JOHN WINSTON 124 Lucinda Lane, Wyomissing, PA 19610 Phone: 610.781.8130 - E-mail: jw1141672@westpost.

net EXPERIENCED SALES AND OPERATIONS PROFESSIONAL Core Competencies: Account Acquisition and Management Competitive and Market Analysis Sales Forecasting and Profit Building Client Relations Business Development Skilled at all levels of the Consultative/Solution Selling process; particularly strong in closing the sale and building rapport with customers. Worked effectively and efficiently in demanding environments requiring a keen at tention to detail and superior organization skills. Dynamic professional demonstrating extensive familiarity of working in fast pace d, time sensitive positions with demonstrated ability to multi-task and meet str ingent deadlines. Expert strategist with a proven ability to develop/grow a territory, penetrate n ew markets and build market share. CAREER HIGHLIGHTS Recognized for positioning Outlook Pointe in the top 5% tier of corporate facili ties by continuously surpassing organizational objectives Distinguished professional that garnered attention for growing occupancy at assi sted living facility from 23 to 50 in 6 months, then maintaining 100% occupancy for 26 consecutive weeks PROFESSIONAL EXPERIENCE GOLDEN LIVING CENTER, Reading, PA 2007 to 2010 Director of Admissions Accomplished professional recruited to oversee the growth and maintenance of cen sus for a 124 bed skilled nursing facility in conjunction with preserving census according to budgeted payer sources. Controlled and maintained facility marketi ng activities and instituted distinct training programs for marketing team membe rs. * Forged and nurtured profitable relationships with referral sources that includ ed hospital and rehab social workers, case managers, physicians and community he alth care professionals, delivering a significant increase in census, in some ca ses, up to 18% over budget. * Devised and executed monthly and quarterly marketing plans and provided necess ary team development to handle increase total patient census and acuity, enablin g admittance of patients that produced higher reimbursement. OUTLOOK POINTE, Reading, PA 2006 to 2007 Residence Director (State Certified Administrator) Residence director appointed to control day-to-day operations for a 58 bed assis ted living facility, which involved hiring, firing and training employees, prese rving building integrity, generating profit and loss statements, and ensuring ad herence to DPW state regulations. * Amplified building operations from 40% to 100%, which resulted in improved cen sus. * Sustained overall operation standards of no less than 95% with a company avera ge of 85%. NEW SEASONS ASSISTED LIVING COMMUNITY, Emmaus, PA 2004 to 2006

Sales Manager Sales manager recruited to preserve relations with existing contacts and utilize sales, marketing and networking campaigns to capitalize on new sales opportunit ies within the community. HCR MANORCARE HEALTH SERVICES, INC., 1998 to 2004 Territory included facilities in Reading (4 facilities), Allentown, Elizabethtow n (2 facilities), Lancaster, Lebanon, Pittsburgh, Pottstown (2 facilities) and P ottsville, PA Senior Marketing Director 2000 to 2004 High-profile director promoted to re-determine market and sustain occupancy in a census challenged assisted living facility. Admissions Director 1999 to 2000 As Admissions Director, accountable for achieving/maintaining census goals, over seeing the admissions process, crafting and implementing facility marketing plan s. Marketing Development Representative 1998 to 1999 Essential representative recruited to handle external marketing of 14 skilled nu rsing, rehabilitation, and assisted living facilities in addition to integrating internal and external marketing strategies. * Identified and managed key accounts for individual facilities, which enabled m aintenance above budgeted census and in many cases 100% occupancy through networ king and relationship building skills. * Conceptualized and introduced strategies to boost referrals from existing sour ces, thus allowing facilities to admit patients producing higher reimbursement d ue to targeted patient needs. * Contributed to community events that led to the gaining of profitable relation ships with physicians and office manager and the discovery of new referral sourc es. MONTGOMERY & PARTNERS, INC., Reading, PA 1990 to 1998 Vice President / Production Coordinator / Account Executive Senior Executive met the challenge of writing proposals, executing sales present ations, job trafficking, scheduling and outside purchases, generating quotes, ne gotiating vendor terms, marketing and managing client internet and intranet proj ects. EDUCATION AND PROFESSIONAL DEVELOPMENT Bachelor of Arts in Psychology, ALBRIGHT COLLEGE, Reading, PA