A PROJECT REPORT ON EMPLOYEE ENGAGEMENT IN TAMILNADU FOODGRAINS MARKETING YARD LTD MADURAI

Submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration by R.AIYSWARYA (Reg No: 2K10MBA03) Under the guidance of Dr. Mrs. P.UMA , B.E., MBA

DEPARTMENT OF MANAGEMENT STUDIES FATIMA COLLEGE (AUTONOMOUS) (COLLEGE WITH POTENTIAL FOR EXCELLENCE) RE-ACCREDITTED WITH A GRADE BY NAAC MARY LAND MADURAI-625018

BONAFIDE CERTIFICATE

This is to certify that the project work entitled A PROJECT REPORT ON EMPLOYEE ENGAGEMENT IN TAMILNADU FOOD GRAINS MARKETING YARD LTD., MADURAI is a bonafide record of work done by R .Aiyswarya (Reg. No. 2K10MBA03) submitted in partial fulfillment of the requirement for the Degree of Master of Business Administration, 2010-2012.

Signature of the Faculty Guide (Dr. Mrs. P. Uma, B.E., MBA,P.hd)

Signature of the Head (Dr.Mrs.P.Uma,B.E.,MBA,P.hd)

DEPARTMENT OF MANAGEMENT STUDIES FATIMA COLLEGE (AUTONOMOUS) MARY LAND MADURAI-625018. R.AIYSWARYA (Reg No: 2K10MBA03) DECLARATION

I hereby declare that the project done under the title A PROJECT REPORT ON EMPLOYEE ENGAGEMENT IN TAMILNADU FOODGRAINS MARKETING YARD LTD submitted for the award of the degree of Master of Business Administration is my original work and that no part of this report has been submitted fully or partly for any other recognition earlier.

Place: Madurai Date:

Signature of Candidate R.Aiyswarya

ACKNOWLEDGEMENT

First and foremost I would like to thank God almighty whose blessings made me to complete the training successfully. It is a great pleasure to acknowledge my sincere thanks to Dr. Sr. Josphin Nirmala Mary, Principal, Fatima College, Madurai for giving this great opportunity. It is a great pleasure to acknowledge my sincere thanks to Sr. Celine Sahaya Mary, Vice Principal, Fatima College, Madurai for giving this opportunity to get practical knowledge about our theoretical studies. I express my sincere gratitude towards Smt. V. UMA DEVI managing director of SRI RAMALINGA FRESH FOODS for providing me this wonderful opportunity and Mr. VIJAYA PERUMAL HR executive for his guidance and suggestion. I also thank Dr. Mrs. P. Uma B.E., MBA Head of the Department and our faculty guide for the successful completion of my training. I wish to express my gratitude to all the staff members in the Department of Management Studies for their encouragement for completing this training. Finally I thank my teachers, respondents, friends and parents who helped me in completing my training successfully.

TABLE OF CONTENTS

CONTENTS
S.NO Introduction 1.1 Introduction about the study 1.2 Company profile 1.3 Objectives of the study 1.4 Scope of the study 2 3 1.5 Limitations of the study Review Of Literature Research Methodology 3.1 3.2 3.3 3.4 4 5 6 7 8 9 3.5 Research design Methods of data collection Sampling method Sampling area Tools used for analysis and Interpretations PARTICULARS PAGE NUMBER

Data Analysis And Interpretations Findings Suggestions Conclusion Bibliography Annexure

6

INTRODUCTION

INDUSTRY PROFILE

INTRODUCTION

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mall, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used forbusiness-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase. ETYMOLOGY Retail comes from the Old French word tailer (compare modern French retailler), which means "to cut off, clip, pare, divide" in terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small quantities" in 1433 (from the Middle French retail, "piece cut off, shred, scrap, paring").[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel, respectively) also refers to the sale of small quantities of items. TYPES OF RETAIL OUTLETS

A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world. In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains. Retail is usually classified by type of products as follows:

Food products Hard goods ("hard-line retailers") - appliances, electronics, furniture, sporting Soft goods - clothing, apparel, and other fabrics.

goods, etc.

