Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials

Course No MGT842

Cours Title GLOBAL STRATEGIC MANAGEMENT

Course Planner 14614 :: Syed Tabrez Hassan

Lectures Tutorial Practical Credits 3 1 0 4

Text Book:

1 International Business Strategy A Nag, Vikas Publishing House, New Delhi, 2010

Other Specific Book:

2 International Strategic Management Mike W. Peng , Cengage Learning, New Delhi, 2003 3 Global Strategic Management, Mellahi, K., Frynas, J.G. & Finlay, P., Oxford University Press, New Delhi, 2006

Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 4 Robert S Kaplan, Norton and Barrows Jr., Developing the Strategy-Vision Value Gaps and Analysis Harvard Business School Publishing, Special Book Preview of The Execution Premium 5 Collins and Porras, Building Your Company Vision , HBR, Sept-Oct 1996, pp.65-77 6 Michael E Porter and Mark R Karmer, Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review, December 2006, pp. 1-15. 7 Michael, E. Porter, The Five Competitive forces that shape Strategy, Harvard Business Review, January, 2008, pp.78-97 8 Lacobucci and Nordhielm, Creative Benchmarking, HBR Nov-Dec 2000, pp.2-3 9 Raghunath, S., A Strategy for Alliance, Management Review, January-March, 1996, pp.5-11. 10 Yip, Loewe and Yoshino, How to Take Your Company to the Global Market, Columbia Journal of World Business, Winter 1988, pp.37-48 11 Raghunath, S., Alliance Management-The next Millennium Challenges?, Management Review, March, 1999, pp.103-108. 12 Raghunath, S., Joint Ventures: Does Termination means failure?, Management Review, January 1999, pp.11-17 13 McAfee, A. and Brynjolfsson, E., Investing in IT that makes a competitive Difference, Harvard Business Review, July-August, 2008, PP.98-107 14 Pearcy and Robbins, Strategic Transformation as the Essential Last Step in the Process of Business Turnaround, Business Horizons, 2008, Vol 51, pp. 121130 1 Approved for Spring Session 2011-12

15 Micheal E Porter, From Competitive Advantage to Corporate Strategy, HBR, May-June 1987, pp.2-21 16 Compbell, Goold and Alexander, Corporate Strategy: The Quest for Parenting Advantage, HBR, March-April 1995, pp.120-132 17 Gary Hamel, Moon Shots for Management, HBR, Feb 2009, pp.1-9 18 Kim and Mauborgne, How Strategy Shapes Structure, HBR Sept 2009, pp. 2-10 19 Global Strategy Implementtion, EBSCO Article http://web.ebscohost.com/ehost/results?sid=62812795-bbaf-4fde-94ae-0ceba2149b0b %40sessionmgr14&vid=2&hid=11&bquery=(global+OR+strategy) &bdata=JmRiPWJ0aCZkYj1zOGgmZGI9YndoJmRiPThnaCZ0eXBlPTAmc2l0ZT1laG9zdC1saXZl 20 Ford Motor Company Global Electrification Strategy http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=30bd4988-cde1-48e5-b74c-8118eb0ef27c %40sessionmgr113&vid=1&hid=122 Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 21 www.csuchico.edu/mgmt/strategy/ 22 www.strategicmanagementreview.com 23 www.strategy club.com Salient Features Self-study modules from California State University Strategic management Articles This Web site provides strategic planning tools templates, links, and information that will directly help strategic-management students analyze cases.

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned

Part 1
Week 1 Lecture 1 Lecture 2 Understanding International Strategy Home Country, Host country and strategy implications, Local Responsiveness of a International Business Modes of International Business, Trading Mode, participating Mode Strategic Alliance, Joint Venture, Acquisition, Merger and other strategies ->Reference :1,1 ->Reference :1,1 Bajaj Auto's Internation Business Strategy. Ref 1. Pg 17

Lecture 3 Week 2 Lecture 4 Lecture 5

->Reference :1,2 ->Reference :1,2

Multinational enterprise, Characteristics and strategy ->Reference :1,3 involved in MNEs

Approved for Spring Session 2011-12

Week 2

Lecture 6

Strategic International Environment, political,economic,cultural,technological,financial environment General Strategic Choice, Four basic strategies Core competence, experience effect, generic international growth strategies

->Reference :1,3

P&G, Growth through product diversification ref -1 page -57

Week 3

Lecture 7 Lecture 8 Lecture 9

->Reference :1,4 ->Reference :1,4 Pepsi's entry into India. ref -1 page-99

Market Entry Strategy, Determinants of Entry mode, ->Reference :1,5 Diamond Model of Competition among nation ->Reference :3,2 Resource based consideration, Industry based connsideration institution based considerations, Managing the host Government ->Reference :1,5

Week 4

Lecture 10

Part 2
Week 4 Lecture 11 international competitiveness strategy, three generic ->Reference :1,6 strategy models - porter's model, Leontiades' model, Prahalad and Doz's model international value chain, Diversification Vs Concentration strategy, country attractiveness ->Reference :1,6 ->Reference :2,8 AirAsia - Diversification through low-cost strategy ref -1 page -125

Lecture 12 Week 5 Lecture 13

Company strength matrix, Host country competition ->Reference :1,6 and MNE strategy, IB strategy Product, Branding and Promotional strategy in International market, Market factors, Hi-tech positionaing, hi-touch positioning International PLC, New product development, branding levels and alternatives ->Reference :1,7

