ANYA CHERNYSHOVA 152 Coral Rose, Irvine CA 92620 * phone (949) 878-0190 * email ac1141e7e@westpos t.

net SENIOR MARKETING MANAGER Accomplished senior manager/director with a 10+ year successful track record and comprehensive background in digital marketing, brand management, and business d evelopment in the Internet, healthcare, entertainment and mobile industries. Pep perdine University MBA with strong execution, analytic and strategic thinking sk ills. Key competencies include: * * * * * * * * * * * eMarketing / New Media / Mobile Product / Brand Management Business Development (B2B) Consumer Marketing (DTC) Marketing Communications Online, TV & Print Advertising Customer Relationship Marketing (CRM) Social Media Marketing Market Research Business Analytics Strategy

PROFESSIONAL EXPERIENCE Studio 127, Inc. Interactive marketing firm specializing in innovative customer acquisition, tech nology & marketing automation in the education, entertainment, healthcare, consu mer finance, telecom and mobile industries Director of Marketing/Brand Manager 03/09 - 12/10 Led assigned brand marketing strategy & execution, client development and new cl ient acquisition. Identified and developed new business opportunities to increas e revenue with P&L responsibility. Drove total brand management for healthcare, entertainment and mobile clients & products including financial modeling, produc t development, merchandising, and customer acquisition / retention through onlin e advertising, PR, social media, SEO, e-mail campaigns, interactive Web sites an d analytics. Accomplishments: * Grew the company's flagship online video entertainment brand by adding video content partners & clients, incremental retail & payment channels, a loyalty pro gram, and informational content; * Directed the launch of the first mobile brand generating 5% in incremental re venue in 9 months; * Led the design, copy, SEO, development and launch of website & ad campaign pr ojects, resulting in high client satisfaction due to increased business, and new client referrals; * Grew existing healthcare business revenue from key clients by 20-50% by recom mending new campaigns or enhancements, and closed new business with 10% incremen tal revenue; * Established brand and project management process and documentation. Allergan Inc., Allergan Medical - Health division (formerly INAMED Corporation) The global leader in specialty pharmaceuticals including ophthalmology, neurosci ences, medical dermatology, and medical devices including aesthetics and obesity products

eMarketing Manager 07/04 - 02/09 Drove online consumer marketing strategy and execution integrated with the overa ll marketing plan. Directed online programs throughout the consumer lifecycle in cluding search (SEM/SEO), online advertising, social media, CRM / e-mail, intera ctive Web sites, loyalty programs, and analytics to increase brand awareness, co nversion and retention. Served an instrumental role in the development of offlin e programs and healthcare professional (B2B) online programs. Managed $6MM+ budg et. Accomplishments: * Established a 10-year success record on a sales & marketing team that launche d and delivered average annual revenue growth of over 30% for a revolutionary mi nimally invasive surgical device; * Pioneered the brand's eMarketing strategy that significantly elevated brand p resence, increased Web site traffic 2x, and delivered outstanding engagement wit h first-to-market eCRM programs; * Increased consumer registration by 40%, achieved high conversion, and helped protect market share by launching award-winning Web 2.0 online programs with com plex back-end integration; * Participated in the creation and execution of award-winning TV campaigns that propelled brand awareness 2x+ to peak levels and fueled 300%+ growth of the CRM database; * Earned execution excellence awards for projects that involved managing crossfunctional teams including Marketing, IT, strategic partners, advertising / inte ractive agencies, and call centers; * Co-developed annual marketing plans with presentations to senior management. Sr. Associate Market Manager, Consumer 08/02 - 07/04 Developed and implemented consumer marketing programs including national TV / pr int advertising, and supported healthcare professional marketing programs. Led m any brand management functions such as marketing communications, market research , and analytics. Oversaw vendor activities including call centers, market resear ch, Web and printing companies. Managed $2MM budget. Accomplishments: * Achieved highly competitive Web site traffic & conversion rate, and launched the master database with 100k+ subscribers in 2 years through one of the first m edical device consumer Web sites; * Spearheaded project management / analytics for a direct-to-consumer (DTC) pil ot, including direct response TV, outdoor and print media, that served as a foun dation for subsequent DTC efforts; * Developed, launched and managed fulfillment for a new comprehensive set of co nsumer materials; * Led the brand's initial consumer insight projects with critical impact on the annual marketing plan. Marketing Communications Coordinator/Supervisor 10/98 - 08/02 Oversaw marketing communications functions to support US and International sales . Designed, wrote, and produced marketing materials and advertising, and led ong oing Web site development and management. Organized trade shows, annual sales me etings and special events. Spearheaded print media buying and placement. Supervi sed vendors and personnel. Accomplishments: * Part of the U.S. product launch team for a new minimally invasive surgical pr oduct that currently boasts over $200 million in annual revenues;

* Successfully led a cross-functional team to launch the first corporate Web si te; * Executed over 20 successful trade shows, surgeon training workshops, and sale s meetings; * Promoted from Coordinator to Supervisor in March 2001. McGhan Medical Corporation (formerly INAMED Corporation and now Allergan Inc.) The leading manufacturer and distributor of medical devices for plastic and reco nstructive surgery Marketing Communications Assistant 06/97 - 07/98 Designed and produced marketing literature, researched and placed print media, a nd provided support for marketing communication programs. Accomplishments: * Played a key coordinator role in the launch and execution of one of the pione er medical device national consumer advertising campaigns, working directly with the EVP Sales/Marketing. EDUCATION * MBA, Graziadio School of Business/Mgmt, Pepperdine University * B.S., Communications/Advertising/PR, Southern Utah University * B.S., Business Administration/Marketing, Southern Utah University * B.S., Commerce, International University in Moscow, Russia