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JOHN R. GIATTINO 2013 Hillsboro Court 757-689-4762 Virginia Beach, VA 23456 JGiattinoCHA@aol.

com SENIOR OPERATIONS, SALES AND MARKETING EXECUTIVE Senior Hotel and Retail Executive with over 20 years of successful experience i n building value for stakeholders, guests and associates. Background includes st rategic, sales and marketing, financial and operating leadership to start-up ent erprises, turnarounds, acquisitions, and high-growth ventures. Exceptional track record of achieving P&L objectives, building effective teams, repositioning and leveraging brand image for added growth. In depth knowledge o f the hotel business from the ground up with 'hands on' tactical experience with small, growing organizations, as well as upper management experience with large hospitality corporations. Experienced in all facets of hospitality industry fr om hotel design, construction, staffing and opening, through operations, strateg ic planning, and business development. Known as a "catalyst" for growth, for cr eating favorable customer and associate environments, and as a skilled negotiato r. Excellent at analyzing and synthesizing data and in presenting and implement ing practical action plans. Able to deal effectively at all organizational level s and with a diversified customer base. Accomplished platform speaker and verbal communicator. A resourceful problem solver and versatile troubleshooter who id entifies opportunities, establishes attainable goals, and aggressively achieves objectives. Strong background in creation, opening and operations of retail outl ets. ". . . the type of executive CEOs dream of having on their team." Donald J . Landry, Vice Chairman, Sunburst Hospitality Corporation EXPERIENCE Operations Manager (NF-5), 2006 - Present, U.S. Navy Lodge Program, NEXCOM, Vir ginia Beach, VA * Senior Operations Official for self-funded United States Government/ Departmen t of Defense Lodging division encompassing 43 limited-service hotels worldwide a cross 4 continents. Full P&L, HR, and Revenue Management responsibility. Portfol io included transient and group hotels and Visitor's Quarters (VQ) housing. * Directed major diversity-sensitive worldwide operations and marketing efforts with assets in Naples, Italy, Sigonella, Sicily, Rota, Spain, Guantanamo Bay, Cu ba, Atsugi, Sasebo, and Yokosuka, Japan, and in 31 cities throughout the contine ntal United States. Over 1200 employees with three (3) Regional Managers supervi sed. * Coordinated worldwide Quality Assurance program and supervised team of Operati ons and Financial Auditors. Area Director, Florida Region, 2004 - 2006, Alliance Hospitality Management, LLC , Raleigh, NC * P&L and asset preservation responsible for 5 hotels in the Florida Region inc luding Hilton, Intercontinental, and Choice brands. Handled Task Force for Marri ott -branded hotels in Michigan. * Coordinated major renovation at the award-winning Homewood Suites in Lake Mary , FL, dramatically improving S.A.L.T. (Guest Satisfaction) performance, and rega ining QA compliance with Hilton Hotels. * Successfully drove above-market RevPAR increases and consistently exceeded GOP goals.

Operations and Marketing Consultant, 2001 - 2004, Revenue Performance Company, Orlando, FL * Operations, Marketing and Sales Management assignments for Landis Hospitality, Westmont Hospitality, and numerous other companies......Feasibility and Effici ency Studies, Field Direct Sales & Operational Audits, etc. Regional Manager, 2000 - 2001, GF Management, Inc., Philadelphia, PA * Stabilized 5 properties, positioning $90 million portfolio for growth; 1st hot el in US to be awarded Green Seal(R) designation. Partnered Conference Center w ith Public Schools, creating new long-term lease profit center. * Leveraged attributes of properties to drive incremental RevPAR in specific "ni che markets" such as "Chinatown" in Philadelphia, PA, and the Motorcoach market in Lancaster, PA. * Experienced with Hilton, Sheraton, Cendant, and Holiday Inn brands. Dual role as General Manager. * Operated three (3) high-volume retail outlets including gift shops, deli marke t, and corner store.

