JAMES E. KELLY 3 J. 08820: 732-548-1044(O) nkedin.

com/pub/jim-kelly/1/378/511 GM/President/COO

34 Edgewood Road, Edison, N. jk1322112@westpost.net LinkedIn: www.li

Fortune 100 Pedigree, Small Company Inn ovation and Growth Leader GM/President/COO with consistent innovation and revenue/profit gr owth leadership in Fortune 100 firms as l well as small t o mid-sized family-held and private equity-backed consumer packaged goods firms: * Innovation: Known for creative new product and process leadership. Received th e "Prizing Creativity" Award for career entrepreneurial contributions during 14year career at Warner Lambert, and developed and delivered a $50MM+ innovation p ipeline at Combe. * Revenue/Profit Growth: Drove priority brand growth 5% in a flat OTC marketplac e with significantly constrained resources as CMIO at Prestige Brands. Led Combe as GM/SVP to the most dramatic period of growth in company history, leading to a 41% increase in Combe stock value. Areas of Exp ertise - Leadership and Vision - Strategic Thinking - Acquisition/Integration - Consumer and Customer Insights - New Business Development - Cons umer Health Care - Cultural Transformation - New Product Development - Confectionery - Organizational Development - Talent Development - Marketing and Sales PROFESSIONAL EXPERIENCE Business Vision Consulting, LLC, Edison, N.J. 08820 2010-Present President Overview: Re-established consulting practice with six current clients: Summers L aboratories, Capricorn Pharma, Core Tech Solutions, Trutek Corporation, Integrit y Square (Financial Advisory to Private Equity, Executive-in-Residence) and Burn ham Securities (Operating Advisor, Corporate Finance). Prestige Brands, Inc., Irvington, N.Y. ($350MM Worldwide Sales) 2007-2009 Chief Marketing and Innovation Officer (CMIO), North America ($325MM Sales) Overview: Reporting into the Chairman/CEO, directed all marketing functions (12 direct reports and external contracted resources) in U.S. and Canada, including Brand Management, Product Development, Media Planning/Buying, Public Relations a nd Creative/Advertising for OTC/Personal Care brands such as Clear Eyes, Chloras eptic, Little Remedies, Compound W, The Doctor's, New Skin, Dermoplast and Cutex . Highlights: -Co-led with Chairman/CEO the first ever company strategic plan, including re-or ienting resources to drive innovation and the Canadian affiliate. Established a network of technology sea

rch resources to identify innovation platforms and established a focused business-building effort for Ca nada. -Redirected media planning/buying model to expand use of external resources to d rive media innovation and improve effectiveness and efficiency, driving television CPM's to $2.00 and ma ximizing dollar invested. -Led the repositioning of Clear Eyes, Chloraseptic and Little Remedies to clarif y each brand's strategic direction, coupled with focused line extensions and media spend to yield Clea r Eyes growth from $35MM to $50MM, Chloraseptic from $30MM to $35MM, and Little Remedies from $16M to $22M M, with all priority brands achieving a +5% CAGR in a flat OTC marketplace. Led the Canadian affili ate to a +8% CAGR. -Led the launch of Chloraseptic Allergen Block and Little Allergies, novel preve ntative allergy treatments that block airborne allergens before they enter the upper respiratory system, with Year I sales of $10MM. James E. Kelly, cont'd -2Business Vision Consulting, LLC, Edison, NJ 2005-2007 President Overview: Founded consulting practice focused on the consumer health products in dustry with the mission of helping scientific entrepreneurs connect with manufac turers to commercialize their technologies to fulfill business growth visions. Highlights: -Represented Core Tech Solutions, Inc., a National Institute of Health commissio ned development firm in drug delivery through a broad range of dermal and trans-dermal patch technologi es, and Trutek Corporation. -Negotiated the Allergen Block technology license with Prestige Brands for natio nal marketing.

Combe, Incorporated, White Plains, NY ($350MM Worldwide Sales) 2001-2005 General Manager & Senior Vice President, North America ($263MM Sales) Overview: Reported into CEO/President/Owner as the General Manager/SVP of the U. S. and Canadian operations, led all functions (12 direct reports, 100 person org anization) for brands such as Just For Men Hair Color, Grecian Formula, Brylcree m, Aqua Velva, Lectric Shave, Odor-Eaters, Vagisil, Scalpicin, Lanacane, Sea Bon d Denture Adhesive and Cepacol. Highlights: -Led Combe to the most dramatic period of growth in company history, driving Nor th American sales from $179MM in 2000 to $263MM in 2005, net profit contribution from $50MM to $88MM, EBITDA from 11% to 15%, generating a 41% increase in Combe stock value. -Led the most significant cultural change in company history from a single entre preneur-driven environment to a highly professional, consumer marketing-oriented organization.

