ROMAN SCHREINER 18 First Avenue, #9, New York, NY 10009 917.304.2714 * rs13d5aa0@westpost.

net RETAIL MULTI-UNIT MANAGEMENT * CORPORATE SUPPORT & STORE OPERATIONS Most Recent Position as District Manager over Multi-Unit Operations and Performa nce for Borders 20+ Years of Experience in Increasingly Challenging Positions Requiring Visionar y Leadership Combined with Adaptability and Rapid Response in Addressing Evolvin g Market Demands to Drive $MM Growth Forward-Thinking Dynamic Leader with Exceptional Results Hitting Performance Mar ks across both Tangible and Intangible Metrics, Achieving Perennial Success with in a Highly Competitive, Fluid Industry *Leadership Vision - Developed and led execution of strategies effective in intr oducing structure and process to chaotic, dysfunctional environments. Served as a key catalyst in defining operational processes that became the standards for s tore operations, sales/volume growth, and service delivery. *Operations Improvement - Initiated and directed planning and rollout of initiat ives key to increasing store operating efficiency and effectiveness, driving dou ble-digit profit gains directly to the company's bottom line. *Retail Performance - Helped drive the launch of Borders' first flagship store i n Manhattan and led it to recognition as one of the Top 3 highest-volume stores in the chain's U.S. operations. *Culture Change - Created highly productive, efficient, and customer-focused sto re environments replete with engaged employees working as a cohesive team in mee ting performance targets. Key strengths include: *Strategic Planning & Seamless Execution *Start-Up & Turnaround Operations Leadership *Retail Business, Revenue, Market & Profit Growth*Change Management & Employee E ngagement *Business Process & Operating Infrastructure Design *Project Research, Planning & Management *Staff Training, Mentoring, Coaching & Motivation *Customer Service & Customer Relations PROFESSIONAL EXPERIENCE BORDERS BOOKS & MUSIC - New York, NY, 1996-2011 Built a successful management career at this $2.9B book, music and entertainment retailer with 509 stores in the U.S. and Puerto Rico and 168 units in the Walde nbooks specialty retail segment, which includes Waldenbooks, Borders Express, an d Borders airport stores. District Manager, Northeast U.S. (1999-2011) Initially challenged to direct performance of six stores on Long Island, extendi ng scope to encompass as many as 16 stores in the New York metro area. Last dis trict included four high-profile flagship stores in Manhattan, with a total annu al sales volume of approximately $65M and a workforce of 400+ employees. Challenges: Delivered strong and steady leadership of District operations; consi stently outperformed the company in same-store comparative sales year in and yea r out. Built relationships and rapport with store management teams and associate s, demonstrating genuine interest in/concern for supporting staff and store perf ormance. Acted as a critical bridge between Corporate HQ and field operations in ensuring that adequate resources and support were rendered in order to optimize revenue capture and operational performance at the store level.

Key Achievements & Contributions: *Led planning, development, and opening of five new stores within 4 years. Scout ed potential sites, made recommendations on site viability and sales/profit/ROI potential, and hired management teams. *Delivered an average comp of +5% over a 3-year period in a highly competitive m arket at a time when the company was experiencing declining revenues. *Reduced shrink by 24% in a historically high-shrink district over a 3-year peri od. *Created and implemented formal training programs for store management teams, in cluding a module on floor management that was subsequently adapted for rollout t o the field. *Nominated 3X to serve on President's Council and Strategic Initiative Advisory Committee, collaborating with field leadership and corporate partners to create and refine diverse operational initiatives. *Created and/or modified existing sales reporting for use at store-level, to pro vide store management practical and actionable tools to better understand and dr ive their business. (Continued) ROMAN SCHREINER-Resume, Page 2*917.304.2714 * rs13d5aa0@westpost.net BORDERS BOOKS & MUSIC, continued General Manager (1997-1999) / Operations Manager (1996-1997) - World Trade Cente r/Manhattan Played an integral support role to the General Manager in coordinating pre-openi ng activities for the 42,000-sq. ft. flagship store at the World Trade Center. S ucceeded the original GM nine months after store opening and was immediately fac ed with the challenge of managing one of only three Borders locations to be succ essfully organized by the UFCW and participated in contract negotiations as the operational consultant for the company's negotiating team. Challenges: Helped lead one of the most successful store launches in company his tory, capturing revenues of $11M within its first full year of operation, a full 22% above forecast. Recognized quickly the need to add new staff in order to ha ndle the record traffic, expediting the hiring and onboarding of 30+ new employe es by Week 10 after opening. Praised by superiors for meeting or exceeding sales plan, customer service goals, and budget performance (i.e., payroll, shrink, et c.) despite the difficult circumstances that followed during the first two years of operations. Key Achievements & Contributions: *Designed operating infrastructure where none existed, including clear processes and procedures guiding all facets of daily operations (i.e., opening/closing, p rocessing inventory, visual presentation, floor management, etc.). *Enhanced store-employee relations with tools and venues to facilitate communica tions, including regularly scheduled meetings that involved staff in critical id ea sharing and decision making. *Transformed a very contentious, divisive environment into one in which the staf f felt motivated, empowered, appreciated, and respected. As a consequence, union was de-authorized by the bargaining unit in 1999. Led a campaign on Borders' be half to thwart the union's efforts to organize another location. *Strengthened support to the sales floor by developing the floor management posi tion to serve as the bridge between frontline staff and store management to addr ess escalated issues and concerns. *Weathered declining revenues and other issues negatively impacting store operat ions and turned around performance. Re-engaged the staff, ignited sales, raised store standards, and drove overall improvement, achieving positive comp by end o f Year 3.

WALDENBOOKS - Kansas City, MO / New York, NY - 1986-1996 Progressed through increasingly responsible positions culminating in store manag ement roles for the Kmart-owned Waldenbooks, which, at the time, operated 1000 u nits in the U.S. After Kmart's acquisition of Borders, merger of the two compani es (Borders-Walden Group), and subsequent spin-off-all taking place in 1992-the company was renamed Borders Group and, later, rebranded as Borders. Store Manager, New York City | Staten Island | Kansas City Held full P&L and budget responsibility for three distinctly unique retail busin ess units producing annual revenues ranging from $600K to $5M. Directed strategi c planning, sales forecasting, and merchandising, as well as hiring, training, s cheduling, and performance of 20+ full- and part-time/seasonal staff. Challenges: Tasked with managing the company's flagship store in New York City, a 10,000-sq. ft. store embedded in the heart of Lower Manhattan. Responsible for supporting an operation more than 3x the size of an average Waldenbooks, hosted major author readings and signings, met regularly with publisher reps to augmen t and support broad title selection. Built a strong and vibrant corporate sales program, which eventually achieved $1M in annual sales. Key Achievements & Contributions: *Designed a daily priority-planning tool effective in helping store managers est ablish and manage priorities and performance objectives. Tool became a corporate standard and was deployed to the field. EDUCATION Wichita State University Comparative Religion Major -- 1981-1983