Regional Director of Operations , 1994 - 2000, Sunburst Hospitality, Virginia B each, VA / Charlotte, NC * P&L accountable for 15 hotels in 7 states with 5 brand affiliations and 2,000+ rooms; increased value of assets 48%. 12 out of 15 hotels achieved franchise G old Award status. Beta-Region for new HR and Sales programs. * Led the company in Community Marketing, leading to incremental RevPAR, massive PR media coverage, and notoriety in the form of many local and national awards. * Coordinated direct sales and marketing efforts throughout region, including re gular goal-setting, joint sales calls, performance measurement, and Business Pla n Review sessions. * Drove double digit retail revenue and gross profit margin improvement in five (5) successful gift shops and delis. Successfully introduced new end-cap merch andising concepts. General Manager, 1993 - 1994, Outrigger Lodging Services, Orlando, FL * Revitalized operations, penetrating untapped markets and improving profit for 300-room, full-service hotel. * Recognized major shift in feeder market activity and re-directed Sales and Mar keting efforts from Great Britain to South America, resulting in re-capture of 3 0 points of occupancy. * Designed, supervised $90K construction of and operated award-winning Floridian Market & Deli. General Manager / Director of Sales, 1991 - 1993, Karena Hotels, U.S.A., Orland o, FL * Turned around 2 under-performing Disney-area resort hotels (600 rooms); grew o ccupancy 30% and improved profit 42%. Directed major in-house product and servic e improvement plans, achieving AAA reinstatement. * Re-established relationships with major wholesalers and tour operators, result ing in 25% increase in base occupancy for both hotels. Established Senior Citize n market at location-challenged property. * Re-designed and operated new Apparel Market Store and Corner Deli concepts for European owners. General Manager / Opening DOSM, 1989 - 1991, Dimension Development, Inc., Kissi mmee, FL

* Managed final stages of construction, organized staff and opened new 164-room, all-suite, extended-stay hotel. * Directly handled all pre-opening marketing events, including "Hard Hat Parties ", "H.O.M.E.R." promotional drive-arounds, "Homeward Bound" family reunion, and Major Grand Opening Event. National TV coverage. * Managed wholesale and retail pre-selling efforts, resulting in $1.5 million in advance bookings. * Operated highly successful Suite Shop (shopping mart) and video rental store. General Manager / Director of Sales, 1987- 1989, Ocean Properties, Ltd., Delr ay Beach, FL * Upgraded facilities, improved standards of service and drove 15% profit increa se for 120-room oceanfront resort. Also served as "Weekend M.O.D." for 5-hotel r egion in South Florida on a rotating basis. * Coordinated first-ever direct sales campaign for mid-week corporate business, driving 18% annual RevPAR increase. Introduced "Office Building Coffee Breaks" concept to businesses in Boca Raton area. * Operated Beachside Gift Shop, Outdoor Apparel Outlet, and Chair/Umbrella/Water craft Rental Store. PRIOR EXPERIENCE Walt Disney Company - Operations, Marketing and Sales management positions, incl uding 5 years (1982 - 1987) at Hotel Royal Plaza, Lake Buena Vista, FL. Upgrade d property from 3 Star / 3 Diamond to 4 Star / 4 Diamond rankings. Served as Me rchandising Host with stocking and retail sales responsibilities, as well as the me park ticket sales in gift shops and ticket booths throughout the Magic Kingdo m theme park and the TTC. United States Navy - Petty Officer 3rd Class (E-4) - Nuclear Machinist's Mate, T raining Unit 267 at RTC Orlando for Basic Training, Propulsion Engineering Schoo l at NTC Great Lakes, Naval Nuclear Power School at NTC Orlando, Base Security D etail (TPU) at NTC Orlando, Honorable Discharge March 1978.

EDUCATION AND ACCREDITATIONS Valencia Community College, Orlando, FL Undergraduate Studies American Hotel & Lodging Association, Educational Institute, Orlando, FL Certified Hotel Administrator (CHA) and Certified Hospitality Housekeeping Exec utive (CHHE ) Hospitality Sales & Marketing Association International (HSMAI) Chapter of the Virginias Hospitality Industry Professional of the Year - 1996 Greater Charlotte Hospitality & Tourism Alliance, Charlotte, NC Hospitality Industry Person of the Year - 1999 Choice Hotels International

Spirit of Achievement Award Recipient - 1999 Rotary Club International Paul Harris Fellow - Sustaining Member Florida Real Estate Commission Licensed Florida Real Estate Salesman - 1985 through 1994 United States Coast Guard Auxiliary Department of Homeland Security Flotilla Officer (Public Affairs) - PAO - 2009 Navy Exchange Command/ Soft Brands Navy Lodge Program Certificate of Achievement For Implementation of Epitome/CORE Computer System - Awarded 2009 Navy Exchange Command Navy Lodge Program Plank Ownership Award For Outstanding Commitment and Dedication United States Navy Department of Defense - Awarded March 2010

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