Mudra Communications Pvt. Ltd. operates as a marketing communications agency.

It offers advertising, brand strategy and design consulting, localization and pre-media, as well as strategic planning, brand management, and creative services. The company provides services through radio, activation, online, film, and print modes. Mudra Communications Pvt. Ltd. was founded in 1980 and is based in Mumbai, India. The Mudra Group, Indias leading integrated marketing communications group, offers a customized and collaborative approach which helps clients build enduring and profitable brands. We utilize our deep understanding of consumers, brands and media to deliver Inventive Brand Solutions through our four agency networks - Mudra India (Branding & Communication ), DDB Mudra (Influence & Behavioural change ), Mudra Max (Integrated Engagement & Experience) and Ignite Mudra (Partnerships for Entrepreneurs). Mudra was founded in 1980. Today, we have a team of over 1,100 employees across 26 offices and our footprint covers over 1,75,000 villages and 4000 towns. We offer direct contact in over 3,500 schools reaching out to nearly 7 million students. Mudra has also helped orchestrate over 9,000 live folk performances and 500+ road shows across the length and breadth of the country. Mudra Group clients include Aircel, Amrutanjan, Amway, Bank of Baroda,Bajaj Allianz Insurance, Castrol, Dabur, Disney, Emirates, Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP, HPCL, Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti Laboratories, Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet, Madura Garments, Max New York Life, Novartis, Panasonic India, Pepsico, Philips, Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell Foundation, Spice Mobile, TTK, The Economic Times, UNICEF, Uninor, Union Bank of India, United Spirits, Vaibhav Empire, Virgin India, Volkswagen and Wrigley.

25th March - A G Krishnamurthy founded Mudra Mudra Ahmedabad was born with 15 employees, 500 sq.ft space, Rs 40,000 and Vimal as its first client. 25th March is still celebrated across all Mudra offices as Mudra Day. Launch of Vimal ('Only Vimal') This is the brand that launched Mudra on its tryst with destiny. What began with sarees, moved towards suitings, shirtings and dress materials. The advertising used India's best known photographers and models and pioneered double spread colour ads. Cricketers such as Ravi Shastri, Allan Border and Vi Richards endorsed the brands, leading to the

genesis of cricketers endorsing brands. Launch of Rasna ( 'I love you Rasna' campaign) Rasna launched a soft drink concentrate with a range of nine flavours on a platform that offered both taste and economy. In 1986, Rasna became India's largest selling soft drink concentrate. Mudra India Click to download profile Starting with just one client and a single room office, Mudra India is one of the leading agency networks offeringBranding & Communication Solutions in the country today.Mudra India has four strategic business units - Mudra West, Mudra South, Mudra North & East that specialise in Advertising and Brand Management Water - a Strategy & Design Consulting unit and Maatra - a Localization & Pre-media Specialist. Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai Kuch Baat and Kar Lo Duniya Mutthi Mein, amongst others. Mudra India clients include Economic Times, Bank of Baroda, Godrej, Union Bank, LIC, Emirates, Femina, Lonely Planet, Future Group, Central Bank, Jyothy Laboratories, Lavasa, Philips, Electrolux, Kalpataru, Black and Decker, PayBack, KDD,Coal India and Allahabad Bank among others.

Ranji Cherian

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Ranji Cherian Executive Vice President & Head Mudra South

Ranji leads the advertising business of Mudra South, an SBU of Mudra India which has offices in Bangalore, Chennai and Kochi. His vision for the Mudra Group is to build a robust business portfolio as well as craft a strong reputation for the agency in the region. Ranji has over 17 years of experience and has handled a variety of clients across categories automobiles, media, software, tourism, detergents, organized retail, Internet amongst others. His last assignment at JWT was to lead the Ford business in India as the Director-In-Charge and Ranji was instrumental in launching the Ford Fiesta in India. This launch communication program earned global recognition at the WPP's 2007 Worldwide Partnership Program for being one of the most integrated programs in the WPP network. Apart from his passion for advertising, Ranji loves nature and wild life. He always looks forward to a weekend in Kabini or Mudumalai. Ranji's wife Roshini is a Montessori teacher by profession and enjoys running a book club for children. Ranji and Roshini have two children Suzanne and Steven.

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Mudra Max (Integrated Engagement & Experience), provides multi-speciality expertise to help build brands in the age of convergence. Mudra Max consists of 16 strategic business units that provide clients seamless solutions across a wide array of media touchpoints - Connext (Business Solutions Through Media), RADAR (Connecting Brands & Consumers through Media ), Primesite (Out-of-Home Solutions),PrimeConsult (Outdoor Environment Consulting), PrimeRetail (Retail Design & Visual Merchandising), PrimeWayfinding (Navigation Solutions), Kidstuff (Promotional Marketing), StreetSmart (Ambient Out-of-Home Solutions), Multiplier (Trade Marketing), Celsius (Integrated Events Management ), Videotec (Brands + Entertainment), 10 Integrated (Sports Marketing), Terra (Bottom Of the Pyramid Marketing), Pratham ( Field Force Managments), Mudra Concrea ( Youth Marketing) and ClearChannel Mudra (Global Out-of-Home Solutions). In 2010, Mudra Max was awarded the Specialist Agency of the Year ( India& SubContinent ) at Campaign Agency of the Year ( APAC). Mudra Max clients include Nike, HUL, Pepsi, Aircel, ITC, United Spirits, Wipro, Reebok, Western Union, Times Group, MTV, Delhi Metro, Samsung, Castrol, Viacom18 - Colors , Asian Paints, SAB Miller, Cartoon Network, Philips and Wrigleys. Pratap Bose COO - Mudra Group CEO - Mudra Max Pratap Bose

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Pratap Bose joined the Mudra Group in July 2008 as the Chief Operating Officer. Apart from being the CEO of Mudra Max, the Integrated Engagement & Experience Agency, Pratap is also responsible for Ignite Mudra, the Agency for Entrepreneurs. He joined Mudra from O&M where he worked for 15 years in various capacities. Apart from setting up Ogilvy Landscapes, he pioneered the Outdoor AOR concept in India in 1994, which segregated outdoor advertising very uniquely from mainline media. In 2002, he took over the operations of Ogilvy Live, the events and promotions division. Later, he created the retail and visual merchandising arm - Ogilvy Signscapes. In 2004, he took charge of Ogilvy Outreach, the first and largest rural advertising and marketing unit in India and then went on to merge the four out-of-home units as Ogilvy Activation and served as its President. In 2006, he took on the role of CEO at Ogilvy. He was also the Managing Director for Kinetic, South Asia in the same year. In the Mudra Group, Pratap has set up Integrated Communications Planning and built the framework for what can truly be called India's first integrated Engagement and Experiential Agency - Mudra Max. Pratap has quite a few awards to his name. In 2000, he won the WPP Atticus Award. He has also partnered creative to win numerous international outdoor awards at Cannes, Clio

Awards,London International Awards and the One Show Awards. His interests include wildlife photography, angling, travelling and counselling people. Based in Mumbai, Pratap lives with his wife Seema and children Nyrika and Niraad.

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