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Get the global outlook on how your business can preserve reputation and lead crisis response p

The Reputation Preservation and Crisis Communication Summit USA

How to create and preserve a strong reputation so you can avoid crises, strengthen your brand and increase your bottom line
5-6 MARCH 2012 MANHATTAN, NEW YORK
Innovation Best Practice Interactivity Focused Debate

HEAR FROM THE FOLLOWING BUSINESS LEADERS:

Alcoa
Nicholas Ashooh, Global Vice President Corporate Affairs

Dr Pepper Snapple Group


Tina Barry, Executive Vice President, Corporate Affairs and Leadership Team

www.ethicalcorp.com/reputation

Benchmark against leading American and European companies: Compare effective crisis response strategies and
embed common traits into your organisations practices.
Caesars Entertainment
Jan Jones, Senior Vice President Communications & Government Relations

Build corporate reputation: How to enhance your


companys perceived reputational value at local and global levels.

Ensure long term relationships: Strategically engage with


your stakeholders to gain their loyalty and respect.

Best Buy
Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility

Calm in a crisis: Its a fact that bad things happen to good


companies. Discover ways to limit the damage when problems strike from leftfield.
AIG

YOUR EXPERT SPEAKERS INCLUDE:

Christina Pretto, Senior Vice President Corporate Communications, and member of AIGs Management Leadership Team

ORGANISERS:

Expert speakers, delivering best practice on an exclusively corporate focused agenda p

Practical advice, interactive discussions and in-depth case studies p


Dear Colleague, within a matter of minutes. New technology, Today, the tiniest customer grievance can be played out in front of a global audience media have magnified corporate exposure to growing environmental and ecological concerns, and the recent explosion of social footage of rats running across the floor of a KFC/Taco Bell in Manhattan reputational threats. Shortly after the advent of YouTube, for the brand. And things are only going to get went viral in hours, and turned a local story into a global crisis management issue a global distribution tool in the palm of their hand, companies have worse. When every human being in the developed world has management strategies. little choice but to start thinking differently about their reputation and reputation 6 in New York promises to address many of the The Reputation Preservation and Crisis Communication Summit on March 5 & and deliver the finest line-up of companies and thorny issues surrounding risk and crisis management, including social media, others, Best Buy, Verizon and AIG. The truth is, speakers to handle your questions and concerns. Big names already include, among time. A single post on Twitter can ricochet businesses are more vulnerable now to the threat of bad publicity than at any other d businesses. At the summit: around the world in minutes, with potentially damaging implications for unprepare reputation. Find out how to tap into social media, and use it as a valuable resource to protect what people are saying about your company and its leaders. Measure and monitor Find out why its critical to answer questions before they are asked. Be prepared to defend or counter attack when the worst happens. that if youre not already embracing social media as a tool to connect with the people

If corporate reputation is important to you...


...then here is why you should attend this conference:

Better still get ready to engage. Because matter to you, your detractors certainly will be.

Essential market intelligence:


Best practice examples and expert advice from 20+ major US and EU corporates.

g sites to contend with, corporations are With more than 150million blogs, media sharing, consumer opinion and social networkin control of their media message. At the summit, well examine how bringing the waking up to the fact that they are no longer in full of opposition, and well look at ways you can public into your conversation is one of the best mechanisms for making allies out ent in a social age. Well also be covering the importance of full dramatically improve your reputation and reputation managem perception of company values and objectives. engagement with employees, key stakeholders and customers to engender a healthy reputation and prevent and manage your reputational risks. Ultimately, we want you to discover new ways to preserve your In addition find out: Why building better stakeholder relations are key for long term success. , customers and key stakeholders. How to preserve corporate reputation through engagement with your employees on the global platform. companies tackle the challenge of maintaining local and national brand reputation How leading responding to reputational risks. Best practices all companies should implement when Why engagement through social channels is vital to business success.

