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THE AIRLINE INDUSTRY:


Few inventions have changed how people live and experience the world as much as the
invention of the airplane. During both World Wars, government subsidies and demands
for new airplanes vastly improved techniques for their design and construction. Following
the World War II, the first commercial airplane routes were set up in Europe. Over time,
air travel has become so commonplace that it would be hard to imagine life without it. The
airline industry, therefore, certainly has progressed. It has also altered the way in
which people live and conduct business by shortening travel time and altering our
concept of distance, making it possible for us to visit and conduct business in places once
considered remote.
The airline industry exists in an intensely competitive market. In recent years,
there has been an industry-wide shakedown, which will have far-reaching effects on the
industry's trend towards expanding domestic and international services. In the past, the
airline industry was at least partly government owned. This is still true in many countries,
but in the U.S. all major airlines have come to be privately held.
Airlines vary from those with a single airplane carrying mail or cargo,
through full-service international airlines operating many hundreds of airplanes.
Airline services can be categorized as being intercontinental, intracontinental, or
domestic and may be operated as scheduled services or charters.

HISTORY OF AIRLINE INDUSTRY:

THE FIRST AIRLINE:

DELAG, Deutsche Luftschiffahrts-Aktiengesellschaft (German: acronym for "German


Airship Transport Corporation") was the world's first airline. It was founded on November
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16, 1909 with government assistance, and operated airships manufactured by Zeppelin
Corporation. Its headquarters were in Frankfurt.

FAILED ATTEMPT:

Americans, such as Rufus Porter and Frederick Marriott, attempted to start


airlines in the mid-19th century, focusing on the New York-California route. Those
attempts foundered due to such mishaps as the aircraft catching fire and the
aircraft being ripped apart by spectators

Failed attempt at an airline before DELAG

ASIAN AIRLINE INDUSTRY:


Some of the first countries in Asia to embrace air transport were India, Hong
Kong, Indonesia, Malaysia, Pakistan and the Philippines. One of the first countries
in Asia to embrace air transport was the Philippines. Philippine Airlines was
founded on February 26, 1941, making it Asia's oldest carrier and the oldest
operating under its current name. The airline was started by a group of
businessmen led by Andres Soriano, hailed as one of the Philippines' leading
industrialists at the time. The airline’s first flight was made on March 15, 1941 with
a single Beech Model 18 NPC-54 aircraft, which started its daily services between
Manila (from Nielson Field) and Baguio, later to expand with larger aircraft such
as the DC-3 and Vickers Viscount.
Another airline company to begin early operations was Air India, which
had its beginning as Tata Airlines in 1932, a division of Tata Sons Ltd. (now Tata
Group) by India's leading industrialist JRD Tata. On October 15, 1932, J. R. D.
Tata himself flew a single engined De Havilland Puss Moth carrying air mail
(postal mail of Imperial Airways) from Karachi to Bombay via Ahmedabad. The
aircraft continued to Madras via Bellary piloted by Royal Air Force pilot Nevill
Vincent.
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Neighboring countries also soon embraced air transport, notably with the
beginning of a new nation, Pakistan began Orient Airways Ltd (Pakistan
International Airlines), Cathay Pacific founded in 1946, Singapore Airlines
and Malaysian Airlines in 1947 (as Malayan Airways), Garuda Indonesia in
1949, Japan Airlines in 1951, and Korean Air in 1962.

INTERNATIONAL AIR TRANSPORT ASSOCIATION:

International Air Transport Association

Formation April 1945


Headquarters Montreal, Canada
Membership 240 airlines
Giovanni Bisignani, Director General and
Key people
CEO
Website http://www.iata.org

The International Air Transport Association is an international industry trade


group of airlines headquartered in Montreal, Quebec, Canada, where the
International Civil Aviation Organization is also headquartered. The main objective
of the organization is to assist airline companies to achieve lawful competition and
uniformity in prices. The Director General is Giovanni Bisignani.

IATA was formed in April 1945, in Havana, Cuba. It is the successor to


the International Air Traffic Association, founded in The Hague in 1919, the year of
the world's first international scheduled services. At its founding, IATA had 57
members from 31 nations, mostly in Europe and North America. Today it has over
240 members from more than 140 nations in every part of the globe.

10 MAJOR AIRLINES OF THE WORLD:


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Skytrax is known for its World Airline Awards - they survey more people
than anyone else, and the travel industry consistently awaits the results every
year. These then, are the top 10 airlines in the world according to Skytrax.

1.SingaporeAirlines:
No stranger to awards, Singapore Airlines snatched the overall Airline
of the Year title for the quality of both its economy and premium class
services. From topnotch food to friendly flight attendants, any long-haul
flight on this airline, which flies more passengers every year than the
entire population of Singapore, is bound to be a pleasurable
experience.

2.ThaiAirways:
Jumping up from fourth position in 2006, Thai Airways came in second
place overall. Famous for its in-flight service and well-dressed cabin
crew, the airline also won the Best First Class Lounge award for its
lounge at Bangkok Airport which includes a Royal Spa complete with
sauna and yoga classes. Oh to travel first class!

3.CathayPacific:
A former title winner, Cathay Pacific performed well overall ranking in
the top four or five positions in almost every section of the survey. The
flagship carrier of Hong Kong is also one of only six airlines worldwide
to carry Skytrax's prestigious five-star rating.