There are the following types of retailers by marketing strategy:

Department stores - very large stores offering a huge assortment of "soft" and "hard

goods; often bear a resemblance to a collection of specialty stores. A retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service.

Discount stores - tend to offer a wide array of products and services, but they

compete mainly on price offers extensive assortment of merchandise at affordable and cut-rate prices. Normally retailers sell less fashion-oriented brands.

Warehouse stores - warehouses that offer low-cost, often high-quantity goods piled Variety stores - these offer extremely low-cost goods, with limited selection; Demographic - retailers that aim at one particular segment (e.g., high-end retailers Mom-And-Pop: is a retail outlet that is owned and operated by individuals. The

on pallets or steel shelves; warehouse clubs charge a membership fee;

focusing on wealthy individuals).

range of products are very selective and few in numbers. These stores are seen in local community often are family-run businesses. The square feet area of the store depends on the store holder.
10

Specialty stores: A typical specialty store gives attention to a particular category

and provides high level of service to the customers. A pet store that specializes in selling dog food would be regarded as a specialty store. However, branded stores also come under this format. For example if a customer visits a Reebok or Gap store then they find just Reebok and Gap products in the respective stores.

General store - a rural store that supplies the main needs for the local community; Convenience stores: is essentially found in residential areas. They provide limited

amount of merchandise at more than average prices with a speedy checkout. This store is ideal for emergency and immediate purchases.

Hypermarkets: provides variety and huge volumes of exclusive merchandise at low Supermarkets: is a self service store consisting mainly of grocery and limited

margins. The operating cost is comparatively less than other retail formats.

products on non food items. They may adopt a Hi-Lo or an EDLP strategy for pricing. The supermarkets can be anywhere between 20,000 and 40,000 square feet (3,700 m2). Example: SPAR supermarket.

Malls: has a range of retail shops at a single outlet. They endow with products, food Category killers or Category Specialist: By supplying wide assortment in a single

and entertainment under a roof.

category for lower prices a retailer can "kill" that category for other retailers. For few categories, such as electronics, the products are displayed at the centre of the store and sales person will be available to address customer queries and give suggestions when required. Other retail format stores are forced to reduce the prices if a category specialist retail store is present in the vicinity.

E-tailers: The customer can shop and order through internet and the merchandise

are dropped at the customer's doorstep. Here the retailers use drop shipping technique. They accept the payment for the product but the customer receives the product directly from the manufacturer or a wholesaler. This format is ideal for customers who do not want to travel to retail stores and are interested in home shopping. However it is important for the customer to be wary about defective products and non secure credit card transaction. Example: Amazon, Pennyful and Ebay.

11

Vending Machines: This is an automated piece of equipment wherein customers

can drop in the money in machine and acquire the products. Some stores take a no frills approach, while others are "mid-range" or "high end", depending on what income level they target. Other types of retail store include:

Automated Retail stores are self service, robotic kiosks located in airports, malls

and grocery stores. The stores accept credit cards and are usually open 24/7. Examples include ZoomShops andRedbox.

Big-box stores encompass larger department, discount, general merchandise, and Convenience store - a small store often with extended hours, stocking everyday or General store - a store which sells most goods needed, typically in a rural area;

warehouse stores.

roadside items;

Retailers can opt for a format as each provides different retail mix to its customers based on their customer demographics, lifestyle and purchase behaviour. A good format will lend a hand to display products well and entice the target customers to spawn sales. RETAIL PRICING The pricing technique used by most retailers is cost-plus pricing. This involves adding a mark-up amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer. In Western countries, retail prices are often called psychological prices or odd prices. Often prices are fixed and displayed on signs or labels. Alternatively, when prices are not clearly displayed, there can be price discrimination, where the sale price is dependent upon who the customer is. For example, a customer may have to pay more if the seller determines that he or she is willing and/or able to. Another example would be the practice of discounting for youths, students, or senior citizens..
12

TRANSFER MECHANISM There are several ways in which consumers can receive goods from a retailer:

Counter service, where goods are out of reach of buyers and must be obtained from

the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. It was common before the 1900s in the United States and is more common in certain countries like India.[which?]

