Product Information

AutoCAD

2012

Product Description
AutoCAD software is one of the worlds leading 2D and 3D design applications. It helps users explore design concepts in 3D, speed documentation, and share ideas with ease. Powerful programming tools and thousands of available add-ons help users customize AutoCAD for their specific needs. Design: AutoCAD provides the flexibility to explore design ideas in both 2D and 3D, with intuitive tools that help design ideas become real. Document: AutoCAD has powerful documentation tools to create manufacturing or construction documentation. Communicate: AutoCAD users can share critical design data securely, efficiently, and accurately. And native DWG support facilitates data fidelity and compatibility. Customize: Configure settings, extend the software, build custom workflows, develop your own application or use one that is already built.

Target Customer Profiles

Independent professionals and small- to medium-sized businessesfewer than 5000 employees New AutoCAD customers Need additional licenses as they hire new employees Need a new license as they start a new business Use competitor software Upgrading customers Customers buying new hardware, operating system (Windows 7), or other peripherals, opportunity to upgrade softwares Must have serial number from 2009, 2010, or 2011 release to qualify for upgrade pricing

Business Value
AutoCAD software is used across the design workflow, from concept to completion. Our customers have access to market-leading tools to design, document, and communicate their ideas. Create, send, and receive design data files with confidence. AutoCAD softwares native DWG file format is one of the most commonly used design file formats in the world. AutoCAD software helps speed conceptual design workflows, helping you quickly move from idea to digital concept. Users can complete documentation in less time using productivity tools in AutoCAD software; a detailed productivity study quantified productivity gains of up to 44% using AutoCAD 2011 versus older versions of AutoCAD.

Top 5 reasons to upgrade to this version from earlier releases Target Customer Titles
CAD Manager/Purchaser Architectcommercial and residential Design Engineer, Designer/ Product Designer Drafter Machine Tool Designer Engineering Service Provider Building Owner Facilities Department Manager House or Interior Designer Landscape Designer/Builder Contractor Document 3D models from almost any source: Save time by automatically generating intelligent documentation. Associative connections help ensure drawing views, edge display, and location are updated when an engineering change is made. Import models from Autodesk Inventor, Pro/ENGINEER, CATIA, Solidworks, NX, and Rhinoceros software products. Parametric drawing tools: When persistent relationships between objects are defined, parallel lines remain parallel and concentric circles remain centered. And now you can infer constraints in real time as you draw. 3D modeling tools: With tools for surface, solid, and mesh modeling, AutoCAD 2012 provides the utmost flexibility and control when designing in3D. Better performance: Experience faster startup and file opening, more responsive commands, and hardware acceleration support. Support for the latest file formats, hardware, and operating systems: DWG compatibility, 32- and 64-bit support, Windows 7 compatibility.

Industries and SIC codes

SIC code 8711 Engineering Services/Manufacturing SIC code 8712 Architecture, Engineering, and Construction

Subscription
Autodesk Subscription allows customers to extend the value of their software investment with access to the latest releases, powerful web services, and expedited technical support. www.autodesk.com/subscription.

Sales Pitch
AutoCAD software delivers the power and flexibility to speed design and documentation workflows, from concept through completion. [If promo is in place] In addition, you can save [fill in percent or amount] when you purchase AutoCAD today. Is this something youd be interested in hearing more about? No Ask why and use common pain/challenges section below to answer. Yes Ask what version of AutoCAD (or other drafting software) and what operating system they are currently using. Determine pain point; use common pain/ challenges section below to answer.

Objections and Answers

My AutoCAD 200X software works just fine. Why should I upgrade? A lot has changed since your version was released. A productivity study* commissioned by Autodesk proved that users can be up to 44% more productive using AutoCAD 2011, the previous release, than on AutoCAD 2008. And if youre using a release earlier than 2008, your productivity gains could be even greater. If you consider how much your time is worth, relative to time saved with more efficient software, the new software can pay for itself. Why shouldnt I just buy AutoCAD LT software? Its much cheaper. AutoCAD LT does not offer several of the key features in AutoCAD, including the following: 3D modeling tools (mesh, surface, and solid modeling) Model Documentation and Parametric Drawing tools, which could save significant time in 2D documentation workflows Support for point clouds, which help users kick-start projects by importing as-built conditions

Common Pain/Challenges and Solutions

Problem
The design and documentation process is taking too long. Designers are using paper-based or incompatible digital formats to document conceptual designs. Your existing system is not flexible enough to meet your needs.

Solution
Utilize the latest CAD technologies to cut design and documentation time by up to 44%. Manage the entire 2D and 3D design work flowconcept to completionin one application. Take advantage of AutoCAD softwares flexible development platform to help boost your productivity. And enjoy the support of thousands of Autodesks software partners from around the world. Enhance your software with a broad range of fully integrated and interoperable solutions. Save and share files with confidence. DWG technology from Autodesk is the original and accurate way to store and share design data when working with industry professionals. Because AutoCAD is used by millions of people all over the world,costeffective, technically qualified, and trained staff is available.

You have problems sharing information with consultants, partners, and customers. It is difficult to cost-effectively find and hire qualified staff.

* AutoCAD 2011 Productivity Study, by David Cohn (autocad_2011_productivity_study.pdf) Autodesk, AutoCAD, AutoCAD LT, Autodesk Inventor, DWG, and Inventor are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. 2011 Autodesk, Inc. All rights reserved.