technology

solutions guide
A ResouRce supplement to cGt mAGAzine

d ata & a n a ly t i c s solutions

A comprehensive listing of solution providers thAt support the collection, AggregAtion, storAge, AnAlysis And integrAtion of vAluAble dAtA

2011
s p o n s o r e d b y:

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solutions guide

2 0 1 1 D a Ta & a n a Ly T I C S S o L u T I o n S

CliCk here for Chart

Whats new in data and Analytics?

Data and analytics experts from Empower IT, Shiloh Technologies and Vendor Managed Technologies offer guidance to those consumer goods (CG) manufacturers that are trying to tackle initiatives with downstream data and powerful analytics tools.

r o u n D Ta B L E P a r T I C I P a n T S :

JEnnIfEr BECkETT
VP - Sales & Marketing Vendor Managed Technologies, Inc.

LISa Bohn
CEO Shiloh Technologies, LLC

DEBorah kaLaS
Vice President, Division Manager Empower IT, Inc.

How can consumer goods (CG) companies best leverage the availability of retailer/downstream data? Kalas: retailer data offers many opportunities and many headaches to our cg partners. they recognize that retailer specific data has the power to strengthen their retailer advisor/partnership role for category management practices. they know the invest-

ment they make in retailer specific data will gain them efficiencies in other mission critical areas such as forecasting, managing out-ofstocks and trade spending. their headaches center around the fact that the insights that can be derived from retailer specific data are only fully realized when the data is integrated with other shipment/ channel data. this is no small task because it demands a level of expertise in all facets of production,

data normalization and etL processes. Frequently the data must be restated to emulate their hierarchical corporate category views and category definitions, etc. more and more cg companies are outsourcing these functions and the development of associated business intelligence (BI) tools to companies such as ours. With these processes in place, the investment that cg companies make in retailer/downstream data creates the

efficiencies and leverages the full roI potential. B o H n : the greatest value is realized when the retailer provides item/store level data on a daily basis. Automating the analysis and exception alert on this data can give a cg company a tremendous head start in responding to occurrences at the point of sale. even when you dont get daily data daily, the analysis of data from all
continued on pg 16

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of your retail customers can give you tremendous insight into market conditions and trends. the next step is to layer the downstream retailer data with other related data that can take your analysis to another level and become more predictive instead of just reactionary. the addition of things such as weather forecast, demographic data, competitive information, internal data and so on will enable the cg company to understand the conditions that affect consumption and more readily predict or react to these conditions. Key to this effort is having the correct internal processes and tools for this data. A demand signal repository (dsr) is key. the dsr needs to have the ability to handle the variety in the types and levels of data. You want to be sure that it takes full advantage of the wealth of data provided by Walmart as well as the limited data provided by many other retailers. use the power, speed efficiency

2 0 1 1 D a Ta & a n a Ly T I C S S o L u T I o n S

CliCk here for Chart

and accuracy of the dsrs analytics to deliver in-depth analysis and insights that improve forecast, accurately predict consumption, improve sales, pricing and product placement. Be CKett: Focus. Focus. Focus. We have found that our cg clients that focus on monitoring specific KPIs and establishing targeted action responses to KPIs that fall outof-range are usually best equipped to achieve measurable results from the use of retailer downstream data. one example of this would be setting up exception alerts to monitor a retailers replenishment system to ensure it is work-

ing properly at every store. many times, individual stores may have turned off replenishment flags or may have phantom inventory that is preventing reorders. over time, this degrades incremental sales and forecast accuracy. By monitoring and correcting the process, suppliers can proactively reduce zero sales situations and improve the forecast going forward. We have case studies that show that exception alerting as described has improved incremental sales volume by 8 percent or higher. this example of monitoring and predicting may sound like basic common sense, but having the insights pulled together in a timely

enough fashion to take action can be the biggest challenge. the solution partner chosen to provide these insights must be robust enough to meet the challenges to provide virtually real-time insights needed to take immediate corrective action.