4.QatarAirways:
A relative newcomer, Doha-based Qatar Airways has drawn plenty of
attention for its international service. While economy class passengers
are treated to excellent in-flight service, with the airline taking out the
Best First Class Airline tag, it's the first class passengers who, as
usual, remain king.

5.Qantas:
Long celebrated for its exceptional flight safety record, Qantas has
dropped from second place in 2006 to fifth place. Australia's leading
airline, however, consistently performs well and its budget domestic
carrier, Jetstar, was named the World's Best Low-Cost Airline.

6.MalaysiaAirlines:
Moving up three places from the previous year, Kuala Lumpur-
based Malaysia Airlines also regained its crown for the world's
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Best Cabin Staff Award, snatched away by Thai Airways in 2006. Along with Cathy
Pacific, it is one of only six airlines worldwide to hold Skytrax's five-star rating.

7.AirNewZealand:
At last, New Zealand's flagship carrier has finally nudged its way into
Skytrax's top 10. Long recognized locally for its quality passenger
service, it's good to see this Kiwi icon taking on the world's best.

8.ChinaAirlines:
A surprising addition to this list is state-owned China Airlines,
which in fact moved up two places from 2006. With its base in
Taiwan not China, because of political tensions, passengers to
and from mainland China must fly through a third port.

9.Emirates:
Consistently cited as one of the world's best airlines, Emirates is the
largest Middle Eastern Airline. Based in Dubai, most of its flight
attendants are recruited from overseas.

10.BritishAirways:
Relying too heavily on past reputation, British Airways has slipped
from its first place ranking in 2006 all the way down to 10th position.
The founding member of the one world travel alliance obviously
needs to lift its game if it wants to regain the top spot.
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PAKISTAN INTERNATIONAL AIRLINE


SINCE 1955
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The Pakistan aviation industry was started up when Orient Airways merged with
Pakistan International Airlines Corporation (PIAC) to become the national flag
carrier of Pakistan called Pakistan International Airlines (PIA). PIA remained the
only operator for many years after its creation, but soon private airlines arrived at
the scene to compete with the national flag carrier as conditions of the country
stabilized.

It was not until the early nineties there was a major growth in the Pakistani
aviation market with four new private airlines launching operations. The airline did
very well to compete with the well established flag carrier, PIA which was
controlled by the government. However, this was not to last as the UN placed
economic sanctions on Pakistan and its neighbor, India that caused the airline
market to suffer. It caused two of the four airlines to file for bankruptcy and
liquidate their assets. The airline industry remained quite stable with PIA
developing a strong hold on the international and domestic market for many
years. It was not until the early 21st century that the industry started to pick up
again that allowed the entry of a new carrier in the market, Air blue which
launched operations with new state of the art aircraft. As of August 2007, the
aviation market is developing and allowing more services and facilities to be
inaugurated as well as the development of a brand new airport to be built for the
capital at Fateh Jang.

PAKISTAN INTERNATIONAL AIRLINE:

BRIEF DESCRIPTION:

Pakistan International Airlines

IATA ICAO Call sign


PK PIA PAKISTAN

Founded 1946 (as Orient Airways)


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Jinnah International Airport


Hubs Allama Iqbal International Airport
Islamabad International Airport

Peshawar International Airport


Focus cities Multan International Airport
Faisalabad International Airport

Frequent flyer program PIA Awards Plus +


Fleet size 40
Destinations 58
Parent company Ministry of Defense (Government of Pakistan)
Company slogan Come Fly With Us
Headquarters Karachi, Pakistan

Ahmad Mukhtar (Chairman)


Key people
Cpt. Aijaz Haroon (MD)

HISTORY:

Pakistan International Airlines, or PIA for short, can trace its beginnings to the
days when Pakistan still was not an independent state. In 1946 Muhammad Ali
Jinnah realized the need for an airline network for the forming country and called
upon the help of an experienced industrialist Mirza Ahmad Ispahani to develop a
flag carrier for the nation. Meanwhile, an airline called Orient Airways, registered
in Kolkata, was formed on October 23 1946. Services were started in June from
Kolkata to Sittwe and Yangon. This was the first post-war airline flight by a South
Asian registered airline company. Two months after this service began, Pakistan
was formed. Orient Airways began relief flights to the new nation and, soon after,
it moved its operations to Karachi, where it began flights to Dhaka on June 7,
1954. In addition, the first two domestic routes in Pakistan were established, from
Karachi to Lahore to Peshawar, and from Karachi to Quetta to Lahore.
The Government of Pakistan, realizing the operation was failing economically,
proposed that Orient Airways merge into a new national airline. On March 11
1955, Orient Airways merged with the government's proposed airline, becoming
Pakistan International Airlines Corporation. During the same year the airline
opened its first international service, from Karachi to London Heathrow Airport.
In March 1960, PIA became the first Asian airline to enter the jet age when
Boeing 707 services were introduced. The aircraft were wet leased from Pan
American and in 1961 services were begun to John F. Kennedy International
Airport in New York

FINANCIAL PERFORMANCE:
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During the first quarter of 2007, the airline achieved a 5% growth in overall
revenue mainly due to increase in passenger traffic. The revenue growth was
lowered by a 10% reduction in cargo revenue. The EU ban on PIA in March 2007
reduced the revenue growth because only the Boeing 777 was allowed to enter in
Europe. Many of the European routes were put on hold until the airplanes were
repaired and brought up to EU standards. The impact of the 2006 salary rise,
increased cost of leased airplanes, and higher maintenance cost of the PIA fleet
increased the overall operating expenses by 19%.
Consequently, the airline suffered an operating loss of Rs
2.5 billion in the first quarter of 2008.

