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M.A. (MC and JR) DEGREE EXAMINATION, MAY 2010. INTRODUCTION TO MASS COMMUNICATION Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions in 200 words each. All questions carry equal marks. 1. Explain the process of communication. 2. Discuss the nature of television as a medium of communication. 3. Explain the functions of press as a mass communication medium. 4. Explain the ethical principles of journalism. 5. What are the powers and duties of the press registrar of India? 6. Explain the role of AIR as a mass media institution in India. 7. Give your comments on the second press commission report. 8. Write a note on Varghese Committee. PART B (4 15 = 60 marks) Answer any FOUR questions in 400 words each. All questions carry equal marks. 9. Elaborate Internet as a medium of mass communication. Explain its strengths and weaknesses. 10.Discuss the current trends in Journalism in India. 11.The growth of satellite channels in the country is a mark of social development. Comment. 12.Discuss the role of media educational institutions in India. 1

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13.Compare and contrast the features of the first and second press commission reports. 14.Highlight the significance of freedom of press in a democratic country like India. Do Indian journalists enjoy that? State the reasons. 15.Discuss the peculiar problems of Indian journalists. Suggest suitable remedies.

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. REPORTING Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE of the following. All questions carry equal marks. 1. What is meant by value of news? 2. Mention the kinds of leads. 3. Write the duties of a reporter. 4. State the role of columnists. 5. What are the importance of interviews in reporting? 6. Explain the impact of science and technology in news gathering. 7. Discuss the difference between interpretative and indepth reporting. 8. How to write the reviews? Give some examples. SECTION B (4 15 = 60 marks) Answer any FOUR of the following. All questions carry equal marks. 9. Explain the problems faced by the Indian reporters. 10.What are the qualities needed for an effective reporter? Explain with examples. 2

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11.Discuss the important guidelines of an interview. 12.Highlight the beat reporting. advantages and disadvantages of

13.Describe the origin of Indian Journalism. 14.Explain in detail about Trend Reporting. 15.Highlight the style of creative news writing.

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. EDITING Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE of the following. 1. Examine the Newspaper Production Process. 2. What are the functions of Editor and assistant editor? 3. What are the fundamentals of copy editing? 4. What are the techniques used for space saving in News papers? 5. Explain about News headlines in news paper and give suitable examples. 6. Explain the steps in Electronic news editing. 7. What are the principles of page-make-up and design? 8. Write short notes on : (a) Typography

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(b)

Modern reproduction process. PART B (4 15 = 60 marks) Answer any FOUR of the following.

9. What are the Technology advances in the News Production Process. 10.Explain Rewriting and Space Saving Techniques. 11.Write short notes on : (a) (b) (c) Readability Glossary Copy fitting.

12.What are the Modern Trends of Headline writing and picture editing? 13.Explain about front and inside page Make-ups with illustrate practical example. 14.What are the types of faces and sizes? 15.What are the classification and Measurement taken in Editing?

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. MEDIA HISTORY AND LAW IN INDIA Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Who are the people behind the establishment of print media in India? Briefly explain their contribution. 2. How was cinema braught to India? Who were the persons behind the early cinemas?

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3. State and explain the Press Council Act of 1978. 4. What are the salient features of The Working Journalists Act of 1955? 5. Explain the scope and need for censorship for Television. 6. Explain how the indecent representation of women is prohibited by Law in India. 7. What are broadcast codes? 8. What is Fourth Estate? Why is it called so? PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain how mass media laws were evolved and enacted in India? 10.Explain the salient features of The Newspaper Act 1956 and The Copyright Act 1957. 11.Anlayze the official Secrets Act of 1923 and describe its importance. 12.What is your view on the standards of Commercial Advertisements on T.V? What kinds of reforms you suggest to control commercial advertisements? 13.Explain the role of Government and Prasar Bharathi in Media Growth and Governance in India. 14.Describe the evolution and development of Radio Broad Casting in India. 15.Analyse the role of modern Indian Cinema on Youth, Politics and Sports.

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M.A (MC & JR) DEGREE EXAMINATION, MAY 2010. WOMEN AND MEDIA Time : Three hours Maximum : 100 marks

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PART A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Briefly describe about audio-visual mode of communication. 2. Write a short note on reductionism. 3. What do you mean by cultural meaning.

4. List down the barriers created in jobs for women in media. 5. Briefly describe about media policy. 6. How women folk the portaged in media? 7. Narrate the opportunities available for women in media jobs. 8. What type of training facilities the offered for women in media? PART B (4 15 = 60 marks) Answer any FOUR questions. All questions carry equal marks. 9. Discuss the tools of women in main stream models of communications in India. 10.Explain the process of commodization and objectification in women in media port rayal. 11.Elucidate the current position of women in new India. 12.What suggestions will you offer for breaking down the barriers for women in media jobs? 13.How media is accelerating the trousers of social change. 14.Discuss in detail about alternative media. 15.What do you mean by training media? and how will you prepare the training material for attractive media?