What new data streams are having the most profound impact on CG companies? Which are easiest/ most difficult to manage/analyze? BoHn: there are two things that come to mind. the first is the challenge of getting the true value out of daily data. this can be a massive amount of data when it is provided at the item/store/day level. But the value of having the internal processes and tools (such as an enterprise dsr) to fully realize the intelligence in this data can be a real differentiator in the market. But the biggest impact for cg companies will be achieved
continued on pg 18

even when you dont get daily data daily, the analysis of data from all of your retail customers can give you tremendous insight into market conditions and trends.
LISa Bohn, CEo, ShILoh TEChnoLoGIES, LLC

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with the integration of all types of demand data to gain a deeper understanding of their business. Putting Pos data together with company shipments/orders, syndicated data, planograms, competitive pricing, promotions, store merchandisers and causal data, like weather, food stamps, gas prices, foreclosure rates and shopper insights, generates big insights and results. this approach allows factory to shelf to shopper visibility, impacting sales, supply chain and category management processes. B e C K e t t: most cgs are overwhelmed with an endless stream of data ranging from syndicated, panel, direct Pos, internal forecasts, demographics, weather, etc. there is no shortage of data. the most profound impact is not as much found in new data streams as it is in new and more integrated approaches to leveraging the data that is already at their fingertips.

2 0 1 1 D a Ta & a n a Ly T I C S S o L u T I o n S

CliCk here for Chart

the challenges are in identifying what pieces of information will garner the biggest value to their retail partners. What is the opportunity cost if issues are not resolved? Identifying and then quantifying the impact to fix the problem will help direct cg companies to identifying the best data sources that will provide the most benefits. K a l a s : cg companies are increasingly using social media forms, like Facebook pages and twitter chatter, to hone their go-to market strategies, their branding and their messaging. they know that the growing social media audience is quick to react and thrives on collaboration and communication. through tweets and blogs, cg companies are joining in these conversations and in the process they are learning more than they have ever known about the consumers interests, tastes and personal style. the question we are all asking is how can cg companies use all of

the most profound impact is not as much found in new data streams as it is in new and more integrated approaches to leveraging the data that is already at their fingertips.
JEnnIfEr BECkETT, VP - SaLES & MarkETInG, VEnDor ManaGED TEChnoLoGIES, InC.

this chatter to hone their communication skills with their customers in a way that delivers positive results? some data streams acquired through social media can have immediate, measurable results. other types of data are less tangible and harder to analyze. As the song says, wherever you go, I go. And cg companies want their products to be wherever their consumer goes. You may be out for a stroll, gPs-enabled iPhone in hand, and retailers in the close vicinity will text you with a message to lure you in. In this instance, results are easy to quantify. In other areas, the jury is still out.

powerful analytics tools provide valuable insights into business opportunities. How can these insights best be made actionable? BeCKett: Focus. Focus. Focus. I apologize for sounding like a broken record but many cg companies suffer from analysis paralysis. As a business, they need to identify the key challenges that the business faces and setup straight forward and easy-to-adopt monitoring processes that generate fact-based exception reporting and dashboards. there are many
continued on pg 20

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areas that can provide tangible roI including store-level execution analysis, predictive out-ofstock alerts, demand forecast corrections, merchandising route and task optimization, trade promotion execution alerts, etc. cg companies need to identify the greatest opportunity areas and then focus on monitoring and managing them efficiently. downstream data provides the opportunity for the entire organization to monitor and improve their processes. By shifting the focus from shipments to consumption, we have yet to see a cg company that hasnt achieved measurable increases in incremental sales and improvement in overall inventory performance. Kalas: the most actionable insights are those that are created to help answer the specific individual needs of each business functional area within an organization. After all, the function of managing field

2 0 1 1 D a Ta & a n a Ly T I C S S o L u T I o n S

CliCk here for Chart

through tweets and blogs, cg companies are learning more than they have ever known about the consumers interests, tastes and personal style.
DEBorah kaLaS, VICE PrESIDEnT, DIVISIon ManaGEr, EMPowEr IT, InC.

sales execution requires a very different set of reporting and performance matrices than the function of managing the sales planning process. so delivering relevant insights specific to business function is key. equally importantly, the design and depth of the reporting suite is integral to the process of acquiring the actionable insights. When the

reporting provides the road map, highlights opportunities and risks and is scored on relevant measurement matrices we can deliver on the promise of information for action. What was once a pipe dream is becoming a reality as more companies drive the information flow across their organization through custom suites of webenabled reports. For a business to run efficiently and effectively, and for key resources to quickly uncover the business issues they can act on, we believe in the old adage less is more. targeted business information specific to business function helps deliver on this promise.

s H i l o H : Insights can best be made actionable when they are designed around business issues that need solving. Identify and rank your business issues and opportunities and identify all the types of analytic tools that can help. Be aware that adopting too many point solutions can lead to issues later on with versions of the truth and no sharing of best practices. An enterprise dsr is a suite of tools designed to support corporate and account team sales/marketing, supply chain and category management roles. By putting a dsr in place, you arm your team with centralized capabilities to generate actionable insights with major business impact.

