Phil Peterson 303 South Horners Lane Rockville, MD 20850 Cell: 770-289-0035 Email: pp124bc7a@westpost.

net Objective: I am a very successful Director of Business Development with 25 years experience, and over 20 years with Hallmark Cards. I will provide significant p erformance results, utilizing my extensive experience with category management t o national mass retailers, distributors, and specialty channels. Effectively man age / support a team environment, and be proactive with market dynamics. 3/10 a" Current Filofax Inc. - Area Sales Manager

Sales management of the Mid Atlantic States. Representing Filofax upscale day pl anners and fine leather accessories. Exclusive Distributor of Lamy, Caren da Ach e, and Yard of Lead fine writing instruments / pens. Significant Results: Increased sales 29% in Key Account Retailers, and added 20% in new business. 3/09 a" 3/10 Consultant

Consulting services for financial analysts, manufactures, and major chain retail ers. Industry expert within the Greeting Card, Gift Wrap, Party Goods, and Speci alty Gift markets. Interim position while seeking a full time opportunity. 4/07 a" 3/09 Recycled Paper Greetings - Director of Business Development a" Atla nta, GA Responsible for business development in major retailers and current chains for t he third largest greeting card manufacturer. Category management business plans, scan based trading, & DSD servicing of chain rooftops. Negotiation of long term s agreements with C level executives. Significant Results: Exceeded new business objectives by penetration of Kroger, Winn-Dixie, Publix, March, & Lowes Supermarkets totaled over 1500 stores. Succes sful regardless of existing agreements with Hallmark & American Greetings. Signi ficant growth in existing customers (Whole Foods, H-E-B, Schnucks, & Brookshire Grocery). Active prospects included: J.C. Penney, Macyas, Dillardas, Kirklandas, Home Depot, Hobby Lobby, Lowes Home Improvement, Kerr Drug, and Food Lion, Para dise Gift Shops, and Books A Million. Company filed Chapter 11 bankruptcy, laid off, and purchased by American Greetings five months later. 2/04 a" 4/07 Decorative Reflections Inc. Director of Sales & Marketing a" Housto n, TX Manufacturer of decorative stained glass, and gift items. Responsibility for sal es growth, business development, pricing, customer service, marketing, product d evelopment, trade shows, and P & L. Sales of custom design projects, mass / reta il private label, and advertising specialty (ASI a" PPAI) markets. Significant Results: Relocated manufacturing to Asia, with significant reduction of cost of goods. Major clients secured; Heineken USA, Papa Johnas Pizza, Coke, McDonalds, InBev USA, UPS, Cabalas, NY Metropolitan Museum of Art, and Signals Wireless Catalogs. Established strong relationships and organized / managed regi onal rep. groups. Recruited by Recycled Paper Greetings, accepted due to my exte nsive successes with Hallmark Cards.

4/94 a" 1/04 Hallmark Cards Inc. Regional Account Executive a" Houston, TX National account responsibility for Randallas / Tom Thumb (Safeway Texas) H-E-B Grocery Company, for all Hallmark greeting card, party, gift wrap, and specialty product. Headquarter responsibility & category management of sales $28 M in 450 stores, custom marketing / promotion plans, forecasting, customer service, and overall chain operations. Category management of 22,120 linear feet of products. POS analysis, DSD, seasonal merchandising, marketing / promotion plans, personn el & resource management. Management of 9 full & 75 part-time representatives. P osition was eliminated due to buying consolidation to Safeway corporate. Provide d 18 month severance with non-compete in card industry. Significant Results: #1 Category performance based on IRI / Nielson point of sal e national ranking. Consistently exceed sales objectives & resource mgmt. within a mature category. Increased category space 32% via incremental locations outsi de card departments. Placement of products at checkout lanes, bakery, and Pharma cy. Creative cross promotions with major grocery vendors. Excellent relationship s at all management levels. 8/91 - 4/94 Hallmark Cards - Sales Planning Manager a" Atlanta, GA Responsible for sales planning and operations for south & west regions. Manageme nt of $395m in sales, $12m resources, 117 full-time personnel, and 2225 part-tim e personnel. Customers included Wal*Mart, Target, Kroger, Safeway, and Publix. Accountable for centralized administration of the sales & field service division s, communication of directives, forecasting, tracking, and control. Processing of confidential financial / terms contracts. Formulation of major chain busines s plans, new business & specialty presentations. Analysis of personnel producti vity & resource management. Exceeded all sales and resource objectives. 4/90 - 8/91 Hallmark Cards - Training Manager a" Atlanta, GA Reporting to the Vice President of Human Resources, responsibility for overseein g the development of 117 full time and 2225 part-time field employees, for the W est and South Regions. Direct management of field trainers. Developed and mana ged personnel succession plans. 2/88 - 4/90 Hallmark Cards - Employment Manager - South Region Reporting to the Vice President of Human Resources, responsible for HR within th e South and West Regions. Responsibility included recruitment of all full time field sales / service positions, and corporate college employment programs. Mana ged EEOC compliance reports / tracking. Exceeded all diversity employment objec tives. Performed salary and incentive plans for incumbent and new hire employee s. 1/87 - 2/88 Hallmark Cards - Chain Executive / District Sales Trainer - Jacksonv ille, FL Headquarter responsibility: Publix Supermarkets - Jacksonville Division, and Res ponsibility for 6.2m sales volume, 186 stores. 1/86 - 12/86 Hallmark Cards - Account Executive - New Orleans, LA Chain management of A&P and National Tea Supermarkets New Orleans Divisions. Education: University of Central Florida Orlando, FL Bachelor of Science Business Administration Major: Marketing

Training: University of Michigan Graduate School of Business; Management of Man agers I & II, Columbia University Graduate School of Business; Sales Management, Drake Beam & Morin; Success Factors, DBM Interviewing Skills, Face To Face Sell ing Skills, Consultative Selling Skills, Dale Carnegie Presentation Skills, Bles sing & White Managing Personal Growth, Diversity In The Work Force, Hallmark cor porate training, and American Management Association courses. Awards: R.B. Hall Award (8), Diplomat Award (12), Divisional Rookie of the Year, Current Business Award (12), Hallmark Corporate Care Award (8). Supermarket Foc us Team Significant Contribution Award (9). Skills: Proficient with Windows 7.0 Microsoft Office (Outlook, Word, Excel, Pow erPoint, Publisher), Adobe Photoshop 7.0.