PROJECT REPORT ON BRANDING INFLUENCE IN MARKET COMMUNICATION :

PROJECT REPORT ON BRANDING INFLUENCE IN MARKET COMMUNICATION SUMMER INTERNSHIP IDBI FEDERAL UNDER THE GUIDANCE OF: Mrs Kavitha(Management trainee) Mrs. SHANTHI (COMPANY GUIDE) PROJECT BY: SAMEENA NIKHAT

COMPANY BACKGROUND: :
COMPANY BACKGROUND: IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank, Indias premier development and commercial bank,Federal Bank, one of Indias leading private sector banks and Ageas, a multinational insurance giant based out of Europe. In this venture, IDBI Bank owns 48% equity while Federal Bank and Ageas own 26% equity each. IDBI Federal, endeavors to deliver products that provide value and convenience to the customer through a continuous process of innovation in product and service delivery Started in March 2008, in just five months of inception it became one of the fastest growing new insurance companies to garner Rs 100 Cr in premiums.

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The key competitors are LIC, HDFC Standard, ICICI Prudential and Bajaj Allianz The company offers its services through a vast nationwide network across the branches of IDBI Bank and Federal Bank in addition to a sizeable network of advisors and partners. As on January 31st 2011, the company has issued over 2.68 lakh policies with over Rs 14, 230 Cr in Sum Assured. Contd.,

MANAGEMENT DILEMA(OBJECTIVE) :
MANAGEMENT DILEMA(OBJECTIVE) To increase sales. Boost Profit. Manage competitive pressure. Reduce cost. Improve operating productivity.

PROJECT TOPIC:- :

PROJECT TOPIC:- BRANDING INFLUENCE IN MARKET COMMUNICATION

What is a brand ? :
What is a brand ? Branding is an effort to give a unique identity to the companys products and create emotional associations with consumers. It is a form of marketing. A brand is a set of associations that are linked to a product range, a division, or company. These associations reside in the memory of customers. These associations help customers understand what the brand or company is, why it is potentially relevant to them, how it is different or similar to other products made by the company, and how it is similar or different from competitors products.

Branding steps :
Branding steps Learn marketing objectives and strategy Prioritize projects Audit existing and competitive materials and strategies Interviews/focus group Write creative brief and define messages

WAY OF BRANDING A PRODUCT :

WAY OF BRANDING A PRODUCT Keep in mind precisely whom you are targeting Differentiate your brand Keep your brand focused Repeat your message

ACADEMIC FIELD OF PROJECT MARKET COMMUNICATION: :

ACADEMIC FIELD OF PROJECT MARKET COMMUNICATION: In Marketing Communication businesses use a variety of marketing communications tools & techniques to promote the company, their products and services. For instance, marketing communications tools include: brand advertisement, mail shots and websites using these entire ultimate goal is to reach sales communicating with customers is important.

Contd., The main goal of the marketing communication for IDBI Federal is to bring peoples attention on products and their services by providing them with the information that encourages a positive or buying, response also marketing communication tool target customers which at the end bring sales to the company. :
Contd., The main goal of the marketing communication for IDBI Federal is to bring peoples attention on products and their services by providing them with the information that encourages a positive or buying, response also marketing communication tool target customers which at the end bring sales to the company.

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. Summary of dissertation Introduction:- This topic is about the introduction of the branding and their importance in to the Customers to have a variety of alternatives to buy products of their choice Branding Provides various options to customers such as easy product search, anytime availability, price cuts and promotion offers updating customers with good price range and offers. Consumer buy products according to their budget and needs, and once they cant find the product matching their needs, they look for a substitute which can provide them the same facility but in their budget.

Importance of Branding and Advertising: :

Importance of Branding and Advertising: Creating a brand allows you to associate value with your product. There are many competing brandsyou must position yourself so employers choose you By branding yourself youll stand out from other candidates If you dont brand yourself, someone else will do it for you Anything that calls attention to a product or services. (T.v,News papers,Poster e.t.c)

Consumer Research Methods:- :

Consumer Research Methods:- Market research is often needed to ensure that we produce what customers really want and not what we think they want. There are two types:- Primary research method, Secondary research method.

STRUCTURE OF AN ADVERTISING BRANDING AGENCY:- :

STRUCTURE OF AN ADVERTISING BRANDING AGENCY:- Broadly there are 6 departments in advertising agency are:- 1. Account Servicing 2. Media 3. Creative 4. Production

BRANDING STRATEGY :
BRANDING STRATEGY

CONCLUSION: :
CONCLUSION: The branding companies must to be a target the customer Hoardings must be in heavy public places Adds must be clearvisibleunderstandable

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THANK YOU

Special Schemes

y Axis Bank : Offers Free Property and Personal Accident Insurance with Home loan y Bank of Baroda : Offers No processing fees for Home Loan and Take over y HDFC : Offers a Choice to choose your loan as Partly Fixed or Partly Floating. HDFC has launched Dual Rate Home Loans. y GIC : launches Home Guard Loans a unique Home Loan with option of life insurance. y ICICI : Offers Free Personal Accident Insurance with Home loan y Kotak Bank : Offers Free Personal Accident cover with Home Loan. y DHFL : Offers "Samarth" a unique home loan plan for the self employed. y LIC : Offers "Fix-O-Floaty" loans at a competitive rate of 10.65 % fixed up to March 31, 2012, for loans up to Rs. 1.50 crore & thereafter on floating basis. Another new product "Advantage 5" offers fixed rate of interest at 10.25% for 5 years & thereafter on floating basis. y SBI : Launched new product Easy Home Loan which offers interest rate 10.50% p.a. for loan up to 30 Lac for the first year. y HSBC : Choose Smart Home Loan to save more than 50% of
Interest. y Standard chartered Bank : NO Guarantors required for taking a

Home Loan

LIC Golden Jubilee Foundation is started in 2006 as a charity organization. This entity have the aim of promoting education, alleviation of poverty, and better living conditions for the under privileged. Out of all the activities conducted by the organization, Golden Jubilee Scholarship awards is the most famous. Each year, this award is given to the meritorious students in of class XII equivalent who want to continue the studies and whose parental income is less than 60,000 Rupees