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Project Overview
PROJECT TYPE: MID-RISE RESIDENTIAL DEVELOPMENT PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND SINGLE ROW BUILDING TYPES UNIT TYPE/MIX: NO. OF BLDGS: NO. OF UNITS: PRICE RANGE: 2-BEDROOM & 3-BEDROOM UNIT MIX 8 MEDIUM-RISE (5 FLOORS) BUILDINGS 778 UNITS; 524 PARKING SLOTS 2.25M TO 4.12M
Location Map
THE SITE
THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
Location Map
Area Distances
COMMERCIAL
Tiendesitas 4.7 Km SM Pasig 4.9 Km Market-Market 5.8 Km SM Megamall 6.5 Km Robinsons Galleria 7.4 Km
SCHOOLS
University of Asia and the Pacific 5.6 Km St. Paul College 5.2 Km Lourdes School 5.9 Km Pasig Catholic College 3.7 Km Pamantasan ng Lungsod ng Pasig 2.6 Km
HOSPITALS
New Medical City 6.0 Km Rizal Medical Center 3.5 Km Pasig City General Hospital 1.4 Km St. Therese Hospital 2.0 Km
NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
PASIG COMPETITORS
PROJECTS LOCATION MERCEDES AVE., COR LUIS ST., PASIG CITY CAINTA, RIZAL SUMULONG HIWAY COR. FERNANDO AVE., MARIKINA CITY ORTIGAS EXT., PASIG CITY ORTIGAS AVE. EXTN., CAINTA, RIZAL RAYMUNDO AVE., MAYBUNGA, PASIG CITY CALLE INDUSTRIA ST., BAGUMBAYAN, QUEZON CITY LIBIS, QUEZON CITY EVANGELIST ST., NEW SANTOLAN, PASIG CITY DEVELOPER LAND AREA NO. UNITS
EAST RAYA GARDENS CAMBRIDGE VILLAGE MARQUINTON RESIDENCES ONE OASIS TOWER EAST RESIDENCES HAMPTON GARDENS AQUA VERDE ASPIRE@NUVO CITY BRENTWOOD MANSIONS
778 3,221
FEDERAL LAND
3,422 SQM
1,011
FILINVEST LAND P.A. METRO RESIDENCES BUILDERS DYNAMIC REALTY & RESOURCE CORP. ORTIGAS & COMPANY NUVOLAND PHILIPPINES CITYLAND
8 projects were identified as competitors of East Raya Gardens in Pasig City. Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas & Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).
HIGH
2,700,000 2,600,000 3,000,000 3,100,000
AVERAGE TCP
2,450,000 2,400,000 2,800,000 2,850,000
AVERAGE PRICE/SQM
38,938 52,453 40,625 62,266
66 sqm 66.0sqm(TA=88sqm) 30 sqm - 34 sqm 40 sqm - 50 sqm 22 sqm - 24 sqm 41 sqm -45 sqm 68 sqm -104 sqm 22 sqm 28 sqm - 45 sqm 43 sqm - 58 sqm 30 sqm 19 sqm 25 sqm - 29 sqm 34 sqm - 40 sqm 44 sqm 80 sqm 34 sqm 54 sqm 80 sqm 22 sqm - 25 sqm 31 sqm - 55 sqm 43 sqm - 56 sqm
860,000
3,950,000 3,850,000 930,000 1,222,500 1,302,500 2,404,266 5,578,500 1,534,000 2,443,000 3,482,000 835,250 932,000 1,275,000 1,750,000 3,600,000 7,000,000 2,500,000 3,750,000 6,050,000 985,000 1,600,000 1,750,000
59,848 40,909 29,040 26,888 56,630 55,913 64,866 69,727 66,932 68,950 27,842 49,053 47,221 47,059 81,818 87,500 73,529 69,444 75,625 41,582 37,537 35,299
1,011
240
975,000 1,470,000 1,302,500 2,404,266 5,578,500 1,534,000 2,443,000 1,874,096 3,011,940 2,964,850 3,999,100 3,482,000 730,000 940,500
EAST RESIDENCES
116
HAMPTON GARDENS
1,584
AQUA VERDE
142
914,000 950,000 1,180,000 1,370,000 1,500,000 2,000,000 3,600,000 7,000,000 2,400,000 3,600,000 5,800,000 800,000 1,200,000 1,500,000 2,600,000 3,900,000 6,300,000 1,170,000 2,000,000 2,000,000
ASPIRE@NUVO CITY
800
BRENTWOOD MANSIONS
240
ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis, Marquinton Residences, 2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.
