NICHOLAS G POULOS (414.324.2559) 4006 N Woodburn Milwaukee, WI 53211 np1340536@westpost.net http://www.crmcompass.com blog:http://chrysalismktgllc.blogspot.

com Twitter: @ngp oulos Career Summary Accomplished B2B leader, strategist, diagnostician, analyst, and problem solver. Successful sales executive: rainmaker and visionary. Transformation, change man agement, and customer loyalty thought leader. Gifted in creating customer-based/ customer focused business models. Comprehensive background as leader with Sales, Marketing, and Operations Management, and Consulting experience, with 25+-year record of increasing success in building strategic customer-focused direction an d new product introductions. Specific experience in: turn-around, P&L management , marketing / sales strategies, new business development, marketing communicatio ns, market research, CEM, CRM, segmentation, customer insight, call center opera tions, and project leadership. Able to determine an organizations strategic move s and required asset allocation in order to optimize sales & marketing coverage model while defining and delivering sales / marketing solutions in a timely and cost-effective manner. Social media and sustainability savvy loyalty expert. Hig hly productive, organized and energetic communicator adept at building relations hips within an organization. Qualifications * Established Marketing and Sales strategies for a global management consulting and systems integration firm. Recognized as a subject matter expert / rainmaker during sales cycle. Subsequently, increased annual practice area sales from $3 million to more than $10 million. * Established working alliances with multiple e-marketing and marketing automati on solution providers that enabled growth in alliance and engagement expansions. * Led comprehensive CRM and channel management sales strategies for a global wir eless provider, resulting in a $10 million engagement. * Designed and Implemented successful account targeting, qualification, penetrat ion, and funnel management processes now in common use among B2B MRO firms. * Redesigned and optimized sales, marketing and channel components for a $2 bill ion, global 25 industrial products division resulting in significant cost reduct ions while simultaneously achieving expansion of sales. * Increased profits by $2.1 million in 12 months, returning a 30-year-old market ing services firm to profitability. Established strategic vision and delivered customer relationship management solutions to Fortune 250 organizations. Instit uted and embedded processes and metrics intended to bring organization to a more mature point on the organizational life cycle curve. * Built full-service marketing, sales and channel support for hosted, SaaS model including customer management center with Web-based customer service, relationa l marketing database. SFA tool for deployment, as well as partner relationship management component based upon portal with Business Intelligence capability, cl osed-loop lead and opportunity management, as well as collateral development to support sell-through activities and training. * Designed for an Internet specialty start-up the business model, business archi tecture, and market strategy, for deploying a B2B market segmentation model that combined targeted, data-based marketing and Web-enabled technology. * Established for OEMs, a wide array of channel management and performance manag ement operational programs / processes. As a result, client companies exceeded industry average sales while reducing go-to-market costs by a minimum of 25%. * For agricultural companies, developed and implemented integrated, data-based r elationship marketing efforts, including SFA components, designed to increase sa les, reduce cost-to-serve, and create stronger linkage across the entire value c hain. * Provided vision, strategy and operational counsel to the worlds largest provid er of professional seminar offerings, creating an enterprise based upon customer -focused business design as well as strategic marketing database and sales integ