MARKET SHARE:

Now PIA has the total market share of about 69% of total
air transport in Pakistan

FLEET:
PIA's fleets of modern aircraft are spacious, comfortable,
and designed to get you to your destination safely. PIA
operates a range of advanced aircraft, ranging from the
world's preferred Boeing 777 airplane to the super-quiet
Airbus A-310.
A brief introduction of PIA fleet is given below:

BOEING 777:
The Boeing 777 family comprises of long-range, wide-body
twin-engine airplanes. PIA was the first airline in the world
to operate all the three variants of the 777 family: 777-
200LR, 777-200ER and 777-300ER, all of them are well
loved by PIA's seasoned travelers for their spaciousness
and comfort. PIA also holds the privilege of being the
launch customer for 777-200LR, one of PIA’s aircraft holds
the record for the longest commercial jet flight in aviation
history. At present PIA is serving destinations in USA,
Canada, UK and Europe through its 777 fleet.

BOEING 747:
The Boeing 747, often referred to as “Jumbo Jet”, is
amongst the world's most iconic and recognizable jet
airplanes. This 4 engine long haul wide-body airplane has
a two-deck configuration. PIA operates two variants of 747
families which includes 747-300 and 747-200 Combo. 747
Combi is so called as it has mixed pax and cargo
configuration on the main deck. At present due to its
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capacity, 747-300 fleet is mostly deployed to cater high density requirements like
carrying intending pilgrims to and from Saudi Arabia.

AIRBUS A310:
The Airbus A310 is a medium to long range wide-body airplane providing a
spacious interior to its travelers. PIA has deployed the A310-300 fleet on Far East,
Regional as well as Domestic routes.

BOEING 737:
The Boeing 737 is one of the world's favorite narrow-body short/medium haul jet
airplane. Amongst its many credits, it has the distinction of being the most ordered
and produced commercial airplane of all time and Boeing continues to
manufacture its variants, to date. PIA’s 737-300 aircraft mostly serve its domestic
and regional routes.

ATR42
This modern technology turbo prop is the latest type inducted in PIA’s fleet. PIA’s fleet of
seven ATR42-500 aircraft is configured in comfortable two class seating arrangement.
This aircraft has enabled the airline to provide its valued customers the most convenient
way to fly to far flung destinations of the country.

LIVERY:

In December 2003 PIA introduced a new image that was applied


to their first 777-200ER and on two leased A310-300s one of
which was in service, due to negative feedback the design on
the 777 and single A310 was modified before delivery to PIA
with the tail being painted beige and a flowing Pakistan flag
added to it, the PIA acronym was enlarged and moved onto the
fuselage, the other A310 continued operating in the original
version for a while before being repainted.

NEW LIVERY:

Pakistan International Airline, the national flag carrier, in its effort to portray the
rich heritage it inherits has decided to change its livery partially, specifically its tail,
to reflect the colors and artistic excellence of its four Provinces and proudly fly
around the globe, for one and all to reflect on its grandeur.
In so doing, it has chosen some of the finest of motifs characteristic of the four
Provinces comprising Pakistan. Not only was this need for change qualified by the
massive change occurring in PIA as a whole, but was also reinforced by the
national flag carriers desire to pool in its humble contribution in the integration of
the country as a whole. The result is a colorful tail of PIA's airplanes, which in
itself is named after the most remarkable characteristic of each province. All this is
bonded by the retention of the National Flag repositioned for more emphasis on
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the main body of the fuselage. PIA aircrafts will be done in this livery on the tail
over approximately a two year time span, before the entire fleet is completed.
Let us take the Provinces one by one and describe what each tail design
represents for the entire fleet of PIA aircrafts.
Frontier:
Home of the proud Pathans, the North West Frontier
Province stretches from the famous Khyber Pass in the
north-west to the mighty Karakorum Range in the north-
east. The airplane is named after the Khyber Pass, and
the tail is resplendent by the "Phulkari" (flowering)
pattern that reflects a rich and colorful tradition of
embroidery generally done on shawls, shirts and linen.
Often bearing strong Greek influence from the days of
Ghandhara civilization, these vibrant geometric patterns
and motifs, a'il in primary colors, reflect exquisite detail
and precision of craftsmanship. The tail of the airplane bears witness to this
design.

