Sandra L. S. Larrabee sl11e795a@westpost.

net

408.691.0463

linkedin.com/in/sandralarrabee

University and Partner Programs/Outbound Marketing Professional Over 20 years of experience creating and launching marketing programs worldwide to increase market share, create awareness and achieve corporate goals in multip le high tech industries. ACCOMPLISHMENTS Chosen to represent emulation industry in panel discussion What Can Industry Pr ovide Education Beyond Tools at EWME 2010 Published, Spelling Success With A Good University Program for Electronic Desi gn Delivered key note speech at SPL2007 Conference Awarded MVP for managing worldwide partners and increasing Synplicitys mind sha re Known by partners and universities worldwide as Synplicitys Ambassador Increased University Program membership at Synplicity from 2 to over 450 univer sities worldwide Honored with Product Manager of the Year award at Wyle Labs PROFESSIONAL EXPERIENCE EVE-USA, Inc. 20092010 Manager unEVErsity Connections Program Developed marketing programs to drive company and product presence at universit ies worldwide Partnered with professors to create hardware and software solutions for researc h and curriculum needs Coordinated and participated 9 engineering events, tradeshows and workshops pro moting, educating and selling professors on Eves hardware emulation systems Partnered with third party vendors for web page design, advertising and collate ral design and creation, event planning, marketing sponsorships and public relat ions Negotiated pricing with universities and third party vendors for advertising, t rade show costs, branding merchandise, and marketing sponsorships Wrote articles for Microelectronics News, ASEEs Connections Newsletter, Power.o rg and Electronic Design Designed and developed unEVErsity Program logo and program brochure Provided content and created advertisements for PRISM and banner ads for asee.o rg Managed quarterly program budget Synopsys, Inc. (formerly Synplicity, Inc.) 1998 -2008 Manager, Strategic Market Developm ent Sr. Manager University, Partner & Marketing Solutions Outbound Marketing Manager Tactical Marketi ng Manager Distribution Programs Manager Developed University and Partner Programs to create awareness, excitement and d rive presence worldwide to universities, professors, engineering educators, comm

ercial companies and third party partners (distributors, sales representatives, consultants, software and hardware) Collaborated with professors and publishers in curriculum and textbook planning Managed article and technical paper submission from partners, professors and st udents for external newsletter Provided content and created numerous brochures, collateral pieces, advertiseme nts for print and web, internal newsletters, articles for ASEE Connections and a Point of View Assisted Human Resources and Engineering with recruitment Coordinated and participated in over 50 events annually; including hands on wor kshops, customer seminars, trade shows, engineering boot camps, partner technica l sales conferences, company sales conferences, Euro Press and Asia Press activi ties Coordinated joint marketing promotions and activities with third party partners for Synplicitys corporate trade shows Developed and executed branding merchandise strategies at corporate level and e nsured that stock was available for domestic and international offices as well a s university, partner and corporate events Negotiated pricing with third party vendors and for advertising, trade show cos ts, branding merchandise, and marketing sponsorships Implemented and managed distribution sales referral program for worldwide distr ibution channel and sales representatives driving 100s of new and emerging custo mer engagements Managed budget for university and partner programs Marshall Industries 1995-1998 Corporate Product Manager Managed supplier relationships and worked with 40 branches to drive sales for A MD, Lattice, Chips & Technology and Xicor Interacted with materials management to determine the correct inventory levels and product mix Forecasted inventory needs and orchestrated inventory returns, while continuall y evaluating competitive conditions, technical advances and market potentials Western Micro Technology 1994-1995 Corporate Product Manager Managed and marketed number one line Toshiba as well as ICT, Macronix and Quick Logic product lines on a corporate level representing eight branches Addressed inventory levels and reduced from over $4.0M to $2.5M Increased sales 38.9% during the first 90 days Wyle Laboratories Electronics Marketing Group 1991-1994 Product Manager Honored with Product Manager of the Year award in 1993 Managed and marketed Actel, Altera and LSI Logic Achieved number one market position in all three lines for two years: increasin g sales by 38%, 49% and 26% respectively EDUCATION BS, University of Minnesota, Minneapolis/St. Paul, MN