95% of participating chief executives believed that Couldnt we all do better? A recent US survey by Burson-Marsteller found that nt of business objectives. Yet only 19% had a formal corporate reputation plays an important or very important role in the achieveme e of of their corporate reputation. It appears that while businesses understand the importanc system in place to measure the value corporate reputation, few are taking the necessary steps to safeguard it. than ever for companies to interact with their Its a fact that bad things happen to good companies, which is why its more important internal, customer and stakeholder audiences. companys key intangible asset its reputation The New York summit will outline the importance of upholding and improving your and Exxon in the Valdez oil do when calamity strikes. Harsh lessons learnt by Nestle in the palm oil scandal, and examine what to can have a catastrophic impact on consumer and stakeholder spill crisis have recently demonstrated how a badly handled problem Such calamities highlight the growing importance of confidence and, as in the case of Exxon, its share prices, which fell by over 20%. chance to penetrate psychologies and damage customer having a clear reputation management strategy in place before crisis has a and stakeholder confidence. the real life reputation challenges companies have Attend to hear our comprehensive sessions ones that will provide insights into ent. had to deal with, plus proven strategies to help with your risk and crisis managem your ticket today. To avoid disappointment in what promises to be a major sellout event, reserve I look forward to seeing you in New York on March 5 and 6 in New York. Kind regards,

Build valuable contacts to grow your company:


The international meeting place for Corporate Communication Leaders.

Agenda
focused on your needs as a communicator:
Extensive three month research period with corporates to get the most important issues in reputation and crisis management.

Hayley Dunn Ethical Corporation

Got any questions? Get in touch on register@ethicalcorp.com or on +1 800 814 34 59

P Top Executives handle your questions and concerns on reputation and crisis management

Get real-world, relevant advice from peers, not thought leaders service providers and consultants
Every speaker is a senior corporate communication leader at a large multinational. That's real 'skin in the game' experience for you to learn from.
No discussions on intangible, impossible, irrelevant ideas from though leaders, consultancies or agencies. Instead, insight from business leaders working in this space, we guarantee you valuable knowledge which has proven to effective. We bring corporate speakers who have real life experience in maintaining corporate reputation and managing reputation risk. We ensure you will leave the conference equipped with best practice which you can use back at the office.

Learn from 20+ executives who orchestrate crisis response and reputation management at a group level:

Best Buy
Senior Vice President, Communications, Public Affairs and Corporate Responsibility, Paula Prahl

Alcoa
Global Vice President, Corporate Affairs, Nicholas Ashooh

Dr Pepper Snapple Group


Executive Vice President, Corporate Affairs and Leadership Team, Tina Barry

AIG
Senior Vice President, Corporate Communications, and member of AIGs Management Leadership Team, Christina Pretto

Caesars Entertainment
Senior Vice President, Communications & Government Relations and Management Board, Jan Jones

Eli Lilly & Company

Plus:
Practical insight from an exclusive corporate speaker
lineup with representatives from leading companies like Verizon,
The Hershey Company, Eli Lilly & Company, GAP Inc, Cardinal Health and more. Weve also got world-class global leaders from Alcoa, Dr Pepper Snapple Group, Caesars Entertainment and AIG.

Vice President, Global Communications, Jeffrey Winton

Verizon Communications Inc


Corporate Vice President, Worldwide Communications, Torod Neptune

GAP Inc
Vice President Global Communications and Public Affairs, Bill Chandler

Southwest Airlines
Vice President, Communication and Strategic Outreach, Linda Rutherford

Deal with the biggest issues facing your company today


with a tightly focused agenda including: How to engage with your stakeholders to enhance corporate reputation - Adapt to reputation vulnerability - Overcome reputational risks -Preserve reputation locally and globally.