ration. Increased customer acquisition by 30% and revenue by 200% year over year . * Produced and presented a multiple-day workshop for B2B clients on Strategic Se lling, Needs-Based Segmentation, and Integrated Marketing and CRM for the Loyalt y Marketer. * Credit Analyst & Loan Banker for Home Equity Group at Chase. Report writing sk ills using Business Intelligence tools. Underwriting and credit approval skills using all major credit and custom reporting tools, including D&B, et.al. * Recipient of the prestigious Million Dollar Club, Booking Club, and Presidents Club awards on multiple occasions. Nicholas Poulos Page Two PROFESSIONAL EXPERIENCE Vice President, CRM, Chrysalis Marketing, llc 2001-2005 & 3/09 - Present Ch rysalis: A marketing services and consulting firm focused on mid-market B2B fir ms services. Established strategic direction of the practice, methodology, hiring, training and deployment of resources. Rainmaker for engaging with both new and existing clients: actively built and d elivered presentations, conducted client negotiations on terms, was an active "o n-the-ground" participant in active projects serving as thought leader, content creator and QA. Developed and delivered custom training: subjects include: segmentation, integr ated sales, marketing and service; CRM roadmap design Sold and Implemented Call Center, Sales Effectiveness & cross-channel and SEO M anagement offerings. Senior Closer, Loan Center Banker jpmorgan chase bank, na 2005 12/08 jpmorgan chase is the worlds 3rd largest full service bank #1 in sales in equity mortgage to clients in Tri-state region (Manhattan). # 1 on company scoreboard with consistent high marks for customer service, accuracy, through-put, turn-time and volume. Accomplished credit analyst, loan originator, underwriter and closer: familiar with all 3 major credit bureaus and other tools of lending approval process Created & Delivered process re-engineering solution which should yield improvem ent in both sales and marketing effectiveness by greater than $250MM Delivered Balanced Scorecard Initiative proposal to address merger with WAMU/ad dress strategy Only 1 loan in 4 years defaulted: underwriter and loan closer: daily credit ana lysis using D&B &; Laser-Pro used in loan documentation. Vice President, e-Loyalty 2000 - 2001 e-Loyalty is a systems integration and consulting firm focused on CRM, Calls Cen ters and optimization of the go-to-market strategy. Global Proficiency Leader in optimization of market coverage and customer portf olio / loyalty management Developed strategic direction of the practice, methodology, hiring, training an d deployment of resources. Grew # of engagements ten-fold On the ground engagement with and rainmaking role both with new and existing cl ients: actively built and delivered presentations, conducted client negotiations on terms, Served on the global management team Select Clients included: AT&T Wireless, USA Group, Diversey Lever, GMAC, H-P, a nd Dow AgroSciences Served as senior management liaison to software partners, including Siebel, Uni ca, E.piphany, Kana, and Oracle. President, pmh caramanning 1998 2000 pmh caramanning (now a part of Pitney Bowes) was a performance management compan y offering marketing communications, market research, training, database market ing, as well as incentives and certification/accreditation programs.

Rejuvenated and brought this Full Service, Incentive & Marketing Services Compa ny back to sustainable after 4 successively worsening years of losses. P&L responsibility included: IT group, Finance, Merchandise Incentives, Sales, Product Development, and Project Management areas. Conceived, sold, built and implemented hosted, on-demand CRM and marketing comm unications solution set, with backroom customized, performance management and cr eative offerings. Served as de facto VP Sales & Marketing, actively managed client relationships with clients including DEC, Steelecase, VW of America, Newbridge Networks, GMAC, and Mercedes of America. Published quarterly newsletter. Nicholas Poulos Page Three

Vice President Consulting, Hunter Business Direct 1994 1998 Hunter Business Group designs, delivers and implements business consulting solut ions for Fortune 500 companies through a variety of flexible, cost effective bus iness models and focuses on integrated marketing solutions. Member of Leadership team; managed Call Center Operations as well as Market Res earch functional area while serving as rainmaker, public speaker and published t hought leader on CRM, segmentation and integrated, data-based sales and marketin g strategy, process and implementation. Built individual consulting practice and served as a member of the leadership t eam for this privately-held process and change management consulting boutique wh ich focused on integrated data-based marketing, call center operations, and CRM Practice operated at gross profit of 62% and generated run rate of $1.8MM in fe es Clients included: Monsanto, AGCO, Case/IH, Caterpillar, BellSouth, Toshiba, Du Pont, e-chemical, Harris Bank, the American Management Association, Dow, Dow Agr oSciences Published monthly newsletter to 1,000 client & prospect contacts. EARLIER BACKGROUND Prior to 1994, served as VP Sales MCI Planners; Area Sales Manager, Carlson Mark eting; Account Executive, Business Incentives. National Account Manager: Wiscons in Bell/AT&T; Clients included: Kohler, Xerox, Honeywell, IBM, Eaton Corporation, Cutler-Hamme r, Allen-Bradley, Case / IH, AGCO, Fort Howard Paper, Simplicity, John Deere, Ah rens, Briggs & Stratton, Rexnord, Toro, and Caterpillar . Over the course of these assignments demonstrated outstanding operational delive ry, business development, sales management and staff supervision abilities, high lighted by high levels of income growth and overachievement of ambitious revenue goals. Fully demonstrated the ability to determine an organizations customer-fa cing business model requirements in order to define and deliver relevant value, marketing communications, process and delivery solutions in a timely and cost-ef fective manner. EDUCATION University of Wisconsin Milwaukee BA, Business and Fine Arts Master of Fine Arts, Comparative Literature EXECUTIVE EDUCATION Managing the Global Sales Force, Wharton Channel Management, Wharton Strategy Maps and The Balanced Scorecard, Harvard

PROFESSIONAL DEVELOPMENT Project Management, Rummler-Brache Building the Balance Scorecard and Implementing Strategy Maps, Harvard Systems Thinking: MIT, with Peter Senge Solution Selling, Huthwaite Inc. and Miller-Heiman Strategic Selling Effective Negotiating, Harvard Effective Planning: Steven Covey Publication, Speaking details and references available upon request