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Marketing and Business Development manager startups@nsn, Machine-to-Machine (M2M) Mobile German: +4915142605110 Mobile Bulgarian: +359878280021 E-Mail: michail.angelov @nsn.com Nokia Siemens Networks 90 Alt-Moabit, D-10559 Berlin Nokia Siemens Networks EOOD 118 Bulgaria, 1618 Sofia
2010 Nokia Siemens Networks
Agenda Goals
Share market insights Present NSN as the
partner in M2M domain Discuss Smart Energy Collect feedback
2010 Nokia Siemens Networks
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
Agenda
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
Customer Confidential
The next smart thing Smart objects will enter the stage
Overall 280 Bn smart services market in 2013 with an average growth rate of 33%*
* Source Harbor Research Pervasive Internet & Smart Services Market Forecast (2010-2013)
Customer Confidential
14 000
12 000
10 000
MEUR
8 000 6 000 4 000 2 000
0 2008 2009 2010 2011 2012 2013 2014 2015 2016 Russia & CIS India, China & East Asia 2017 2018 2019 2020 2021 2022
Smart Metering grows at CAGR of 9% to reach 7.2Bn in 2015 US & Europe are the main markets
6 Customer Confidential Nokia Siemens Networks
Agenda
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
Device Management
Provisioning Services Connectivity
VALUE
Systems Integration
39.5 B
Smart Objects
Chipsets Modules
23B
Source: Harbor Research, Pervasive internet & smart services market forecast, 2009
Customer Confidential
CSP Strategies
With the horizontal foundation, introducing new verticals, or reselling within the same vertical (i.e. eEnergy) is easy and cost effective. Consider the mode of delivery and operations and chose the appropriate method: buy/build a solution or use services.
Service Provider
Build a strong horizontal enablement layer, enhance the standard M2M offering with Telco assets and information, and create a wide variety of verticals on it as the market demands.
Managed connectivity is a MUST. Make sure that it is given as effectively as possible. Reach Operational Excellence combining assets for human and machine subscriptions. Widen the scope of offerings to encompass all that is possible in this layer to get the most value.
Access Provider
Provide M2M specific data plans, become a bitpipe. Some revenue, but not directly in the M2M business.
Customer Confidential
NSN assists service providers successfully realise their M2M business opportunities in three distinct areas
Energy
Logistics
Home
Security
Payment
Health
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Customer Confidential
platform as well as printer preventive care mgmt solution NSN Subscriber Data Mgmt
Non public Operator EMEA On board unit - emergency call (eCall ) solution NSN Subscriber Data Mgmt and messaging system Solutions Non public Global CSP Lift, elevator and slide door mgmt service for an equipment supplier All IP connectivity solution, consulting and System Integration
11 Customer Confidential Nokia Siemens Networks
Agenda
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
-- Enabling new high value business -13 Customer Confidential Nokia Siemens Networks
Database
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Customer Confidential
Human subscribers mobility data (e.g. anonymised subscriber ID, handover data)
Object Mgmt.
(Object monitoring, data collection & processing)
Real-Time Traffic
Conditions
Taxi
Private Car
OBU in vehicles reports data - OBU ID, GPS location, timestamp, number of passengers, etc
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Customer Confidential
Agenda
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
Networks are expanding into rural and suburban areas grid availability and/or quality is challenging 1.6bn people lack access to grid electricity (off-grid) An additional 1bn people have unreliable access (badgrid)
Average temperature is increasing annually Carbon emissions remain the second largest contributor to green house gas emissions after methane Ethical purchasing behavior among consumers becoming mainstream
Climate change
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Customer Confidential
Energy costs represent the 3rd/4th most significant OPEX item for mobile operators. Energy cost increases yearly.
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Customer Confidential
1.
