CARRIE TRIMMER 1158 Chesapeake Drive, Pittsburg, CA 94565 Cell: 203/216-2559 * Email: ct118befc@westpost.net Public Profile: http://www.

linkedin/com/in/carrietrimmer SUMMARY PROFILE * Successful brand management, business development, and licensing professional in the consumer packaged goods, multimedia, and fashion industries within Fortun e 50, entrepreneurial, and international environments. * Ability to develop scalable, integrated branded business solutions by quickly grasping varied business models and applying knowledge of product categories. * Capable negotiator with ability to resolve challenging business issues creativ ely. * Solid understanding of profit and loss drivers, active involvement in product development/innovation process and sound interpretation of market share data. * Understanding of web site production, design and marketing. * Characteristics attributed by colleagues include strategic, forward-thinking, and no-nonsense. * Mandarin Chinese and Spanish languages. CAREER HISTORY A&E Television Networks, Consumer Products Group, New York, NY 2000 - Nov 2009 Global multimedia company with revenues in excess of $1B. Networks include A&E, History, and Bio/The Biography Channel and span broadcast and digital platforms . Director, Consumer Products Licensing (A&E, Bio, and History) * Achieved 25% 9-year CAGR by developing and implementing first integrated model s for brand licensing at AETN. At-retail business estimated at $35MM at YE 2009 . * Doubled licensing revenue through introduction of The History Channel Club, an affinity-based membership club for history enthusiasts. Components include bra nded magazine, discounts on products and services, and continuity video and book s. * Created $20MM branded video game category within 4 years. Business includes DV D, PC, console, portable and digital platforms, with sales of over 2MM units at retail. * Developed first mobile content licensing at AETN. Self-funded incubation stag e, hired key personnel to drive business and championed new category with key ex ecs. * Supported network by introducing the first paid iPhone app, delivering over 1. 3 million impressions worldwide, resulting in higher ratings than previous year. * Generated $2MM in publishing category sales annually by targeting large publis hing houses and making regular pitches to key editors. * Increased travel sales 1000% by launching innovative History Channel-branded t ours merchandised around programming to expand brand affinity with consumers. Sara Lee Corporation, Hanes Hosiery Division, Winston-Salem, NC 1995 - 2000 Global manufacturer and marketer of high-quality, brand-name consumer packaged g oods including food and beverage, apparel, and intimates. Annual revenues exceed $19B. Marketing Director, Licensed Brands (Donna Karan and DKNY) * Improved brand group ROS 4% vs. prior year by eliminating unproductive skus, c utting promotional spending, and improving forecasting. * Grew business 16% vs. prior year by overhauling brand strategy for DKNY, launc hing new products and adding distribution in off-price channel. * Reversed negative OTC sales trend by launching DKNY Skin, with innovative prod uct, packaging and point-of-sale materials. * Worked closely with product development and merchandising to create new produc t categories for Donna Karan, achieving sell-in volume of $2MM+ for Fall 1999 se

ason. Initial sell-throughs averaged 15%/week vs. 4%/week in the category. * Conceived and developed relaunch plan for declining Donna Karan basic products , sourcing innovative products from SLC's international subsidiary, and working through importation logistics while meeting strict profitability targets for the brand. * Successfully trained, developed and managed team members, resulting in substan tial and early promotions for 2 of 4 staffers in brand group. Marketing Manager, Assistant Marketing Manager, DKNY * Grew brand 22% vs. prior year in declining category. Launched 2 sub-brands, co ordinating package design and advertising, developing promotions, and managing f orecasting, production scheduling and sales interface. * Improved product quality by initiating and leading first quality task force fo r sourced products. Efforts resulted in implementation of total QC process for sourced goods and packaging innovations that improved retail appearance. Assistant Marketing Manager, Victoria's Secret/Ann Taylor * Managed major in-store repackaging effort to promote sub-branding * Developed high-impact training materials for Ann Taylor to increase sales asso ciate product knowledge within high turnover retail environment. Marketing Assistant, Silk Reflections * Developed and executed brand strategy for largest ($120MM) department store ho siery brand. Prepared and presented integrated analyses of brand portfolio, que en-size market segment and two sub-brands. * Structured successful sales incentive program for under-performing petite, plu s and casual segments, resulting in 20% increase in OTC sales and 15% distributi on gains. Siam City Cement Public Co., Ltd., Bangkok, Thailand Summer 1994 One of the largest diversified companies in Thailand producing and distributing goods ranging from concrete and heavy building materials to fine china. Marketing Consultant, Siam Fine China Division * Wrote detailed marketing strategy, proposing recommendations within budgetary, core competency and cultural constraints. * Developed "display-in-a-box" merchandising concept to standardize company imag e during planned expansion involving 13 new retail outlets in several cities. Spivey International, Inc., San Francisco, CA 1989 - 1993 Start-up company involved in the importation and distribution of rubber gloves for barrier protection in medical and clean room environments. Sales of $1MM ann ually. Marketing Director * Directed start-up activities for a Malaysian manufacturer of rubber products. Researched markets, generated nationwide sales leads, and obtained accounts in diverse market segments, generating third year gross sales exceeding $1MM. * Conceived and executed brand management strategy including package redesign, p ress releases, sales literature, and marketing survey. Brand ranked 9th in U.S . sales after 3 years on the market. EDUCATION UNIVERSITY OF NORTH CAROLINA - CHAPEL HILL Master of Business Administration, 1995 President, MBA Student Association. NEW YORK UNIVERSITY, New York. Bachelor of Arts, East Asian Studies, January 1984

East China Normal University Shanghai, China Summer Semester Abroad, 1983 LEADERSHIP CENTER FOR CREATIVE LEADERSHIP, GREENSBORO, NC Leadership Development Program, September 1998