PRICE SEGMENT
PRICE SEGMENT 700,000 - 1.3M 1.3M - 2.5M 2.5M - 5M 5M - 7M 7M - 15M 15M - UP ECONOMIC CORE-MID UPPER-MID SINGLE A HIGH-END AA HIGH-END AAA HIGH-END MONTHLY AMORTIZATION RANGE (20/80, 10YTP at 17% Int. rate) 9,748 - 18,075 18,075 - 34,760 34,760 - 69,520 69,520 - 97,330 97,330 - 208,560 208,560 and up REQUIRED MONTHLY HOUSEHOLD INCOME (30%) 35,000 - 65,000 65,000 - 120,000 120,000 - 250,000 250,000 - 350,000 350,000 - 700,000 700,000 and up
PROJECTS
UNIT MIX 2 BR
2 BR 3 BR
SALES TAKE-UP
PROJECTS NO. OF UNITS 778 UNITS SOLD % REMAINING UNITS AVE. SALES PER MONTH
CAMBRIDGE VILLAGE MARQUINTON RESIDENCES ONE OASIS TOWER EAST RESIDENCES HAMPTON GARDENS
AS OF SEPTEMBER 2008
34 20 34 4 3
16 559 5
11% 70% 2%
4 80 5
Mixed use development with commercial/retail areas, outdoor resort-style swimming pool
ASPIRE@NUVO CITY
Mixed use development with commercial areas and offices, low monthly amortization thru bank financing
BRENTWOOD MANSION
Mixed use development with commercial areas and offices, features green architecture, resort-like amenities, man-made river
TARGET MARKET
Demographics
a. Primary market Upgraders from Pasig and nearby areas Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000above. They are career-oriented individuals with toddlers and pre-school children. b. Secondary market First time buyers and upgraders within Pasig. Young professionals in their late 20s and 30s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.
RIVERFRONT
RFR attracts both single and married buyers
Launch to Date Year to date
Base: 809
Base: 484
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
RFR attracts both 31-40 years and 30 years and below age groups
Launch to Date Year to date
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by Quezon City and Provinces area
Launch to Date Year to date
RFR - Residence
Not Indicated, Makati, 42, 5% Manila, 44, 5% 93, 11% Outside MM, Quezon City, 111, 14% 125, 15% Overseas, 47, 6% South 2, 13, 2% South 1, 16, 2% North, 12, 1% East, 62, 8%
Outside MM, 74, 15% Overseas, 37, 8% South 2, 10, 2% South 1, 10, 2%
RFR - Residence
Not Indicated, Makati, 24, 5% 21, 4% Manila, 32, 7% Quezon City, 79, 16%
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas, Makati City and Overseas
Launch to Date Year to date
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
More tha half of RFR buyers are employed in private companies/agencies
Launch to Date Year to date
Base: 809
Base: 484
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
Most RFR buyers claimed to be earning P150,001 and above
Launch to Date Year to date
Base: 809
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
RIVERFRONT
RFR attracts buyers who already have their own house, some are renting and others are still living with their relatives
Launch to Date Year to date
Base: 809
Note: Launch to date from launch of specific projects to August 2008 Year to date from December 2007 August 2008
VALUE PROPOSITION
What How
: :
: : : :
The only Balinese-inspired mid-rise residential village in Pasig That offers a genuine sense of retreat and serenity with its distinct Balinesethemed architecture and resort amenities For upgraders within Pasig and nearby areas Aspiring for a secured, relaxing and exclusive community Within easy reach from commercial and business districts In a time of compounding stress in urban living
Inspirations of Bali
East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balinese architecture perfectly complemented with 500 square meters of lush Balinese gardens & water features to provide you a relaxing environment. Characterized by traditional building forms that imitate nature, earthy tones of wood, bamboo and natural stones were used throughout the project to give you not only a feeling of oneness with nature but peace and tranquility as well.The inspirations of Bali is taken down even to the tiniest of details the building ornaments, carved wall panels, artworks, stone sculptures and exotic plants keep the spirit of modern Bali alive in the development.
CONCEPT STATEMENT
A sense of privacy. A world of your own. Thats what you get when you step into DMCIs latest offering where you leave all the cares you have and get transported to a world totally your own. A place where you and your family can discover the simple pleasures of life because now, you have the time, and you are at peace, relaxed and comfortable A private little world of indulgence and tranquility at East Raya Gardens.
Communication Strategies
Leverage on the success of Raya Garden theme, sense of place and a relaxing home environment. Capitalize on the strong performance of Riverfront in the area demand for Riverfront convert to East Raya Gardens. Harp location with better wider road and away from the bustling Pasig City center, peaceful and quiet side of Pasig. Establish the essence of living amongst Target Market simplicity and serenity are true measurements of quality life.
