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GORDON HERZOG 67 28th Street NW * Atlanta, Georgia 30309 * gh159e8b4@westpost.

net Home (404) 355-1104

STRENGTHS & QUALIFICATIONS * Experienced manager with C-level experience in finance, accounting and managem ent. * Team player with hands-on, collaborative and entrepreneurial style. * Strategic thinker with clear understanding of the role that finance plays in a chieving the goals and objectives of the entire organization. * Demonstrated success in working with senior executives and peers to maximize r evenues, manage costs, motivate staff and raise overall efficiency and morale. CORE COMPETENCIES * Excel "Power-User" * Financial modeling, budgeting & forecasting * Highly skilled on a variety of accounting systems, including system design and implementation * General ledger analysis, account reconciliation, financial statements and mana gement reports * Revenue and expense variance analysis and trend reports * Accounts receivable and credit management * Identifying cost saving opportunities and initiatives * Managing audit & tax engagements * Team building and personnel management PROFESSIONAL EXPERIENCE CBS Radio, Washington, DC (April 2009 - April 2011) CBS Radio is one of the largest radio broadcasters in the United States with 130 stations in the top 50 markets. The Washington, DC cluster consists of 5 statio ns, 150 employees and more than $40MM in annual revenue. The radio division is h ighly decentralized with strong local management teams. Market Controller Took charge of a Finance Department that had just received a poor grade from CBS Corporate Internal Audit. Internal controls were weak, financial forecasting an d reporting systems were non-existent and corporate and local management's confi dence in the department was low. * Assessed existing staff, realigned responsibilities and initiated intensive tr aining, cross-training and motivation program. * Built and implemented budgeting and forecasting models that interfaced with Or acle Financial system. * Streamlined and simplified two day monthly closing process and developed finan cial reporting package for the local Senior Vice President and Department Manage rs. * Assumed responsibility for training all Sales Managers, Account Executives and Assistants in the use of the new sales reporting system. * Overhauled the process of calculating and reporting Account Executive commissi ons. * Addressed poor Accounts Receivable management and moved the cluster from 9th t o 5th place in Days Sales Outstanding ("DSO") and +90 day receivables. * All of the above initiatives dramatically improved confidence, integrity and m orale in the entire organization. Archway Broadcasting Group, Atlanta, Georgia (March 2004 - May 2008) Radio station holding company created by Quetzal/J.P. Morgan Partners in 2002. Q

uetzal decided to exit this investment, the company was sold and Quetzal was dis solved. Chief Financial Officer Assumed responsibility for a department in disarray. Financial data integrity wa s poor, the 2003 audit was in jeopardy, bridge loans were coming due with no new sources for refinancing and liquidity was tight due to more than 50% of the acc ounts receivable being over 90 days old. * Secured $20 million credit facility with Wells Fargo Foothill. * Prepared a business plan and five year financial model. * Improved credit and revenue integrity and decreased +90 day receivables to les s than 10%. * Designed all new financial reports. * Managed all aspects of the sale of the various markets to multiple buyers. MediaOne Services, San Francisco, California (2003 - 2004) Venture-backed turnaround purchased in March, 2003. The company is an outsource for cable master control, studio production and video transmission for cable sta tions and corporations. Vice President, Finance Clean-up / catch-up project with emphasis on improving the integrity of the Fina nce Department and its ability to generate accurate, useful and timely informati on. outcome.com, San Francisco, California (2000 - 2003) Internet startup founded in 1999 with venture capital from Draper, Fisher Jurvet son. Outcome was designing Internet-based software to assist businesses in provi ding and managing a host of web-based services. Vice President, Finance * Prepared and presented the company's Business Plan to prospective investors in the Series B round of venture funding. * Designed and implemented all accounting, budgeting and financial reporting sys tems. Alliance Broadcasting, San Francisco, California (1987 - 1999) Radio station holding company. Startup with equity capital from Goldman Sachs. A lliance was sold to what is now CBS Radio at an extremely favorable return for i ts investors. Senior Vice President & Controller Held positions of increasing responsibility as Alliance grew to more than 200 em ployees, $50 million in revenue and $12 million in operating profit. * Designed and implemented the accounting and financial systems to accommodate g rowth, anticipate working capital needs, and provide management with critical in formation. * Oversaw preparation of $75 million high-yield public bond offering, including the prospectus, rating agency presentations and road show. * Structured and negotiated $70 million credit facility with Chase Manhattan Ban k. * Performed all aspects of Mergers & Acquisitions (due diligence, negotiation of purchase agreements, asset valuations, purchase price allocations and resolutio n of post-closing issues). * Managed all budgeting, forecasting and business planning processes. * Prepared all management presentations and participated in all Board meetings. EDUCATION BS in Business Administration * Southern Oregon University, Ashland, Oregon Graduated Cum Laude Accounting Major * Political Science Minor

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