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ECN104CONCEPTS

assumeuseallresourcesineconomytoproduce2goods
showstradeoffsbetweenproducingonegoodoveranother
outsidethePPCnotpossiblegivencurrenteconomicresourcesunlessthere
isashiftinPPCoutwardduetoproductivityimprovement
decreaseinPPCcurvenaturaldisasters

inefficientgiveneconomicresources
Opportunitycost=whatevermustbegivenuptoobtainsomeitem
OCofGood1=(unitslostofGood2)/(unitsgainedofgood1)

DETERMINANTSOFDEMANDshiftinthedemandcurve
PPreferencesandTastes
IIncome
PPurchasers
EExpectationsoftheFuture
RRelatedGoods

DETERMINANTSOFSUPPLYshiftinthesupplycurve

IInputprices
NNumberofSuppliers
EExpectationsoftheFuture
RRelatedGoods
TTechnology
TTaxesandSubsidies

NOTE:shiftinpricerepresentsonlyamovementalongthedemand/supplycurveanddoesnotshifttheentirecurve

MARKETEQUILIBRIUM

3StepstoAnalyzingMarket
Equilibrium:

1)decidewhethereventshifts
supplyordemandcurveor
both

2)decidewhichdirectionthe
curveshifts

3)usethenewsupplyand
demandcurvestoseehowthe
shiftchangestheequilibrium
priceandquantity

PriceElasticityofDemand(Supply)=%changeinQd(Qs)

%changeinprice

=measureshowQd(Qs)ofagoodrespondstoachangeinpriceofthatgood
PointElasticity=(P/Q)*(1/slope)

Midpointmethod(Arcelasticity):(Q2Q1)/[(Q2+Q1)/2]

(P2P1)/[(P2+P1)/2]

Perfectinelasticdemand:elasticity=0
Inelasticdemand:elasticity<than1
Elasticdemand:elasticity>than1
Perfectlyelasticdemand:elasticity=x(infinity)

Shortrun:supplyanddemandmoreinelastic
Longrun:supplyanddemandbecomeselastic(moretimetoadapttochanges)

CrossPriceElasticityofDemand=%changeinQdofgood1

ifansweris+substitutegoods

%changeinPriceofgood2
ifansweriscomplimentgoods
COSTSOFPRODUCTION
averagetotalcost(ATC)=Totalcost=(VC+FC)_

Quantity

=Ushaped:bottomofUshapeatqtythatminimizesATCisefficientscale
averagevariablecost(AVC)=Variablecostaveragefixedcost(AFC)=Totalfixedcost(alwaysdeclinesasoutputrises

QuantityQuantityb/cFCspreadovermoreunits)
Marginalcost(MC)=changeintotalcost

changeinQuantity
=increaseintotalcostfromproducinganadditionalunit
PERFECTCOMPETITION

MONOPOLY

Demandhorizontallineb/ccompetitivefirmcansellasmuch
orlittleasitwantsatthisprice

Tofindprofit(loss):findwherePrice(DorARorMR)intersects
MCandmovedown(up)toATC
Profit=0whereMCcurveintersectsATCcurve

Pointthatmeetsmin.pointonAVCcurveisSHUTDOWNPRICE
ShutdownoperationsifPriceisbelowtheshutdownprice(Ps)
ShutdownifP<AVC
ShutdownifTR<VC:revenuethatitwouldgetfrom
producingatthiscostislessthanitsVCofproduction

InaMonopolyonly1 producer=demandcurveslopes
downwardb/caspricesgoupconsumersbuylessandreduces
qtyproduced

MonopolymaximizesprofitbychoosingQUANTITYwhere
MR=MC.Thenmoveuptothedemandcurveatthatquantityto
findthePrice
Profit=areaofABCD
Profit=(AverageTotalRevenueAverageTotalCost)xQuantity
=(TR/QTC/Q)xQe
=(PATC)xQe

EXTERNALITIES
NEGATIVEEXTERNALITIES(e.g.Pollution)

MSC=MC+Marginalexternalcost

POSITIVEEXTERNALITIES(e.g.Knowledge)

MSB=MB+Marginalexternalbenefit

Graphicallyrepresentedbyaverticalshiftof
thesupplycurveequaltotheamountofthe
externality

SociallyoptimalequilibriumisachievedwhereMSC=MSB

Graphicallyrepresentedbyaverticalshiftof
thedemandcurveequaltotheamountofthe
externality

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