Contents

ABSTRACT:............................................................................................................................................... 2 Introduction: ........................................................................................................................................... 2 Theory: .................................................................................................................................................... 2 Research Objective: ................................................................................................................................. 3 Problem Statement: ................................................................................................................................ 3 Data Collection: ....................................................................................................................................... 3 QUESTIONNAIRE FOR COMPANIES........................................................................................................... 3 QUESTIONNAIRE FOR CUSTOMERS .......................................................................................................... 6 Result obtained ....................................................................................................................................... 9 Critical analysis, Conclusion ..................................................................................................................... 9 Recommendation: ................................................................................................................................. 10 Bibliography &Reference ....................................................................................................................... 10

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ABSTRACT: The designing of a website development or Website Design generally starts by establishing a business objective of the website, deciding on the functionality requirements, determining the target audience and strategizing accordingly. All the design elements, be it the logo, the navigation bar or the structure of web pages revolves around these determined objectives. This report is based on finding whether all the hard work and strategies is worth it or not i.e. whether online marketing is successful or not and does it have a future?

Introduction: Ox edge is one of the leading web developing and internet marketing firm catering to the websavvy customers. Keeping in mind the demand of the customers, the firm hires expert professionals who have fresh and creative ideas and can form a connection between ideas and success. Using their creative skills they design layouts of various businesses using a mixture of e-marketing strategies and are expert in delivering and communicating it. Their main focus is towards designing and developing interactive websites which are attractive and engages the customers. They also focus on e-commerce activities, social networks and SEO and work hard on tailoring solutions for various customers based on their individual demand and need. Their office is in Karachi and through viral marketing they are expanding their horizons. Their major aim is to give a new definition and viewpoint to their customers websites using a mixture of strategies so that a memorable experience is created. Their aim is not only on creating attention grasping websites but also on their ability to deliver and perform its functions. It heavily emphasizes on factors like easy user-ability so that the customers can get what they desire in a limited amount of time and energy.

Theory: We began our research based on the following theory: Despite of e-marketing being a new concept it is still an effective way of advertising This concept was translated into a problem statement so that the effectiveness can be checked in a condition where the ambiguities were removed.

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Research Objective: Online marketing is a relatively new concept in Pakistan because of which the success and failure cannot be predicted successfully. The major focus of our research was to find out the future of online web advertising in Pakistan for companies like Ox-edge. Our research aims to fulfill the following objectives: 1. To obtain the reaction of consumers on e-marketing services and how the companies respond. 2. To study the usefulness of e-marketing services in the minds of customers that translates into purchases of products and services.

Problem Statement: Is online web advertising an effective method of advertising a product or service?

Data Collection: For the actual result questionnaires were divided among firms and customers so that the responses from both sides can be recorded and interpreted successfully. Questionnaire was given to Ox edge and four of its rival firms galaxy.com, tohfay.com, 4mdesigners.net and magsnet.com so that their responses can be compared to get the actual market condition. Questionnaires were also divided among customers who actively pursue online buying and pay attention to online marketing activities.

QUESTIONNAIRE FOR COMPANIES

Effects of E-marketing on products and services

1. What is the nature of your business?

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Manufacturing Services 2. Which medium of telemarketing do you prefer for your product and service? SEO Online Advertising Email Marketing Social Media Advertising Others 3. Which of the following E-marketing activities is less expensive for your company? Below the line Advertising E-marketing Other_____________________________________________________________ 4. Do you think the response from E-marketing is measurable? Yes No May be 5. Why do you use telemarketing for your product? (Rate from 1 to 4) To create awareness To gain competitive advantage To increase sales To minimize cost 6. Do you think the response is quick and immediate through E-marketing? Yes No Sometimes 7. Which of the following marketing techniques are more result-oriented? Below the line
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Media advertising E-marketing Other___________________________________________________________________ 8. Which market does your company mainly focus while E-marketing? Target market Random market 9. Which products require E-marketing? New product Unknown product Existing product All products 10. What is the frequency of E-Marketing and reminders from your company? Continuous Everyday Weekly Monthly 11. How do you overcome the impact of fraud and scams activities? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ _____________________

Thank you for your time and effort!

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QUESTIONNAIRE FOR CUSTOMERS

Effects of E-marketing on products and services

1. Please Specify your Gender?

Male Female
1. Do you like receiving E-marketing messages?

a) Yes b) No

1. Do you think companies should seek the consent of the customers before exposing them

to such marketing? 1. 2. Yes No

1. Does E-marketing help in making purchase decision?

Yes No

1. Does information overload about the product through e marketing messages frustrate you

and result in a negative impact? 1. Yes

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2. No

1. What should be the frequency of the E-mails and pop up ads in a month?

Continuous / Daily Once in a week Once in a month Other________________________________________________

1. How do you respond to such marketing?

1. 2. 3.

notice but take no action notice and take action Ignore them

1. Will you be interested in paying for e-marketing services?

1. 2.

Yes No

1. What type of e-marketing messages is you interested in receiving?

News alert Product launch Exhibitions Sales and discount After sales service

1. Do you think e-marketing leads to fraud or scamming activities? 7 E-COMMERCE SARWAN ABBASI

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1. 2.