Delivery, where goods are shipped directly to consumer's homes or

workplaces. Mail order from a printed catalog was invented in 1744 and was common in the late 19th and early 20th centuries. Ordering by telephone is now common, either from a catalog, newspaper, television advertisement or a local restaurant menu, for immediate service (especially for pizza delivery). Direct marketing, including telemarketing and television shopping channels, are also used to generate telephone orders. Started gaining significant market share in developed countries in the 2000s.

Door-to-door sales, where the salesperson sometimes travels with the goods for Self-service, where goods may be handled and examined prior to purchase

sale.

SECOND HAND RETAIL Some shops sell second-hand goods. In the case of a non-profit shop, the public donates goods to the shop to be sold. In give-away shops goods can be taken for free. Another form is the pawnshop, in which goods are sold that were used as collateral for loans. There are also "consignment" shops, which are where a person can place an item in a store and if it sells, the person gives the shop owner a percentage of the sale price. The advantage of selling an item this way is that the established shop gives the item exposure to more potential buyers. CHALLENGES

13

To achieve and maintain a foothold in an existing market, a prospective retail establishment must overcome the following hurdles:

Regulatory barriers including

Restrictions on real estate purchases, especially as imposed by local

governments and against "big-box" chain retailers;

Restrictions on foreign investment in retailers, in terms of both absolute amount

of financing provided and percentage share of voting stock (e.g., common stock) purchased;

Unfavorable taxation structures, especially those designed to penalize or keep out "big box" retailers (see "Regulatory" above);

Absence of developed supply chain and integrated IT management;

High competitiveness among existing market participants and resulting low profit margins, caused in part by

Constant advances in product design resulting in constant threat of product obsolescence and price declines for existing inventory; and Lack of properly educated and/or trained work force, often including management, caused in part by

Lack of educational infrastructure enabling prospective market entrants to respond to the above challenges.

SALES TECHNIQUES Behind the scenes at retail, there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire amerchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-storemarketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape.
14

Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not. A destination store is one that customers will initiate a trip specifically to visit, sometimes over a large area. These stores are often used to "anchor" a shopping mall or plaza, generating foot traffic, which is capitalized upon by smaller retailers. CUSTOMER SERVICE Customer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs. When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leave the store satisfied. Giving the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction. STATISTICS FOR NATIONAL RETAIL SALES United States The Retail Sales report is published every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the US CB complete retail & food services sample. It has been published by the US Census Bureau since 1951. CONSOLIDATION Among retailers and retails chains a lot of consolidation has appeared over the last couple of decades. Between 1988 and 2010, worldwide 40'788 mergers & acquisitions with a total known value of 2'255 bil. USD have been announced.[5] The largest transactions with involvement of retailers in/from the United States have been: the acquisition of Albertson's Inc. for 17 bil. USD in 2006,[6] the merger between Federated Department Stores Inc
15

with May Department Stores valued at 16.5 bil. USD in 2005[7] - now Macy's, and the merger between Kmart Holding Corp and Sears Roebuck & Co with a value of 10.9 bil. USD in 2004.

16

COMPANY PROFILE

Big Bazaar is a chain of hypermarket in India. Currently,[when?] there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including
17

fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail IndiaLimited(BSE: 523574 523574), that is listed on Indian stock exchanges. HISTORY Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150 Big Bazaar stores in 80 cities and towns across India. Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current format includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. OPERATIONS Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products. INNOVATION
18

WEDNESDAY BAZAAR Big Bazaar introduced the Wednesday Bazaar concept and promoted it as Hafte Ka Sabse Sasta Din. It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is "to give home makers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day".

