Lauren Graham 1579 Kelly Ann Dr. West Chester, Pa 19380 484-883-3174 * lg159ce24@westpost.

net SUMMARY OF QUALIFICATIONS Business professional with experience in Consumer Packaged Goods company, Fortun e 500 Pharmaceutical company, international business, brand management, media pl anning, project management, marketing and advertising. Set brand consumer conne ction strategies with cross-functional teams and agency collaboration. Managed development and execution of consumer communication plan. Developed, executed, analyzed marketing campaigns and creative strategies. Managed multiple project budgets while focusing on bottom line results. Able to multi-task while maintai ning priorities. Team player with a strong attention to detail, excellent work ethic, communication and organizational skills. * Brand Management * Project Management * Strategic Marketing * Advertising * Media Planner * Market Competitive Analyst PROFESSIONAL EXPERIENCE Sara Lee Corporation (contractor through Aquent), Exton, Pa 6/10 to present Global manufacturer and marketer of high quality consumer packaged goods. Assistant Brand Manager, KIWI and TANA Shoe Care, 6/10 to present * Managed promotional and advertising plans across US and Canada through externa l advertising and PR agencies while ensuring consistency with brand strategy. * Responsible for brand budget of 4 business units and multiple GL accounts. Ac tualized and reported to finance monthly. * Initiated/ developed a monthly eblast to field sales/ brokers summarizing curr ent advertising plans and received media hits. * Tracked website activity and co-facilitated updates. * Lead new product development project with Research & Development, Supply Chain , Trade Marketing, Sales. Reported project updates to senior management. P&L ma nagement. * Participated in developing discussion guides for research groups. Observed fo cus groups while instrumentally guiding feedback to ensure accurate information is probed from consumers. * Identified a critical gap in timelines between Marketing and Trade Marketing. Aligned cross functional team's schedules and improved deliverable date of mark eting plans to field sales by 3 months. * Agency/Vendor management. Liason between brand team and agencies. Agencies i ndicated direction and brand strategy has been clearer than received in prior ye ars. * Trade and sales communication development quarterly. * Managed consumer connection plan through websites, facebook, twitter, and adve rtising/promotional plans. Pfizer Inc (formerly Wyeth Pharmaceuticals, Inc), Collegeville, Pa 3/07 to 3/10 Global leader in pharmaceuticals, consumer health care products, and animal heal th care products. Promotions Manager, Promotional Services, 3/09 to 3/10 * Managed, tracked, and provided document control of promotional materials throu gh the Review and Approval of Promotional Materials process. * Established internal and external business relationships to facilitate approva l and resolve issues to meet deadlines. * Monitored and reported on status of materials in process, forwarding completed materials to Regulatory Affairs prior to first use for Federal, Drug and Admini

stration (FDA) reporting. * Project Manager for Medical/Legal/Marketing/Regulatory review process for two global products, one of which yielded $2.59M net revenue in 2008. Media Planner, Promotional Services, 3/07 to 3/10 * Researched and presented value-added online opportunities and provided strateg ic rationale for inclusion/exclusion of integrated marketing optimizations. * Developed, presented, recommended and implemented comprehensive direct-to-phys ician media plans based on marketing team's objectives and strategies. * Independently managed execution of media schedules, buying, placement, billing , make-good negotiations, and resolutions. * Analyzed each assigned brand's budget, facilitated cost reductions as needed t o ensure budget maintenance. Negotiated an additional 25% savings for multiple brands. * Negotiated mid-year frequency rates with publishers; achieved double the earne d frequency rates for several publishers. * Researched and evaluated industry conditions by identifying competitive trends among other Pharmaceutical brands, ensuring deliverables met major milestones. Provided analytical recommendations to marketing management based on new develo pments in the therapeutic category. * Developed division's Annual Business Plan by coordinating efforts with Senior Managers and Senior Director. * Developed a Media Savings Analysis report for brand teams, providing earned sa vings vs. projected savings. YvesRocher North America Inc, Exton, Pa 11/04 to 3/07 International beauty care cosmetics company servicing customers through direct m ail and online services. Marketing Project Manager * Project manager for 7 international direct mail campaigns including product se lection, pricing, creative development, forecasting, customer selection, custome r service. * Managed a campaign, resulting in $1.3 million margin. * Managed budget for all assigned campaigns including mail cost, creative and gi ft budget, cost of goods (COG), and discount. Negotiated savings. * Analyzed pre/ post advertising campaigns and provided formal presentation with summary analysis to senior management. * Monitored and analyzed Key Performance Indicators to ensure business objective s and metrics were met. * Analyzed competitors and market trends; provided recommendations and rationale to senior management; provided new concept ideas to production department. * Reviewed supplier report to ensure accurate quantity and timing of final order , obtained corrective actions when necessary. * Independently provided information to creative/ gift buying teams regarding th eme, direction, and specifications of all campaigns. * Reviewed and approved data files, insertion samples, and mail stream from supp liers for quality and accuracy. * Selected by management to represent business unit for corporate Interactive St rategy Project Charter. * Selected new advertising tests based on objectives, competitive analysis, tren ds, budget and costs. * Collaborated with graphic design houses to execute test ideas/ develop new con cepts. Responsible for special projects. * Responsible for coordinating Internet Surveys, obtaining customer feedback, ev aluating responses for future test options. * Authored Standard Operating Procedures. Electronics Boutique, West Chester, PA 3/02 to 11/04 Formerly Fortune 1000 international video game retailer.

Advertising Coordinator, 5/03 to 11/04 * Organized approximately 300 grand opening events for new strip stores. * Managed and lead national sponsorship tours covering over 30 major markets. * Analyzed media test campaigns utilizing cable, radio, and print. * Responsible for the creative design, direction, and coordination of a corporat e wide marketing binder. * Arranged all new store marketing materials within tight store opening deadline s, assisted with of trade show activities. * Created and delivered a comprehensive Free Standing Insert Procedure manual. * Instructed new employee on all aspects of an Advertising Coordinator position. FORMAL EDUCATION West Chester University, West Chester, PA * Bachelor of Science in Marketing