Yes No

If yes,

12. What kind of fraudulent or scam activities do you think will lead to fraud and other illegal activities?

1. Which of the following age groups do you belong?

1. 2. 3. 4.

18-30 31-40 41-50 50 above

1. What income does you belongs to?

1. 2. 3. 4.

15,000-25,000 26,000-30,000 31,000-45,000 50,000 above

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OX EDGE 1. Do you have any suggestions for the firms who use e-marketing

services?

____________________________________________________ ____________________________________________________

Thank you for your time and effort!!!

Result obtained Critical analysis, Conclusion According to the research conducted it is found that:
1. Since online marketing is a new concept it will take time for people to trust these sorts of

business activities. At present people feel that there are major security concerns in online transactions and do not feel comfortable doing the business online. They feel that there are high risks of fraud and hoax in online business.
2. Online advertising is just beginning to root itself in the business world of Pakistan

because of which not all the products are available. Even famous brands place only selective items online and hence there are fewer choices available on the internet.
3. Since its a new concept people are still not totally used to it because of which they feel

uncomfortable shopping online. They feel that the product would be tampered with and the quality wouldnt be the same.
4. Pakistan is a developing country where major chunk of its population live in rural areas

and hence do not have access to the internet. By this a major portion of the target market is lost.
5. People in Pakistan view shopping as an outing and experience to be enjoyed. They prefer

going to the malls and looking, touching various items before purchasing them. They do not want to give up on shopping physically so even if they have access to the internet they still wouldnt buy things online. They would rather shop with friends and family.

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1.

Recommendation: Online business firms should take permission from the customers before sending them advertisements online or through e-mail.

2.

All the information regarding the product or service should be mentioned on the web pages.

3.

E-marketing companies should focus on targeting only those customers who are interested in their product or service.

4. 5.

Strict measures should be taken to reduce fraud and spam activities. There should be a customer serving agent on the website at all times who should have detailed information regarding the products in case of any query.

6.

The webpages should be interactive enough to attract the customers however the web pages should be easy enough to understand so that the customers can get the information they require.

Bibliography &Reference

Review: 1. The role of consumers trust in online shopping :

This article focuses on consumers reluctance in shopping online where they mistrust the online process, transaction methods and the quality of the products offered. The article analyzes the trust factor and the important role it plays in the success of online businesses. According to the research conducted it is seen that trust has an inverse relationship with uncertainty and difficulty in e-businesses. This shows that if the customers have trust in emarketing it would have a positive result because the customers would be less uncertain and would have less difficulty in e-transactions. This article focuses on two major types of uncertainties that the customers face. One is system-dependent uncertainty and the other is transaction-specific uncertainty. The first one points out the mistrust the customer feels regarding the internet system whereas the other one focuses on customers mistrust in successful transactions online. The article also points out certain factors through which trust factor can be increased in the customers. 2. A trust model for consumer Internet Shopping: This article talks about the blind trust factor customers feel when they cannot see, touch or feel the products they are paying for and havent purchased through this process before. The
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paper talks about a model through which one can investigate the four major factors which influence the trust consumers place on online companies. These factors are trustworthiness of the company selling online, trustworthiness of internet being used as a medium for shopping, trustworthiness of factors pertaining to infrastructure e.g. third party involvement and various other factors like the size of the company, demographics etc. This article points out that the personality traits, culture and life experience of individual customers which leads toward shaping the trust factor. In the article various hypotheses are developed and are measured which results in the conclusion that the trust in the selling company is the most important factor in trusting e-shopping methods. 3. Measuring the Customer Experience in Online Environments: A Structural Modeling Approach: This article focuses on customer experience while shopping online and its effect on the final transactions. According to the article its very important to create a persuasive and attention grasping environment for the customers because this creates a substantial impact on their final purchasing decisions. However the factors which contribute in creating a successful impact are, on a larger part, unknown despite various researches on them. The article incorporates Hoffman and Novak (1996) model which points out four factors contributing in it. They are skill and control, challenge, focused attention and interactivity and presence of the company. According to the article the customers get so involved in online buying activities that thoughts and ideas are screened out and the entire focus is shifted on the activities being undertaken. Due to this focus the environment, self-consciousness, time, state of mind loses importance. Research on a large sample size was conducted which largely supported the model. As a result of the research it was also concluded that the factors which affect the customer experience can in fact be measured and changed in order to enhance the output. 4. A Comparison of Online and Offline Consumer Brand Loyalty: This article compares brand loyalty the customers feel while shopping online and offline. In the research conducted the business, time, environment and other such factors were kept constant so that they do not affect the end result. Using Dirichlet model it was concluded that the brand loyalty customers feel while shopping online is significantly higher for brands that are well known whereas the loyalty for lesser known brand is significantly lower. Hence it is concluded that the market presence affects the success of online transactions considerably. 5. E-Commerce: Measurement and Measurement Issues: This article talks about the rising fame of e-commerce activities as more and more companies are introducing their business online to get more customers. However the actual impact and success of this rapidly growing concept is unknown since a lot of unknown variables impact and influence it. Many research activities have been conducted to analyze the size and impact of e-commerce but they have not been successful. This is because there are so many known and unknown variables that the correct analysis of the size looks almost impossible.
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