Socilion Reputation Management and Public Relations

STRATEGIC COMMUNICATIONS & REPUTATION MANAGEMENT
socilion Communications PR & Reputation Management Agency |
http://www.socilion.com
It takes 20 years to build a REPUTATION and five minutes to ruin it Warrent BUFFETT
BRAND INFLUENCERS
INFLUENCERS OF A BRAND
TWO types of Influencers
Journalist / Reporter
Individuals
A Journalist / Reporter is indeed an influencer for a brand on Print, Electronic and Web
An INDIVIDUAL is equally treated as an influencer thanks to availability of various Social Media platforms
we are into CONVERSATION
CONVERSATIONS
Lots of Conversations are happening every moment on various brands across the platform.
we do LISTEN
LISTENING
The first step is to get engaged into the conversation by LISTENING
Advanced LISTENING Tool can be deployed for this purpose.
socilion uses its own

LISTENING tool and use Software as a Service(SaaS).
LISTENING The LISTENING Tool to generate dashboard of a brand from across the platform
LISTENING The LISTENING Tool can monitor the Strength, Passion, Reach and Sentiment
Strength is the likelihood that the brand is being discussed in media, could be news or in social media. A very simple calculation is used: phrase mentioned within the last 24 hours divided by total possible mentions. Sentiment is the ratio of mentions that are generally positive to those that are generally negative.
Passion is a measure of the likelihood that individuals talking about your brand will do repeatedly. Eg, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher "Passion"
Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
LISTENING
The LISTENING Tool can also generates Keywords and Key Influencers
Top Keywords would make you understand penetration of your brand in a particular demography
Top Users would let you identify influencers so that a proper engagement plan can be worked out
LISTENING
Identify
Measure
LISTEN
Strategize
Engage
Listening Tool can help a brand to Measure, Identify, Strategize and Engage Influencers
we formulate STRATEGIES
MEASURING
BEHAVIOUR It can be measured by observing, then quantifying certain key activities on media channels: Retweets Likes Follows Shares Report Comments Mentions Sentiment
BUSINESS Business Measurement goes side-byside with behaviour measurement. Net new customers Changes in buy rate Loyalty metrics Word of mouth New product sales Customer satisfaction Increased operational efficiency New online orders Return on Investment (RoI)
IDENTIFICATION
WHY INFLUENCERS Track / measure sentiments and competitors Let audiences know youre listening & their opinions matter Convert brand advocates & supporters by addressing key concerns and needs Engage them meaningfully in events / campaigns Generate buzz by providing exclusive information on new products/services to these influencers
5 ATTRIBUTES of INFLUENCERS
Activists: influencers get involved,

with their communities, political movements, charities and so on.
Connected: influencers have large

media and social networks Impact: influencers are looked up to
and are trusted by others

Active minds: influencers have
multiple and diverse interests
Trendsetters: influencers tend to be

early adopters (or leavers) in markets
STRATEGIZING
WHY STRATEGIZE Communication strategies, systems, and practices do play a central role in high-performance. Information, understanding, and knowledge are the lifeblood of the organizational body. A thoughtful and comprehensive communication strategy is a vital component to any successful change and improvement. The education and communication strategy sets the tone and direction of improvement efforts. EFFECTIVE COMMUNICATION STRATEGIES Deliver clear and consistent messages Simple, direct, and fast with a minimal number of filters and interpreters Inspire and energize User-friendly, human, and personal Move Information, experiences, learning ideas, direction, and feedback equally well in all directions Provide multiple channel Work out Crisis Communication plan
ENGAGEMENT
ENGAGEMENT is emotional bond or attachment that customers and employees develop with the brand or organization during repeated, ongoing positive interactions. Corporate Social Responsibility (CSR) is considered to be as approache to engage influencers meaningfully. INTERNAL ENGAGEMENT
Internal Engagement planning for internal public of the brand e.g. employees, investors etc.
EXTERNAL ENGAGEMENT External Engagement planning for external public of the brand e.g. customers, vendors, suppliers etc. High in satisfaction, loyalty, renewal Positive Word of Mouth
Helps to retain talents and talents get attracted towards the brand.
Employers branding and loyalty.
Positive Word of Mouth