-Led the acquisition of the J.B. Williams Company into the North American operat ion, the largest acquisition in Combe history ($50MM), with full payback within 3 years. -Personally received leadership scores based on boss, peer and subordinate surve ys in the 90th percentile as compared to over 2,000 senior executives from domestic and international firms in a Center for Creative Leadership study of the Combe North American operation. -Led the development of $50+MM in new growth opportunities for the 2006-2008 tim eframe, including the complete relaunch of Just For Men Haircolor, and the launches of Vagisil Wipes , Vagisil Infection Screening Kit, Just For Men Touch of Gray, and the continued expansion of the Cepacol fr anchise. Business Development Resources Consulting, Inc. Stamford, CT 1998-2001 Principal Overview: Served as Principal in two-person, $1MM revenue marketing/new business development consultancy focused on the consumer packaged goods industry and the development of unique, significant technologies for commercialization by consum er-directed manufacturers. Highlights: -Led new business development consulting engagements for clients such as Combe, Colgate Palmolive, Wyeth Consumer Healthcare, Warner Lambert, Cardinal Office Products, Tone Brot hers Spices and Seasonings and Carter Wallace, generating $300M+ in new business, annually. -Led the development of product portfolios and repositioning efforts, including the re-positioning of Spice Islands behind a platform of authenticity and the negotiation of a new packagi ng technology for Arrid. -Restructured the Tech-Knowledgy Search service in an effort to increase technol ogy discovery capability, while improving profit per engagement for BDR. Service now generates $250M in a nnual revenues.

James E. Kelly, cont'd. -3 Combe, Incorporated White Plains, NY ($200MM Worldwide) 1995-1998 Vice President, U.S. Men's Personal Care Division ($81MM U.S.) Overview: Reported into the CEO/President/Owner as General Manager (6 direct rep orts) in a business team alignment for this $81 MM business unit that is the lar gest single business for Combe worldwide. Highlights: -Grew Men's Hair Color base franchise sales from $61MM to $81MM through increase d advertising investment that provided strong competitive insulation, the launch of the Grec ian 5 flanker brand which yielded $10MM+ in on-going sales, as well as formulation, packaging and advert ising copy upgrades.

Warner Lambert Company, Morris Plains, NJ 1982-1995 American Chicle/Adams ($600MM Division) and Consumer Health Products Groups ($1B Division) Overview: Promoted 5 times in 10 years, the fastest track among peers to become youngest VP/Business Director in the American Chicle/Adams Group. Earned the pre stigious "Prizing Creativity" award. Highlights: - Vice President/Business Director, OTC Products ($350MM Franchise) 1991-1995 Reporting to the Divisional President (5 Direct Reports), grew the $250 Mill ion Halls Cough Drop franchise 20% through the launch of Sugarfree Halls ($15MM Yr. I), the repositioning o f Maximum Strength Halls Plus, and the growth of the base Halls business through new copy and a pallet program. Conceived, initiated and established a joint venture with Celestial Seasonin gs to create an all natural cough drop line that successfully stunted the dramatic early growth of competitor Ricola. Celestial Seasonings Soothers ($20MM+ Annual Sales) won the American Marketing Association's New Product of the Year. - Director, Adams New Business Ventures 1989-1991 Reported to Divisional President (4 Direct Reports) and led divisional new b usiness innovation efforts. Created joint venture with the Ocean Spray Cooperative to develop an all nat ural, healthy, confectionery line. Ocean Spray Fruit Waves ($25MM Yr. I sales) received the American Marketing Association's New Product of the Year. - Marketing Assistant, Territory Sales Representative, Assistant Product Manage r, 1982-1989 Product Manager, Senior Product Manager, Category Director

Education/Professional Training Social Media Marketing, Rutgers Business School, Mini-MBA Certificate Leadership at the Peak, Center for Creative Leadership, Certificate Leading Product Development, Harvard Business School Executive Education , Certificate Managing in the Global Enterprise, Thunderbird Graduate School of Intern ational Management, Certificate MBA, Rutgers Business School BA, Rutgers College Board of Directors Servi

ce Recovery Innovations, Inc. (Not-For Profit)..........sole investor in drug and a lcohol abuse counseling start-up that is now 7 years old. Persona l Married 23 Years, 4 great kids, exercise enthusiast, youth sports coach, Kelly S cholarship Fund Chairman, Campaign Manager Peter J. Barnes (NJ Assembly), Presid ent/Trustee Oak Hills Neighborhood Association, Eucharist Minister St. Francis o f Assisi Cathedral, St. Francis Pastoral Council Marketing Committee Chair, Form er Edison Township Committeeman (Elected District Representative), Former U.S. C ongressional Aide