Cardinal Health
Vice President, Communications, Jill LaNouette Director, Community Relations, Dianne Radigan

The Hershey Company


Vice President, Public Affairs, Andy McCormick

GE Energy Europe
Director Communications & Public Affairs Europe (EMEA), Frank Farnel

Ask your biggest questions and get advice on your


biggest concerns with an opportunity to network with global
leaders and practitioners, coming from a cross-section of industries in this space.

Virgin Atlantic
Global Communications and Management Board, Greg Dawson

Chubb Corporation
Vice President, Corporate Communications, Mark Schussel

Guarantee you'll learn from your peers: 70% + past attendees


come from large multinational corporations.

REI
Vice President, Public Affairs, Michael Collins

Proctor and Gamble


Director, Corporate Communications. Paul Fox

Practical measurable strategies that you can take back to


the office.

Jaguar Land Rover


Vice President, Communications and Public Affairs, Stuart Schorr

Group discounts available - Forward this brochure onto your colleagues!

DAY ONE: How to build reputation and prevent crises


Building corporate relations for long-term success: Establish shareholder value and enhance corporate reputation
Best Buy is a multinational retailer of technology and
entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue. The company focus on building positive relations with their 180,000 employees and the communities where their employees and customers live and work, donating approximately $25 million to improve the vitality of these communities in 2011. Hear how this admired global company ensures long term credibility and likeability with its external and internal stakeholders. Understand why your employees are your biggest asset: Best Buy address why their employees are priority and how this positively impacts reputation. How Best Buy successfully engages with their external stakeholders to build long term relations; recognise your key external partners and why building relationships with business groups is just as important as customer engagement. Why Best Buy fully integrate CR in to their business model to boost reputation; How responsible business can improve business relations and ensure long term success.

Agenda 5 March 2012


How Hersheys implemented a controlled response to media scrutiny and criticism. Discover how the company turned the experience into an opportunity to improve its reputation management practices.

The thought process: analyse multiple reputational risks to prioritise and deliver an appropriate response
As the worlds largest consumer goods company and the owner of many of the worlds most iconic brands, Procter & Gamble is credited with the creation of what we know as brand management today. Serving around 4.4 billion of the worlds consumers, P&G ranks top 10 on the worlds most respected companies and Global most admired companies list (2011). The company has a long history of earning the respect of its peers, however even this doesnt stop P&G from reputational risk challenges. Learn how the company filters through potential threats across the company and reacts accordingly to maintain its brand value. They will share with you: How to prioritise responsibilities when issues arise; learn how to understand multiple risks across your brands and determine which are most likely to impact your stakeholders. How P&G think about scenario and escalation planning. The process to determine which communication channels to use when engaging with different stakeholders; Discover P&Gs decision making process when a crisis occurs, which stakeholders are involved and how to communicate to these most effectively.
P&G Paul Fox, Director, Corporate Communications

The Hershey Company, Andy McCormick, Vice President, Public Affairs

Changes at the top: How Dr Pepper Snapple Group preserved its reputation with stakeholders during a company ownership change
A Fortune 500 company, Dr Pepper Snapple Group is one of North Americas leading refreshment beverage companies. With a brand heritage spanning more than 200 years, DPSG markets more than 50 brands of beverages. DPSG became a stand-alone, publiclytraded company on the New York Stock Exchange in 2008 and overcame the challenge of maintaining the DPSG brand reputation, which dates back three centuries. From the Dr Pepper Snapple Group, hear about the role its key communicators played during the organisational shift. And gain insight into how its possible to hone communication capabilities to positively impact the future of your brands reputation. The DPSG session will cover: How the company addressed its stakeholders, and responded to concerns that arose during the transition process. The importance of keeping your key stakeholders in the loop, ensuring consistent information flow and active engagement to maintain value and preserve reputation. How to transform anxieties about change into opportunities for success: Discover how DPSG took hold of uncertainty and inverted it, improving its standing with employees, customers, communities and other key stakeholders.
Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs and Leadership Team

Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility

Alcoa is the worlds leading producer of primary and fabricated aluminum, as well as the worlds largest miner of bauxite and refiner of alumina. The company has 59,000 employees in 31 countries, operating in businesses that serve the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets. Hear how Alcoa uses innovative and comprehensive stakeholder engagement techniques to preserve its reputation in a challenging arena. Plus, why its environment, health and safety practices help it to win the trust of internal and external stakeholders. In this session find out:
The importance of having regular dialogue and information flow with customers, government agencies, employees, community members and NGOs to ensure issues and concerns are fully understood. How transparent business practices earned Alcoa the right to operate in its host communities. Why and how credibility and reputation have helped to generate new business opportunities for the company. The importance of trust how Alcoas active engagement in health and safety risk monitoring have led to an increased confidence across its business activities, and given it a competitive advantage.

The rewards of corporate listening for a leading consumer cooperative How REI engages with customers and employees to build and strengthen its reputation
American consumer cooperative, REI, employs over 10,000 people. Ranked 9th in FORTUNEs 100 Best Companies to Work For, with 14 consecutive years of recognition as an employer of choice, REI has more than 4.4 million active members and customers, with an annual turnover of more than $1.6 billion. Discover how REI engages with its customers and employees to support the brand and uphold its reputation. Learn how REI aligns its corporate objectives with customers expectations, and engages with employees, customers and key stakeholders to deliver its business and mission results. Hear how REI carefully monitors and uses its brand to address active members and customers. Discover how to transpose REIs experience of successful engagement into your own company, and activate customer buy-in and support of your brand and its values. Authenticity in action: REI believes that being authentic is critical to maintaining credibility in stakeholder relationships. Find out why such a message is a communication priority one that must filter from the top down.
REI, Michael Collins, Vice President, Public Affairs

Engage in social media as a PR tool and build your corporate brand


Jaguar Land Rover is a billion dollar automotive company, selling vehicles under the Jaguar and Land Rover marques. The company has a remarkably rich history and both brands rank high in consumer appeal and aspiration. Hear how Jaguar Land Rover invests in their brands with social media and public relations to drive reputation and awareness to drive sales. Also understand how to successfully engage in social media to build strong relationships with various stakeholders and thus strengthen your brand reputation. You will learn: The opportunities social media can bring to your organisation; How Jaguar Land Rover has engaged its stakeholders through social media. Build your brand to boost reputation; Hear how Jaguar Land Rover uses non-traditional tools to manage both positive and negative news stories and used this new communication channel as a PR tool. The role social media communications play in the context of the companys public relations and marketing departments.
Jaguar Land Rover, Stuart Schorr, Vice President, Communications and Public Affairs

Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs

Sweeter reputation: How Hersheys engagement across the supply chain has amplified solid credentials
The Hershey Company is the leading North-American
manufacturer of chocolate and non-chocolate confectionery and grocery products, employing approximately 13,700 people. This Fortune 500 Company exports to over 90 countries and has net sales of over of $4 billion. Companies sourcing cocoa from West Africa have fallen under the ethical spotlight in recent years. Hersheys, however, launched a company sustainability program using mobile technology to improve farming methods and increase family incomes. The Hershey CocoaLink program demonstrates that innovation at the earliest stages of supply chain development drives both innovation and reputation objectives. In this session find out: How Hersheys has responded to the cocoa sourcing agenda their commitment to consumers, community and children by actively engaging in programs to enhance their corporate reputation. How Hershey engages customers by encouraging feedback on the companys operations and production methods. Why transparency matters: When dealing with emotive issues such as child labor, Hersheys has found that inviting customers, communities and stakeholders into open dialogue is good for business and great for reputation.

