PRIYA MILK & MILK PRODUCTS P.

LTD

The priya milk Milk Products [p] Ltd incorporated on 18-04-2004 and started commercial production on date : 09-12-2004. The regd office of the company is at punjagutta , Model house, hyd-500005. The dairy plant is located at village thimmapur-10kms from karimnagar on Hyderabad road.The initial capacity of the plant is 50,000 lts per day & operation up to full 100% of the capacity.The motto of priya milk is consistent supply of quality milk at the doorstep of the consumer The company has prepared a blue print for expansion both in terms of plant capacity & areas of operation. At the present the company has limited its operation to three districts only. The company proposes to enhance requirements capability in line with the procurement. At present the dairy plant capacity is 50,000 Lts. Per day. By procuring raw milk from milk producers in karimnagar,Medak,Warangal districts. Where there is an untapped potential.The company proposes to procure milk only from villages where surplus milk is available but there is no co-operative activity.

DETAILS OF THE COMPANY

HISTORY:

This chapter gives detailed information about company priya milk & milk products (P) Ltd. In karimnagar district, The priya dairy plant was established on 18th April,2004 at Thimmapur, Karimnagar. The work and activities of dairy were started from 9th December 2004 with an objective to meet the requirements of milk producers & consumers. It was operated with a plant capacity of 50,000 Liters per day. The company consists of 100 employees working in priya milk & milk products (P) Ltd.The storage capacity of plant is 50,000 liters i.e., 5-Tanks. The sachet sale is approximately 38,000 liters and the bulk sale is 5,000 liters per day. Managing Director Shri P.Damodaer Rao

The dairy has improved the living conditions of milk producers since its perception. It has helped the formers & milk producers in getting loans for the purchase of cattle.Feed is made available for the cattle at a subsided price & the milk producers get the bet price for his milk.

Procurement of milk Procurement of Raw Milk Milk is procured to the dairy from milk producers especially from the formers form 300 villages with their respective milk collection Agencies. The average milk consumption is nearly 38,000 litres per day through out the year and the sales will be 38,000 liters per day. The sales revenues per day is 9.5 Lakhs and the monthly turnover will be 2.85Lak rupees. In the procurement of milk, there occurs two seasons. They are:

1. 2.

Season and Un-season (Lean Season)

The season starts from October to February. In this period, the procurement of milk increases to 30,000 litres per day and the sales will be decreased to 5,000 litres to 8,000 litres per day. This season is called as FLUSH SEASON. Where as in un-season i.e., from March to September, the procurement will be as usual that is 20,000 liters per day and the sales will be increased 10,000 liters per day. Milk is collected from farmers and milk producers from around 230 centres in three districts,the collected milk is sent to chilling stations near by.there are 8 chilling stations operating,the milk is chilled to 4 degree c at chilling stations in order to preserve the milk . after the process of chilling the milk is stored in tanks and transported to the milk processing plant. Transportation to chilling stations is carried out by contract vehicles operating in specific routes, at a rate of 8 rs per km.from chilling station the milk is transported to processing plant through dedicated vehicles operated by the plant. Priya milk and milk products ltd, helps the farmers by providing loans for the purchase of cattle and provides feed for the cattle at subsidized rates.it provides the best price for the milk when compared to its competitors. The price for milk procured is calculated on the basis of standard calculations,during the collection of milk the fat content of the milk is calculated and the rate is decided on the basis of fat content. The rate is as follows 1k fat = rs.4.30 5k = rs 4.30 *5 =21.50 Fat content is calculated using babcock test, and the amount is paid accordingly. 40000 litres of milk is collected daily from various sources daily. The types of milk is basically of buffalo milk and cow milk, the fat content is more in buffalo milk when compared to cow milk. Milk processing Raw chilled milk is collected at the processing centres from the tanks,this milk is moved to the pasteurizers for pasteurization. Pasteurization: Pasteurization is a process of heating a food, usually liquid, to a specific temperature for a definite length of time, and then cooling it immediately. This process slows microbial growth in food. Unlike sterilization, pasteurization is not intended to kill all micro-organisms in the food. Instead pasteurization aims to reduce the number of viable pathogens so they are unlikely to cause disease (assuming the pasteurized product is stored as indicated and consumed before its expiration date). Commercial-scale sterilization of food is not common because it adversely affects the taste and quality of the product. Certain food products, like dairy products, are superheated to ensure pathogenic microbes are destroyed In this process the milk is heated to 72 degree temperaturefor 16 seconds and the is cooled. The capacity of the pasteurizers used in the plant is of 5000litres per hour, this process helps in reducing the misrobacterial particles.

