EXECUTIVE PROFILE ACCOMPLISHED EXECUTIVE WITH INTERNATIONAL OPERATIONS EXPERTISE Creative Brand Strategist Growth in Global Settings Supply

Chain Management Leader Areas of Expertise Product Design and Positioning International Market Analysis nagement Consulting Strategic Sourcing in Asia and Africa Experienced P&L Leadership s & Acquisitions Global Ma Merger

~ Skilled and eminent industry leader with C-level experience in multi-country, retail, consumer product and manufacturing settings. Instrumental in dramaticall y boosting profit and market share through strategic competitive and data analyt ics. Skilled in developing and executing creative supply chain management system s including network optimization, supply flow and sustainability. Designed marke t campaigns using social networking and mobile applications, (apps). Proficient in relating to individuals and their backgrounds/styles at all levels. Elected m ember of Society of Industry Leaders and Reuters Insight Community of Experts. W ell known columnist/writer for National Jeweler, JQ International, Pro Jewellery among others. Career Highlights ~ Launched an integrated, first-of-its-kind, nationally recognized gold and silv er jewelry and watch brand. ~ FORTUNE 500 internal consultant leading to increased profitability of three di visions, through data analytics (Six Sigma) and competitive analysis. ~ Wide range of successful international operational experience including CEO of a $25 million gold jewelry manufacturer; vice president of an international $20 million venture capital firm; managing director of a $130+ million gift retaile r(tm)s incentive division; president of an e-brand jewelry startup. Professional Summary BRASSEM GLOBAL CONSULTING, LLC Torrington, CT International Consulting Firm Managing Director 2007 to Present I established this consulting and advisory firm to guide a variety of American a nd international organizations in opening/growing domestic or global operations. The firm has become a recognized industry leader - through wide-ranging global assignments, publications and presentations, (including contributor to FOX BUSIN ESS NETWORK) - in addressing luxury consumer product growth and profit issues. C lients include(d): Korean Trade-Investment Promotion Agency, Kelim, (Switzerland ), Jewelry Wholesalers, Thai Management Association, Government of Bali, Hong Ko ng Trade Development Council, others. During this period, I have been a speaker at numerous conferences and a guest lecturer on International Business and Marke ting at University of Hartford. HOUSE OF WILLEM, LLC Danbury, CT Jewelry/Watch Brand Marketer. Chairman and CEO 2003 to 2007 I designed and launched a ~killer,(tm) ground-breaking, sterling silver jewelry and watch brand. The brand is the first of its kind to combine jewelry and techn ology. I designed an innovative four-channel distribution model, simultaneously marketing via direct sales (i.e. Mary Kay), home shopping networks (i.e. HSN), d irect mail and internet retailers, (i.e. Google and Amazon). The brand became a

nationally recognized niche leader and was sold to a global jewelry conglomerate . ~ Within three years, the company achieved sales of $11 million, gross profit of 44%. ~ Through brand leadership, Home Shopping Network (HSN) produced one-hour Show ( Premier); viewed by an estimated 8.5 million viewers. ~ I created internet-based social marketing programs including architecture desi gn, mobile app ~shopping cart(tm), etc. ~ I implemented competitive analytics initiative which resulted in operating pro fit gain of 67 %. ~ Brand sourced, via supply chain management, in China, Mexico, Hong Kong, India , Indonesia, USA and Thailand. COVER-IT West Haven, CT Consumer Product Manufacturer. President 2000 to 2003 I was recruited to turn-around limping $16 million, 200-employee, multi-plant, ( US and China), and financially challenged global consumer product manufacturer. Led brand to a more rational culture; reported to technically oriented owner who lacked corporate experience. The company later sold to Venture Capital interest s. ~ Through innovative market strategies and turn-around models, I began the proce ss of transforming company from an entrepreneurial to a more disciplined culture without changing company(tm)s mission or vision. ~ I designed and implemented financial reporting systems, budgets, cash/cost con trols and P&L goals. ~ Designed 155-employee organization matrix, communications systems and manageme nt procedures. ~ Negotiated with governmental agencies (DEP, Sales Tax Commissions, IRS, etc.) to settle pending lawsuits. THB, INC. New York City, NY Luxury Brand Distributor Vice President 1993 to 2000 The company was funded by Managing Director of Lehman Brothers to design and lau nch a pre-IPO, web-based jewelry brand. ~ I created e-brand strategies, including positioning, PR, advertising, budgetin g, staffing, etc. ~ Decreased customer acquisition cost by 25% and diversified product offering; c reating segmented growth strategy for non-Internet direct sales, (AVON Products) , and shop-at-home divisions. ~ Designed, implemented and led internal venture jewelry-gift start-up for natio nally recognized $130+ million jewelry and gift retailer to penetrate premium an d incentive industry. Initial order from Xerox totaled $19 million. THE RING COMPANY, INC. New York City, NY Domestic fine jewelry manufacturer. President 1982 to 1993 Via LBO, I purchased this $15 million, 150-man jewelry manufacturer, targeting c lassical retail channels, such as chain stores, major discounters and distributo rs. Company sold to Asian interests.

~ I dealt with fluctuations of raw materials prices, high interest rates, foreig n competition and weak demand through out-sourcing manufacturing processes, (Asi a), redefining market strategies and product re-styling. ~ Through financial reorganization, innovative strategic relationships and debt restructuring, I built a national sales force, penetrated foreign markets, (Euro pe) and designed exclusive merchandising programs. Educational and Professional Development International Business MBA (with Award) (tm) NYU(tm)s Stern Graduate School of B usiness Financial Management Certificate Taught at Harvard University(tm)s Graduate Scho ol of Business Member, McKinsey Executive Panel; Co-Founder (tm) Urban Business Assistance Corp oration Fluent in Several Langua