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Data & analytiCs solutions CHart

a comprehensive listing of solution providers for the collection, aggregation, storage, analysis and integration of valuable data, including downstream and transactional data, for use by sales, marketing, supply chain, operations, r&D and management.

CliCk here to doWnLoAd the chArt

s P o n s o r e d B Y:

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COMPANy/ W E B S I T E

2 0 1 1 d ata & a n a ly t i c s
KE y C G CU S T O M E R S Procter & Gamble mo s t i m pA c t e d business p rocess

DATA / AN A LyT I C S pr o d u c t

1010data inc.
www.1010data.com

1010data pre-built & ad-hoc saas with private cloud data warehousing

Rite Aid Supplier/ Vendor Portal Dollar General Supplier/ Vendor Portal Heineken USA

Vendor portal market basket analytics, disparate data warehousing, customer loyalty analytics, custom predictive analytics

alqemyiQ
www.alqemyiqcorp.com

dataalchemy

LOreal/Softsheen-Carson Nestl Waters North America American Greetings

dataalchemy provides enterprise demand data management software solutions to manufacturers, retailers and sales agents.

Applied Predictive Technologies (APT)

www.predictivetechnologies.com

aPt 7 test & learn suite

Hanesbrands Kraft Foods

manufacturers can run in-market tests with retailers to improve roi of dsd, tPm and marketing investments.

aWhere
www.awhere.com

aWhere assortment optimization service

Acosta Kehe Supervalu

develops store and store cluster assortment solutions and creates volume potential forecasts for the assortment mix in additional stores

Empower IT, Inc.

General Mills Bi Briefcase Johnson & Johnson Unilever

www.empowerit.com/consumers

cross-channel reporting, category management, sales Planning and sales execution

Endeca Technologies, inc.

www.endeca.com

endeca latitude

CPG companies in the Fortune 1000

latitude improves any process, including demand planning, supplier management, marketing/sales strategy and customer analysis.

G4 Analytics
www.G4Analytics.com

Alberto Culver (Unilever)

g4 epos analytics

Mars Pet Muller Dairy (Europe)

g4s epos analytics solution provides analysis that helps field sales teams tackle issues such as in-store availability on a daily basis.

Hybrid Intelligence
www.hybridintelligence.com

managed and turnkey data warehousing, reporting, and planning for cPg Finance, sales and supply chain

Sun Products

management and executive decision-making information with the click of a button for Finance, sales and supply chain

IBM Corporation
www.ibm.com/consumerproducts

iBm cognos

59 of the 66 Fortune 1000 CPG companies are IBM customers based upon 2010 data. Georgia-Pacific

iBm cognos impacts workforce management, supply chain, sales and operations planning, financial processes and more.

Interactive Edge
www.interactiveedge.com

XP3 suite data analysis & reporting solution

Mars Inc. PepsiCo (QTG Quaker, Tropicana, Gatorade)

sales and category management processes are streamlined through improved data access and insights enabled through PowerPoint and excel.

cgt | April 2011 technology solutions guide | consumergoods.com

solutions
C O MPAN y/WEB SITE Q U A N T I F I A B L E BU S I N E S S B E N E F I T S Av e rA g e i m p l e m entAtion C yC L E / T I M E - T O - B ENEFIT

1010data inc.
www.1010data.com

insight to product affinities, out-of-stock conditions, promotional responsiveness and inventory efficiencies including impact on market basket and loyalty behavior; roi in 3 to 6 months of implementation

customer data Poc 5 to 7 days; full implementation approximately 3 to 4 weeks

alqemyiQ
www.alqemyiqcorp.com

user-friendly desktop application automates data analytics; provides single platform for disparate data sources: PowerPoint, excel make actionable and timely insights easy critical to business decision process

dataalchemy can be up and running within a day.

