended Bold
Audi Sign
1
Univers 55
Univers Bold 65
Univers Extended 53
Univers Bold Extended 63
Pragmatica Light
53
4. -:
: ?
:
?
:
?
- ?
: ?
,
:
?
,
?
,
?
: ?
.
( )?
Audi
Sans
?
54
5. POS-
www.audi-marketing.ru
www.audi-marketing.ru
POS Volkswagen Group
Service ( ).
-
www.audi-marketing.ru. ,
,
.
! POS
www.audi-marketing.ru
.
,
,
.
,
VGA.
!
.
www.audi-marketing.ru
VGS.
,
.
.
,
.
,
.
VGS
1
(
,
, 1 ).
VGS,
.
,
,
www.audimarketing.ru.
:
Elena.Trankina@volkswagen.ru, . (095)
2340228.
55
6. . -
Check-list:
4 CW
4 CW
- 3 CW ,
200 .,
3 CW
2 CW
2 CW
2 CW
10
5
3 ,
56
Check-list: -, - ( -)
: ,
: , ,
,
:
,
,
5 CW
5 CW
4 CW
4 CW .
. ""
1 CW
1 CW
2 CW
2 W
.
1 CW
.
1 CW .
1 CW
3
- 5 . 3
- 1
. .
, ,
,
. /
""
Audi
DJ
Audi
Audi ,
57
-
- ,
-
.. -
3 100
70 . .
Audi.
PR
, -
,
,
Audi. -
.
58
Check-list: - -
5 CW
: 5 CW
:
,
: , ,
:
,
,
4 CW .
,
4 CW .
. ""
1 CW
1 CW
2 CW
2 W
.
1 CW
: ,
,
1 CW .
1 CW
3
- 5 . 3 .
,
.
- 1
. .
, ,
,
- 1
. .
, ,
,
.
,
1) ,
2)
( ,
,
)
59
""
Audi
-
-
/
: ,
,
3 100
70 . .
Audi.
, -
.
, , -
60
PR
,
, ,
,
.
, ,
.
Audi. -
.
61
Check-list:
,
- /-
- -
- ()
- :
-
/
(/ /gross profit)
,
- , (
)
* -
62
7.
-, ,
..
,
(,
..)
USD
63
www.audi.ru
,
AUDI AG
,
Audi
,
.
,
,
,
.
.
2.0.
2003 .
,
,
.
www.audi-marketing.ru.
,
:
,
Laszlo.Grouchitskii@audi.ru