DAVID E. FLEETWOOD email: df11b3e34@westpost.

net 116 W Valleywood Collierville, Tennessee 38017 (901) 870-8816

SALES & MARKETING STRATEGIC BUSINESS PLANNING

SALES PROFESSIONAL

MARKET SHARE GROWTH

Secure a sales/leadership position with direct responsibility for new sales, reactivating accounts, maximizing sales programs to expand revenue, open new marke ts, launch new services, and continue an organizations overall effort of becomin g more competitive. Use vision and strategic planning as well as the highest le vel of corporate communications, market development, and employee empowerment sk ills. Leverage 20+ years of progressive broad based achievements in marketing , sales, business development, total platform solutions and multi project mana gement. Recognized for innovative ideas and out-of-the-box thinking while establishing n ew performance benchmarks in promoting a companys products and services. Throug hout career, have established a history of achieving and surpassing revenue grow th goals by using an ROI-driven approach to marketing and sales. Possess the in ner drive, pursuit of success, and intelligence to serve an organization as a pr ofessional leader and spokesperson. CORE COMPETENCIES Significant experience selling total platform services and solutions Successful sales expertise in selling C-levels and Fortune 500 companies Skilled hunter and closer, highly motivated self starter Number 1 or 2 producer for last 20 years Expertise dealing with dealer networks, consultants, and end users Unsurpassed ability to create and maintain long-term relationships Entrepreneurial and multiple start-up experience Experience: 2004 present Cornerstone Media/Fleetwood Sales Cornerstone Media provides media buying services specializi ng in the planning, placement, and management of advertising campaigns. Special izes in target marketing though, Radio, TV, Outdoor, Magazine, Newspaper, Networ k TV and Radio, purchases media on behalf of full service advertising agencies a s well as in-house agencies. Director of Sales Top Sales producer and key account management Integral role in growth of company sales from $2 million in 2005 to $75 million by fiscal start of 2008. Started with Cornerstone In January 2005 with $0.00 in business, 4 years later directly responsible for closing and maintaining $14 million annually in highly

profitable business Team member/leader in securing a $40 million account Conceived and executed new sales program for a major casino resulting in an ROI of $750K/month Specialize in measurable ROI of client budgets, maximizing each clients budget enabling them to increase market share and increase profitability Work with clients to develop new business opportunities that increase profits w hile utilizing existing staff, products and services 2002 - 2004 KPC Marketing $200 million marketing firm providing total marketing solutions to l ocal, regional, and national clients Partner Sold RGSD Media (founded by David Fleetwood) to KPC August 2002 New Business Development. Number 2 in new sales Employment contract expired August 2004 1995 - 2002 RGSD Media Founded by David Fleetwood in November of 1995 Full service media placement firm Founded business at the request of 3 existing clients. Original sales volume approximately $2 million and 2 employees. Grew company to $19 million in billings and 19 employees. Worked with C-levels from coast to coast Established long-term relationships with National firms such as Penn National, Barden Gaming, Harrahs, Cracker Barrel, Summit Research, Backyard Burgers, Bally s, RFS Hotels, Hilton Hotels and Promus Billings per client between $300,000 - $5,000,000. 1992 -1995 Tower Media Full service media placement firm Vice President Territory: United States Number 1 producer averaging $7 million per year in new business 100% retention of client base Total platform solutions, enterprise-wide 1983 -1992 Fleetwood Sales Associates (Manufacturers Representatives) Commercial Food Service Equipment representatives. Independent sales rep provid ing total platform sales expertise to Municipalities, Hospitals, Hotel chains, i ndependent restaurants and chains. Specializing in working with consultants, ar chitects, end users and specifically dealer networks. Territory: Tennessee, Arkansas and Mississippi Developed extremely large, diverse client base. Top clients included school systems, hospitals and hotel chains.

Provided solutions from the back of the house to the front. Provided total solutions across the enterprise with (C)-levels. Achieved maximum bonus potential annually. 1978 - 1983 Professional Racquetball Player Achieved #5 ranking in the world. IPRO Rookie of the Year. Founding member of the Professional Racquetball Players Association. Original Member of the invitational Catalina pro tour. Education: rketing University Of Memphis Business Administration and Ma