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assumeuseallresourcesineconomytoproduce2goods
showstradeoffsbetweenproducingonegoodoveranother
outsidethePPCnotpossiblegivencurrenteconomicresourcesunlessthere
isashiftinPPCoutwardduetoproductivityimprovement
decreaseinPPCcurvenaturaldisasters
inefficientgiveneconomicresources
Opportunitycost=whatevermustbegivenuptoobtainsomeitem
OCofGood1=(unitslostofGood2)/(unitsgainedofgood1)
DETERMINANTSOFDEMANDshiftinthedemandcurve
PPreferencesandTastes
IIncome
PPurchasers
EExpectationsoftheFuture
RRelatedGoods
DETERMINANTSOFSUPPLYshiftinthesupplycurve
IInputprices
NNumberofSuppliers
EExpectationsoftheFuture
RRelatedGoods
TTechnology
TTaxesandSubsidies
NOTE:shiftinpricerepresentsonlyamovementalongthedemand/supplycurveanddoesnotshifttheentirecurve
MARKETEQUILIBRIUM
3StepstoAnalyzingMarket
Equilibrium:
1)decidewhethereventshifts
supplyordemandcurveor
both
2)decidewhichdirectionthe
curveshifts
3)usethenewsupplyand
demandcurvestoseehowthe
shiftchangestheequilibrium
priceandquantity
PriceElasticityofDemand(Supply)=%changeinQd(Qs)
%changeinprice
=measureshowQd(Qs)ofagoodrespondstoachangeinpriceofthatgood
PointElasticity=(P/Q)*(1/slope)
Midpointmethod(Arcelasticity):(Q2Q1)/[(Q2+Q1)/2]
(P2P1)/[(P2+P1)/2]
Perfectinelasticdemand:elasticity=0
Inelasticdemand:elasticity<than1
Elasticdemand:elasticity>than1
Perfectlyelasticdemand:elasticity=x(infinity)
Shortrun:supplyanddemandmoreinelastic
Longrun:supplyanddemandbecomeselastic(moretimetoadapttochanges)
CrossPriceElasticityofDemand=%changeinQdofgood1
ifansweris+substitutegoods
%changeinPriceofgood2
ifansweriscomplimentgoods
COSTSOFPRODUCTION
averagetotalcost(ATC)=Totalcost=(VC+FC)_
Quantity
=Ushaped:bottomofUshapeatqtythatminimizesATCisefficientscale
averagevariablecost(AVC)=Variablecostaveragefixedcost(AFC)=Totalfixedcost(alwaysdeclinesasoutputrises
QuantityQuantityb/cFCspreadovermoreunits)
Marginalcost(MC)=changeintotalcost
changeinQuantity
=increaseintotalcostfromproducinganadditionalunit
PERFECTCOMPETITION
MONOPOLY
Demandhorizontallineb/ccompetitivefirmcansellasmuch
orlittleasitwantsatthisprice
Tofindprofit(loss):findwherePrice(DorARorMR)intersects
MCandmovedown(up)toATC
Profit=0whereMCcurveintersectsATCcurve
Pointthatmeetsmin.pointonAVCcurveisSHUTDOWNPRICE
ShutdownoperationsifPriceisbelowtheshutdownprice(Ps)
ShutdownifP<AVC
ShutdownifTR<VC:revenuethatitwouldgetfrom
producingatthiscostislessthanitsVCofproduction
InaMonopolyonly1 producer=demandcurveslopes
downwardb/caspricesgoupconsumersbuylessandreduces
qtyproduced
MonopolymaximizesprofitbychoosingQUANTITYwhere
MR=MC.Thenmoveuptothedemandcurveatthatquantityto
findthePrice
Profit=areaofABCD
Profit=(AverageTotalRevenueAverageTotalCost)xQuantity
=(TR/QTC/Q)xQe
=(PATC)xQe
EXTERNALITIES
NEGATIVEEXTERNALITIES(e.g.Pollution)
MSC=MC+Marginalexternalcost
POSITIVEEXTERNALITIES(e.g.Knowledge)
MSB=MB+Marginalexternalbenefit
Graphicallyrepresentedbyaverticalshiftof
thesupplycurveequaltotheamountofthe
externality
SociallyoptimalequilibriumisachievedwhereMSC=MSB
Graphicallyrepresentedbyaverticalshiftof
thedemandcurveequaltotheamountofthe
externality