After the pasteurization the milk is then shifted to homonizers for homonization Homonization

Homogenization is intensive blending of mutually related substances or groups of mutually related substances to form a constant of different insoluble phases (sometimes with addition of surfactants) to obtain a suspension or emulsion One of the oldest applications of homogenization is in milk processing, the mixing of several different milking herds and/or dairies to produce a more consistent raw milk prior to processing and to prevent or delay natural separation of cream from the rest of the emulsion. The fat in milk normally separates from the water and collects at the top. Homogenization breaks the fat into smaller sizes so it no longer separates, allowing the sale of nonseparating milk at any fat specification. Milk homogenization is accomplished by mixing massive amounts of harvested milk to create a constant, then forcing the milk at high pressure through small holes. Yet another method of homogenization

uses extruders, hammermills, or colloid mills tomill (grind) solids. Milk homogenization is an essential tool of the milk food industry to prevent creating various levels of flavor and fat concentration. Another application of homogenization is in soft drinks like cola products. The reactant mixture is rendered to intense homogenization, to as much as 35,000 psi, so that various constituents do not separate out during storage or distribution

Product: Ingredients of the product package, Brand, Quality and Product line.

Priya Dairy is producing several different products from the milk. Those are Ghee, buttermilk, processed cheddar cheese and Flavored Milk, skim milk in tetra packs sterilized cream, skim milk powder, dairy whitener, cooking butter and cream. Flavored milk, doodhpeda, buttermilk were marketed through a network at priya Diary parlors and chain of retailer. All these products are marketed with the brand name of PRIYA. Several among carry AGMARK, it is like ISI an attestation of quality by Government of India PRIYA brands is enjoying with brand loyalty and brand image mainly as formers milk in all over the country. PRIYA brand is also a synonymous for quality and originality.

But, in Priya diary other than the milk the bi-products produced are: 1. Butter Milk; Doodh Peda; Sterilized flavored milk; and Ghee

2.
3. 4.

The milk products are packed in polythene covers with the size of 200ml and 500 ml and in tetra packs. Doodh peda is packed in paper boards, Sterilized flavored milk in bottle, Ghee in polythene covers.

PRODUCT LINE OF MILK

Product Diet milk Toned milk

Size 500 ml 500 ml 200 ml

Price in Rs. 5.00 6.50 2.75 7.75

Fat 0.3% 3.0% 3.0% 5.5%

SNF 8.7% 8.5% 8.5% 8.5%

Pure milk

500 ml

Price: The price differs from different types of products;

Product Diet Milk Toned milk Pure Milk Extra fresh standardized milk HT processed standard Suprabatham milk Flavoured milk Butter milk Doodh peda Ghee

Size 500 ml 500 ml 200 ml 500 ml 500 ml 1000 ml (1litre) 200 ml 500 ml 200 ml 200 ml 20 gm 200 gm 500 gm

Price in Rs. 5.0 6.50 2.75 7.75 11.00 24.00 6.00 10.00 8.00 3.00 2.50 29.00 69.00 120.00

Loose Ghee

1 kg

Price of priya Branded products are very reasonable, affordable, and competitive compared to the competitors like Vijaya and Thirumala