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THE CBL STUDY GUIDE

THE CBL STUDY GUIDE


Core Competencies Finance
Time value of moneypresent and future values Basic statistics & probability Asset classes & financial instruments Calculating returns Risk Diversification Debt market Equity market Derivatives markets: cash flows, valuation and discount rates Asset pricing & valuation models Choosing investmentscapital budgetingdecision metrics and rules Cost of capital Real options Efficient market hypothesis Institutions and sources of funding Industry analysis

Details
Perpetuities with and without growth; lump sum; annuities Mean, variance, standard deviation, covariance and correlation Money market, debt market, equity market, foreign exchange, commodities Expected, realized, total, holding period Systematic, idiosyncratic, credit, default, business, financial Portfolio theory Coupon bonds, zero coupon bonds, government bonds & corporate bonds Common stock, preferred stock Options, futures and forwards Discounted cash flows, market multiples, CAPM, Black Scholes, EVA NPV, IRR, Payback, Cost of assets, debt, equity; WACC Identification and valuation Theory Pension funds, mutual funds, hedge funds, exchange traded funds Creating and capturing value, SWOT analysis, Five forces analysis

THE CBL STUDY GUIDE


Core Competencies Accounting
Purpose of the balance sheet, income statement, and statement of cash flows Elements of the balance sheet, income statement and statement of cash flows Reading balance sheet, income statement and statement of cash flows Consolidated financial statements Financial statement analysisDupont breakdown Fair (market) value vs. historical cost or accounting value Revenue recognition Generally accepted accounting policies Annual report Forecasting financial statements Costs Break even point & contribution margin Cost allocation Production cost Budgeting & analysis of variances Transfer pricing Lease vs. make vs. buy decisions

Details
What type of information found on each statement Asset, Liability, Shareholders Equity, Revenues, Expenses, Gains, Losses Where to find the information Requirements for consolidation Profitability and Risk ratios; Growth; Profit Margin, Turnovers & Liquidity Economic vs. Accounting measures When can revenue be recognized US GAAP vs. IFRS Reading annual reportSEC filing requirementsComponents Creating pro-forma financial statements forecasting tools Opportunity cost, sunk cost, fixed cost, variable cost, direct & indirect cost Calculating and interpretation ABC, variable, full, product, absorption Raw materials, direct labor, manufacturing overhead; standard costs Price, labor Methodologies Calculations & implications

THE CBL STUDY GUIDE


Core Competencies Marketing
Introduction to Marketing The Marketing Environment, Ethics, and Social Responsibility Consumer Behavior and Organizational Buyer Behavior Marketing Research Segmentation, Targeting, and Positioning Product Strategy Services Marketing Pricing Strategy Place Strategy: Channels, Supply Chain, and Logistics Retailing Strategy Integrated Marketing Communication Advertising and Sales Promotion Personal Selling and Sales Management Marketing Strategy and Implementation Global Marketing

Details
Basic Marketing Concepts Importance of the Marketing Environment Decision making units and processes, consumer satisfaction, customer lifetime value Types of market research Criteria for segmentation and product positioning Product Life Cycle, New Product diffusion, branding Four I's, R.A.T.E.R Pricing approaches Place strategy and supply chain management Retail concepts, e-retailing, retail performance measures Definition and components of promotional mix Push vs. Pull promotions, major advertising media, social media The sales process , basic measures of salesperson performance product portfolio analysis, marketing plans Cross-cultural analysis, international marketing strategies

THE CBL STUDY GUIDE


Core Competencies Microsoft Excel
ANALYSIS
Absolute Cell Address AutoFilter - Custom AutoFilter - Display AutoFilter - Select Cell References Chart - Change Type Chart - Create Chart - Format Formula - Add Formula - Errors Formula - Subtract Function - Autosum Function - Insert Function - Math Function - Statistical (MAX) Function - Statistical (MINA) Goal Seek Outline - Group Pivot Table - Modify Sort Sort - Multilevel Subtotals Trace Dependents Trace Precedents Validate Data Insert Row Insert Worksheet Keyboard Navigation Modify Formula Modify Number Move Cells Move Sheet Paste Cells Paste Link Redo Replace Text Select Column Select Worksheet Selection - Methods Series - Fill Cells Spell Check Undo Worksheet Navigation

FORMATTING
Align Cell Contents Apply Style AutoFit Column Autoformat - Table Bold Cell Contents Border Lines Cell Formatting - Remove Center Across Cells Clip Art Color Text Column Width Conditional Formatting Data Types Drawing - Group Objects Font Size Fonts Format - Copy Header Rows Repeat Headers and Footers Hide Column Indent Cell Contents Italicize Cell Contents Margins Merge Cells Number Format - Currency Number Format - Date Number Formats - Built In Number Formats - Custom Orientation Paper Size Rotate Text Shading Style - Create Underline Cell Contents Wrap Text

INTERNET
Hyperlink - Edit Hyperlink - Insert

PRINTING
Page Break Print Preview Print Range Print Workbook Scale Worksheet Set Print Area

