Default Question Block Are you a high school student between the ages of 16-19?

Yes No

The following are features of an Internet education product/service concept: 1. Self-paced with no start or end time 2. General education college-level courses (3 units each) 3. Taken in the comfort of your home 4. Supported by tutors and academic advisors 5. Audited by a respected third party for quality 6. Given a credit recommendation status honored by a large network of colleges and universities nationwide 7. Allows high school students to get ahead with college career and take courses before choosing undergraduate program

How interested are you in taking this class during high school or shortly after graduation?
Not Interested Somewhat interested Definitely interested

Select three of the following features of the product/service concept that most interest you, and rank them 1 to 3 with 1 being most important and 3 being least
Self-paced Comfort of home environment Tutors and academic advisors Audited and transferable Getting ahead Flexible schedule Unlimited availability No commute/save gas Convenient

What could be added to improve the product/service concept?

What would expect the price to be for ONE of these three-unit, lower-division, college-level, general education online courses?
$50-99 $100-149 $150-199 $200-249 $250-299 $300 or more

Would your parent(s) pay for such an online course?

Yes No

Have you taken an online course?

Yes No

How would you describe your experience with online courses? Strongly dislike Dislike Neither dislike nor like Like Strongly like

Do you intend to take an online course in the next year?

Yes No

Which of the following would MOST increase your likelihood of taking or continuing to take an online course? (select one)
14 day free trial Entrance in a sweepstakes for an iPad A $50 gas card $100 off your first purchase

Are you planning on attending a college/university after graduation?

Yes No

What is the MOST important factor in selecting schools to visit or apply to? (select one)
College experience Value Rank/Reputation Campus/Location Recommendation by family member/friend Other (please specify)

Disregarding acceptance/rejection, what percentage of the college/university choice will be yours, and what percentage will be your parent(s)'? (totaling 100%)
0 0

Me Parent(s)

What is most important to your parent(s) when researching colleges/universities? (select one)
College experience Value Rank/Reputation Campus/Location Recommendation by family member/friend Other (please specify)

What percentage do you expect to pay for your tuition, books and tutoring, and what percentage do your parent(s) expect to pay? (totaling 100%)
0 0

Me Parent(s)

Do you intend to work during college/university?

Yes, part-time Yes, full-time No

How familiar are you with the company Pearson or any subsidiary i.e., Pearson Learning Solutions? Not at all familiar Somewhat familiar Very familiar

How would you describe the company and/or what products and services they provide?

What is your gender?

Male Female

What year in high school are you?

Freshman Sophomore Junior Senior

What is the name of your high school?

What is the highest level of education in your immediate family?

Less than High School High School / GED Some College 2-year College Degree 4-year College Degree Master's Degree Doctoral Degree Professional Degree (JD, MD)

Are you currently employed?

Yes No

What is the estimated annual income range of your PARENT(s)?

Below $20,000 $20,000 - $49,999 $50,000 - $79,999

$80,000 - $99,999 $100,000 or more