PUNJAB:
As the land of the five rivers the Province of
Punjab in Pakistan offers a feast for the senses.
With its lush valleys and verdant plains the crafts
of the Punjab have a rich and vibrant tradition from
the 'royal' craftsmanship of its urban centers to the
village crafts of the rural areas? The patterns and
the motifs vary from floral designs to figures of
birds to majestic elephants. Its historical buildings
and gardens, its glasswork shimmering in the
Sheesh Mahal, the art of Punjab is best
exemplified in the exquisite tile decoration of the Wazir Khan Mosque in Lahore,
which is the design on the tail of the airplane. The airplane is named after the,
Garden of the Moguls.
BALOCHISTAN:
Pakistan's Balochistan Province stretches from the
coast of Makran in the west to the mountain passes
of Bolan and Gomal in the north. This is the land of
the thousand of years old Juniper Forests. The local
craftsmanship reflects the proud Baluch tribal
tradition. A striking and colorful reflection of robust
creativity is seen in the kilims, carpets and rugs
woven with wool, goat or camel hair and mixed yarn.
The pattern is mostly bold geometric motifs in
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primary colors dominated by red and making it strikingly beautiful. This is the
design and motif on the tail. And the airplane is named after the Orchards of
Balochistan.
SINDH:
Situated in the heart of the Indus Valley Civilization,
exemplified by the ruins Moen-jo-daro, the Sindh
Province in Southern Pakistan has an ancient and
rich tradition of art and crafts. Among them, Hala tile
work is one of the most striking representations of a
craftsmanship that transforms clay into an object of
undying and pristine beauty. Exquisitely adorned
with electric blue and white floral patterns and
motifs, the Hala craft signifies a labour of love and a
passion for perfection. These floral patterns and
motifs constitute the design of the aircrafts tails and the aircraft itself is named
after the deserts of Sindh.
PIA’S NETWORK:
PIA’s vast network spans the globe, covering all the major cities of Pakistan and a
host of international destinations.

WORLDWIDE DESTINATIONS:
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COUNTRYWIDE DESTINATIONS:

PRIVATISATION:

PIA is owned by the government of Pakistan. In the late 1990s, the Government of
Pakistan thought of giving the airline to the private sector due to the persistent
losses suffered by the airline. The Government announced the privatization plans
but were never implemented. The rising fuel prices are increasing the operating
costs of the airline which consequently increase the losses. Another source of
PIA's inefficiency has been the over-staffing of employees over the past 10-20
years that has crippled the organization’s finances. Back door discussions with
potential buyers continue without any positive results. Following the global trend,
several steps towards outsourcing of non-core business have been initiated.
Catering units (starting with Karachi Flight Kitchen), Ground Handling (starting
with Ramp Services) and Engineering, are to be gradually carved out of the airline
and operated as independent companies.

MARKETING AND SPONSORSHIP:


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• Pakistan International Airlines (PIA) supports a first-class cricket team
that plays in the ABN AMRO Patron's Trophy in Pakistan.
• PIA is also sponsoring the Pakistani team for the A1 Grand Prix.
• PIA also promotes the Shandur Polo Gala that takes place every year in
the Chitral and Gilgit regions of northern Pakistan during the summer
period.
• PIA is one of the official sponsors of the "Destination Pakistan 2007"
festivals.
• PIA also has its own Boy Scouts Association (PIA-BSA) working in
partnership with Pakistan Boy Scouts Association. After the earthquake,
PIA-BSA was working in partnership with other charity organizations to
provide relief help.
• PIA Planetariums located in Karachi and Lahore is owned by PIA, which
enable the public to see static aircraft as well as astronomy shows.
• PIA Horticulture, set up in 1996, provides flowers for display in PIA's
offices and for a range of events, winning several awards and accolades at
flower exhibitions across the country.
• PIA also supports non-profit organizations within Pakistan such as; Al-
Shifa Trust, Zindagi Trust, The Citizens Foundation and Sindh Institute of
Urology and Transplantation (SIUT).

SPECIAL OPERATIONS:

PIA has some special operations such as:

• Charter services
• Hajj Umrah services
• Head of state transportation

HAJJ FARES:

PIA was charging Rs47,500 last year when petrol was available at $90 per barrel
in the international market. But it will be a grave injustice to charge Rs87, 000 fare
from the intending pilgrims when the price of petrol has been decreased to $78
per barrel,” he said.

Due to the above reason the NWFP chapter of Pakistan Hajj Organizers
Association (PHOA) Monday announced to move Supreme Court against
Pakistan International Airlines (PIA) if the airlines did not decrease Hajj fares.

PESSANGER OPENION ABOUT PIA:

The passengers that often use PIA for both national and
international flight have mixed opinions about their services, customer care and
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In-flight entertainment.
In this regard we interviewed few passengers of PIA on different routs. Here
are there views about the hospitality and customer care

31 OCTOBER 2008 : MOHAMMED AHSAN:


Manchester-Islamabad B777-300ER. The flight was
nice, fantastic seats. The food was not bad, good IFE with good movies to watch.
Islamabad-Man B777-200LR was one of the worst flights ever! The seats weren't
as good as the B777-300ER and the cabin was dull and depressing. I could hardly
push my seat back no the recline and the seats were cramped, and I'm only 5"2.
The food was again not bad and the flight entertainment was just rubbish.

4 NOVEMBER 2008 : F AHMED:


Lahore-Karachi-Lahore Economy Boeing 777-200ER. During
the 8 hour flight we received 2 hot meals of good quality and plenty of
opportunities to get soft beverages. PIA is a dry airline being Muslim country
but they do not object if you bring your own bottle. Light sandwiches are
available during other times should you need a snack. IFE is a little lacking
even though screens on every seat with only few movies shown and then a
couple of short programs (some in English, others in Urdu). Toilets were clean
and crew attentive.

