International Marketing BMKT12H03 Individual Assignment

Write a 10-page typed 1.5 spacing essay on any ONE of the following topics:

1. Provide an overview of potential environmental influences on a firm s international markets in general and apply these influences to the European Market in particular from the perspective of an Egyptian exporter of any product of your choice. 2. Explain how an appropriate international marketing strategy should be developed for a business that plans to enter the international market. Identify the issues and challenges that are likely to face the business and provide advice on how they should be addressed. 3. Provide a description of the various market entry strategies into the international market and critically discuss the advantages and disadvantages of each. 4. Explain what is meant by the Self Reference Criterion (SRC) and provide advice to a potential exporter on how to avoid falling victim to the Self Reference Criterion. 5. Identify methods or techniques an exporter can apply to add value to his product offering with special reference to communication, distribution and pricing. 6. Explain what an emerging market is and select a certain market to be studied. This should include the discussion of the growth of developing markets and their importance, potential marketing opportunities in those markets and the strategic implications for multinational firms.

Guidelines: 1. Use at least 10 sources (5 text books and 5 academic journal articles or research reports or theses) 2. All sources need to be referenced in text (for example: Taylor, 2009:23) Try to find alternative opinions and avoid

sources older than 10 years or using the same source all the time. 3. Plan assignment properly, for example;
a) Cover page with name of module, module code, topic, your name and student number b) List of contents and ensure all page numbers are inserted on this page as well as on each separate page in essay. c) Introduction, context and brief explanation of how you are going to deal with the topic (1 page) d) Discussion and explanation of the topic (similar to mini literature review) (4 pages) (Ensure that you use many references and remember the page numbers for each reference. (The page numbers are important to ensure that you understood the sources correctly and to enable the examiner to check if something appears to be controversial) e) Critical discussion of the issues and challenges related to your topic and expected developments in the future (3 pages) Apart from your own interpretation, you may need to support your arguments with additional references. f) Summary (1 page) Ensure that your summary is based on the essay and avoid new arguments not discussed in the essay. You may want to mention limitations with regard to issues not dealt with in the essay as well as make suggestions for further research in future. g) Bibliography (1 page) h) Ensure that you proofread the essay before handing in or ask an independent and critical person to do it for you. i)

Hand hard copy in on 21 April 2011 during the lecture

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START NOW!!!!!!! 2 March 2011