Applied Predictive Technologies (APT)

www.predictivetechnologies.com

test & learn empowers cPgs to improve targeting of initiatives (2x average roi) and eliminate/rework programs with negative payback (millions in annual cost savings).

saas, typical manufacturer recoups software cost <4 months from kickoff and generates tens of millions in profit improvement annually

aWhere
www.awhere.com

optimized alignment for a manufacturer product line to a chain or division for a retailer: the roi is measured base on the number of new or retained points of distribution and typically presents a 300% or more payback to the analysis cost

recommendations completed within 4 weeks

Empower IT, Inc.

www.empowerit.com/consumers

client comments include: eits products indicate if strategies are working; Weve improved tactical execution; less time analyzing, more time selling; Highlights opportunities; closes gaps

dependent upon project scale and development cycle; most projects are live within 2 to 6 months

Endeca Technologies, inc.

www.endeca.com

latitude unifies diverse and changing data, including unstructured content, providing visibility, analytic power and insight. results include improved marketing spend, forecasting and competitive position.

agile process creates custom analytic solutions in 10 to 12 weeks.

G4 Analytics
www.G4Analytics.com

By providing daily analytics scorecards that identify store based problems in close to real-time, our customers can improve year-over-year store performance by 2% to 3%.

With g4s saas Web hosted offering, customers can deliver improved results within 30 days through g4s Quickstart program. strategic initiatives rolled out within 30 to 90 days, including those with heavy business complexity and interfaces

Hybrid Intelligence
www.hybridintelligence.com

Hybrid intelligence takes a portion of it that is often constrained internally and provides as a service all day-to-day aspects of management reporting with particular focus on highly accelerated development needs for strategic initiatives.

IBM Corporation
www.ibm.com/consumerproducts

clients can attain revenue and margin goals, plant-specific cost budgets and P&l statements can articulate the optimum balance between meeting your customer demand and profitability.

the roi models for iBm cognos generate compelling business justification.

Interactive Edge
www.interactiveedge.com

leverage data and marketing assets to deliver insights and recommendations in minutes instead of weeks; this speed to insights drives competitive advantage and increased volume, profit and share

implement within days or weeks depending on data sources requiring integration

consumergoods.com | April 2011 technology solutions guide | cgt

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COMPANy/ W E B S I T E DATA / AN A LyT I C S pr o d u c t KE y C G CU S T O M E R S mo s t i m pA c t e d business p rocess

Ironbridge Software Inc.

www.ibsw.com

Acosta net-Bench/dsr Elizabeth Arden Reckitt Benckiser

net-Bench/dsr has full etl functions (scrubs, harmonizes, loads data to your data warehouse, including attribute management).

JDA Software Group, inc.

www.jda.com

Jda Visibility, collaboration and Performance management

Bayer Corporation Energizer Holdings Inc. Georgia-Pacific

Jdas integrated solutions offering spans the entire supply chain from materials to the consumer.

Kalido
www.kalido.com

Kalido information engine

Anheuser-Busch InBev Procter & Gamble Unilever

supply chain management, financial and regulatory reporting, brand management, sales planning, marketing promotions, cost control

LumiData
www.lumidata.com

Unilever solys Procter & Gamble Hershey

solys delivers Pos reporting and analysis for retail sales teams as well as senior executives.

Microsoft Corp.
www.microsoft.com/consumergoods

microsofts connected insights solutions

Hanesbrands Kimberly-Clark Revlon

category management, Brand marketing, demand-driven replenishment, merchandising, retail execution, demand Planning and Forecasting, demand sensing and more

MicroStrategy
www.microstrategy.com

microstrategy 9 Business intelligence software

Danone Group Este Lauder McCain Foods

microstrategy enables companies to report on and analyze data across a broad range of business processes.

Netezza, an IBM Company

www.netezza.com

iBm netezza twinFin analytic appliance

Clearwater Seafood Kimberly-Clark Sapporo

cPg companies use twinFin to analyze and optimize their supply chain, replenishment and inventory processes.

Oracle
www.oracle.com

oracle Business intelligence suite

Del Monte Reckitt Benckiser Sara Lee

Broad and deep support spanning consumer engagement, retail demand signals, and complete trade management insights

PivotLink
www.pivotlink.com

Pivotlink Business intelligence Platform

REI The North Face Timbuk2

self-service analysis for sales, supply chain, customer management and segmentation, forecasting, procurement, inventory and manufacturing operations

QlikTech, Inc.
www.qlikview.com

Campbell Soup Co. QlikView Gatorade (PepsiCo) Lifetime Brands

With just a few clicks, QlikView lets you consolidate, search, visualize and analyze all your data sources for unprecedented business insight.