.
AIRBLUE INTERNATIONAL:

BRIEF DESCRIPTION:
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IATA ICAO Call sign


ED ABQ AIRBLUE
Founded 2003
Hubs Jinnah International Airport
Allama Iqbal International Airport
Focus cities
Benazir Bhutto International Airport

Frequent flyer
Blue Miles
program

Fleet size 8
Destinations 10
Headquarters Karachi, Pakistan
Key people Shahid Khaqan Abbasi
Website: http://www.airblue.com/

HISTORY:
The airline was established in 2003 and started operations on 18 June
2004 with 3 leased Airbus A320-200 aircraft serving Karachi-Lahore and Karachi-
Islamabad with three daily flights in each direction. The airline was inaugurated by
the then Prime Minister of Pakistan, Shaukat Aziz.

During the first year the airline became very popular, which allowed the airline to
compete directly with the flag carrier PIA and the two other private carriers. This
allowed the airline to expand into more cities in Pakistan including Peshawar,
Quetta and Nawabshah. On August 14, 2005 (Pakistan's 58th Independence Day)
Airblue launched its first international flight from Karachi to Dubai and recently
added Faisalabad to its network.

MARKET SHARE:

It is Pakistan's second largest airline with a 20% share of the domestic market.

SERVICES:

Airblue was the first airline in Pakistan to introduce e-ticketing, wireless check-in
and self check-in kiosk facilities. The airline also became a member of Sabre
system that is used by over a hundred airlines to help it with ticket automation
services.
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SELF SERVICE CHECK-IN:

Leading the way with innovative new technology Airblue became the first airline in
South Asia and only the second carrier in the region behind Emirates to introduce
the latest self service check-in facilities at Jinnah International Airport, Karachi.
The system allows passengers with baggage to obtain a boarding card through
the touch screen menu without needing to report to the counter. Airblue plans to
extend the self service check-in facilities to Lahore and Islamabad, and eventually
to all cities on its network

ONE MILLIONTH PASSENGER CELEBRATION:

On March 22, 2006, Airblue celebrated the completion of handling of one million
passengers on Tuesday at Jinnah International Airport, Karachi. The passenger
was Californian resident Samara Azam.

JOINT VENTURE WITH JS AIR:

To comply with Civil Aviation Authority (CAA) regulations the airline started
operating on socio-economic routes by flying to Nawabshah in central Sindh
however the service was soon suspended because of low passenger load factors
and the unsuitability of the A320 aircraft for this route. The suspension meant that
Airblue was not compliant with CAA regulations and therefore had to incur penalty
fees. To overcome the issue of non-compliance Airblue entered into a joint venture
with start-up charter airline JS Air to operate flights on its behalf on socio-
economic routes. This represented the first time in Pakistani aviation history that 2
air operators entered into a joint venture arrangement. The first destination under
this agreement was the port city of Gwadar which was connected to the Airblue
network on 17 June and was served twice daily, except Fridays, from Karachi.
The flights were operated using JS Air's 19 seater Beech 1900C aircraft which are
specifically suited to serving low yield 'commuter' destinations. This service was
also suspended in 2007 due to insufficient demand despite using suitable aircraft.

FLEET:

The Airblue fleet includes the following aircraft (as of 4 October 2008)

Passenger Fleet
Passenger
Type Total Routes Notes
(Economy)
Airbus A319-112 2 144 Short haul on lease
Airbus A320-231 2 156 Short and Medium haul
Airbus A320-232 1 156 Short and Medium haul
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Short, Medium and Long


Airbus A321-231 3 185
haul
Updated: October
Total 8
2008

ACHIEVEMENTS AND RECOGNITIONS:

 First airline in Pakistan and only the third carrier in the region behind
Emirates and Royal Jordanian to introduce the state-of-the-art self-service
check-in facilities at Jinnah International Airport, Karachi.
 First private airline in Pakistan to initiate long-haul services on
(Islamabad-Manchester) sector.
 First private airline within Pakistan to place an order for new aircraft.

COST CUTTING MEASURES:

To deal with the fuel price hike worldwide, Airblue are converting their fleet to all
economy class. This will also be applied to their new aircraft which will be
delivered starting in 2009. They are also ending full meal services and replacing it
with sandwiches and pastries. In 2006 Airblue did away with chinaware crockery
service for meals in economy class to cut costs and weight, replacing it with
plastic ware as per normal industry practice.

DESTINATIONS:
Airblue plans for a large-scale expansion from Summer/Winter 2008 schedule
which is expected to see five new destinations added Birmingham, Delhi, Kuwait
and Sharjah. Air Blue also began flying to Abu Dhabi on 24 August and Muscat
since 15 September.

In Spring/Summer 2009 Kuala Lumpur as well as Copenhagen and Oslo are


planned to be started.
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Future destinations include Bangkok, Dhaka, Jeddah, London-Gatwick, Mumbai
and Singapore. as well as Multan and Sukkur at home.

MARKETING TACTICS:

Air blue is using various marketing tactics to gain competitive advantage over PIA
and Shaheen Air International

ABN-AMRO & AIRBLUE TO LAUNCH CO-BRANDED CREDIT CARD:

ABN AMRO and Airblue have signed an agreement to issue a co-branded


credit card. Though this card, AND AMRO and Airblue intend to provide customers
with a superior travel experience while offering exciting frequent flier incentives.

