Академический Документы
Профессиональный Документы
Культура Документы
Disclaimer:
The contents herein are meant to be used as a general guide for the project only and should not be relied upon for factual accuracy. Plans, prices, and other such information stated are subject to change without prior notice.
GENERAL INFORMATION
General Information
Project Name Project Type Location Land Area Three (3) Buildings Description No. of Units Total Units No. of Parking Total Parking Slots Stellar Place Mixed Development Visayas Avenue, Quezon City 8,608 sq.m. Vega Claris Magna MRB - 6 Floors MRB - 6 Floors HRB - 15 Floors 84 Units 84 Units 311 Units 479 Units 63 Slots 186 Slots 249 Slots
Nearby Hospitals
HOSPITALS Landmark Veterans Hospital Lung Center of the Philippines Philippine Heart Center East Avenue Medical Center Philippine Childrens Medical Center V. Luna Medical Center Capitol Medical Center St. Lukes Medical Center Distance in KMS. 2.4 2.5 2.8 2.9 2.9 3.7 5.2 6.4
MARKET LANDSCAPE
Summary of Competitive Landscape Most residential projects in the area are horizontal (subdivisions), however, there is also a prevalence of townhouses, especially in the areas around Visayas Avenue Majority of the unit mix for existing vertical competitors (condominium developers) consists of 1BR units Majority of competitor unit inventory has already been absorbed by the market Current pricing per SQM: minimum = Php46,000 maximum = Php84,000 average = Php64,000
Opportunities for DMCI Homes Opportunity to capture the market of upgraders in the area. Ability to provide for the underserved segment in the area (young families) with a diverse mix of larger unit cuts. Opportunity to serve spill-over buyers.
TARGET MARKET
Demographics
1. Primary Market
A. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and start up families). B. Young families who have just been renting or still living with parents, and are looking at finally purchasing their own home. C. Growing families who want to improve residential condition.
2. Secondary Market
Those from the provinces in the North and other provinces in the Philippines looking for a half-way home or primary home within Quezon City proximate to broadcasting centers, learning institutions/universities, government institutions.
Psychographics
Career-driven professionals with a middle-class income, but with an AB mindset. Discerning individuals who have a taste for the finer things in life. Driven to succeed and live the high life, the way their AB counterparts and acquaintances do.
They are free thinkers, passionate and academically driven, family oriented individuals who value quality time spent with family and friends. They are hard working individuals who know the importance of having a home near their place of work, study and leisure in order to allot more time doing the things that they value more unhurriedly. Though they occasionally spend for their interests and the things that they value, they are still for the most part, practical and discerning, on how they spend their money. They also aspire to upgrade in a secured residential community, near their primary homes; a new home where they can live comfortably yet still enjoying the same neighborhood experience they used to have. They consider home as their de-stressor.
HARMONY SEEKERS
Near schools; near hospitals; homeowners association. Space and light; warmth;
Social Need The Situation
Family starters; homebuilders Kitchen & Living room the hub in the house
Emotional Need The Owner and his Feelings
COMPETENT INDIVIDUALS
Functional Need The Home
Business/corporate lifestyle yuppies, professionals, executives, career-oriented individuals Technology, study/work area
Emotional Need The Owner and his Feelings
Benefit
Accessible to the workplace, allowing you & your family to spend more time together.
Link to Product
Strategic Location
Young career driven couple, stressed from their work schedules needs a sanctuary to relax and unwind
The fusion of vibrant greens, modern tropical architecture & invigorating waterscapes provides visual & auditory stimulation and a very relaxed ambience
Feel rejuvenated as soon as you enter the property because of the stark contrast of the community against the traditional faade of its surroundings. Be awed by the grand entrance and lush landscaping.
and
Offers an outdoor and indoor amenities that each individual will love.
Let the kids take a dip in the pool. Hold meetings or parties at the multi-purpose hall. Enjoy a movie at the AV room or have a game with your spouse at the game room. Sleep soundly, knowing that you are in a safe, exclusive and private environment, ideal to nurture your growing kids. Various activities in the communities promote values and personality growth
Amenity Area (swimming pool, game room, multi-purpose hall & AV room)
A young couple with children needs a safe place conducive to rearing well rounded individuals
Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all.
The fully gated property is well equipped with 24hr security and CCTV monitoring to guarantee your safety. Various PMO Programs are available to suit your interests.
A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building A young couple, busy with their budding careers and so used to the comforts of in-city living, needs a place where they can lock-up and go as they please
Families are able to still afford their hobbies like personal travels, shopping, with security that the purchase of the property wont empty their savings accounts. Have your laundry picked-up and delivered right at your doorstep; settle your utility bills without leaving the premises of your community.
Lead a hassle-free life as the Property Management Office takes care of what you need.
Personification
For 10 years now, Carl, a businessman, has been married to Anna, an businessman, events specialist. specialist. They have been living in Caloocan since they got married. It has been a long time dream to finally have their own abode. abode. Now that the Carls business is flourishing, they have decided to move Carl flourishing, out from his parents home. parents Being an only son, he prefers to settle down in an area that is accessible from where his parents are living. Since Maine is now carrying their first born, it is important for them to be born, within proximity to all places of interest, such hospitals, schools, interest, government offices, malls, & corporate districts. For the couple, their place of comfort is where privacy, security and a serene environment is present. environment Stellar Place is an ideal community for them to nurture their growing family. family.