cgt | April 2011 technology solutions guide | consumergoods.com

C O MPAN y/WEB SITE

Q U A N T I F I A B L E BU S I N E S S B E N E F I T S

Av e rA g e i m p l e m entAtion C yC L E / T I M E - T O - B ENEFIT

Ironbridge Software inc.

www.ibsw.com

net-Bench/dsr customers realize substantial productivity increases producing consolidated business reviews across multiple data sources, improved demand forecasting and timely access to data.

one month for initial visibility; 3 to 6 months completion

JDA Software Group, inc.

www.jda.com

Provides increased network and trading partner visibility; enables company and supply chain performance monitoring and measurement against best practices; enables proactive issue circumvention with predictive analytics shorter time to value on demand signal repository and warehouse projects, better/more frequent data on product availability, lower data-related operational costs, reduction in rework for partner data synchronization

typical implementation time is 3 to 9 months based on company size/ complexity.

Kalido
www.kalido.com

Kalido can deliver an analytics foundation in 90 days.

LumiData
www.lumidata.com

solys provides a deeper understanding of consumer purchasing behavior, increased ability to identify internal challenges and determine root causes, and more productive retailer collaboration.

implementation approaches range from 60 to 90 days; roi realized in 3 to 6 months

Microsoft Corp.
www.microsoft.com/consumergoods

By enabling enterprise data and knowledge sharing, customers can realize cost reductions, efficiency improvements, inventory optimization, service gains and sales and marketing effectiveness with store sKu level roi and P&l analytics.

average implementation time for customized solutions is 6 months; 3 months time to value; 12 to 18 months roi

MicroStrategy
www.microstrategy.com

microstrategy delivers actionable information via e-mail, Web and mobile devices to help companies reduce costs, streamline operations, enhance business performance and make data-driven business decisions.

Varies: try microstrategy reporting suite to start building reports quickly at no cost.

Netezza, an IBM Company

www.netezza.com

reduce out-of-stocks and overstocks, lower inventory carrying costs, and improve overall category revenue and efficiency through better analytics, insight and management of sKu/store/day level sales, order and inventory data

twinFin is typically deployed in less than a week and in full production use within 3 months.

Oracle
www.oracle.com

insight-based, demand-driven planning and action-oriented market execution with enhanced customer collaboration driven by deep understanding of consumer, shopper and customer

Prebuilt analyses, dashboards and insights enable benefits within 6 to 8 weeks.

PivotLink
www.pivotlink.com

self-service analytics plus the saas model lowers operational costs, improves employee productivity and increases collaboration across the supply chain. Better forecasting (seasonal, sales, inventory) helps the customer maximize sales.

Pivotlink implementations deliver fast roi with deployments less than 30 days.

QlikTech, Inc.
www.qlikview.com

customers report a 96% satisfaction rate, 34% increase in employee productivity, 23% increase in cash flow, 16% increase in revenue and 20% decrease in operating costs.

customers report a 186% roi and 198 days for payback period: average of 82 days to implement

consumergoods.com | April 2011 technology solutions guide | cgt

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2 0 1 1 d ata & a n a ly t i c s s o l u t i o n s c H a r t
COMPANy/ W E B S I T E DATA / AN A LyT I C S pr o d u c t KE y C G CU S T O M E R S mo s t i m pA c t e d business p rocess

Relational Solutions, Inc.

www.relationalsolutions.com

GlaxoSmithKline Bluesky analytics Lindt Chocolate Sara Lee

s&oP, Vmi, dsr, cPFr, category management, demand analytics, supply chain analysis, executive reporting, Business intelligence

Retail Insight
www.retailinsight.co.uk

global Pos data management & analytics

Diageo H.J. Heinz Wal-Mart

enhanced visibility of retail performance, plus higher sales from improved onshelf availability and promotion compliance

Retail Solutions Inc.

www.retailsolutions.com

retail intelligence, part of retail solutions retail execution management suite

Nestl Procter & Gamble Unilever

approach impacts all elements of the supplierretailer relationship: forecasting, replenishment, marketing, category management, sales execution, etc.

S E Q U OyA
www.sequoya.com

Dannon ProKey Mars Inc. McKee Foods

ProKey helps sales and category management build more efficient promotions and identify drivers of true net lift.

Shiloh Technologies, llc

www.shilohtech.com

shiloh enterprise demand signal repository

Heineken Novartis Sara Lee

impacts retailer relationships, forecast accuracy, sales planning, pricing, category reporting, product distribution, inventory and provides complex analytics.