MAHA BACHAT Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer. TIME LINE 2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad 2002 Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix 2003 Big Bazaar enters Tier II cities with the launch of the store in Nagpur. Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon 2004 Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the countrys most admired retailer award in value retailing and food retailing segment at the India Retail Forum. A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day 2005 Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur. Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar. Electronic Bazaar and Furniture Bazaar are launched 2006 Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaars largest ever customer. Big Bazaar
19

launches Shakti, Indias first credit card program tailored for housewives. Navaras the jewellery store launched within Big Bazaar stores 2007 The 50th Big Bazaar store is launched in Kanpur. Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal. Big Bazaar initiates the Power of One campaign to help raise funds for the Save The Children India Fund Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona. 2008 Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch. Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar. Big Bazaar joins the league of Indias Business Superbrands. It is voted among the top ten service brands in the country in the latest PitchIMRB international survey. 2009 Big Bazaar opens its second store in Assam at Tinsukia. Big Bazaar initiates Maha Annasantarpane program at its stores in South India a unique initiative to offer meals to visitors and support local social organizations. Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India. 2010 Future Value Retail Limited is formed as a specialized subsidiary to spearhead the groups value retail business through Big Bazaar, Food Bazaar and other formats. Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop. Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores. Big Bazaar opens its third store in Kanpur at Z Square Mall. Big Bazaar should opens its fourth store in Kanpur at Jajmau which is the largest leather tannery garrison of Asia.

OUR VISION

20

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

OUR MISSION We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. CORE VALUES
Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positivity: Simplicity and positivism in our thought, business and

action.
Adaptability: to be flexible and adaptable, to meet challenges. Flow: to respect and understand the universal laws of nature.

21

OBJECTIVES

OBJECTIVES OF THE STUDY

To understand the organizations goals / needs. To understand employees experiences and expectations in their working with the organization.
22

 PRIMARY OBJECTIVE: To identify the factors influencing participation in employee engagement activities.

SECONDARY OBJECTIVE:

To identify the employees expectation from the rewards and recognition system. To ascertain the motivational drivers that help to create an engaged workplace.

23

SCOPE

SCOPE OF THE STUDY

The ability of the organization to attain its goals largely depends upon the effectiveness of its Employee Engagement Programme. Therefore it deserves great planning and care to formulate and implement Employee Engagement strategies.The main objectives of the project is to study the existing process of Employee Engagement in an well reputed MNC , to explore the current trends in theindustry in Employee Engagement practices.

24

25

LIMITATIONS

LIMITATIONS OF THE STUDY

Sample size is not scientifically determined . Period of the project is only for 3 months. So it may not suitable for all time.

26

Results are only based on the data given by the respondents.

INTRODUCTION:
This project was undergone inTAMILNADU FOOD GRAINS MARKETING YARD LTD for a period of six months. Theoretical knowledge is insufficient to cope up with the modern functioning of companies. So in order to gain practical knowledge, the project aws done at TAMILNADU FOOD GRAINS MARKETING YARD LTD ON THE TOPIC A STUDY ON EMPLOYEE ENGAGEMENT IN TAMILNADU FOOD GRAINS MARKETING YARD LTD.

27

Employee engagement also called work engagement or worker engagement in a business management concept. An engaged employee is one who is fully engaged or involved in , an enthusiastic about, his or her work , and thus will act in a way that furthers their organizations interests. According to Scarlett surveys, EMPLOYEE ENGAGEMENT is a measurable degree of an employee positive or negative emotional attachment to their job, colleagues and organization which profoundly influences their willingness to learn and perform at work. Thus engagement is distinctively different from satisfaction, motivation , culture , climate and opinion and very difficult to measure.

DEFINITION:
Employees engagement is the means or strategy by which an organization seeks to build a partnership between the organization and its employees. Employees fully understand and are committed to achieve the organizations objectives. The organization respects the personal aspirations and ambitious of its employees.

MEANING:
Employee engagement is a step ahead than employee satisfaction: Belief in the organization and desire to work to make things better understanding of business context and the bigger picture , Respectful of , and helpful to , colleagues willingness to go the extra mile keeping up to date with developments in the field.

CONCEPT:
Engagement is a personal decision , not an organizational decision as implied by some definitions. While early definitions treated engagement as an atomic concept , later definitions divided it into three basic concepts: emotional , behavioral and cognitive engagement. Employee engagement has no physical properties but it is manifested and
28

often measured behaviorally . Different definitions look at behavior as the employees basic job performance or extended effort or the success of the employer. Employee engagement is about the behaviors that meet or exceed organizational goals.

