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Marketing Executive Steven R. Duffner 2750 Sandpiper Trail West Chicago, Illinois 60185 630.730.

8551 Industry Attributes I am a decisive result driven marketing executive with a solid background in str ategic and creative processes. I excel at building innovative marketing solution s that are instrumental in growing the power and impact of national and internat ional brands and building or restructuring companies towards a positive market i mpact. I posses 20+ years experience managing strategic marketing operations, br and strategies, large cross-functional teams and governing strategic time and bu dget issues as they relate to P&L responsibilities. Definitive Leadership Qualities Executive Marketing Management - Experience managing both national and internati onal multi-purpose marketing teams. Posses' extensive overview experience of nat ional and regional marketing brand program design and channel implementation. Team Leadership - Highly effective situational leader with significant experienc e recruiting, selecting, training, organizing and energizing geographically dive rse multi-level marketing teams. Excellent motivational performance driven execu tive, experienced in employee retention and career development, through successf ul team building and quality marketing direction. Business Innovation - Utilization of bottom-line management skills delivering st rong results today while anticipating future growth potential. Designing and imp lementing business systems geared to measure and support market growth. Creative Direction - Inspirational creative director experienced in developing m ulti-level brand environments. Excellent presentation skills of powerful ideas t hrough well-designed concepts based on thorough analysis of market criteria. Some Career Highlights Navy Pier Chicago - Analyzed, designed and created a strategy implementation for concise comprehensive market re-branding segmentation plan that allowed Navy Pi er to capitalize on new category brand direction. Creating a new market awarenes s of Navy Pier as an event destination resulted in market accessibility, increas ed time in market, diverse utilization of facilities, increased revenue and cons umer capitalization. Pinnacle Food Group - Took a single level commodity-based manufacturing food com pany and transitioned it to a multi-tiered international market entity through t he implementation of a new market analysis, strategic product development, new s ystems implementation, packaging, and product positioning. Process involved evol ving slaughterhouse wholesale commodity manufacturing operation into a processin g and distribution level facility, creating and implementing branded products to capture a new share of the retail market. Managed comprehensive creation and de velopment of products as well as all package development, market positioning, st rategy and placement. Philip Morris/Marlboro - Instrumental in reformulating, creating, and developing new and alternative marketing access points for the Marlboro brand consumer, in cluding promotional implementation of Marlboro Racing School, Marlboro Adventure Team and Marlboro Racing School promotions. These promotional vehicles and asso ciated advertising strategies changed strategic consumer thinking and market imp lementation were instrumental in growing the Marlboro Racing account from 2 mill ion to 14 million in less than 6 years Career Experience 2010-Current Managing Director

2 Creative Agency, West Chicago, Illinois 2007-2010 Vice President/Managing Director Hammer Marketing/2x4 Agency, Chicago, Illinois 2002-2007 President/CEO Hammer Marketing, Oak Park, Illinois 1998-2002 President/CEO Grayscale, Inc., (Leo Burnett group), Chicago, Illinois 1995-1998 Vice President/Marketing Director Pinnacle Food Group, Des Moines, Iowa 1987-1998 Group Creative Director Waselle Graphics (Leo Burnett Group), Chicago, Illinois 1985-1986 Group Manager Creative Phase II (Leo Burnett Group), Chicago, Illinois Education BFA Illustration/Marketing - Northern Illinois University MFA Northern Illinois University - In progress. Interests Family/friends, professional growth, golf, auto racing, fine wine, painting

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