Lecture 14

Lecture 15 Week 6 Lecture 16

->Reference :1,7 Kodak's product and business strategy in a changing market ref-1 page-153

Product promotion strategy, personal selling, sales ->Reference :1,7 promotion, Direct marketing, sponsorship promotion

Lecture 17

Pricing strategy in International market, factors governing international pricing, various alternatives for pricing, pricing decision model International Price pressure, price discrimination Dumping as strategy, types of dumping, WTO and implications, Price risk management Logistics,operations,LOD linkage, INCOTERMS,warehousing,storage International operation strategy, strategy focus, International distribution

->Reference :1,8

Lecture 18 Week 7 Lecture 19 Lecture 20 Lecture 21

->Reference :1,8 ->Reference :1,8 ->Reference :1,9 ->Reference :1,9 case - Pricing for profit or loss? ref -1 page -175

Approved for Spring Session 2011-12

MID-TERM Part 3
Week 8 Lecture 22 Lecture 23 Lecture 24 Week 9 Lecture 25 Lecture 26 Strategic alliances, partnerships, networks,selection ->Reference :1,10 of alliance partners,structuring the alliance Decision model for a Strategic Alliance, Licensing strategy, success and failure for strategic alliances FDI,IJV and M&A, driving factors for FDI ->Reference :1,10 ->Reference :1,11

international JVs, conflict resolution in JVs, strategic ->Reference :1,11 motives for M&As Post acquisition Integration issues, M&A failures ->Reference :1,11 Tata steel's acquisition of Corus ref -1, page 251

Lecture 27

Corporate level strategy, subsidiary level strategy and its strategic role, Mini replica role, global product mandate Parent subsidiary relationship, strategic choice between subsidiary and acquisition Multinationals in action, Dell, British airways, P&G, Toyota, American Express

->Reference :1,12

Week 10

Lecture 28 Lecture 29

->Reference :1,12 ->Reference :1,13

Part 4
Week 10 Week 11 Lecture 30 Lecture 31 Lecture 32 Lecture 33 Week 12 Lecture 34 Dominant business strategies, walmart, canon, McDonald's, Gillette, Electrolux, Samsung International Organizational structure,Matching strategy and structure International financial management, investment decisions Class Test HW3 International HRM, International development of managers, Integration of strategy, OS, Financing and HR Nature of control system in international business, elements of strategic control system Critical success factors and strategic control, benchmarking and best practices Direct methods of control, control in various special situations viz. takeover, JVs, export intensity etc Corporate governance and social responsibility ->Reference :1,14 Case-Restructuring of Sony ref-1 page-334 ->Reference :1,13 ->Reference :1,14 ->Reference :1,14

Lecture 35 Lecture 36 Week 13 Lecture 37 Lecture 38 4

->Reference :1,15 ->Reference :1,15 ->Reference :1,15 ->Reference :2,10 Approved for Spring Session 2011-12

Week 13

Lecture 39

Corporate governance and social responsibility

->Reference :2,10

Spill Over
Week 14 Lecture 40 Lecture 41 Building your company's vision The Five Competitive forces that shape Strategy ->Reference :7,1 ->Reference :9,1

Details of homework and case studies

Homework No. Objective Topic of the Homework Nature of homework (group/individuals/field work Evaluation Mode Allottment / submission Week 2/6

Homework 1

To test the analytical skills of students pertaining to the subject To test the presentation and analytical skills

The Students will have to do a PEST analysis of different Individual industries. Each student will be assigned an industry and shall be required to bring out the strategies adopted by different companies due to the environmental factors. The industries areAirlines, Telecom, IT, Pharmaceuticals, Electronics, Beverages. Case Based Presentation. Students will be given a case and shall Group be required to give a presentation of the case. The marks will be distributed as : 10 Marks for the write up. 10 marks for the presentation.

PEST will consist of 20 marks, as each Factor analysis is of 5 Marks , so 10 Marks for the write up. 10 marks for the presentation. Question sheet consisting of 1215 short question among which atleast 5 question should be of analytical type.

Homework 2

2 / 11

Homework 3

To test the subject Class test based on post midterm syllabus consisting of short (12- Individual knowledge with 15)questions. Atleast 5 question should be of analytical type. analytical skills

11 / 11

Scheme for CA:out of 100*

Component Homework Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

Approved for Spring Session 2011-12

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)

Tutorial 1 Tutorial 2

Open Discussion on Global Economy, Indian Liberalisation and Globalisation Case Study: Coca-Cola Goes Global with Local strategy Case analysis Ref 2 Pg 14

Tutorial 3 Tutorial 4 Tutorial 5 Tutorial 6 Tutorial 7

Discussion on contemporary issues circulating in newspaper at that period of time Case Study: General Motors, Global strategy Ref 2 Pg 80 Case based presentation for HW2 Case based presentation for HW2 Case based presentation for HW2

discussion Case analysis Case analysis Case analysis Case analysis

After Mid-Term
Tutorial 8 Tutorial 9 Tutorial 10 Tutorial 11 Tutorial 12 Tutorial 13 Case based presentation for HW2 Case based presentation for HW2 Case based presentation for HW2 Case based presentation for HW2 Doubt Clearing Doubt Clearing Case analysis Case analysis Case analysis Case analysis Problem solving Problem solving

Approved for Spring Session 2011-12