GE Energy Europe is the European division of GE Energy, one of


the worlds leading suppliers of power generation and energy delivery technologies, supplying a quarter of the worlds energy. GE Energy, a $38 billion company (2010 revenues) employs more than 90,000 people worldwide, and operates in over 100 countries. Hear how GE Energy Europe has polished its reputation through developing powerful relations with key players, forming effective partnerships, and working with luminaries that act as company representatives during times of crisis. Discover why and how GE Energy Europe builds customer relationships through regular engagement and careful consideration of its objectives. And hear why its imperative that customers become brand advocates. Transparency and openness are not token words for GE Energy Europe they are considered the only solutions for a wellmaintained reputation. Discover why this ethos must filter from the top down and how positive results can be realized.

One of Americas greatest business success stories, Southwest Airlines is a national air carrier operating 550 Boeing 737 aircraft among 72 U.S. cities. Southwest operates more than 3,400 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried. Southwest Airlines ranked fourth on Fortune's World's Most Admired Company list and is the highest ranking commercial airplane (2011). Hear how Southwest Airlines has grown to be an admired company across the world and where they are headed. Learn from the best and build your corporate brand: How to improve your online engagement and enhance brand reputation: Why transparency is the key for Southwest to get credibility in the online space. How to overcome the new speed of information and the challenge of customers knowing something before an employee does: How Southwest Airlines communicate internally, manage change and maintain employee engagement to overcome this challenge. How to turn to social media to drive your messaging: Discover how Southwest handles PR and reputational crises in the new world where information flows multi-channel and at the speed of light.
Southwest Airlines, Linda Rutherford, Vice President, Communication and Strategic Outreach

GE Energy Europe, Frank Farnel, Director Communications and Public Affairs Europe (EMEA)

I think social media as part of crisis response is not only necessary it is central to what everyone needs to do. Kathy Leech, BP

DAY TWO: Practical steps on how to mitigate crisis and reputation risks
Global challenges: How to maintain local, national and international brand integrity at times of high reputational impact
A Global 500 company, Verizon is a worldwide leader in delivering innovation in communications, information and entertainment. The company employs 195,900 with annual revenues of $106.6 billion (2010). Verizon has been placed on the CRO magazines 100 Best Corporate Citizens (2011). Hear how this leading company maintains its international credibility through its strategic communication efforts. Discover: How Verizon addresses maintenance of its corporate reputation with stakeholders throughout the world. The importance of preserving local national and global brand reputation, and how to deal with tough challenges when they arise. Why adherence to outlined reputation objectives is crucial in a company-wide crisis. Find out how Verizon has led a number of rapid responses to crises, and successfully maintained its global credibility.

Agenda 6 March 2012


Communications at the centre of the company: Using dynamic news flow to drive corporate reputation and meet company objectives. Why and how stakeholder engagement is key, and what that actually means in your job as a communicator.

Theres local, theres national and theres social


Gap Inc. has a 43-year history, with iconic brands and a strong culture of giving in communities around the world. In the days of traditional media, it was enough to rely on loyal customers, passionate employees, and television commercials to tell the companys stories. But, with increased use of social media platforms, rapid news cycles, and a hunger for 2-way conversations between customers and businesses, Gap Inc. has shifted gears.
Bill Chandler is leading Gap Inc.s communications team at a pivotal time. The company is growing around the globe with stores in the U.S., Europe, Canada, Asia, Middle East, Africa, Latin America, and Australia. Customers, stakeholders, and 134,000 global employees want to participate in the conversation about the unique culture in each brand to the products and people behind them. They want to post comments on corporate and brand blogs. They want to share photos and style advice on Facebook pages. They want to receive exclusive deals and notes about the company on Twitter. Hear how Gap Inc. uses social media as a key part of an overall internal and external communications strategy to build trust and passion for the company. Hear how Gap Inc. measures results and stacks resources against these social communications initiatives. What methods, tools, and guidelines have enabled Gap Inc. to embrace social media while tempering the noise and mitigating potential risks of social media. Hear how the Gap Inc. communications team uses social media for crisis response.

