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CAROL DEFAZIO 421 3rd St NE * Rio Rancho, NM 87124 (847) 400-4902 * cd1257502@westpost.


EXECUTIVE-LEVEL LEADERSHIP Sales ~ Marketing ~ Management ~ Strategic Planning ~ Business Development Strategic leader with a proven track record of success in driving performance and achieving superior results across both start-up and world-class organizations; demonstrated expertise in all core business functions from sales and marketing to operations, finance, and human resources. * Expert in the identification, analysis and resolution of complex organizational issues, continuously developing and executing effective programs and solutions to improve operational performance. * Champion of organizational and leadership development with demonstrated experience in building and motivating talented management teams forward to excellence. * Forward-looking initiative-taker; skilled at anticipating and capitalizing on market trends to propel new business growth. * Accomplished history in coaching senior sales executives and managers in closing high 7 and 8 figure transactions by leveraging a consultative, solution based selling approach. Areas of expertise include: * * * * * * * * * * * * * * Sales Management Transformational Leadership Marketing Strategy Development Organizational Change Restructuring Relationship Building Leadership Development Team Building P&L Management Operations Short-Term & Long-Range Business Planning Policy Development Compliance Visionary Leadership

KEY PROFESSIONAL ACHIEVEMENTS * Launched successful, nation-wide start-up company providing SaaS implementation, including marketing and advertising to the SMB market; drove revenue growth by 70% through execution of comprehensive

strategies. * Spearheaded design of sales model that catapulted revenue from $0 to $70 million per year for leading financial institution. * Achieved exceptional sales results consistently throughout career; hold 100% perfect record for attainment of quota for over 17 year period, including the #1 Sales Manager ranking for multiple years generating 120% to 230% of goal. * Orchestrated the expansion of a lending organization from 1 to 7 States, generating 40% sales growth in 18 months. PROFESSIONAL WORK HISTORY CREATIVE INNOVATIONS ENTERPRISES, Itasca, Illinois * 2007 - Present CEO, Director of Business Development, Restaurant/Hospitality Sales Leveraged extensive career in senior leadership and sales management roles to launch start-up computer software and marketing/advertising organization. Tailored marketing strategies to target markets based on thorough research and analysis; evaluated new products to increase overall category revenue. Applied consultative needs based selling approach to capture new business opportunities within the B2B channel. Selected Achievements: * Formulated national marketing initiatives, generating 70% increase in revenues across multiple organizations by monitoring clients' supporting data, conversion, sales, ROI and distribution. * Boosted sales 34% by forging relationships with CLevel clients BANKUNITED , Schaumburg, Illinois * 2006 - 2008 Vice President, Regional Manager, Bank Officer Oversaw all sales and operations with 6 direct reports and staff of 75 for wholesale lender, leveraging expertise in sales, marketing and administration to drive growth and profitability. Championed employee development and continuous improvement through design of comprehensive training programs for sales and operations teams. Selected Achievements: * Created a high performance culture focused on accountability and results, achieved top rating nationwide in quality assurance and was continuously ranked as the #1 region for sales and operations. * Cultivated strategic alliances and introduced centralized pricing integration, cutting costs by 15% while increasing market share. D'ANGELO FINANCIAL GROUP, Scottsdale, Arizona * 2002 - 2006

Sr. Vice President, CEO Directed sales and operations teams for retail and wholesale lending institution. Bolstered performance through creation of transition focused training programs. Conceived and implemented affiliate and affinity partner relationship strategies to fortify brand position in the marketplace. Selected Achievements: * Spearheaded development of new business channel through launch of start-up residential division. * Propelled production revenue to over 170% of projected levels through the targeted geographic expansion and addition of staff to penetrate new markets and establish referral business. WASHINGTON MUTUAL, Scottsdale, Arizona * 1997 - 2002 Vice President, Area Manager, Bank Officer Built 27 member sales force generating $1.8 billion in cumulative sales volume. Initiated comprehensive strategic marketing plan to strengthen brand awareness and increase revenue through introduction of new product features. Selected Achievements: * Catapulted revenue growth from $0 to $70 million per year. * Achieved consistent #1 Ranking out of 22 offices nationwide through superior leadership. PROFESSIONAL DEVELOPMENT Public Speaking; Dale Carnegie; Negotiating; Account Management; Front Line Leadership; See You at the Top, Zig Ziglar; Seven Habits of Highly Effective People, Stephen Covey; One Minute Manager, Ken Blanchard; How to Unlock Your Personal Potential, Tony Robbins; Leadership, Selling, Goals, Strategy, Creativity and Success Psychology, Brian Tracy; and How to Close Every Sale, Joe Girard. Details on request.