Walid zaki Group c

ASSIGNMENT NO.2
Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macro environment of forces and trends that shape opportunities and pose threats which the company must monitor and to which it must respond. To start a hospital in Alexandria city, we must monitor and scan six major forces:123456Demographic forces Economic forces Social-cultural forces. Environmental forces Technological forces Political-legal forces.

Also, we must scan the forces that affect the health industry directly which are called the task environment:1234Customers. Competitors. Suppliers. Labor market.

We will start by demonstrating the macro environment forces and their effect on the health industry within the city of Alexandria and then we will present a demonstration of the task environment forces and also attached is a list of the major private and public hospitals within each district in Alexandria.  The general environment (macro environment ) I. II. III. IV. V. VI. The demographic environment. The economic environment. The social-cultural environment. The natural (environmental) environment. The technological environment. The political-legal; environment.

Walid zaki Group c

I.

The demographic environment :y y The Alexandria population shows an explosive growth : Alexandria with a population of 4.1 million in 2006, is the largest city in Egypt and is the country s largest seaport serving about 80% of Egypt s imports and exports .Alexandria is divided into six districts : 1- Montaza district : population 943,100 2- Eastern Alexandria district : population 933,600 3- Downtown: population 566,500 4- Amreya district : population 457,800 5- Western Alexandria district : population 450,300 6- Gumrok district : population 186,900 7- Borg Al-Arab city : population 186,900 8- New Borg Al-Arab city : population 7600

Neighborhoods 1- Agami 2- Amreya 3- Anfoushi 4- Assafra 5- Attarine 6- Azarita 7- Bab sidra 8- Bahari 9- Bacchus 10- Bulkeley 11- Burg el-arab 12- Camp shezar 13- Cleopatra 14- Dekheila 15- Downtown 16- Eastern harbor

Walid zaki Group c

17- Fleming 18- Qabbari 19- Janaklis 20- Glym 21- Gumrok 22- Hadara 23- Ibrahimeya 24- King mariut 25- Kafr abdou 26- Karmus 27- Kom eldikka 28- Labban 29- Louran 30- Maamoura beach 31- Mafrouza 32- Mandara 33- Mansheiyya 34- Mex 35- Miami 36- Montazaa 37- Muharram bey 38- Moustafa kamel 39- Raml 40- Ras el-tin 41- Roushdy 42- Saba basha 43- San Stefano 44- Shatby 45- Schutz 46- Sidi bishr 47- Sidi gaber 48- Smouha 49- Tharwat 50- Victoria 51- Wardeyan 52- Western harbor 53- Zizenia

y y

The population age mix also determines the market segment to an extent. The ethnic mix shows that 70 % of Alexandria population is from city inhabitants and 10% considered farmers while 15-20% are considered from the north coast and new cities inhabitants.

Walid zaki Group c

The educational groups : over two-third of Alexandria population are having college degrees and high school diplomas and professional degrees.this large number of educated population reflects:

II.

 High demand for quality health service and hospitals.  Availability of specialized labor like doctors and nurses. Alexandria has one of the largest nursing institution in Egypt plus one of the oldest medical colleges located in the downtown .this help the recruitment process and the availability of qualifies personnel. y Geographical shifts in population: this is a period of great migratory movements between and within new cities of Alexandria. With the high prices of real estates in Alexandria, many young families and newly married has been moving to new cities like Alex west , Borg elArab ,agami district and many more away from the downtown. This mainly creates a new society their which requires new infrastructures and hospitals to serve those new societies. Also many districts in Alexandria are suffering now from industrial pollution like wadi el-kamar and el-dekhila .those areas also need medical care for those societies living their . THE ECONOMIC ENVIROMENT y ALEXANDRIA is an important industrial center because of its natural gas and oil pipelines from Suez. Alexandria was also an important trading post between Europe and Asia. Many petroleum and chemical firms are located in Alexandria where mostly in dekhila and agami and borg el-arab. y We can segment the whole Alexandria society in terms of income distribution which will be into 5 categories:  Very low income Like el-gomrok, el-wardeyan, gorbal  mostly low income Like victoria  very high income kafr abdo, roushdy,san Stefano ,zezenia  low, medium, high income Like glym district and smouha ,bolkly .  mostly medium income Like miamy, sidi beshr, asafra and mandara y Over the past years in Egypt, the rich have become richer and the middle class has shrunk and the poor have remained poor.