EMPLOYEE ENGAGEMENT

EMOTIONAL ENGAGEMENT

+
BEHAVIORAL ENGAGEMENT ORGANIZATIONAL OUTCOMES

+
COGNITIVE ENGAGEMENT

An emergent working condition as a positive , cognitive , emotional , and behavioral state directed toward organizational outcomes. - Shock and wollard,2009. Three aspects of employee engagement: Employees and their own unique psychological makeup and experience. The employees and their ability to create the conditions that promote employee engagement. Interaction between employees at all levels.
29

BENEFITS OF EMPLOYEE ENGAGEMENT:

Employee engagement creates motivation within employees for the work they do and increase their commitment to the organization . It is about creating an enthusiasm for their roles , their work and the organization , and ensuring they are aligned with the values of the organization , well informed and well integrated with their colleagues and the fabric or culture of the organization.

IMPORTANCE:
Employee engagement determines the psychological commitment of the employees to the assigned task. It means that how well an employee relates himself to his work , how much dedicated the employee is towards his work and so on.

30

REVIEW OF LITERATURE

REVIEW OF LITERATURE
This part of the study deals with the review of previous study with Reference to the topic EMPLOYEE ENGAGEMENT. In the project topic A STUDY ON EMPLOYEE ENGAGEMENT IN TVS SRI CHAKRA LTD by V.S.Harish babu of college of engineering.

MBA.K.L.N

In the project topic A STUDY ON THE LEVEL OF EMPLOYEE ENGAGEMENT AT CHENNAI PETROLEUM
31

CORPORATION LTD by S.RAMESH RAJA. In the project topic A STUDY ON EMPLOYEES INVOLVEMENT IN AIRPORT AUTHORITY OF INDIA MDU. by A.R.JERIL RAJ.

Attridge, M. (2009). Measuring and managing employee work engagement: A review of the research and business literature. Journal of Workplace Behavioral Health: Employee Assistance Research and Practice, 24(1), 1-16. PDF available for purchase from the publisher of the journal: http://www.informaworld.com/smpp/content~db=all~content=a91731 9415

Attridge, M. (2009, May). Employee work engagement: Best practices for employers. ResearchWorks, 1(2). Partnership for Workplace Mental Health/American Psychiatric Association Foundation. Available from: http://www.workplacementalhealth.org/researchworks.aspx

32

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Meaning of Research: Research in common parlance refers to a search of knowledge. It is an art of scientific investigation. It consists of enunciating the problem, formulating a hypothesis, collecting facts (or) data, analyzing the facts and reaching certain conclusion.
33

Definition for Research: According to Redman and Mory research may be defined as, a systematized effort to gain new knowledge. Meaning of Research methodology: It is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Meaning of Research Design: A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance purpose with economy in procedure. Research Design: Descriptive Research It includes surveys and fact finding enquiries of different kinds. Sampling method: Convenience sampling It means when population elements are selected for inclusion in the sample based on the ease of access. Sampling area: Madurai city. Sampling size:
34

The sample size for the project is 60. Methods of data collection: There are two methods for data collection a) Primary data b) Secondary data. a.Primary data: It means data which is collected directly from the respondents. We collected the information through questionnaire. b. Secondary data: Data which are not original in characters are called secondary data. We collected these data from books, journals, magazines and websites. Tools used for analysis: 1. Percentage analysis : Percentage are often used in data presentation for the simplify numbers, reducing all of them to a 0 to 100 range. Through the percentage, the data are reduced in the standard form with base equal to 100 which facilitates relative comparisons. 2. Weighted average method: Limitations of the arithmetic mean are that it gives equal importance to all the items. But there are cases where the relative importance of different items is not the
35

same. When this is so, we compute weighted average method. Weighted average can be defined as an average whose component items are multiply by certain values and the aggregate of the products are divided by the total of weights. 3.Chi square test: A chi-squared test, also chi-square test or 2 test, is any statistical hypothesis test in which the sampling distribution of the test statistic is a chi-squared distribution when the null hypothesis is true, or any in which this is asymptotically true, meaning that the sampling distribution (if the null hypothesis is true) can be made to approximate a chi-squared distribution as closely as desired by making the sample size large enough. Diagrammatic representation using 1. Bar diagram 2. Pie diagram

36

DATA ANALYSIS & INTERPRETATIONS

TABULATION
TABLE 1:- Table showing the gender wise classification of the respondents.

