Nancy Petrella 121 Beachmont Avenue Cranston, RI 02905 401-941-8926 np1227564@westpost.

net Product Marketing Manager A motivated marketing professional with 13 years experience in marketing, busine ss development and product strategy in high tech industries; successful in takin g new products from initial concept through launch; outstanding communicator wit h superb technical aptitude and success in building partnerships. Expertise in Product Definition * Competitive Analysis * Market Research * Publi c Relations * Industry and Market Analysis * Marketing Communications * Tradesho w Activities * Financial Analysis * Revenue Growth * Co-Marketing Professional Experience Marketing Consultant 2004 - Present, Varies Consulted within the embedded semiconductor industry in between jobs; companies included: Macraigor Systems, Isaac Research and TimeSys Corporation. * Managed California tradeshow activities for Macraigor Systems. Produced the si gnage, updated their marketing collateral, and worked in the booth to answer que stions to prospective customers. * Forged partnerships with 60 semiconductor companies, 30 embedded software vend ors and SBD vendors on behalf of Macraigor Systems. Gave sale pitches on how Ma craigor can help to sell their processors. Helped Macraigor Systems develop a ne w web site to optimally convey value propositions. * Helped author a product description, for a Microsoft project Isaac Research wa s working on. * By working for TimeSys corporation, I learned about Linux and open source soft ware. I edited text for their web site, I developed a listing of microprocessor vendors who were interested in Linux support for their semiconductors. Embedded Performance, Incorporated (EPI) Massachusetts 2003 - 2004 Premier provider of on-chip debugging tools for embedded systems Business Development Manager - East Coast Opened an East coast office for EPI, a company based in California ; established clients and business relationships in the entire region and parts of Canada * Managed the relationship with rep firms, to drive sales and create a greater p resence for EPI * Presented the product line and performed technical demonstrations of EPI's har dware and software tools to customers and business partners, ranging from small to large audiences * Prospected with existing and potential customers to grow the business in the r egion Wind River Systems, Massachusetts 1999 - 2002 World leader in providing embedded software tools, services, and technologies Product Marketing Manager Drove the product planning, development and execution of marketing initiatives f or hardware and software debugging tools that supported new embedded microproces sor architectures * Launched the ARM and MIPS debugging tools product lines, creating $3.5 million in revenues in twelve months

* Established new relationships with over 30 silicon manufacturers, including Br oadcom, Sharp Microelectronics, PMC Sierra, Texas Instruments, IDT and NEC * Managed the XScale (an Intel architecture) product line and the business relat ionship for XScale * Scoped new product features with engineering and identified software environme nts to support and test with based upon customer feedback * Responded to technical inquiries from the field, handled special product reque sts, developed training materials, product roadmaps and business proposals with partners American Power Conversion, Rhode Island 1998 - 1999 Global leader of uninterruptible power supplies Product Manager * Led marketing initiatives for successful launch of uninterruptible power suppl ies into Asia * Identified customer requirements, channel strategy and competitive landscape * Created the product definition and managed field compatibility testing * Developed a detailed profit and loss analysis, pricing and transition plans fo r new products Motorola Incorporated, Illinois 1991 - 1997 Global leader in wireless, automotive and broadband communications markets Product Manager * Introduced the digital StarTAC cellular telephone into Europe * Authored the product description, defined user interface, managed documentatio n, designed and procured product packaging * Established co-branding guidelines to meet European cellular network operators needs Senior Product Planner * Launched the Marco communicator, Motorola's first wireless personal digital as sistant (PDA) * Led all marketing initiatives including definition of customer and functional requirements, definition and development of the wireless software interface, man agement of product tradeoffs, and alpha and beta programs * Managed 8 product peripherals. Created a revenue model, forecasted and priced each peripheral * Presented the new product to corporate customers, partner companies and trades how participants Product Planner * Led team meetings to develop business plan for a wireless PDA * Developed marketing collateral, training materials and press releases, for Wav eGuide, a wireless applications programming interface, which was key to the succ ess of the wireless PDA Market Researcher * Performed competitive investigation of the personal organizer product category * Worked with Boston Consulting Group to scope market opportunity for PDA's Education University of Chicago Graduate School of Business, Chicago, IL Attended 1994 - 1995 Northeastern University Bachelor of Science, Marketing and Finance Majors Graduated June 1990, Boston, MA Magna Cum Laude, Beta Gamma Sigma Honor Society

Motorola University & Other Customer Focused Product Planning - Utilizing Six Sigma - Managing People and Pr ojects - Dale Carnegie - ANSI C Programming