Present at the signing ceremony were; Shahid Khaqan Abbasi (Chief Operating
Officer), Syed Nasir Ali (Director Commerical) and Sarosh Bhatti (General
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Manager Marketing) from Airblue along with Naved A. Khan (Country Executive),
Mir Nejib Rahman (Head of Consumer Banking), Ali Hasnain (Country Head
Cards and Personal Loans), Saqib Hussain (Head of Product Management,
Unsecured Assets) abd Uzzam Malik (Product Development Manager) from ABN
AMRO, Pakistan.

Mr. Shahid Abbasi, COO at Airblue said: "Airblue has gained the reputation of
being an industry leader through innovative travel and services. We look forward
to working with ABN AMRO to give our customers unique financial and travel
solutions."

Mr. Naved A. Khan, Country Executive, ABN AMRO in Pakistan stated: "ABN
AMRO is known for providing its customers with outstanding service. We intend to
continue this commitment with the support of Airblue, providing the best for our
customers in the shape of an extraordinary co-branded credit card."

RBS Airblue MasterCard:

The Credit Card for high flyers!!!

The Royal Bank of Scotland Limited in collaboration with airblue has launched a
co-brand MasterCard Credit Card. The RBS airblue MasterCard is designed to
provide customers with a superior travel experience. The RBS airblue MasterCard
is specifically targeted towards frequent and aspiring travelers. The co-brand
credit card offers cardholders incentives such as free tickets against spend on
credit card and through travel on airblue, priority check-in, priority baggage
handling, bonus BlueMiles, access to Blue Lounge, discounts at leading retail
outlets, Travel Inconvenience Insurance and much more.

AIR BLUE DESTINATION TABLE

AIRBLUE DESTINATION TABLE


DOMESTIC ROUTES INTERNATIONAL ROUTES
KARACHI-------------------ISLAMABAD KARACHI-------------DUBAI
KARACHI-------------------PESHAWAR LAHORE-------------DUBAI
KARACHI-------------------LAHORE ISLAMABAD----------DUBAI
KARACHI-------------------QUETTA PESHAWR-----------DUBAI
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KARACHI-------------------FAISALABAD ISLAMABAD---------MANCHESTER
ISLAMABAD----------------LAHORE LAHORE--------------ABU-DAHBI

PASSENGERS OPENION ABOUT AIRBLUE SERVICES::


The people have mixed opinions about the hospitality and the
services provided by Airblue to gat their opinions I personally interviewed some
passengers at the airport and they have the following opinions

7 NOVEMBER 2008 BABAR KHAN:


Heathrow to Islamabad return. The worst travel experience I have ever had.
Flight delayed by 11 hours outbound and 2 hours on return. On both
occasions no information was given and staff repeatedly told us "15
minutes" and that there were "problems with the plane" (not what any one
wants to hear just before take off!). Staff were uniformly rude and unhelpful
and there was no in flight entertainment.

23 OCTOBER 2008 YASMEEN NAZ:


Manchester to Islamabad in Business class. The check in has got to be the
worst I have experienced. They had three desks open, where 1 was meant
to be for business class customers. Passengers were so frustrated with the
unacceptably long delays that they were using all three desks. It took us 1.5
hours waiting in the shorter business class queue to check in. The check in
personnel was surly, tired and clueless. Despite the fact we had paid for
business class seats he gave us economy tags for hand luggage and check
in baggage - (priority tags were added to all checked in baggage). He did
not direct us to any lounges or fast track and when questioned said they all
closed at 7.30 pm and therefore he thought it best we go to the gate. The
flight left at 11pm, after demanding some food or refreshments they started
serving us in business class at 2am! Each passenger was served one at a
time. Once the first passenger had been served each course and had
finished each course and then coffee did she move onto the next
passenger? At 3am we finally got served. We were stopped by the flight
attendant from using the toilets as they were for business class customers
(remember she had served us a meal not too long earlier). I wonder if Air
Blue trains their personnel. We had to disembark for the re fuel in Turkey
(this took an hour). At Islamabad despite having priority tags on our luggage
all business class passengers were left waiting until the end. All of the
economy passengers had left the airport before our luggage came through.
Maybe priority in Air Blue language means sends it out last? If you like us
were concerned about the service from PIA and were looking for better
value for money, convenient flight times and good service and therefore are
thinking of Air Blue - DON'T. Air Blue has got to be the worst airline I have
ever flown. The service is appalling; the staff is rude and should not be in
employment. I recognize that Air Blue offer discounts, these do not
- 22 -
compensate you for the poor service, long delays and problems at both
airports.

SHAHEEN AIR INTERNATIONAL


Shaheen Air International is a Pakistani private airline based in Karachi. It
operates scheduled services in the main cities of Pakistan and to the Persian Gulf
countries. Its main base is Jinnah International Airport (KHI), Karachi, with a hub
at Islamabad International Airport (ISB), Islamabad.