THE PROJECT
MODERN TROPICAL
It is a theme reflective of the country's climate and evokes a feeling of warmth, serenity and relaxing comfort.
Magna
Bridge
Amenities
Indoor Amenities Multi-purpose Hall Fitness Gym Audio-Visual Room Game Room Open Lounge Skylounge Outdoor Amenities Lap Pool Childrens Pool Pocket Gardens Al Fresco Roof Deck Gardens
Amenity Core
Multipurpose Hall
Roof Deck
Skylounge
Al Fresco
Lobby
Atrium
Entrance Gate
Unit Mix
Unit Mix
Unit Type 3 Bedroom Special 3 Bedroom 2 Bedroom A 2 Bedroom B 2 Bedroom C 1 Bedroom A 1 Bedroom B Studio Unit Totals Unit Area 71.5 SQ.M. 65.0 SQ.M. 49.5 SQ.M. 48.0 SQ.M. 45.0 SQ.M. 30.0 SQ.M. 28.0 SQ.M. 24.0 SQ.M. Vega 24 30 30 Claris 6 18 24 36 Magna 35 84 30 23 23 116 311 Total 6 77 138 30 66 23 23 116 479 % 1% 16% 29% 6% 14% 5% 5% 24% 100%
84
84
No. of Units 6 42 54 66
Unit Area 71.5 sq.m. 65.0 sq.m. 49.5 sq.m. 45.0 sq.m.
Min Average 6.5 sq.m. 88.5 sq.m. 5.47 Mn 5.59 Mn 6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.15 Mn 6.5 sq.m. 62.0 sq.m. 3.28 Mn 3.36 Mn 6.5 sq.m. 57.5 sq.m. 2.78 Mn 2.95 Mn
* 1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately. 2.Above prices are subject to change without prior notice. 3.The unit areas may change based on the final construction drawing. 4.Prices indicated are exclusive of closing fees. 5.The unit number is also the number of service area located at the roof deck. Allocation is 1:1 6.Prices may include VAT, if and where applicable. 7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of release of this material. 8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or contract. 9.All floor plans contained herein are not to scale.
Unit Area 65.0 sq.m. 49.5 sq.m. 48.0 sq.m. 30.0 sq.m. 28.0 sq.m. 24.0 sq.m.
* 1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately. 2.Above prices are subject to change without prior notice. 3.The unit areas may change based on the final construction drawing. 4.Prices indicated are exclusive of closing fees. 5.No service area for the Magna. 6.Prices may include VAT, if and where applicable. 7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of release of this material. 8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or contract. 9.All floor plans contained herein are not to scale.
Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system
Wooden panel door on metal jamb Wooden door on metal jamb Wooden door on metal jamb Aluminum framed glass panel (with insect screen)
Lever type keyed lockset Lever type keyed lockset Lever type privacy lockset
Top flush, one-piece type 2-BEDROOM UNITS Under counter type lavatory Exposed shower and mixer type White, recessed type Single bowl stainless steel
3-BEDROOM UNIT
Under counter type lavatory; Wall-hung with semi-pedestal type for common toilet
Gooseneck type Ceiling-mounted exhaust fan / awning Ceiling-mounted exhaust fan window Rangehood Wall-mounted exhaust Wall-mounted exhaust fan provision fan
Service Area Floor Finish Wall Finish Roof Finish Miscellaneous Wall Finishes Exterior Wall Finish Hallway Stairwell Ceiling Finishes Hallway Stairwell Driveway / Parking Painted plain cement finish Painted plain cement finish Plain cement finish Combination of plain and textured paint on plain cement finish Painted plain cement finish Painted plain cement finish Plain Concrete finish Combination of cyclone wire and ficemboard Fiberglass and pre-painted metal sheets Provision for tapping point of water Provision for electrical outlet
Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles
Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system
Wooden panel door on metal jamb Wooden door on metal jamb (Not applicable to Studio) Wooden door on metal jamb Aluminum framed glass panel (with insect screen)
Lever type keyed lockset Wooden door on metal jamb (Not applicable to Studio) Lever type privacy lockset
3-BEDROOM UNITS
Lavatory
Wall-hung lavatory
Under counter type Under counter type lavatory; Wall-hung with lavatory semi-pedestal type for common toilet
Shower Head and Fittings Soap and Toilet Paper Holder Kitchen Sink Kitchen Faucet and Fittings Toilet Exhaust Kitchen Exhaust Fan
Exposed shower and mixer type White, recessed type Single bowl stainless steel Single bowl stainless steel with drain board Gooseneck type Ceiling-mounted exhaust fan Rangehood provision
MILESTONES
Project Milestones
Milestone Date March 11, 2011 March 18, 2011 March 28, 2011 March 29, 2011 September 2013
Advance Project Briefing Release of Pricelist Project Soft Launch Effectivity of Pricelist RFO Date
END