DENNIS G. P. HOTH Develops Sales Teams that Deliver Outstanding Results! Irvine, Ca 92602 909.297.6486 dh1af43fe@westpost.

net PO Box 60172

Excellent at creating relationships and developing a team atmosphere; motivating staff to high levels of individual and group performance Strong organizational, interpersonal, and communication skills, with the ability to lead and motivate others - effective presentation skills Adept at identifying & capturing market opportunities, accelerating expansion, & positively impacting profits and growth in specialty shops Efficient, detail-oriented, skilled at time management and works well under pres sure An outside-of-the-box thinker SALES MANAGEMENT / BUSINESS DEVELOPMENT **Developed and implemented high-caliber sales and marketing strategies within t he lighting industry - extensive operations experience **19+ years management experience **Consistent, verifiable record of sales achievement and positive growth through increased profitability and market analysis **Recruits, trains and motivates sales teams to learn product and consistently i ncrease sales **An effective communicator, who listens to customer needs, and builds and maint ains great customer rapport **BS, LYNDON STATE COLLEGE, Lyndonville, VT Core Competencies include: Marketing ~ Operations ~Sales Training ~ Account Dev elopment & Management Strategic Planning ~ Influential Selling ~ New Product Launch ~ Territory Develo pment ~ Relationship Management ~ Merchandising Leadership ~ Negotiating ~ Customer Service ~ Merchandizing ~ Budgets & Finance ~ Written/Oral Communications ~ Promotions PROFESSIONAL EXPERIENCE Yosemite Home D(c)cor, Fresno, CA Manufacturer of home d(c)cor building products NATIONAL SALES MANAGER, 2010 - Present Challenged with increasing sales and gaining national exposure for a young regio nal company, in a weak economy. Established 22 new territories. Trained, overhauled and expanded the sales force nationally going from 16 sales agencies to 37. Doubled the average monthly sales within 9 months. Personally oversaw the set -up new permanent showrooms and participated in addi

tional regional trade shows. Landed exposure in major industry publications Consulted with revamping analytical information used for effective management p urposes Consulted with product development and was instrumental on the hiring of a prod uct design professional MAXLITE, Fairfield, NJ Manufacturer of commercial and residential energy efficient lighting VICE PRESIDENT OF SALES, WESTERN REGION, C&I DIVISION, 2007 - 2009 Challenged with increasing revenue and market share, developing strategic sales and marketing plans, implementing communications and sales strategies, develop b udgets, direct the 10 sales territories, explore new channels and regain the con fidence of the sales staff and customers. Surpassed profit goals, showing the highest margins ever in the region Regained trust of sales force, after being the fourth sales manager in 2 years , by setting a clear vision, investigating past issues, and being available to t he team 24/7 Corrected inventory issues, thus regaining the confidence of the customers and the sales force, and substantially increasing sales Worked with California utilities to capitalize on energy rebate programs DENNIS G. P. HOTH dh1af43fe@westpost.net PAGE TWO

WOODBRIDGE LIGHTING, Fontana, CA Manufacturer of decorative residential lighting NATIONAL SALES MANAGER, 2007 Established and trained a national sales force that accurately reflected company objectives. Increased sales after revamping the Dallas showroom to highlight more product Key player in designing new fixtures and introducing them in the showroom Developed market promotions that increased sales, yet addressed inventory conce rns AMERICAN-DEROSA LAMPARTS, Los Angeles, CA Manufacturer of OEM product along with commercial and residential lighting fixtu res and furnishings NATIONAL SALES MANAGER, 2004 - 2007 Handled the training, productivity enhancement, and overall day-to-day managemen t of a national sales team, consisting of 24 sales agencies, and 47 agents Super vised, trained and did scheduling for OEM House Reps. Increased sales from $20 million to $$50 million by: o Developing customer awareness to the product line by obtaining customer feedba ck as to desired fixture design, and implementing those product changes. o Switching company culture from a parts company to a fixture company, where rev enue had been from 20% fixtures and 75% parts, and going to revenue coming from 75% fixtures and 20% parts o Created a Quote Matrix, designed to give reps the authority to quote customers immediately thereby facilitating sales closure o Overhauling the Dallas Market Showroom and upgraded promotional products, brin ging in substantially more revenue o Taking on an active role in the layout and development of new company catalogs , in order to better reflect the goals of the company and to facilitate sales. o Increasing sales proficiency, providing sales training, sales guides, support materials & sales incentives

QUOIZEL, Phoenix, AZ A lighting and home furnishings company SALES REPRESENTATIVE, 2000 - 2004 Marketed and sold lighting products and home furnishings to independent and nati onal dealers. Planned and implemented targeted sales activities to build and mai ntain the business. Doubled sales volume by implementing business strategies that increased company profitability Quadrupled the customer base by establishing a sales territory in Arizona, Neva da, and eastern California Collaborated with customers on how to re-merchandise their showrooms in order t o have better turns of company products Feedback from Rick Seidman, President of Quoizel: I know that you are a man of high integrity and admire your professionalism and upbeat attitude. AGWAY RETAIL GROUP, Syracuse, NY A regional chain of retail farm, home and garden stores MANAGER, 1998 - 2000 Managed nine eastern New York store locations, energizing initiatives in the are as of new business development. Supervised and trained staff on purchasing, prod uct knowledge, merchandising and sourcing for gardening and home d(c)cor product s. Redesigned home d(c)cor departments at branch locations, and assisted in purcha sing nursery products for the locations Recognized as leading Sales Representative, receiving numerous awards for leade rship, outstanding work performance, and contributions to the organization PROFESSIONAL AFFILIATIONS Member - American Lighting Association t Association ~ Member - American Landscape Contrac