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Leslie Dolliver 8120 Hillshire Circle * Glen Allen* VA * 23059 (804) 366-8683 * ld11977f2@westpost.net http://www.linkedin.

com/in/lesliedolliver As a results-oriented B2B & B2C Advertising Sales & Marketing professional, I li ve by the code that includes working hard, & having high integrity - Great at ge tting things done - Strong at organizing & running activities - Energized by peo ple, challenges & learning new skills - Dependable - Detail oriented - Analytica l - Creative - Motivated by achievement - Great sense of humor! Professional Experience Media Management & Placement, LLC Marketing Manager/Owner Richmond Virginia April 2004 to present * Increased revenue an average of 10% with multi-media B2C marketing & branding campaigns for Closet Factory Richmond * Increased leads 280% with new product launch multi market B2C advertising cam paign for snagajob.com * Reduced cost per lead by 55 % with lead generation B2C advertising campaign f or snagajob.com * Secured event sponsorships/live on air interviews to enhance advertising camp aign for snagajob.com * Reached 75% of fundraising goals within 6 months through grassroots efforts t o benefit COTA for Joseph Roberts - a young man in need of a double lung transp lant due to Cystic Fibrosis * Secured media coverage through radio, TV, print venues/created & distributed press releases & marketing collateral as Volunteer Public Relations Coordinator for COTA for Joseph Roberts (Children's Organ Transplant Association) * Collaborate with clients to establish B2C marketing strategies/campaigns * Effectively position products/develop brands based on market, customer & comp etitive research * Negotiate, plan, purchase & manage Broadcast advertising campaigns * Create content for & manage customer websites, Social Media & Local SEO * Organize and implement community partnerships to enhance visibility Comcast Spotlight Marketing Account Executive Richmond, Virginia October 2001 - April 2004 * * * * Awarded Sales Excellence honors for 2002 & 2003 (B2B sales) Increased revenue 44% in 2003 President's Club Winner (2003), top sales performer in the market Created, managed & implemented B2C & brand marketing programs

Clear Channel Radio (WRVQ-Q94) Local Sales Manager Richmond, Virginia September 1997 - March 2001 * Developed/managed station local sales & revenue budget of $5.5 million adjust ing as needed based on market conditions/expenses * Led sales team to exceed annual revenue goals - 108% (1998 & 1999) * Managed key accounts, growing revenue 70% from 1998 - 2000

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Led team to a 25% ($1 million) increase in revenue from 1998-2000 Awarded Media Partner of the Year for Kings Dominion in 1998 & 1999 Collaborated to develop sponsor driven promotions/new revenue streams Created, managed/coordinated marketing research pieces/media sales kits Recognized for Outstanding Work & Leadership

Sinclair Communications (WNIS/WTAR/WROX/WKOC) Regional Marketing Account Manager Norfolk, Virginia September 1993 - August 1997 * Achieved revenue & new business goals consistently (B2B sales) * Created & implemented consumer marketing & branding campaigns * Developed new territory with new product launch Sea-Comm Communications (WSFM-SURF 107) Local Sales Manager/Marketing Account Manager Wilmington, North Carolina March 1989 - September 1993 * Top revenue producer throughout employment (B2B sales) * Promoted to Local Sales Manager within first year * Managed station customer base of 400+ - Local, regional & national Volunteer Experience Richmond Hockey, Inc. Board of Directors VP of Fundraising, Marketing & Communications Richmond, Virginia April 2006 - April 2010 * * * * * * Established organization wide communication system Defined fundraising policy/organized & directed fundraising efforts Created content for and managed web site & Social media Secured radio & TV coverage through strong local media relationships Designed/managed grassroots marketing efforts Initiated community partnerships with local children's charities

Professional Development University of Virginia Charlottesville, Virginia Bachelor of Arts, International Relations May 1987 Inbound Marketing University Certified Inbound Marketing Professional August 2009 Studies include blogging, social media, lead conversion, lead nurturing and clos ed-loop analysis eMarketing Association CeMa * Certified eMarketing Associate October 2009 Studies include e-commerce, e-marketing, banner advertising strategies, e-mail m

arketing, online publicity, SEO

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