RANDOLPH OLIVE 706 Creek Drive / Chattanooga, TN 37415 423.877.0214 / ro1278284@westpost.

net Objective: EXECUTIVE LEADERSHIP Sales Management / Strategic Marketing EXECUTIVE SUMMARY Driven Sales and Operations Executive delivering outstanding returns by building , developing and driving sales and solutions to new and exciting levels of perfo rmance. Proven record in developing and executing winning sales strategies and leveragin g relationships to gain market share, resulting in bottom line profits and organ izational excellence. Excels in introducing new product lines and brands to new and established market s, while increasing market share within existing product lines. Expertise In: * Developing innovative products for new and existing markets. * Selecting/sourcing products from domestic and overseas manufacturers. * Authoring the sales and marketing strategy for newly developed products. * Creating new applications, packaging, and marketing concepts for existing prod ucts. * Building constructive relationships with distributors, mass merchants, and ind ependent retailers. * Assembling/managing internal and external teams plus networks of independent r epresentatives. * Coordinating product positioning, pricing, merchandising, promotions, advertis ing, and editorials. * Managing B2B catalog services: product mix, design and copywriting, distributi on, and fulfillment. Core Skills Include: Sales Growth Territory Development Project Management Training & Leadership Operations Management New Business Development Business Startups Client Development Programs Leadership Budgets & Forecasts Distribution Channels Advertising & Marketing Strategies Time Strategies International Sourcing Contract Order Fulfillment New Business Development Sales Plans & Presentations Leadership Training & Development Key Achievements: * Partnered and worked directly with buyers to keep product lines current versus demand, and to expand and grow product lines, increasing sales to $8 Million du

ring tenure. * Purchased existing business and drove company revenue to over $1 Million in sa les within 1 year. * Built start-up mail order Catalogue Company growing sales to $1.4 Million in 3 years. Developed China sourcing and relationships to reduce costs and offer lar ger product mix of imported goods. Established 3rd party fulfillment center to g ive customers quick and accurate delivery, and managed order fulfillment. Sold b usiness to distributor. * Developed system to launch 6-10 new products every 6 months. Increased sales 8 0% through addition of new outlets and greater market share. Responsible for sou theast region and relationships at Wal-Mart. * Launched major new groups of products. Doubled sales to $16 Million through ad dition of new products. CAREER PROGRESSION & SELECT ACCOMPLISHMENTS CEO - GENERAL MANAGER / Closet Factory / Chattanooga, TN * Sole owner of closet construction business; custom designed, built and install ed closets. * Full accountability in labor (9 employees), financial, operations, sales, prod uction, and installation. * Created formal strategic business plan, including short/long term objectives, competitive analysis, vision, and financials. Select Accomplishments: * Grew business 33% (>$1M/sales) within 2 year period through enhanced marketing (print, TV and radio advertising). * Reduced cost of materials through sourcing of competitive suppliers and negoti ating improved prices. * Developed order tracking system to measure/forecast timelines. Randolph Olive Resume / Page 2 CONSULTANT / Resource Associates Corp. dba Resolution Resource Corp. / Chicago, IL * National level Senior Consultant working with various industries, e.g. consume r products manufactures, publishing, non profit/for profit, and PR. in conductin g consulting engagements such as Executive Strategic Planning, Leadership, Leade rship, Sales, Supervision, Customer Service and Time Strategies. * Personally developed customized process tailored to achieve measurable outcome s set by each specific client. Select Accomplishments: * Created consistent and stable source of funding for non-profit organization vi a community education process. * Realigned advertising/ marketing campaign for rapidly growing healthcare busin ess directed at physicians/consumers for more exposure and to break away from co mpetitors, allowing opening of 30 more locations. Additionally partnered with sc hools in recruitment of new healthcare staff. * Customized leadership development training tools and processes to develop 7cur rent managers into leaders with ability in problem solving and goal setting, avo iding previous high turnover of municipality. * Developed 5-year strategic general marketing plan to regionally promote major educational entity. * Teamed with non-profit organization in developing staff into more aggressive s ales/leaders in partnering with outside affiliate groups; achieved steady member ship growth of 15% over 2 year period. * Produced executive succession planning for manufacturer, giving full descripti on of duties and career path, and allowing greater efficiency in inter/intra dep artment partnerships.

* Developed series of executive training seminars to enhance business deliverabl es. * Directed ownership of start-up company through Executive Leadership process ov er 12-week period to give foundation of business practices. Business is still th riving today. CEO - GENERAL MANAGER / World Direct Floral Supply / Chattanooga, TN * Proprietor/Manager of start-up Mail Order floral product business supplying to Independent Floral Retailers. * Sourced international products (vases, wire products, foam, tissue, candles an d etc.) for best prices/quality. * Selected product line for catalogue; established Chinese suppliers to provide majority of product. * Created layout of products for best results; printed and distributed catalogue to potential customers. Select Accomplishments: * Created and built niche start-up mail order catalogue company; grew catalogue sales $1.4M in 3 years and successfully sold business for maximum financial retu rn to West Coast distributor. * 1st Resource to develop/offer bulk buying discounts and everyday low pricing o n items florists used daily. * Established 3rd party fulfillment center to give customers quick and accurate delivery, and managed order fulfillment. * Developed supplier deadline system to ensure accurate delivery dates. SALES MANAGER / Prym Dritz / Spartanburg, SC * Called on and developed relationships with buyers for Distributors/Mass Mercha nts/Big Box stores (e.g. Wal-Mart and Target) to market products of Leading manu facturer and distributor of sewing, quilting, and crafts brands. Select Accomplishments: * At Prym Dritz I developed my own system of F/U to make sure no one fell throug h the cracks. * Grew ROI for Wal-Mart 20% and 18% for Target through implementation of retail space for product mix. * Created effective sales presentations for management of distributors to use in calling on independent retailers. VICE PRESIDENT OF SALES / Susan Bates Inc. / Chester, CT * Directed staff of 40 (32 sales force) throughout U.S. in sales and marketing e fforts to independent retailers/ mass merchants to market products of top manufa cturer of craft supplies-art needlework. * Responsible for sales budget and expenses. * Responsible for southeast region and relationships at Wal-Mart. Select Accomplishments: * Developed system for launching 6-10 new products every 6 months. * Grew sales $8MM in 3 years with introduction of new lines: $6MM in hand knitti ng yarn and $2MM in embroidery floss. Identified potential customers, created an d implemented business and marketing plan. PROFESSIONAL DEVELOPMENT / PAST & PRESENT AFFILIATIONS Bachelor of Arts - Humanities / University of Minnesota Signal Mountain Chamber of Commerce Member 2000-09 / Chattanooga Chamber of Comm erce Board Member -2008 Carolina Chamber of Commerce 1992-2000 / Home Builders Association Member 2007-0 9 Big Brothers Board Member 1996