GENDER MALE FEMALE

NO OF RESPONDENTS 58 42 100

PERCENTAGE 58 42 100

37

INFERENCE: From the above table it is inferred that out of 25 respondents,

58% of the respondents are male. 42% of the respondents are female.

CHART 1:- Chart showing the gender wise classification of the respondents.

38

60 50 40 30 20 10 NOOF RES POND ENTS 0 MAL E F EMAL E 3-DColum 3 n

TABLE 2:- Table showing the age wise classification

respondents

of the

39

AGE 18-25 Yrs 26-35 Yrs 36-45 yrs 46-55 yrs Over 55 TOTAL

NO.OF RESPONDENTS 25 50 25 0 0 100

PERCENTAGE 25 50 25 0 0 100

INFERENCE: From the above table it is inferred that out of 60 respondents,

50% of the respondents belong to the age category of 26-35 yrs. 25% of the respondents belong to the age category of above 18 - 25yrs.

25% of the respondents belong to the age category of 36- 45yrs.

40

CHART 2:- Chart showing the age wise classification of the respondents.

50 45 40 35 30 25 20 15 10 5 0

18-25 Yrs 26-35 Yrs 36-45 yrs 46-55 yrs Over 55

NO.OF RE P S ONDE NTS

TABLE 3:- Table showing the experience of the respondents.

EXPERIENCE NO.OF RESPONDENTS
41

PERCENTAGE

6 HSS UG PG OTHERS TOTAL 6 5 5 3 25

24 24 20 20 12 100

INFERENCE: From the above table it is inferred that out of 25 respondents,

24% of the respondents educational qualification is SSLC

24% of the respondents educational qualification is

HSS

20% of the respondents educational qualification is UG

20% of the respondents educational qualification is PG

12% of the respondents educational qualification is

OTHERS

42

CHART 3:- Chart showing the educational qualification of the respondents

43

TABLE 4:- WEIGHTED AVERAGE CALCULATION: Opportunities for growth

44

FACTORS

STRONGL Y AGREE X 5 25

AGREE
W WX

NEUTRAL
X W WX

DISAGREE
X W WX

STRONGLY DISAGREE
X W WX

WEIGHTED AVERAGE

RANK

W WX X

Opportunities 5 for professional growth Training provided 8

20 4

80

0 4.20 3

40

14 4

56

0 4.16 4

Professional Development and advancement

20

20 4

80

0 4.08 5

Encourageme 1 nt and 2 advancement

60

13 4

52

0 4.48 1

Rewarding

1 3

65

11 4

44

0 4.44 2

INFERENCE: It is inferred that the encouragement and advancement factor has ranked first and reward has attained the second rank and opportunities and growth is in the place of third rank and training has acquired the fourth position and obviously professional development is in the place of fifth rank.

TABLE 5:- WEIGHTED AVERAGE CALCULATION:

45

Work life and stress and work pace

FACTORS STRONGL Y AGREE X Balance between work and personal life Satisfying both job and family responsibiliti es Reasonable expectations of employees 7 AGREE
W WX

NEUTRAL
X W WX

DISAGREE
X W WX

STRONGLY DISAGREE
X W WX

WEIGHTE D AVERAGE

RANK

W WX X 5 35

12 4

48

15

0 4 3

15

18 4

72

0 3.88 4

1 1

55

13 4

52

0 4.4 1

Job does not cause stress

40

15 4

60

0 4.2 2

INFERENCE: It is inferred that the expectations of employees factor has ranked first and stress has attained the second rank and balance between personal and work lifeis in the place of third rank and satisfaction of job and family responsibilities has acquired the fourth position .

