HEINZ U. HOFMANN, M.H.A. hh118e350@westpost.

net 49-488 Stillwater Drive, La Quinta, CA 92253 480-707-3565 CHIEF OPERATING OFFICER Restaurant, Hotel, Country Club and Resort Management Operations Business Development Project Management Construction Planning & Management Expert in capitalizing on opportunities to improve profitability, maximize share holder value, and facilitate growth within the hospitality industry. Accomplished Senior Operations Executive and transformation strategist with 30+ years experience delivering expertise as driving force in company hierarchy. Rec ord of quantifiable achievements fostering growth in face of change and rapidly evolving business demands. Key member of leadership to advance business objectiv es, create improvements, and increase efficiencies. Consistently achieve high ma rgins, meet critical deadlines, and maintain high quality standards while improv ing the bottom-line. Provide immeasurable value with vast experience spanning st artup operations to leading multi-million dollar construction projects. Tackle c omplex assignments with flawless execution from concept to completion. Dynamic, Strategic Advisor, Consultant, and visionary leader highly skilled in e valuating and improving efficiency of systems, implementing measurable results, and equipping organizations with tools for growth and opportunity. Talented in t ransforming operations, minimizing expenses, and introducing improved business s trategy. Trusted consultant skilled in expanding sales and solving problems thro ugh sound judgment, structured process design, and innovation. *Client Relations/Media Relations *Employee Relations *Construction Management *Safety Regulations *Operational Streamlining *Business Planning, Budgeting, and Forecasting *Financial Analysis/Cost Containment *Project Management *Reengineering and Process Improvements *Multi-Location Renovation *Safety Regulations *Change Management *Team Leadership *Staff Management *Presentations Fluent in German, French, English, Italian - Conversational Spanish - Basic Norw egian, Danish, Swedish - Native German PROFESSIONAL EXPERIENCE THE LA QUINTA COUNTRY CLUB, La Quinta, CA, 2006 a" Present

Private Golf Club offering a premier 18-hole challenging golf experience , owned by 200 equity members, generating $6.5M in annual revenues. Consultant (2009 a" Present)

COO, General Manager (2006 a" 2009)

Project managed $25.7M facility construction with autonomous decision-making aut hority. Spearheaded strategic expansion initiatives, formulated complex business processes, and sparked change to align with corporate direction and future orga nizational viability and success. Accountable for full spectrum of strategic, op erational, and improvement initiatives to meet budget and Board requirements. Pr oject renovations span from driving range to refurbishing large-scale facilities . Joined forces to reengineer facilities, manage entitlement process, supervise contractors, and coordinate team of consultants. Notable Contributions *Slashed $2.8M in costs prior to finalizing budget by using an aggressive value engineering program and revising construction plans to maintain year round cost effective infrastructures without interrupting daily operations. *Outperformed the project forecast by delivering in advance of schedule and achi eving $350K below budget. *Strategically steered large-scale project plans through multiple layers of gove rnment approval levels. *Negotiated and secured financing for balance of construction budget and project completion. *Consistently surpassed operational expectations year-after-year while governing as COO. *Averted member conflict while maintaining smooth operations with installation o f temporary facility during property disruption and transformation. CAREFREE HOSPITALITY, Austin, TX 2005 a" 2006

Consul ting company providing support to developers of master planned communities, up-s cale resorts, and private golf clubs. Offer expertise in development facilities in accordance with operations, including establishment of all operational philos ophies and budgets. Annual sales of $775K. Executive Vice President Vital role to oversee enterprise-wide business operations and foster business gr owth in face of rapidly evolving competitive demands. Built industry presence, m

aintained strong client relationships, and supported consulting and decision-mak ing processes for high profile accounts across Oregon, Arizona, North and South Caro lina, and Texas. Offered expertise in full- scale development and management of high-end golf and resort living properties. Notable Contributions *Drove 15% growth in real estate and membership sales by executing strategy to s ecure revenue generating contracts. *Named president of customeras master planned community in recognition of suppor t and expertise. *Seized opportunity to implement an operational procedure, which led to 20% redu ction in expenses without impacting the memberas lifestyle expectation. *Met business objectives with ambitious marketing initiatives and well-honed pre sentation and negotiation skills. DMB GOLF LLC, Scottsdale, AZ, 1998 a" 2005

Industry leader in premier real estate development offering luxury master planned commun ities with five star amenities; revenues over $1B. Director, Country Club Operations Performed wide-range of functions to influence design and construction criteria for all clubs under development. Oversaw corporate development and operational m anagement of facility-wide infrastructure across multi-site club operations with 2,500+ members. Directed design, construction, strategic planning, and budgetin g initiatives for club operations in all DMBas master planned communities. Scope of accountability included, hiring, staff management, strategic planning, marke ting, policy, and by-laws. Notable Contributions *Fueled high employee retention rates while reporting no turnover at all levels. *Accelerated revenue growth while leading high performance teams to sell and sec ure memberships at full capacity. *Achieved 97% member satisfaction among DC Ranch membership via survey regarding club experience. *Piloted initiative to renovate one golf hole, which led to $2M golf course reno vation and large-scale redesign by prominent design team Tom Lehman and John Fou ght. *Made key contributions to golf program development while implementing activitie s with PGA professional teams. *Embarked on series of projects to impact club design and membership, resulting in continued growth of two facilities that exceeded profit expectations, earned market exposure, and high status among country club communities. *Leveraged core strengths and resources to support high retentiona"established l ow 22% staff turnover rate and retained original management team recruited in 19 98. IRONWOOD COUNTRY CLUB, Palm Desert, CA, 1993 a" 1998

Private member-owned country club offering 2 golf courses, 14 tennis courts, and 2 clubhouses, serving approximately 1000 members. COO/General Manager Charged with full accountability and oversight of club-wide operations. Managed $8M budget, reported to board of directors, and supervised five division manager s. Developed and expanded golf programs, social events, and member-driven initia tives designed for premier, high-volume enterprise to enhance real estate opport unities and membership revenue. Notable Contributions *Generated turnaround of $630K in GOP in first year while enduring major renovat ions. Subsequently met or exceeded operational budget each year thereafter. ADDITIONAL EXPERIENCE - CONSULTING President/Owner, HUH Management Company, La Quinta, CA President/Owner, Gioia Enterprises, La Quinta, CA/Consulting Services, Operate S even Boutique Coffee/Espresso Bars Resident Manager/Director of Food and Beverage, Grand Champions Resort, Indian W ells, CA Vice President, Operations, Specialty Restaurants Corporation, Long Beach, CA National Director of Food and Beverage, Fairmont Hotels, San Francisco, CA Vice President/General Manager, Space Needle Corporation, Seattle, WA Director of Food and Beverage, Westin Hotels, Vancouver, BC, Chicago, IL, San Fr ancisco, CA Managing Director, Oceanus Beach and Bay Resort, Freeport, Grand Bahama Island Partial client consulting/management list: Cuistot, Sunrise Company, Palm Springs Spa Hotel and Mineral Springs, the Estan cia Club in Scottsdale, Lake Tulloch Resort in California, and Gut Altentann Golf Club in Salzburg, Aust ria EDUCATION MHA, Hotel Management School, Lausanne, Switzerland a Accounting, Clos Ro usseau, Cressier, Switzerland Professional Affiliations: Confrrie de la Chaine des Rtisseurs, Bailli Provincial, Officier Commandeur, Far-West Region of USA, Member of the Conseil Magistral, Paris (International Bo ard) and National Board of Directors Les Amis daEscoffier of Southern California, Commandeur