Virgin Atlantic Greg Dawson, Global Communications and Management Board

Recovery after crisis how to restore a corporate identity


History repeatedly demonstrates that things can go awry for the best and brightest firms. So when reputation breaks down due to unforeseen circumstances, what can be done to salvage it? In this session, discover ways to rebuild a damaged brand or shore up a tarnished reputation, and regain trust from the people that matter. Better still, discover how to turn a crisis on its head, and attract new supporters. With more than 30,000 employees worldwide, Cardinal Health is a Fortune 19 company that improves the cost-effectiveness of healthcare. As the business behind healthcare, Cardinal Health is a $103 billion company providing pharmaceutical and medical products to more than 60,000 locations each day in North America alone. During the past several years the healthcare industry has been challenged by criminal attempts to produce counterfeit prescription pharmaceuticals and medical supplies. Cardinal Health responded quickly and robustly to limit the consequences. Hear how the companys experience has changed the way it works with healthcare manufacturers, providers, and the wider community to safeguard the supply chain. Plus, how Cardinal Health now gives important information about prescription drug abuse to teenagers and parents, turning an exercise in crisis management into a campaign that is now changing lives with the added benefit of enhancing the companys reputation. Hear about: The real wider community and company benefits of tackling social problems head on, with a focus on rebuilding trust with stakeholders. How to engender trust and inspire stakeholders through open and proactive communication, and emerge as an industry leader.

Verizon Communications Inc, Torod Neptune, Corporate Vice President, Worldwide Communications

Caesars Entertainment Corporation, a 74 year old company,


is the worlds largest casino entertainment company. This Fortune 300 Company employs 70,000 people at 52 properties in seven countries on four continents. The company emphasises that their brands and reputation are their most valuable assets. Hear how this multi-billion dollar company manages crisis and minimises risk impact when operating in the regulated market. Caesars Entertainment is at risk of multiple crises from gambling issues and crime on property to natural disasters. The entertainment giant faces the challenge of separating these crises and responding to them as distinct issues. Hear how Caesars Entertainment has successfully overcome this challenge and how their experience will help you create a holistic crisis response plan. Lead your organisation through broad crisis potential; Caesars share how they protect brand reputation through supporting stakeholders involved in different crises and how they balance their efforts so all crises are addressed. Engage with your stakeholders through multiple crises and still maintain credibility in the industry; How Caesars engage with the appropriate stakeholders for individual crises.

GAP Inc Bill Chandler, VP Global Communications and Public Affairs

Drive your companys reputation through the good and bad: Handle vulnerability to reputational risks
Chubb Corporation, a 130 year old company, holds $50 billion in assets and generated $13 billion in revenues in 2010. The company is the 11th largest property and casualty insurer in the United States. A Fortune 200 company, Chubb is ranked as one of Americas 100 Most Trustworthy Companies. (2010)
The value of helping customers with pre-emptive action: Hear how Chubb engages customers in risk management and the benefits it has for their reputation and relationships How inclusion drives reputation and the bottom line. Learn how Chubb has championed diversity in the workforce, and the financial and brand building benefits gained. Hear how Chubb drives corporate reputation through vulnerable situations; using reputational risks as an opportunity for brand enhancement. Why Chubb specifically focus on empathy, speed, fairness and feedback during customer engagement and how this strengthens the companys defence when crisis hits; how customer engagement improves your resistance to critical situations.

Cardinal Health, Jill LaNouette, Vice President, Communications Cardinal Health, Dianne Radigan, Director, Community Relations

Caesars Entertainment, Jan Jones, Senior Vice President, Communications & Government Relations and Management Board

No right time for things to go wrong the importance of identifying reputation risks well in advance
Founded in 1876, Eli Lilly and Company is the 10th largest pharmaceutical company in the world, employing around 38,066 people globally, and marketing products in 125 countries. Forbes ranked Eli Lilly among the Most Generous U.S Companies and Most Admired Global Companies in Med Ad News. From Eli Lilly and Company learn about: How to identify reputational risks before they spiral out of control. The importance of vigilance and rapid response at the first signs of crisis, and understanding the importance of transparency, openness and responsiveness throughout the process. How the implementation of this strategy has enhanced Eli Lilly & Companys communication and interaction with its global audience. Why two-way dialogue is critical in maintaining a position of integrity when responding to reputational hazards. How to effectively deal with stakeholders in the face of misinformation and destructive rumors.