Silvon Software, Inc.

www.silvon.com

HarperCollins Publishers stratum Sorrento Lactalis Red Gold

demand forecasting and supply chain analysis of sales, category, inventory, supplier, production, other operational data

SymphonyIRI Group, inc.

www.symphonyiRi.com

Price and trade advantage

Frito-Lay ConAgra Foods Johnson & Johnson

analyzing and setting product pricing strategy; trade planning and trade marketing setup

Teradata
www.teradata.com

teradata data Warehouse

Anheuser-Busch InBev Coca-Cola Hershey

teradatas solutions address supply chain management, Forecasting, trade Fund optimization, new Product introduction, Promotion and Pricing. category management, marketing, trade Promotion, demand Forecasting, merchandising, replenishment, account management, Finance, retail activity optimization (rao) on-shelf availability, out-of-stock alerts, Promotion execution, Void sensing, Forecasting, sales analytics, category analytics, share of market analysis

Vendor Managed Technologies, Inc. (Velocity)

www.RetailVelocity.com

Levi Strauss Velocity solution suite Mattel Revlon

Vision Chain, Inc.

www.visionchain.com

Vision chain Keystone demand signal repository and Vision chain demand signal insights

Del Monte Foods General Mills Newell Rubbermaid

cgt | April 2011 technology solutions guide | consumergoods.com

Editors Not E: solution providers were asked to identify only their primary solution to the consumer goods industry. Visit their respective Web sites for information on additional solutions/services.
Av e rA g e i m p l e m entAtion C yC L E / T I M E - T O - B ENEFIT

C O MPAN y/WEB SITE

Q U A N T I F I A B L E BU S I N E S S B E N E F I T S

Relational Solutions, inc.

www.relationalsolutions.com

Payback under 18 months: customers identify increased sales, reduced out-of-stocks, streamlined internal efficiencies and ability to pinpoint supply chain and category management issues with Posmart/Bluesky

Hosted environment is immediate: Behind your firewall, a few weeks

Retail Insight
www.retailinsight.co.uk

3% to 4% higher sales through 40% lower out-of-stocks and a 50% improvement in promotion compliance, together with improved retail sales performance and roi

average roi of 2.0-4.0 delivered within 12 to 16 weeks

Retail Solutions Inc.

www.retailsolutions.com

retail solutions customers experience a 3% to 5% increase in sales, a 15% reduction in safety stocks and a 5%+ increase in gross margin over a typical two-year program.

implementation in 4 to 6 weeks, payback in 3 to 6 months

S EQUOyA
www.sequoya.com

increase forecast accuracy, predict expected trade liability, and identify optimal promotion spending and execution

most implementations are production ready in 45 to 60 days.

Shiloh Technologies, llc

www.shilohtech.com

a few of the benefits are improved forecasting, in-stocks, promotion performance, store merchandiser roi, purchase order compliance, automated reporting and exception identification, resulting in improved retailer relationships.

typical implementation is 4 to 6 weeks, 100% roi in 6 to 12 months

Silvon Software, Inc.

www.silvon.com

inventory reductions up to 25%; on-time delivery improvements of up to 40%; increased order fill rates by as much as 10%; and a 1% to 3% contribution to net profitability

30 to 60 days

SymphonyIRI Group, inc.

www.symphonyiRi.com

improved margins due to better price gaming and strategy; higher revenues and volume sales; better roi on trade marketing spend

typically 90 days can be shorter depending on number of brands, markets and other project scope

Teradata
www.teradata.com

teradata is an established leader in helping cg companies drive value from integrated information to enable better planning, decision-making, performance management capabilities, causal and predictive analytics.

typically 90 days; scalability means investment protection for follow-on projects

Vendor Managed Technologies, Inc. (Velocity)

www.RetailVelocity.com

clients have achieved anywhere from 5% to 20% incremental sales growth through consumer-centric processes enabled by Velocity.

the average range is 2 to 6 months depending on the implementation parameters.

Vision Chain, Inc.

www.visionchain.com

customers can predict and respond to out-of-stocks and stores not executing promotions, perform ad-hoc reporting, and manage a single view across all retailers resulting in increased sales, reduced buybacks and improved distribution.

customers go live within 60 to 90 days.

consumergoods.com | April 2011 technology solutions guide | cgt