Increases supervisions productivity, decreases
Higher price and premiums

Positive visibility, less Crisis
we do BENCHMARKING
BENCHMARKING STUDY SAMPLE SENTIMENT BENCHMARKING STUDY* GENERAL INSURANCE SECTOR as on DECEMBER 30, 2011
Unique Authors
Brand
Strength Sentiment Passion Reach
Retweets
Remarks
IFFO Tokio TATA AIG
1% 3%
16:0 7:1
38% 40%
8% 16%
35 131
0 2
ICICI Lombard
Future Generali Industry AVERAGE
1%
1%
6:1
4:1
49%
48%
17%
12%
134
101
7
0
2%
NA
44%
13%
131
* This is a sample report for demonstration only and not based on actual facts and figures
The BENCHMARKING study would help you to understand POSITION of your brand, vis--vis with your competitors and STRATEGY to be formulated
we are into EXECUTIONS
EXECUTIONS
Positive Sentiment Manage
Neutral Sentiment Monitor
Negative Sentiment Measure, Engage / CSR
EXECUTIONS
we create OPPORTUNITIES
OPPORTUNITIES
Creating Opportunities
Increasing Visibility of your brand
Meaningful Monitoring Engagement your of your Competitors Stakeholders
CASE STUDY
Values Stronger Than Steel Campaign by TATA
CASE STUDY
The Tata Group Around 100 operating companies Seven business sectors - from salt to software: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Operations in more than 80 countries across six continents Exporting to 85 countries The total revenue was $83.3 billion (around Rs3,796.75 billion) in 2010-11, Around 58% of total revenue coming from business outside India Employs over 425,000 people worldwide In India Tata name is known for 140 years for strong values and business ethics.
CASE STUDY
October, 2010 to September, 2011 was the troublesome and CRISIS period for TATA Group and its Chairman Mr. Ratan Tata
140 years brand image was at stake because of : TATA Nano 2 G Spectrum
CASE STUDY TATA Nano
Source: http://business.rediff.com/slide-show/2010/oct/26/slide-show-1-tata-motors-is-indias-top-brand.htm
CASE STUDY
TATA Nano
Report: Tata Nano sales plunge to just 589 units in November, 2010: Bloomberg reports that only 589 Nano models were sold in November; a minuscule total for a mass-market car. Tata CEO CarlPeter Forster reportedly blames a lack of financing options as the reason customers aren't buying. But while bank loans are one problem, another issue could stem from the fact that the Nano has been in the news for catching fire.
Source: Autoblog, December 2, 2010
They should offer a free fire extinguisher with each NANO.

CASE STUDY 2G SPECTRUM ALLOCATION
TATA got the clean chit

The Central Bureau of Investigation (CBI) probing the 2G spectrum scam on June 4, 2011 gave a clean chit to the Tata Group saying Tata was not a beneficiary in the scam.
Niira Radia closed Vaishnavi

Niira Radia, the high profile public relations consultant decided to shut down her companies Vaishnavi Communications and Neucom Consulting totalling to Rs 1000 cr emperor.
CASE STUDY TATAs APPROACH

Engaging a dedicated team for upholding ethics and values in media Resolving open issues Offering freebies to boost sales of Tata Nano
Source: http://www.rediff.com/business/slide-show/slide-show-1-cbi-gives-clean-chit-to-tata-in-2g-scam/20110602.htm
CASE STUDY TATAs APPROACH

Roped Ogilvy & Mather with a mandate for image makeover O&M took the CSR root, launched Values Stronger Than Steel campaign The campaign presents TATAs own achievers like R&D Chief- Mark Denys, head of Tata Steel Adventure Foundation - Bachendri Pal, the young talent in Archery Deepika Kumari, etc The campaign rolls out in print, radio, TVCs, digital commercials and outdoors
CASE STUDY
TATAs APPROACH
Engagement: Honesty with Good Corporate Governance and Value Chain Business through a portal http://www.valueabled.com, a free, open digital platform which is an aggregator of opinions and voices on what are the values that shape modern India. Integrated with Facebook and Twitter.
CASE STUDY
OUTCOME
Values Stronger Than Steel - campaign sends a message across India that values are the core of sustainable development Ambassadors for this campaign arent typical celebrities but people who have made a difference on the strength of their values The Values Stronger than Steel campaign, highlights how Tata Group company has always focussed on ethical practices and employee and society development. Tata was successful to gain the huge brand recall
WHO ARE
we
ABOUT US
socilion Communications is a division of Info Data Soft Technologies

