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Questionnaire Summary

I am currently involved in making a music magazine that focuses on Rock music. My target audience is predominantly males but also females aged 16-24 who are interested in Rock music. I would be very grateful if you could answer the following questions about Rock music and music magazines by selecting/ticking the answers that apply 1. Are you: Male 8 Female 2 (Tick where appropriate)

2. How old are you: 16-18 10 19-21 0 22-24 0 3. What are your favourite genres of Rock? (Heavy metal, grunge, thrash etc) Heavy metal, Indie rock, General rock 4. What Rock artists/bands do you currently listen to? System of a down, bullet for my valentine, a day to remember, foo fighters, slayer, kings of leon 5. What attracts you to Rock music? The lyrics of the songs 4 The instruments and vocals used 9 The image of the Rock genre 2 The artists/bands 4 Other (specify below) Attractive people 6. How much would you be willing to pay for a music magazine? Nothing 0 Less than 1 0 1.01-2 4 2.01-3 6 3.01-4 0 More than 4.01 0

7. Do you currently buy/read music magazines? YES 3 NO 7

( If no, go straight to question 10)

8. Specify which music magazine(s) you buy and /or read. Kerrang! Magazine 9. What do you like about this magazine? Features bands they like 10. Why dont you buy and or read music magazines? (Tick the answers that apply) I dont really know much about them 2 They dont interest me 1 They dont seem to be aimed at people like me 0 Theyre too expensive 4 I dont buy/read any magazines 2 Other reasons (please specify) 0 11. What would encourage you to buy a music magazine? (Please Circle) Free gifts 4 Competitions (win CDs, tickets, etc.) 2 Exclusive news and interviews 3 Dates of oncoming gigs 4 Cheap price 3 other (please specify) 0 12. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

Please give reasons why? Interesting layout, colours. Lots of info on cover, good band featured on cover. What would you like to see on the cover of a music magazine? Good bands, artists, instruments, bands performing.

a) b) c) d) e) f)

Preferred images /photographs for cover of magazine Several images one main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify

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What contents would you like to see in this rock music magazine? Do you agree or disagree that the following would be good content for this music magazine? Examples of appropriate content 0 1 2 1 4 Gig guides 1 5 General info about the music scene Info about particular bands/ artists 1 1 1 Gossip 1 2 Latest news 2 Fashion Other (please specify)

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What would you like to see in a double page spread article that would feature in this magazine: Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 2 1 Interview with a rock/indie artist/band Article about indie/rock scene 4 General article about main indie rock developments 1 1 Musical instruments/props 3 Bright colours 2 Darker colours Other-please specify instru What specific images/ photographs associated ments with rock would you like to see. Thank you for taking part in this research

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