TOOLS & AUTOMATION


AutoCorrect Comment - Display Comment - Edit Help - Display Document Help - Display Help Contents Help - Search Links Macro - Play Macro - Record Panes - Freeze Protect Cells Protect Sheet Protect Workbook Range Name - Create Toolbar - Customize Zoom

FILE MANAGEMENT
Close Workbook Create New Workbook Blank Create New Workbook Template Excel Interface Exit Excel Import Data Import Text File Merge Workbooks Open Workbook Picture - Insert Rename Worksheet Save in Different Location Save Workbook Share Workbook Start Excel Text File - Save Track Changes

EDITING
Clear Cells Copy Cells Cut Cells Delete Cells Delete Rows Delete Sheet Enter Number Fill Series - Drag and Drop Find Text Go To Insert Cells

THE CBL STUDY GUIDE


Core Competencies Microsoft Word
EDITING
Bookmark Clear Text Copy Text Cut Text End of Document Find Text Go To Insert Text Move Text Next Word Paste Text Redo Replace Text Select Document Spellcheck Symbols Undo

FORMATTING
Apply a Theme Bold Text Border Lines Bullets - Change Type Case - Change Clear Formats Columns Date - Insert Edit Footnote Fonts Footer - Page Number Footnotes/Endnotes Format Section Formatting Options Headers - Different Headers - Display Indent Paragraph Justify Text Line Spacing Margins Numbered List Orientation Outline Numbered Page Break Page Number Formatting Page Numbers Paper Size Paragraph Spacing Section Break Shading Style - Apply Style - Create Style - Create Character Superscript Tab Leaders Tabs - Remove Tabs - Set Text - Format

NETWORKS AND INTERNET


Hyperlink - Specify Send To Web Page - Save As

Table - Shading Table - Sort Table - Split Worksheet - Insert

PRINTING
Envelopes Merge - Create Form Merge - Edit Data Merge - Insert Field Merge - Print Print - Specify Printer Print Document Print in Reverse Print Labels - Create Print Preview Print Preview - One Page

TOOLS AND AUTOMATION


AutoCorrect Comment Cross Reference Customize Word Draft View Format Painter Grammar Check Help - Display Document Help - Display Help Window Help Window Index - Mark Entry Macro - Edit Macro - Play Macro - Record Master/Subdocuments Object - Insert Outline View Quick Parts - Create Quick Parts - Use Ruler - Display Subdocuments - Manage Table of Contents Text Box - Insert Thesaurus Toolbars Toolbars - Customize Word Count Zoom

FILE MANAGEMENT
Close Document Compatibility Checker Create New Document Blank Create New Document Template Documents - Compare and Merge Exit Word File - Insert Open Document Protection Save As - Location Save As Dialog Box Save As New Format Save Document Start Word Template - Create New Track Changes Track Changes - Review Word Interface

TABLES AND GRAPHICS


Chart - Change Type Chart - Insert Clip Art Drawing Drawing - Flip Drawing - Send to Front Graphic - Text Wrapping Page Border Picture - Insert Table - AutoFormat Table - Borders Table - Cell Width Table - Delete Column Table - Header Table - Insert Table - Insert Row Table - Merge Cells Table - Select

THE CBL STUDY GUIDE


Core Competencies Microsoft PowerPoint
FILE MANAGEMENT
Close Presentation Create New Presentation - Blank Create New Presentation Template Exit PowerPoint Open Presentation Package for CD Presentation - Insert Save Metafile Save Presentation Start PowerPoint

INTERNET
Send To Web Page - Save As

Line Spacing Lines - Arrow Modify Table Movie - Insert Numbering Paste Paste Link Picture - Insert Redo Replace Text Rotate Graphic Scale Graphic Select All Shadow Text Shapes Spellcheck Symbols Table - Insert Tables - Formatting Text - Edit Text - Insert Underline Undo Word Table

PRINTING
Handout Orientation Print Handouts Print Slides Print Speaker's Notes

TEXT AND GRAPHICS


Bold Borders Bring to Front Bullets Case - Change Center Alignment Chart - Change Type Chart - Insert Clear Object Clip Art - Insert Color Shading Color Text Copy Object Cut Object Cut Text Date - Insert Drawing Tools Excel Table - Insert Find Text Font Font Size Graphics - Align Group Objects Italics Justify Text

FORMATTING
Animation Build Color Scheme - Customize Delete Slide Footer Hide Slide Insert New Slide Managing Slide Masters Modify OrgChart Modify Slide Layout Re-Order Slides Slide Background Slide Format Slide Orientation Slide Show - End Slide Show - Set Up Slide Sorter View Slide View Template - Apply Timed Slide Show Transition View Two Screens

TOOLS AND AUTOMATION


Arrange Windows Create Slide Master Help - Contents Help - Search Notes Pages View Outline - Demote Layer Outline View Ruler Slide Master View Snap to Grid Update Links Zoom

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