MERCHANDISING IN PLACE
MERCHANDISING IN PLACE
Billboard Onsite
MERCHANDISING IN PLACE
* Another Billboard is also located at Shell Felix Ave. site * HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)
PROJECT IN FOCUS
Architectural Concept
ARCHITECTURE STYLE:
1.
MODERN BALINESE
CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE; PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS AND GARDENS TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE SCULPTURES AND EXOTIC PLANTS USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES
2. 3. 4.
Site Development
LAND AREA NO. OF BLDGS # of STOREYS DENSITY NO OF UNITS PARKING UNIT MIX = = = = = = = 2.9 HECTARES 8 MID-RISE STRUCTURES 5 W/ BASEMENT PARKING 251 UNITS/HECTARE 778 UNITS 524 SLOTS (476 covered and 48 open) 2BR & 3BR
RAJA (BLDG D)
LOVINA (BLDG G)
RAMA (BLDG F)
AMANUSA (BLDG A)
Development Features
Grand entrance Electric perimeter fence Overhead water tank and cistern Garbage collection facilities Back-up generator WI-FI connectivity at the Clubhouse Water Station Convenience Store Laundry Station
Building Features
Balinese-inspired faade Resort-themed receiving area at the upper ground floor Single-loaded, inside corridor design Landscaped atrium at the upper ground floor Covered parking at lower ground floor Service area at roof deck with provisions for individually metered water and electricity Fire alarm and fire hose cabinets along corridors Elevators in all buildings Fire exits at both wings Balcony in all units
Unit Features
Provisions: Provision for window-type AC at Masters Bedroom & Bedroom 2 Provision for cable TV connection Provision for telephone line connection Inclusions: Individual electric meters Individual mail boxes with keys Smoke detectors Bedroom partitions
SENJA
(BLDG B)
LOVINA (BLDG G)
RAMA (BLDG F)
AMANUSA (BLDG A)
AMANUSA 2BR 42.00 sqm 9 units 2BR 49.5 sqm 8 units 3BR 66 sqm 4 units
AMANUSA 2BR 42.00 sqm 9 units 2BR 49.5 sqm 9 units 3BR 66 sqm 4 units
Unit Mix
Buildings Amanusa Senja Samaya Raja Banyan Rama Lovina Rumah Total % Unit Type 42.00 sqm 45 25 50 45 55 0 0 50 270 35% 49.50 sqm 44 24 49 44 54 60 44 49 368 47% 66.00 sqm 20 20 20 20 20 10 10 20 140 18% Total 109 69 119 109 129 70 54 119 778 100%
Service Area
7.00 sqm
Service Area
7.00 sqm
Service Area
7.00 sqm
Unit Finishes
TURNOVER FINISHES I. FLOOR FINISHES Living, Dining and Kitchen Bedrooms Balcony Toilet II. WALL FINISHES Interior Walls Toilet III. CEILING FINISHES Living, Dining and Kitchen Bedrooms Toilet Painted plain cement finish Painted plain cement finish Painted ficem board ceiling Painted finish Painted plain cement finish above tile Low maintenance resilient flooring w/ baseboard Low maintenance resilient flooring w/ baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles
Unit Finishes
TURNOVER FINISHES IV. KITCHEN AREA Granite finish kitchen countertop complete with cabinet system
V. DOORS Entrance Door Bedroom Door Toilet Door Balcony Door VI. WINDOWS Wooden panel door on metal jamb Wooden door on metal jamb Wooden door with louver on metal jamb Aluminum framed glass panel w/ insect screen Aluminum windows with insect screen
Clubhouse Concept
KIDDIE POOL
OUTDOOR SHOWER
FUNCTION HALL
AIRCONDITIONED MULTI-USE HALL ENTERTAIMENT ROOM FITNESS GYM W/ DANCE AREA WATER STATION LAUNDRY PICK-UP STATION
CONVENIENCE STORE
PMO SERVICES
24-hour security, with roving personnel General maintenance of common areas Move-in assistance Utilities application and payment assistance Realty tax payment assistance Taxi call-in service Organizing of community events Newspaper delivery*
MILESTONE
SALES OFFICE
UNIT PRICES
Unit Type 42 sqm 49.5 sqm 66 sqm Price Range 2-BR Php 2.25M 2.70M Php 2.63M 3.00M 3-BR Php 3.65M 4.12M
Php 400,000.00
PAYMENT TERMS
Reservation Fee Minimum Downpayment Php 20,000 20%
Standard in-house payment terms will apply, but again, minimum DP is now 20%.
10% discount in cash payment 5% discount on 40-60 payment terms 4% discount on 30-70 payment terms 3% discount on 20-80 payment terms
SAMPLE COMPUTATION
October
4 12 4 6 4 30
November
4 12 4 6 4 30
TOTAL
8 24 8 12 8 60