Walid zaki Group c

Recently many mosques and churches and charities have built small hospitals and clinics to serve those low income categories. Those small charity hospitals are built through donations and serve a large segment of the Alexandrian society especially in poor neighborhoods. A lot of public hospitals are working in Alexandria and they serve a large segment in the society .One of those is the shatby hospital for children which serve a large segment of families not only in Alexandria but also those living in the cities near Alexandria . Many public and private institutions are in Alexandria as it is considered the second largest city in Egypt. those institutions, unions and companies offer a low subsidized medical service to its members through many hospitals in Alexandria.

III.

The social-cultural environment . y People in the high income level are having a new trend now. Western culture has a great effect on those segments. They have now a great concern for their beauty and shape which is mainly a global western trend nowadays. That s why we notice a lot of medical centers opened in high class districts like roushdy and kafr abdo and glym for beauty and diet .Also many health clubs are opened now in conjunction with medical centers. y Core values are almost impossible to change. However it could change overtime. y Secondary values :secondary values and beliefs can change like:  Belief in magic and illusion to cure some diseases.  A strong fear of the low capabilities and service in hospitals nowadays.  Changing the customer view to trust the core concern of the hospital toward curing and serving the patient. The natural (environmental) environment. y Environment in Alexandria was hardly affected by the new industries emerged in last decade. Those new petroleum firms in the wadi el-amar and dekhila district have affected the healthy status of people living there. y Those societies are hurt terribly by the pollution effect and new diseases emerged in those areas.

IV.

Walid zaki Group c

Those areas are characterized by its poor nature for infra structure and basics that those people need there. Those people suffer a lot of economic problems and they are mainly low level income categorized. Alexandria extends about 32 km (20 miles) along the coast of the Mediterranean Sea in north central Egypt. A great part of this areas are located in the north coast of Alexandria where people their live more primitive life lacking near hospitals and medical service.

VII.

The technological environment. One of the most dramatic forces shaping people s lives is technology .New technologies now presented more advanced medical and health instruments. Many medical centers like beauty centers are mostly depend on new instruments for diet like the LPG device that is specialized in minimizing the fat ratio in the human body.Also many medical devices has emerged for beauty care and surgeries for beauty centers. Those techniques and devices opened the field for new medical and beauty centers to operate and to attract many customers.

VIII.

The political-legal; environment. y The Egyptian ministry of health and population is undertaking an ambitious health sector reform programme to modernize nation s health system. The British council leads a consortium providing technical assistance to the reform programme , financed by the European commission. y Many pressure groups and unions are supporting and monitoring the health industry in Egypt to protect the interests of societies from unbridled business behavior.

As for the hospitals working in Alexandria, we are attaching here a list of all private and public hospitals within each district of the Alexandria city...Competitors market:

Walid zaki Group c

-: -1 -2 -3 -4 -5

-1 -2

-1

Walid zaki Group c

-1 -2 -3 / -4

-1 -2 -1 -1 -1 -1 -1

-1 -1 -1 -1 -1 -1

Walid zaki Group c

-1 -1 -1

-1 -2 -3

-1 -2 -3 -4 -5 -6 -7 -8 -9 -10 -11 -12 -13 -14

Walid zaki Group c

-1 -2 -3 -4 -5 -6 . . -7 -8 -9 -10 -11

-1 -2

Walid zaki Group c

-1 -2 -3

-1 -2 -3 -4 -5

-1 -2 -1 -2 -3 -4 -5 -1 -2 -3 -4

Walid zaki Group c

-1 -2 -3 -4 -5

-1 -2 -3

-1 -2 -3 -1

-1 -2

-1

-1

Walid zaki Group c

-1 -2 -1 -1 -2 -1 -2 -3 -4 -1 -1 -1 -1 -2 -3 -4 -1 -2 -3 -1 -2 -3 -4

Walid zaki Group c

-1 -2 -3 -4 -1 -2 -1 -2 -3 -4 -1 -2 -3 -4

Walid zaki Group c

3624238/03 4816026 4816025 4480013/03

5624444/03

3022520/03 4593090/03

5563554 5499920 03/4283789 03/4282885 03/4282886 03/4282887 03/4282888 03/5922885 03/4286665

4408281

Walid zaki Group c

4293144 4293143

5333701 3923208

5340843 5338840

3936415 3926566

6 5433663/03 3620574/03 4816026 4816025 3091745 3091744

Walid zaki Group c

4700174

50

3926876

. 4 133 163 3937853 5430421 -

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