EDUCATION Sep 1997-Jun 2003 -New York University Ph.D.

program in American Literature & Cultural Studies (AB D Status); GPA 3.96. -Henry Mitchell MacCracken Fellowship (full tuition, stipend, teaching assistant ship). Sep 1995-Jun 1996 -University of Chicago, Master of Arts in English Literature. Sep 1989-Jun 1994 -University of California, Davis, Bachelor of Arts. Double major in English & Ps ychology; cum laude. -Phi Beta Kappa; Integrated Studies Freshman Honors Program. PROFESSIONAL EXPERIENCE Baker & Taylor; Regional Sales Manager; Oct 2006 Present -Pioneered sales strategy of E-reader software to enterprise customers with pote ntial of $20 million. -Landed largest new contract in independent retail market worth $10 million. -Performed on-site sales of E-Commerce solution, hosted database/ordering soluti on and a point-of-sale software solution for retailers, worth $2 million in new annual revenue. -Closed $135,000 in sales of web hosted data over the past two yearsa higher vol ume of data sales than all other reps in my market combined. Achieved largest ev er data sale in independent retail market for $51,000. -By building a strong pipeline, have strategically changed territory from single account focus to sustainable wider customer base; adding 61 new accounts in the top 20% of the territory and taking 39 accounts from incumbent competitors. -Landed 100% of new store opening orders; closed largest opening order in indepe ndent retail market for $300,000. -Surpassed fiscal year 2010 sales goal; 21% higher than the company-wide retail sales performance with respect to goal. -Salesperson of the year in independent retail market. -Top selling sales rep in independent retail market (2008-2010). -Managed 900 independent bookstore, higher education and special markets account s with primary focus on customers with annual volume from $50K up to $10 million ; performed onsite sales for key accounts/prospective customers of Baker & Taylo r wholesale books, DVD, music and services in NY, NJ, MD, PA, DE, DC, VA and WV. -Defended the territory when VC backed competitor used NY as a feasibility test market, contributing to their decision to cease operations after a years investm ent. -Since company initiated book & media product promotions in 2009, have sold 69% more units than the independent market team average. -Based upon exceptional product sales track record, will now develop and manage 2011 book & media promotions for the independent retail team. -Co-developed a tutorial for this database that improved independent retail team s efficiency, saving each account manager an average of three hours per week in phone training. Public Square Books; Sales & Marketing Manager; Jun 2003 Oct 2006 KEY SUCCESSES -Co-launched Public Square Books (PSB), a specialized publishing and book distri

bution company, which was ultimately acquired by Baker & Taylor in 2007. - Created a new market in the U.S. for Spanish language Manga & graphic novels. -In companys first year, successfully established market leadership position thr ough joint effort with company president to build PSBs infrastructure, strategic partnerships, product line and marketing platform. - Co-developed and oversaw plan to outsource sales representation and fulfillmen t to National Book Network, which cut operating costs by 25% and boosted repeat sales by dramatically increasing warehouse efficiency. - In collaboration with NBN sales team, grew 2006 monthly sales by 300% over 200 5 figures, and broadened penetration into retail, mass merchandise, library and educational markets. Sales -In 2004-5, primary role in managing full sales lifecycle, including initiating contact with prospective accounts, making sales presentations to buyers, directo rs and VPs of sales, and post sale account management to maximize upsell potenti al. -Provided ongoing sales support to NBN, including developing account strategy an d joint sales meetings with major accounts like Baker & Taylor and Brodart. -Collaborated with sales directors/V.P.s from major accounts to build avenues fo r sales growth and to devise strategies for sales representatives. -Developed and implemented plan to build demand for indirect sales among library systems and school districts. -Co-developed plan to set up a consumer e-commerce site. -Co-developed plan to test non-traditional sales channels, such as Hispanic-orie nted groceries and convenience stores, to establish an advertising vehicle and r etail placement where Spanish speakers regularly shop. -Developed ongoing strategies to promote sales through analysis of customer buyi ng patterns. -Devised an innovative strategy to sell into international markets prior to U.S. publication date, which boosted sales in Mexico 270% and secured new distributi on deals with two major overseas suppliers. -Spearheaded successful strategies to reduce price points and enhance customer s ervice in order to stimulate sales growth. Marketing -Ongoing development and implementation of company marketing plan. -Wrote marketing proposals to obtain distribution rights for major series like S in City. -Primary role in designing majority of company marketing materials, including sa les sheets, brochures, banners and booth layouts. -Managed design and content of PSB website, catalog and promotional materials. -Ongoing development and implementation of company P.R. strategies, such as writ ing monthly E-newsletter, press releases and pitch stories for journalists. -Established and maintained media relations. Collaborated with P.R. consultant t o increase press coverage in Hispanic oriented publications. -Primary company spokesperson at trade shows and other professional events. High lights include announcing PSBs launch for BEAs 2004 Latino Buzz panel, and 90 mi nute presentation to 400 Florida educators on how to use Spanish language graphi c novels in dual language courses. Corporate strategy and product management -Ongoing co-development of company business plan. -Co-developed strategy to outsource sales representation and fulfillment to Nati onal Book Network. -Ongoing selection and acquisition of new Spanish language product for U.S. mark et. Built product line of 200 titles, with strong emphasis on high-profile trans lations and media tie-ins. -Gained U.S. distribution rights for Spanish editions of blockbuster Manga serie s such as Tokyo Mew Mew and Rave Master, and for titles with major movie tie-ins

like Frank Millers Sin City franchise and Neil Gaimans Stardust. -Key role in establishing and maintaining strategic partnerships with overseas s uppliers, including Norma Editorial (the worldwide leader in Spanish language co mics) and Planeta (the worlds largest Spanish language publishing house). -Key role in negotiating product discounts with strategic partners and establish ing exclusive distribution agreements for the U.S., Mexico and Latin America. New York University Instructor/Teaching Assistant; Jun 2000 Jun 2003 -Instructor for upper division English courses -Teaching assistant for General Education and English Survey Courses COMPUTER SKILLS -Proficient in Microsoft Office, Salesforce, Adobe InDesign, Adobe Photoshop and Quickbooks Pro. REFERENCES AVAILABLE ON REQUEST