TABLE 6:- WEIGHTED AVERAGE CALCULATION:

Mission and purpose
46

INFERENCE:
FACTORS STRONGL Y AGREE X Understandin g of mission and goals of organisation Contribution to overall success of organisation 9 AGREE
W WX

NEUTRAL
X W WX

DISAGREE
X W WX

STRONGLY DISAGREE
X W WX

WEIGHTE D AVERAGE

RANK

W WX X 5 45

13 4

52

0 4.2 2

25

20 4

80

0 4.2 2

Accomplish ment of mission of the organisation

40

16 4

64

0 4.28 1

Regular information

45

14 4

56

0 4.28 1

Familiar with 7 and understandin g of organization strategic goals

35

13 4

52

0 4 3

It is inferred that the information and mission of organization factors has ranked first and mission and contribution has attained the second rank and familiarization is in the place of third rank.

47

CHI-SQUARE ANALYSIS

Null Hypothesis (H0)

48

There is no association between the educational qualification of the respondents and satisfaction towards salary in the company. Alternate hypothesis (H1) There is an association between the educational qualification of the respondents and satisfaction towards salary in the company Relationship between the job security and experience of the respondents

Educational qualification Satisfaction Towards salary

SSLC

HSS

UG

PG

OTHERS

TOTAL

1 STRONGLY AGREE 4 AGREE NEUTRAL DIS AGREE STRONGLYDIS AGREE TOTAL 0 2 1

6 0 0 0

3 1 1 0

1 0 0 0

0 0 0 3

14 1 3 4

25

49

Observed frequency (O)

Expected frequency(E) (O-E) (O E)2 [(O E)2 / E]

1 1 1 4 6 3 1 1 2 1 1 3 TOTAL

0.96 0.84 0.02 4.48 0.15 0.13 0.02 0.24 0.96 0.72 0.05 0.48

0.04 0.16 0.98 -0.48 5.85 2.87 0.98 0.76 1.04 0.28 0.95 2.52

1.6 0.02 0.96 0.23 3.4 8.23 0.96 0.57 1.08 0.07 0.90 6.35

1.66 0.02 4.8 0.05 2.6 6.3 4.8 2.37 1.12 0.09 1.8 1.3 26.91

Calculated value 2 = [(O E) 2 / E] =26.91 Degree of freedom= (r-1) (c-1) = (4-1) (5-1) =12 Table value at 12 degree of freedom at 5 % significance=29.61

Inference:
Calculated value (29.61) is less than the table value (39.06), so null hypothesis is accepted (i.e.) there is no significant relationship between the educational qualification and of the satisfaction towards salary of the respondents.

50

GARRET RANKING METHOD

Garret ranking method Work place and resources

51

S.No

Factors
Necessary information is provided Resources are sufficient Workplace is well maintained

I 10 6 4

II 5 2 3

III 3 8 9

IV 2 4 4

V 5 5 5

1 2 3

Workplace is comfortable

Workplace is safe

Garret ranking= 100(Rij-0.5) Nj Table value

1 Rank= 100(1-0.5) 5 2nd Rank= 100(2-0.5) 5 3rd Rank= 100(3-0.5) 5 4th Rank= 100(4-0.5) 5 5th Rank= 100(5-0.5) 5 S.No
st

=10

75

=30

60

=50 =70

50 40

=90

24

Factors

II

III

IV

Total Mean score score 56

Rank

Necessary

750

300
52

150

80

120 1400

information is

2 3 4 5

provided Resources are sufficient Workplace is well maintained Workplace is comfortable Workplace is safe

450 300 150 75

120 180 360 480

400 450 350 100

160 160 280 240

120 1250 120 1210 72 1212

50 48.40 48.48 43.48

2 4 3 5

192 1087

INFERENCE:

Information provision to the respondents has ranked first and resources have attained second rank , the comfortableness of work place have acquired the place of third rank and the maintenance of workplace has attained fourth rank and safety of the workplace has took the place of fifth.

CHART: GARRET RANKING:

53

TABLE 7:- OPINION OF THE EMPLOYEES TOWARDS COMPENSATION

54

FACTOR COMPENSATION STRONGLY AGREE AGREE NEUTRAL DISAGREE TOTAL

NO.OF RESPONDENTS

PERCENTAGE

7 14 3 1 25

28% 56% 12% 4% 100%

INFERENCE:
56% of the employees are satisfied towards the compensation. 28% of the employees strongly agree that their compensation is good 12% of the employees are neutral towards thiei compensation 4% of the employees are disagreeing that their compensation is insufficient.

