10 Reasons Why You Need to Increase Your Internet Advertising Budget

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10 Reasons Why You Need to Increase Your Internet Advertising Budget

#1) THE INTERNET IS A PRIMARY SOURCE OF INFORMATION

Year over year the web has grown as a primary source of news & information while TV, Print and Radio continue to slip.
65% of 18-29 year olds use the web as a primary source of information.

Only 22% of 30-49 year olds utilize the Newspaper as source of information.
Radio scores lowest as a source of information across all demographics at 16% Total!

#2) Facebook Usage Beats TV Between 9am5pm!

Between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for each age group broken out from ages 15 to 46.

Among adults ages 18-34, 44% said they went on Facebook (presumably while at work or school) during the 9am to 5pm period, while 28% watched TV.

#3) Were Number 1!

Fact:
There are 240 Million Internet Users in the US (77% of the population). There are 150 Million Registered Facebook Users in the US (60% of Internet users).

65% of Rhode Island Internet Users are Registered Facebook Users (the highest penetration rate in the US)!
Sources: World Internet Usage Statistics Bureau, Facebook & CIA

#4) MORE THAN 58% OF US CONSUMERS READ ONLINE REVIEWS!

The Pew Research Center has just published the results of a study on Americans e-commerce habits. Among the findings: 58% of Americans now report that they perform online research on the products and services that they are considering buying.

#5) SOCIAL NETWORKS INFLUENCE PURCHASES

Social Networks Play a Crucial Role as a Trusted Source for Product Recommendations Among Consumers.

#6) Internet Coupons Blow Away the Sunday Paper

With the exception of Instant On-Pack redeemable Coupons, Internet Home Printed Coupons TRUMP all other channels!

Last Place!

#7) The Death of Newspapers

Newspaper Ad Revenues are in FREE FALL! Down nearly 40% since 2007! Consumers just dont read the Paper Anymore

#8) Online Advertising VS The Yellow Pages

#9) Social Media Activity Increases Revenues by 18% New research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120

#10) Internet Advertising is BOOMING!

US Major Media Ad Spend for 2011 to 2015

Television: Internet: Newspapers: Radio: Magazines: Directories: Billboards:

39% and STAGNANT 18% and GROWING 13% and DECLINING 10% and STAGNANT 9% and STAGNANT 5% and DECLINING 4% and STAGNANT

#10A) Online Ad Spending is Growing Like Wildfire

Double Digit Year over Year Growth!

ABOUT DRIVECUSTOMERS.COM
Thomas DiSanto brings with him more than 15 years experience on the cutting edge of digital marketing and advertising programs. His impressive background includes many accomplishments, including having Piloted & Pioneered one of the nations top social media programs for ADP, now serving thousands of Auto Dealers in the US. In addition to managing multi-million dollar digital advertising programs for some of the Fortune 500s elite, including Ford, Audi USA, BMW North America, Furrs Fresh Buffet, Elliot Management Corp., Chatham Capital, Konnessi LLC, Anthony's Pier 4, Reality TV Star Katrina Campins, R&B Legend Carl Thomas, and Chow Fun Food Group (just to name a few), Tom also runs one of the top movie review websites in the world.

Tom is a master architect in the crafting and implementation of client-specific strategies that produce measurable results. His is a recognized expert in the area of Social Media, Search Engine Marketing, Search Engine Optimization and Web Analytics.

Internet Marketing Solutions for Your Business!

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