(IDS Technologies www.idstonline.com) A Special Purpose Vehicle (SPV) to provide Strategic Communications and Reputation Management Consultancy services to Entities, Brands Registered Office in Vadodara, Gujarat, India Regional offices in Ahmedabad, Chennai, Delhi, Mumbai Ability to deliver campaigns globally with well-knit communications Highly Networked with Print and Electronic Media Media-centric approach with on-board Journalists In-depth sector and vertical expertise with more than 15 years of experience Expertise in Social Media, Media Monitoring, Media Analysis, Sentiment Monitoring, Reputation Management and Strategic Intelligence Predictable costpredictable outcome model
DIVISIONS
we HAVE
OUR DIVISIONS
Reputation Management: www.socilion.com Advertising, Media & Marketing: www.indian-advertising.com Outsourcing: www.outsourcesindia.com Technology: www.idstonline.com
ABOUT US
WHAT
we DO
OUR SERVICES
Public Relations
Investors Communications Stakeholders Management Strategic Intelligence Media Materials, Press Maintain Goodwill of the Releases brand, organization Distribution of Press Measure and evaluate Releases existing public relations Development of Media programs and campaigns Grids and Opportunity Bring new skills to support, Managing Media Relations augment existing public Media Advocacy relations efforts Crisis Communications Internal and External Communications
OUR SERVICES
Social Media Effective Use of Social Media Monitoring peoples sentiment Formulating Strategies Increase positive visibility Identification of Opportunities Creating Event, Campaign Using Technology to measure impact and RoI Training
Corporate Social Responsibility (CSR) Increase overall reputation, image and goodwill Strengthen community relations Cause-related marketing Corporate Social Responsibility (CSR) under CDM Carbon Credit Corporate affairs and government relations
we ARE ASSOCIATED WITH
OUR ASSOCIATION
socilion is proudly associated with
InfiniteLatitude
InfiniteLatitude is a global alliance of top-tier Corporate Communications experts
http://infinitelatitude.com/
WHAT NEXT
Do YOU wish to increase VISIBILITY of your Brand? Do YOU wish to find new OPPORTUNITIES for your Organization?
Do YOU wish to manage REPUTATION of your Brand?

Do YOU wish to have definite RETURN on your investment on Communications?
Its the time for YOU to get in touch with us
Visit Us Web: http://www.socilion.com Blog: http://socilion.blogspot.com Write to Us

Email: info@socilion.com MEET US
Follow Us Linkedin: www.linkedin.com/in/idstonline Twitter: http://twitter.com/@idstpr Facebook: www.facebook.com/socilion IM with Us Skype: toam03 Gtalk: toam03
socilion
FF, Kedar, Opp SBI Ellora Park, Subhanpura, Vadodara, Gujarat 390023, India Call: +91- 265 - 229 0692
socilion
1/12, Sahajivan Co-Operative Housing Society, Bhatwadi, Ghatkopar (W), Mumbai Maharashtra - 400 084, India
SCAN CODE
THANK YOU

Socilion Reputation Management and Public Relations

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STRATEGIC COMMUNICATIONS & REPUTATION MANAGEMENT

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

TWO types of Influencers

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

we are into CONVERSATION

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

The first step is to get engaged into the conversation by LISTENING

Advanced LISTENING Tool can be deployed for this purpose.

socilion uses its own

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

Activists: influencers get involved,

Connected: influencers have large

and are trusted by others

multiple and diverse interests

Trendsetters: influencers tend to be

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

Positive Word of Mouth

Higher price and premiums

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

Strength Sentiment Passion Reach

IFFO Tokio TATA AIG

socilion Communications PR & Reputation Management Agency |

we are into EXECUTIONS

socilion Communications PR & Reputation Management Agency |

Positive Sentiment Manage

Neutral Sentiment Monitor

Negative Sentiment Measure, Engage / CSR

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

CASE STUDY TATA Nano

socilion Communications PR & Reputation Management Agency |

They should offer a free fire extinguisher with each NANO.

socilion Communications PR & Reputation Management Agency |

CASE STUDY 2G SPECTRUM ALLOCATION

TATA got the clean chit

Niira Radia closed Vaishnavi

socilion Communications PR & Reputation Management Agency |

CASE STUDY TATAs APPROACH

socilion Communications PR & Reputation Management Agency |

CASE STUDY TATAs APPROACH

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications PR & Reputation Management Agency |

socilion Communications is a division of Info Data Soft Technologies

socilion Communications PR & Reputation Management Agency |