American International Group, Inc. (AIG) is a leading international insurance organization, serving customers in more than 130 countries. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG is a multi-billion-dollar concern that employs more than 40,000 people worldwide. AIG has made substantial progress in refocusing business growth and profitability since the company faced extraordinary financial challenges in 2008. Hear about:
How AIG rose from the ashes of a major financial crisis, and dealt publicly with intense questioning concerning its liquidity issues. The critical role its employees played in the reconstruction of the companys reputation, and how a refreshed corporate identity has dramatically improved employee retention rates, and boosted recruitment levels. Why skillful communication is essential, before, during and after a corporate crisis. Plus how you can take AIGs experience as a real life example of whats involved in transforming negative perceptions about a brand into positive developments.

Chubb Corporation, Mark Schussel, Vice President, Corporate Communications

Virgin Atlantic has carried around 58m passengers since 1984 and
now employs over 9000 people worldwide. The company also recently announced the development of a world-first low carbon aviation fuel with just half the carbon footprint of the standard fossil fuel alternative. Learn how and why Virgin drive reputation through vulnerable situations. Turning a weather crisis into a customer opportunity: Insight into the benefits of social media investment in difficult times and the impact on both customers and marketing.

AIG, Christina Pretto, Senior Vice President, Corporate Communications, and member of AIGs Management Leadership Team.

Eli Lilly & Company, Jeffrey Winton. Vice President, Global Communications

Crisis communications has always been a challenge but social media has introduced level of complexity ...which companies ignore at their peril. Mark Eduljee, Microsoft

Meet our top line up of expert speakers who lead crisis communication and reputation management

You'll meet and network with senior corporate practitioners:


Organisation Type Seniority of Attendees
PAST ATTENDEES:

n Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77% n NGO


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n C-Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% n Vice-President . . . . . . . . . . . . . . . . . . . . . . . . 8% n Director


................................

4% 4%

n Service Provider. . . . . . . . . . . . . . . . . . . . 15% n Academic

34% 7%

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n Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46% n Executive


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We've got a proven track record of delivering best practice to a corporate audience:
Ethical Corporation brings together the best in business to make a difference Jeff Swartz, CEO, Timberland Exceeded my expectations, attendees were a wealth of info Chris Lorence, CMO, ICBA I normally find social media events frustrating they dont provide content to my level. This event was different. I learned new things because of the real world experience and expertise Kelly Feller, Senior Social Media Strategist, Intel There was a rich choice of subjects tackled, with good organisation of the breakout sessions Bertrand Lepinoy, Corporate Purchasing Director, Total

FACT!
CEOs and IKEA, Veolia Water Weve had Interface, Presidents from Timberland,and many more. Americas, AkzoNobel, TNT, Microsoft

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1400 executives have attended Ethical Corporation and Since last June overSummits. Useful Social Media

77% of past attendees from our recent summits are from big corporates. Since June weve had delegates from over 200 companies throughout the US and Europe.
Got a question? Call us on: +1 800 814 34 59

R E G I S T E R
A 110 page report into

N O W
March 5-6, the New Yorker

How to Measure your Social Media Impact and ROI


Containing practical insights and benchmarks from 20+ leading corporate practitioners. Contributions from: Kodak, Siemens, Hewlett Packard, Adobe Systems and many more.