CHART :- OPINION OF THE EMPLOYEES TOWARDS COMPENSATION

55

56

FINDINGS

FINDINGS

Information provision to the respondents has ranked first when calculated by garret ranking.
57

 No significant relationship between educational qualification and satisfaction towards salary evaluated through chi square analysis.

It is inferred that the information and mission of organization factors has ranked first in weighted average calculation.

It is inferred that the expectations of employees factor has ranked first in weighted average calculation. It is inferred that the encouragement and advancement factor has ranked first in weighted average calculation. 32% of the respondents belong to the age category of 21-25 yrs. 24% of the respondents belong to the educational qualification SSLC. 64% of the respondents are male.

78%of the respondents are satisfied towards work place maintenance. 82%of the employees are satisfied towards the safety measures adopted in the organization.

79%of the employees feel respected towards their work. 60%of the respondents are aware about the mission and goals of the organization.

80% of the employees feel that they have adequate opportunities for growth and development. 80% of the employees have agreed that their manager is interested in professional growth and advancement.
58

 72% of the employees feel that they can satisfy both family and the job responsibilities.

59

SUGGESTIONS

SUGGESTIONS Most of the employees have given suggestion that their wages can be increased and obviously this will increase their work involvement.
60

 Some benefit plans such as insurance scheme , compensation plans can be provided to improve their performance in the job.

61

CONCLUSION

CONCLUSION This project since it has been done in an common facility centre, it has given me a different experience and also this topic has given some exposure

62

towards knowing about the employees views and opinions and expectations towards their job.

63

BIBLIOGRAPHY

BIBLIOGRAPHY EMPLOYEE ENGAGEMENT INTRODUCTION: From www.wikipedia.com Company profile and industry profile: From www.industrieslist.com Book references: Human resource management by C.K.GUPTA
64

ANNEXURE
65

QUESTIONNAIRE
1. NAME:
2. Gender: 3. Age:

a) male a) 15-20 yrs.

b) female b) 20-25 yrs. c) 25-30 yrs. d) 30-35 yrs.

e) above 35 yrs. 4. Department: 5. Educational qualification:

66

6. Right materials and equipments are given by the organization to do my job well.

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

7. In my organization if any fault occurs in machine , it can be rectified immediately. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

8. My superior appreciates for my development at work. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

9. My organization provides rules and regulations for safety measures. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

10. The safety equipments are given by the organization properly.

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

11. The organization makes tour arrangements for reducing the work stress.

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

12. The organization provides me rewards for my outstanding performances. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

67

13. If I met an accident while I am working, the organization provides me a first aid

process at correct time. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

14. The organization provides me a get-together between superiors and subordinates. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

15. My work responsibilities are reasonable. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

16. My participation and views in this organization are valued. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

17. The leaders in this organization are role models. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

18. I can communicate directly with my bosses. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

19. My bosses motivate me. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

68

20. My contributions are received positively. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

21. All employees in this organization are treated equally. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

22. I am proud and happy to work for this organization. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

23. I am involved in the performance of the organization. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

24. I have enough resources to get my job done best. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

25. I can easily communicate with my bosses and co-workers a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

26. Does your job make you feel important? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

27. Do you agree with the mission and the vision of the organization?

69

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

28. I receive the information and communication I need to do my job. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

29. I regularly receive recognition/praise for doing good work. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

30. The benefits offered here are fair and reasonable.

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

31. The people here are pleasant and co-operative to work with. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

32. My supervisor provides me with feedback and guidance. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

33. My supervisor helps me know what is expected of me. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

34. My supervisor cares about me as a person. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

35. I would recommend the organization as a good place to work.

70

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

36. Overall, I am extremely satisfied with my job. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

37. I feel respected at work. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

38. When I face problems at work, I am able to solve them with the help of others.

a) Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

39. At work, my opinions seem to count.

a)Strongly agree

b) Agree c) Neutral d) Disagree e) Strongly disagree

40. I believe that I am evaluated based on the quality of my work. a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

71

72