INTRODUCTION Fast Moving Consumer Goods FMCG products have quick turnover, these product are in low cost

and not requirement of heavy investment for purchase and don't require a lot of thought, time. And there is less profit on every single product . Means margin of profit on individual product is not to high. The large number of goods sold so it makes difference. Profit is always high when higher number o f goods sold. FMCG product includes: toiletries, soaps, cosmetics, teeth cleanin g products, shaving products, detergents, and other non-durables such as glasswa re, bulbs, batteries, paper products and plastic goods, such as buckets etc. The se are the products which generally replaced in less than once a year. FMCG prod ucts are categories in pharmaceuticals, consumer electronics and packaged food p roducts and drinks. Consumer Packaged Goods (CPG) interchanges with Fast Moving Consumer Goods (FMCG).Examples of Fast Moving Consumer Goods companies are ITC, NESTL, UNILEVER, PROCTER & GAMBLE ETC. Examples of FMCG brands are Maggie, Parl e, Coca-Cola, Pepsi etc. FMCG consumer goods are the goods which required for da ily or certain period use. This sector is segmented in to personal care, househ old care, branded and packaged food, beverages, tobacco etc. The FMCG sector of India is good contributor in it GDP. This industry helping creates employment that s helps in downstream activi ties. This industry has a strong growth in past and continually progressing. The main strength of growth in this sector is urbanization, increase in the dispo sable incomes and lifestyle. The middle income group are contribute over 60% of the sector's sales. Rural markets is accounting more than 56% in total sales. I n last ten years, many FMCG companies have gained in scale. So many of regional and unorganized competitor contributing in market share. FMCG COMPANIES IN INDIA There are less competition and high entry barriers in Indian FMCG companies like ITC, HLL, Colgate, Cadbury and Nestle etc. So these companies free to charge a premium for their products. The profit of margins is also higher. Most of the c ompanies in FMCG sector fight for maximum market share. India has one of the fastest growing economy in the world as per capital income is increasing so India has competitive consumer market which include domestic an d international companies. And these companies are competing in multiple market and segments.. Indian FMCG sector is expected to grow more than 100 % in 2015 be cause consumer are moving from unorganized to organized industry. India s FMCG sto ck from defensive investment and also growing well. Market evaluation of Indian FMCG Companies Company Key Hindustan Unilever Ltd. Categories Soaps, Detergents , Personal Care , Foods Sales 4,966.61 Profit %

ITC Personal care , food , life style 5,959.99 22.91 Britannia Industries Ltd Biscuits 1,123.78 3.38

Colgate Palmolive Ltd Oral Care & Toiletries 601.22 17.34 Nestle India Ltd Food, Beverages, Infant nutrition 1,814.43 13.00 Dabur India Ltd Personal, Health & Homecare, Foods 825.58 14.27 Marico Ltd. Hair care, Food, Skincare 621.07 13.29 Godrej Consumer Hair Care, Soaps 655.72 17.58 Procter & Gamble Feminine Hygiene, personal care 234.80 19.31 Source: Published results for Quarterly ending March 2011 Sales in Crore