The Reputation Preservation and Crisis Communication Summit 2012

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THE VENUE
This conference will take place at the New Yorker Hotel in mid-town Manhattan. We have secured a reduced room rate for attendees and you will be sent detailed info about this when your registration is confirmed. The hotel is within walking distance of Times Square, Grand Central Station and the theatre district.

CALL: Ethical Corporation on +1 800 814 34 59. FAX: This form to +1 800 814 34 60. EMAIL: The registration team on register@ethicalcorp.com VISIT OUR WEBSITE: Go to www.ethicalcorp.com/reputation
and submit your details for instant confirmation of your place!

Cancellation Policy: Places are transferable without any charge. Cancellations after 23 January 2012 incur an administrative charge of 25%. If you cancel your registration after 6 February 2012 we will be obliged to charge the full fee. Please note you must notify Ethical Corporation in writing of a cancellation, or we will be obliged to charge the full fee. The organisers reserve the right to make changes to the programme without notice. For more details about prices please see terms & conditions on www.ethicalcorp.com/reputation.

Places are strictly limited, register today!

P Get the global outlook on how your business can preserve reputation and lead crisis response

The Reputation Preservation and Crisis Communication Summit USA

How to create and preserve a strong reputation so you can avoid crises, strengthen your brand and increase your bottom line
5-6 MARCH 2012 MANHATTAN, NEW YORK
Innovation Best Practice Interactivity Focused Debate

HEAR FROM THE FOLLOWING BUSINESS LEADERS:

Alcoa
Nicholas Ashooh, Global Vice President Corporate Affairs

Dr Pepper Snapple Group


Tina Barry, Executive Vice President, Corporate Affairs and Leadership Team

www.ethicalcorp.com/reputation
Action-packed summit: Key reputation preservation and corporate crisis management
concerns are tackled in our tightly focused agenda. Caesars Entertainment
Jan Jones, Senior Vice President Communications & Government Relations

From both sides of the Atlantic: More than 20 preeminent thinkers on reputation and
crisis management will be at the summit to impart their knowledge, and invite you to share their real life experiences.

Meet leading executives and make new contacts: Benefit from powerful networking
opportunities with delegates.

Best practices, best protection: Discover fresh ways to preserve your image, understand
and manage reputation risks, and turn a crisis minus into a plus.
EXPERT SPEAKERS YOU WILL MEET:
Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairs and Leadership Team Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility AIG, Christina Pretto, Senior Vice President, Corporate Communications, and member of AIGs Management Leadership Team Caesars Entertainment, Jan Jones, Senior Vice President, Communications & Government Relations and Management Board Eli Lilly & Company, Jeffrey Winton, Vice President, Global Communications GAP Inc, Vice President, Bill Chandler, Vice President Global Communications and Public Affairs Cardinal Health, Jill LaNouette, Vice President, Communications Cardinal Health, Dianne Radigan, Director, Community Relations The Hershey Company, Andy McCormick, Vice President, Public Affairs Verizon Communications Inc, Torod Neptune, Corporate Vice President, Worldwide Communications Southwest Airlines, Linda Rutherford, Vice President, Communication and Strategic Outreach GE Energy Europe, Frank Farnel, Director Communications and Public Affairs Europe (EMEA) Virgin Atlantic, Greg Dawson, Global Communications and Management Board Chubb Corporation, Mark Schussel, Vice President, Corporate Communications REI, Michael Collins, Vice President, Public Affairs Proctor and Gamble, Paul Fox, Director, Corporate Communications Jaguar Land Rover, Stuart Schorr, Vice President, Communications and Public Affairs

Best Buy
Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility

AIG
Christina Pretto, Senior Vice President Corporate Communications, and member of AIGs Management Leadership Team

ORGANISERS:

Join the conversation! You can follow us at: #reputationandcrisis Facebook.com/reputationandcrisis

Linkd.in/reputationandcrisis

P Expert speakers, delivering best practice on an exclusively corporate focused agenda

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