For many people the secret of progress consists of two parts: clear perception of the goal of ones life

and hard work on its fulfilment. I think that to become a good leader a person ought to build his or her life on the basis of respect to other people, cultures and the contribution of other people into the development of our society.

I have a dream that one day when I am sitting and watching TV, I will not see news about a racial discrimination. I have a dream that everybody in our planet from the age of 5 till the age of after 90 will take a good care of the nature surrounding us. I have a dream that someday the barriers of prejudices between people will be erased and we will understand that our hearts are beating with the same frequency and speed. I have a dream that my children will never learn the words: Nazism, Racism and Chauvinism. But they will precisely know, what Humanism means.
These ideas have always been characteristic for the whole mankind during the development of the civilization. But in these modern days we are constantly bombarded with information on the way we should live our lives, and therefore taught to ignore these social issues. Issues such as racism, conflict in less economically developed countries and homosexuality are being highlighted by Luciano Benetton in advertising campaign for the United Colors of Benetton. The United Colors concept spread from encompassing the different races to the ideas of tolerance, peace and respect for diversity. All of these conflicts were based on taboos, on the impossibility of coexistence, on a difference that separates rather than unites. For example, a priest kissing a nun was one of many advertisements that depicted religious and sexual conflict or black woman breastfeeding a white baby that stood out for equality between black and white. Most of Benettons advertisements shocked the world, but many created a dialogue and etched Benettons logo into our minds. These are very insightful and meaningful advertisements. We are more "UNITED" wearing costumes than we could ever be in our natural state. It is pointing out our ignorance and at the same time pointing to our ability to find salvation. The advertising campaign by United Colors of Benetton is an incredible example of how company can use the main principles of international relations, based on political, economical, international law, historical and religion issues, into its work. The company refocused the policy of mass-media and advertising in it.

I strongly believe that if such commercial company as United Colors of Benetton could build their business in the dialogue with society, thus it is possible for each person to build a right dialogue with society and business.