Own information:
3. OPEX Reduction
Problems: Verify green features impact Inflexibility due to NW topology Distribution Energy providers are not flexible
Smart Metering Automated & remote meter reading Statistical report Demand Forecast SLA monitoring
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Customer Confidential
GPRS network
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Customer Confidential
Value Propositions
QoS
Traffic
Correlation
Smart energy metering can save a large electricity consumer up to 15% on their energy bill Correlation with FM, PM and planning parameter would allow stricter control of the Green features implemented in the network
Energy Consumption
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Customer Confidential
DCN: Management system: Green Energy Control NetAct is already uses GPRS to send data installed at customers Smart Meters have Energy data multiple options (incl correlated with telco GPRS) data
Agenda
M2M Marketplace Value Chain & Strategies Horizontal offerings Smart Energy for CSP Smart Energy for Utilities Discussion
Smart Grid
Opportunity Space
Millions of endpoints Reasonable latency and security requirements Fertile vertical and horizontal application market Innovation spawned by deregulation
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Customer Confidential
Smart Metering
-Automated & remote meter reading - Demand control - Dynamic tariff - Reduced fraud - Remote disconnect
27 Customer Confidential Nokia Siemens Networks
1.Losses
1.Technical: known and measurable 2.Non-technical losses: variable
1.Illegal connections 2.Bypassing the meter 3.Influencing 4.Others
2.Bad Debt:
1.Subscribers not paying their bill
3.Differentiation:
1.Sales increase 2.Tariff flexibility
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Customer Confidential
User database
User authentication
M2M communication
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Customer Confidential
Operation
OSS
element, meter data & fraud management
Care
Connectivity
radio access PLC DSL ...
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Customer Confidential
ERP system
Business Intelligence
Invoicing Reports
Customer data
Rating engine
Tariff data
FCAPS
Pre-processing
Object Management
Non-Technical Losses
Connectivity / Agregation
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Customer Confidential
Cumulocity FCAPS
Fault management
Object settings
Performance Security
Object Activation/Deactivation
Objects
Meters
Electricity/Gas/Water
Sensors Security/Enterprise
Devices Automation/.
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Customer Confidential
Objects
Smart Objects
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Customer Confidential
Alarm
Bad Debt
Hot billing Pre-paid
Connection layer
meters + allowances + non meters sites Comparison to Sub Station meter Meter events correlation Alarm threshold activation
<
Objects
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Customer Confidential
Cumulocity Multi-Vendor/Industry/Provider
Multiple Tenants
Multi-Language XML DLMS Multi-Speak SOAP
Energy Logistics Home Security Payment Health
Multiple Objects
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Customer Confidential
Charge@Once
Creation of Prepaid account Top-up & decrement of credit SMS notification of low credit Disconnect processing Customer portal Prepaid Billing
Cumulocity
Connection layer
KWh
KWh
KWh
KWh
KWh
KWh
Objects
Time
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Customer Confidential
Enterprise Software as a Service Cost effective solutions Participation in an application ecosystem with revenue diversification
37 Customer Confidential Nokia Siemens Networks
Large scale real life grid demonstration platform: Smart Grid in Kalasatama district of Helsinki
Elements of a carbon neutral power system Distributed renewable generation and market based demand response eMobility Energy efficient buildings and energy systems of the buildings adapting to the needs of the inhabitants Fault tolerant power grids Self-healing concept by a high level of grid automation Island mode operation of the distribution grid and distributed energy storages New end customer services New services for eMobility New market based energy services VPP concepts including solar, wind and demand response Energy storages
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Customer Confidential
The NSN China BSO and BD teams with Heikki Lassila (2nd from the left) at contract signing.
Customer quote
The Gongqing DigiEcoCity project will serve as the benchmark for future DigiEco Cities. The prime difference with other similar projects is incorporation of digital infrastructure design into the early phase of city planning. Nokia Siemens Networks will bring the much-needed knowledge in this area to help us realize our aim faster.
Heikki Lassila, VP of Operations DigiEcoCity Ltd
Benefits
DigiEcoCity is the first smart city developer in the world to incorporate Digital Infrastructure design into the early phase of city planning. NSN provides business model and architecture design input to the Digital part of the Gongqing City Regulatory Plan, which will be used as benchmark for other future DigiEcoCity projects. The consultancy project will also establish a good position for NSN to provide NWS/BSO infrastructure in the upcoming Gongqing City construction phase.
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Customer Confidential
Customer Logo
Fortum and Nokia Siemens Networks are doing a pilot to address key challenges in electric vehicles, especially identifying the easy user interfaces and billing options.
Nokia Siemens Networks is . participating EU program with the local distributed power generation sector, the manufacturers of local renewable sources and the distribution system operators aiming greener society.
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Customer Confidential
Research
telco technology
associated member
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Customer Confidential
Thank You