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. ADVERTISING Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Trace the history of Advertising in India. 2. Explain the role of a creative Director in an Advertising agency. 3. What are the various advertising media available in India? 4. What are Bill Boards? What are it's advantages and limitations? 5. What is an Integrated Marketing campaign? What is the role of advertising in an IMC? 6. Describe the advantages of advertising in Radio. 7. What is a Prime Time in Television? Why is it called so? 8. What are the independent and Government Agencies involved in Advertising Regulations? PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Explain the influence of western culture are Multi National Agencies in the Advertising Industry. 10.Describe the features of various types of advertising and their merits. 11.Explain the phases in the advertisement campaign planning process. 7

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12.Explain the modern methods of measuring advertising effectiveness. 13.Explain the roles and functions of Advertising Standards Council of India. 14.Explain the contents and parts of a copy with an illustration. 15.Compare and contrast commercial Advertising with Non- commercial advertising.

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. PUBLIC RELATIONS Time : Three hours Maximum : 100 marks SECTION A (5 8 = 40 marks) Answer any FIVE questions. All questions carry equal marks. 1. Explain the various public relations tools with a suitable example. 2. Explain the structure and functions of public relations department in a government sector (or) private sector. 3. Discuss the history and development of public relations in India. 4. What are the factors which influencing public opinion. Describe with suitable example. 5. Elucidate how public relations contribute to management with a suitable example. 6. Explain the role of community relations in public relations. Substantiate with suitable example. 7. Enumerate the various problems inherent in public relations and suggest probable solutions to overcome them. 8. How public relation organisation? policy helps in effective functioning in an

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SECTION B (4 15 = 60 marks) Answer any FOUR of the following. All questions carry equal marks. 9. Select a company of your choice and explain the role of public relations with suitable example. 10.Todays organiszations are structureless Comment. 11.Choose the company of your own an explain and evaluate its public relations policies and campaigns. 12.Explain the media relations and employee relations in the organisations. 13.What is the responsibility of public relations professionals towards the community? 14.Write notes on : (a) (b) PR programmes and campaigns New trends is PR.

15.What are the unethical practices of public relations?

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. DEVELOPMENT COMMUNICATION Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain briefly the dysfunctions of development.

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2. How will you improve development participation? Explain. 3. Explain the Industrialisation approach as a paradigm for development and the possible criticism levied on it. 4. Explain briefly the role of Man media in Modernisation. 5. Write short notes on : (a) (b) Self development and Self reliance.

6. Explain the significance of development support communication. 7. Briefly explain the importance of Gandhi Metha model for development of rural economy. 8. What are the contributions communication? of traditional media in development

PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss in detail the dynamics of development. 10.Highlight the significance of different indicators of Development. 11.Discuss in detail the criticism levied on psychological variable and cultural factors model with regard to development. 12.Critically evaluate the role of communication for development. 13.Write short notes on : (a) (b) (c) Development motivation Development threshold and Integrated development.

14.Briefly explain the role of rural television and radio rural forum in development. 15.Technological Developments has played a significant role in Indias Development Do you agree or disagree substantiate your answer.

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M.A. (MC & JR) DEGREE EXAMINATION, MAY 2010. MASS COMMUNICATION RESEARCH Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. Explain the various phases of the development of mass media research. 2. Elucidate the exploratory research with suitable examples. 3. Elucidate the various types of sampling techniques used in mass communication research. 4. Explain the process of standardization of a research tool. 5. Evaluate the various methods of research design. 6. Write a note on Public Relations Research. 7. Discuss content analysis procedure in data collection techniques. 8. Enumerate the structure of a research report. PART B (4 15 = 60 marks) Answer any FOUR questions. 9. Discuss any two techniques involved in data collection process. 10.Discuss in detail the status of Mass Media Research in India. 11.Explain in detail any two systems of Mass Media Research. 12.Explain the various forms, types and sources of hypothesis with suitable examples.

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13.Justify the usage of various statistical analysis employed in Mass Communications Research. 14.Explain the questionnaire design and interview technique involved in data collection process. 15.Describe historical research and legal research employed in mass communication research with suitable examples.

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M.A.(MC AND JR) DEGREE EXAMINATION, MAY 2010. WRITING AND REPORTING FOR NEW MEDIA Time : Three hours Maximum : 100 marks PART A (5 8 = 40 marks) Answer any FIVE questions. 1. What are the reasons for using computers in writing in media? 2. Explain the usage of word processing software. 3. What are the problems you will face while publishing through new media? 4. Explain the significance of the growth computer networks and world wide web. 5. What are the different softwares required for new media? 6. Write short notes on internet relay chart and teleconferencing. 7. Write short notes on E-magazines. 8. What are the future trends of the new media? PART B (4 15 = 60 marks) 12

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Answer any FOUR questions. 9. Discuss in detail the role of information technology in communication. 10.Write short notes on (a) (b) (c) Operating systems. MS-Excel and Power Point.

11.Discuss in detail the significance of media convergence. 12.Explain in detail the features of a typical website and different glossary terms associated with websites. 13.Explain briefly the different search engines, browses that are useful in media publishing. 14.Briefly explain the conventions of writing in new media. 15.Write short notes on (a) (b) (c) Advertisement Public relations. Ethical issues in media writing.

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