BREIF DESCRIPTION

Shaheen Air International


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IATA ICAO Call sign
NL SAI SHAHEEN AIR
Founded 1993

Hubs • Jinnah International Airport

• Allama Iqbal International Airport


• Islamabad International Airport
Focus cities
• Peshawar International Airport
Fleet size 7
Destinations 10 (4 Domestic, 6 International)
Headquarters Karachi, Pakistan

Key people Khalid Mahmud Sehbai (Chairman & CEO)

Website: http://www.shaheenair.com

HISTORY:
The airline was established and started operations in December 1993. It was
formed as a project of the Shaheen Foundation, Pakistan Air Force. In October
1994 it was designated as the second national carrier of Pakistan and in February
1995 began international operations, with a scheduled service between Peshawar
and Dubai. When the airline started it operated a fleet of leased Tupolev Tu-154
aircraft on most of its domestic flights. Shaheen Air International (SAI) was given
the status of being the "second national airline of Pakistan" during the first couple
of years of operation; however this status is no longer recognized.

During 2005, the cargo division of the airline also grew when it signed an accord
with the Pakistan Post and British Airways Cargo. For cargo use, Shaheen Air
Cargo acquired IL-76 aircraft. The aircraft will be used on Dubai - Karachi routes.
he initial two flights on January 3 and 5 carried about 100 metric tonnes export
cargo that was delivered at Dubai for onward transportation to Europe and USA
by British Airways flights.

In 2006, Shaheen Air International (SAI) became Shaheen Air and the airline
introduced a new livery and website. The airline also introduced flights to Quetta -
Karachi. The Governor of Balochistan said that the improvement of air links was
also discussed in the ongoing talks between Pakistan and Iran and he has offered
the management of Shaheen Air to operate Quetta - Zahidan sector flights. He
said that initially SAI is operating with eight flight schedules on Karachi-Quetta
route and Quetta - Lahore route. He announced that SAI would also operate flight
between Islamabad and Quetta later on.
- 24 -
On May 22, 2006 the Civil Aviation Authority stopped all flights of Shaheen Air as
it owed millions of rupees to the CAA. On May 25, 2006 Shaheen Air International
(SAI) was cleared by the Civil Aviation Authority (CAA) to resume its domestic and
international operations. The clearance letter was issued by CAA following receipt
of the cheque from SAI towards payment of the outstanding dues.

On September 18, 2006, it was announced that Shaheen Air was to start a four
times weekly service from Islamabad to Robin Hood Airport Doncaster Sheffield in
the UK. However, no flights were ever launched.

On October 2007, Shaheen Air International announced at the World Travel


Market in London that they would be commencing flights from Islamabad to
London Luton Airport. On February 7, 2008, their second UK destination Leeds
Bradford Airport flights were launched. On November 2007, Shaheen Air
International acquired 2 Airbus A310-300 aircraft for the long-haul routes to the
UK leased from Turkish company, Saga Airlines. The first delivered long haul
A310-300 (TC-SGC) has an all-white colors scheme with large Shaheen Air titles
on both side of the fuselage. The aircraft flies twice weekly on both the new
Islamabad - Lahore - Kuwait route and twice weekly service to Leeds Bradford
Airport in England.

SUSPENSION OF UK OPERATIONS:

Shaheen ceased operating to Leeds Bradford Airport in England from 1st June
2008 no reason was given. They have not announced any resumption plans nor
addition of planned new destinations (Birmingham, Glasgow, Luton and Stansted).
The airline also failed to introduce the second A310 into service, while TC-SGC
will be returned to its owners.

SERVICES:

NEWSPAPERS AND MAGAZINES:

Newspapers and magazines are available to all First and Business class
passengers on SAI flights. Free newspapers are also provided to all Economy
class passengers. The SAI in-flight magazine, Parwaz, is provided to all
passengers on all flights. Parwaz was introduced on SAI flights in 2007 and it is
published monthly.

ROUT MAP:
DOMESTIC ROUT MAP
- 25 -

INTERNATIONAL ROUTES
FROM TO
KARACHI DUBAI
LAHORE DUBAI
LAHORE QUWAIT
LAHORE MASCUT
LAHORE ABU DHABI
ISLAMABAD ABU DHABI
PESHAWAR DUBAI
PESHAWAR DOHA
PESHAWAR AL AIN
PESHAWAR ABU DHABI
- 26 -

SERVICES:

Our in flight services and cabin comfort with extra leg space is what we offer you
to keep your smile with each mile all the while. The warm welcome of our cabin
crew on ground and on board will make you feel at home. With these value added
services, its pleasure for Shaheen Air to welcome you back onboard, every time
you fly with us.

CUISINES:

To serve you the delicious cuisines in the skies for a memorable dining
experience, we have our own flight kitchen in Karachi and have arrangements
with leading hotels in other cities, where fresh and mouth-watering meals are
prepared in most hygienic environment under strict quality standards.

E-TICKETING :

Now, whenever and wherever you are, you can avail our e-ticketing facility to book
your tickets online at www.shaheenair.com. The time bound e-booking or
computer generated Passenger Reservation Number (PNR #) will be confirmed
upon payment at Shaheen Air office or your nearest travel agent. Your seat will be
reserved and e-ticket will be generated. The user friendly website will further
guide you through the simple steps of e-ticketing.

E-CHECK-IN :

Shaheen Air's latest electronic check-in, boarding and baggage facility now saves
your precious time and allows you to get computerized boarding card and
baggage tags within seconds. Your luggage is easy to identify on arrival and more
secured than ever before.
- 27 -

FLEET:

The Shaheen Air International fleet includes the following aircraft (as of 28 August 2008)

Passenger Fleet
Passengers
Type Total Routes Notes
(Economy)
Boeing 737-200 7 136 Short and Medium haul
to be added in late 2008
Boeing 737-400 2 146+ Short and Medium haul
from Nok Air

Shaheen Air has a fleet of seven self-owned Boeing 737 aircraft that are operating
on all domestic and international routes. Each aircraft has the seating capacity of
about 120 passengers and has extra leg space to keep the passengers
comfortable throughout their journey.

Boeing 737 is one of the aviation industry's most popular twin engine narrow-body
short to medium haul jet aircraft. Besides many economical and commercial
benefits, it has the distinction of being the most ordered and produced commercial
airplane of all time and Boeing continues to manufacture its variants, till date

CARGO:

Shaheen Air Cargo is the fast growing division of Shaheen Air International that
was established in 1993, soon after the inception of the airline.
- 28 -
As an airfreight transportation service provider, the aim of the cargo division is to
become the preferred cargo carrier of every logistics & forwarding company by
offering comprehensive, reliable and efficient domestic and international airport-
to-airport cargo and freight services to our valued customers across Pakistan &
Gulf.

The cargo division delivers quality service with full commitment for all the air cargo
needs through a team of highly experienced and specialized cargo professionals,
who possess the required skills to transport and handle the comprehensive range
of cargo commodities, from the origin airport to the final destination airport, in the
most efficient and safe manner.

Shaheen Air Cargo Division offers wide range of services to suit the cargo needs
of our customers in way of General Cargo and Courier as well as various other
customized air logistic services, to benefit the clients.

GENERALCARGO
All types o: general cargo like garments, textiles, spare parts, computer chips,
electronic items, foodstuff etc can be sent as general cargo. We provide
personalized service and security escorts for handling certain type of general
cargo.

PERISHABLE CARGO :

Items such as fresh fruits, vegetables, meat, fish and flowers go under perishable
cargo. Management of transit times and temperatures are crucial to perishable
cargo, however we ensure that perishables arrive on time and in good condition.

LIVE:ANIMALS
Shaheen Air Cargo undertakes transportation of live animals ranging from cats
and dogs to parrots and pigeons. Live cargo shipments demand high levels of
care and attention. Time, conditions and security are all momentous in ensuring
the safe arrival of such priceless creatures .

VALUABLE CARGO:

Valuable items require a different kind of attention. These goods require constant
monitoring and secure handling processes. We ensure that valuable shipments
like bank notes, jewellery or gemstones are always safe and secure, right from the
moment of acceptance to the final delivery at the destination.

SPECIAL ARGO:

Shaheen Air team of highly qualified and licensed staff is trained in the
acceptance, handling and loading procedures of dangerous goods. They ensure
the highest safety standards at all stages of transporting dangerous goods
shipments o the final destination.
- 29 -

COURIER SERVICES:

Shaheen Air provides special services for sending small consignments which are
time sensitive in nature. This exclusive product caters to the need of airport to
airport transportation of documents and packaged boxes. All courier products
have the benefit of shortest acceptance time at the origin, higher loading priority
and highest offloading priority at the specified destination.

A COMPARITIVE ANALYSIS OF AIRLINES OPERATING IN


PAKISATN

CHARACTERISTICS PAKISTAN SHAHEEN AIR AIRBLUE


INTERNAL INTERNATIONAL
AIRLINE
MARKET SHARE 69% VERY SMALL MARKET 20%
SHARE
FLEET SIZ 40 07 10

DESTINATIONS 58 10 18

HEAD QUARTERS KARACHI KARACHI KARACHI


PAKISTAN PAKISTAN PAKISTAN
FOUNDED 1946 AS ORIENT 1993 2003
AIRWAYS
CARGO SERVICES MIDDLE EAST GENERAL,PERISHABLE, PAKISTAN,UK
&EUROPE LIVEETC ,USA
POPULARITY GOOD GOOD EXCELLENT

PASSANGER GOOD FAIR GOOD


OPONION HOSPITALITY HOSPITALITY HOSPITALITY
- 30 -

ACKNOWLEDGMENT:
We M.Usman Yaqoob Cheema and M Adnan have tried
our best efforts to collect every possible data from every possible source that we
can have. We visited several places and read many articles over different internet
sites so that we can get the best possible first hand information regarding affairs
of airlines operating in Pakistan.
We faced few problems while collecting the information
from airports head offices of airlines because we were not given the university
identity card, so that we may identify our selves as students of international
Islamic university. some of them refused to answer us.
Below are the different sources from where we collected
the data and information:
AIRBLUE:
Airblue Limited (Headquarters)
Ground Floor, Saudi Pak Building
Jinnah Avenue
Islamabad
111-247-258

Benazir Bhutto Shaheed Airport


Islamabad

www.airblue.com,

PAKISTAN INTERNATIONAL AIRLINE:

Benazir Bhutto Shaheed Airport


Islamabad

www.piac.com.pk

SHAHEEN AIR INTERNATIONAL:


52-Ground Floor, Beverly Centre
Nazimuddin Road, Blue Area, Islamabad

Ph : (92-51) 111 80 80 80
Fax : (92-51) 287 0573

Benazir Bhutto Shaheed Airport


Islamabad

www.shaheenair.com

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